Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i3004
Dilara Şentürk
{"title":"MİTOLOJİDEN HAKİKAT SONRASI ÇAĞA: SANATIN HYPERTEXT EVRENİ FROM MYTHOLOGY TO THE POST-TRUTH AGE: THE HYPERTEXT UNIVERSE OF ART","authors":"Dilara Şentürk","doi":"10.17932/iau.icd.2015.006/icd_v08i3004","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i3004","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114206790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i1003
Mustafa C. Sadakaoğlu
The epidemic, which was reported to have emerged in Wuhan, China and defined as “Covid-19”, has made digital mass media a priority in maintaining daily consumption practices as well as reaching information. Therefore, on the one hand, while the epidemic caused an increase in concerns about health, on the other hand, it initiated a series of changes observed in the economy. In this regard, due to a series of preventive measures taken by public authorities in the days following the outbreak of the epidemic, there has been a noticeable increase in the marketing activities of many commercial companies from their social networks. Within the scope of the study, the Instagram accounts of two fast food companies, which were determined as a sample, are examined in order to explain the marketing communication activities that shifted to social networks within the scope of the preventive measures taken by the public authorities after the outbreak of the “Coronavirus-Covid-19” epidemic. For this purpose, the contents shared by the two fast food companies operating under the name of “Burger King Turkey” and “Mc Donald’s Turkey”, which are determined as the sample of the research, on their corporate Instagram accounts during the period between March 17 and November 27, 2020, when the restriction is applied throughout Turkey, are focused on. Quantitative data obtained by using the counting method from the contents shared through the corporate Instagram accounts of both companies are classified, organized in tables, and subjected to descriptive analysis. Thus, the new normals in eating and drinking habits due to the epidemic and the trends observed in new marketing communication activities are discussed.
{"title":"HAZIR YEMEK FİRMALARININ COVİD-19 SALGINI ESNASINDA DİJİTAL PAZARLAMA ETKİNLİKLERİNİN İNCELENMESİ INVESTIGATION OF DIGITAL MARKETING ACTIVITIES DURING THE COVID-19 EPIDEMIC OF FAST FOOD COMPANIES","authors":"Mustafa C. Sadakaoğlu","doi":"10.17932/iau.icd.2015.006/icd_v08i1003","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i1003","url":null,"abstract":"The epidemic, which was reported to have emerged in Wuhan, China and defined as “Covid-19”, has made digital mass media a priority in maintaining daily consumption practices as well as reaching information. Therefore, on the one hand, while the epidemic caused an increase in concerns about health, on the other hand, it initiated a series of changes observed in the economy. In this regard, due to a series of preventive measures taken by public authorities in the days following the outbreak of the epidemic, there has been a noticeable increase in the marketing activities of many commercial companies from their social networks. Within the scope of the study, the Instagram accounts of two fast food companies, which were determined as a sample, are examined in order to explain the marketing communication activities that shifted to social networks within the scope of the preventive measures taken by the public authorities after the outbreak of the “Coronavirus-Covid-19” epidemic. For this purpose, the contents shared by the two fast food companies operating under the name of “Burger King Turkey” and “Mc Donald’s Turkey”, which are determined as the sample of the research, on their corporate Instagram accounts during the period between March 17 and November 27, 2020, when the restriction is applied throughout Turkey, are focused on. Quantitative data obtained by using the counting method from the contents shared through the corporate Instagram accounts of both companies are classified, organized in tables, and subjected to descriptive analysis. Thus, the new normals in eating and drinking habits due to the epidemic and the trends observed in new marketing communication activities are discussed.","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123045853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v07i3005
Neslihan Bulur
{"title":"COVID-19 SÜRECİNDE SOSYAL MEDYA UYGULAMALARI VE KARŞI GÖZETİM STRATEJİLERİ: NİTEL BİR ARAŞTIRMA SOCIAL MEDIA APPLICATIONS AND COUNTER-SURVEILLANCE STRATEGIES IN THE COVID-19 PROCESS: A QUALITATIVE RESEARCH","authors":"Neslihan Bulur","doi":"10.17932/iau.icd.2015.006/icd_v07i3005","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v07i3005","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116762154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v07i3003
Burcu Kavas
{"title":"TOPLUMSAL CİNSİYET VE ERKEKLİK: FULL METAL JACKET FİLMİ ÖRNEĞİ GENDER AND MASCULINITY: THE FILM CASE FULL METAL JACKET","authors":"Burcu Kavas","doi":"10.17932/iau.icd.2015.006/icd_v07i3003","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v07i3003","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132281245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i2005
Osman Murat Çeti̇n
{"title":"PRESIDENCY OF THE REPUBLIC OF TURKEY DIRECTORATE OF COMMUNICATIONS AS AN ACTOR OF PUBLIC DIPLOMACY BİR KAMU DİPLOMASİSİ AKTÖRÜ OLARAK CUMHURBAŞKANLIĞI İLETİŞİM BAŞKANLIĞI","authors":"Osman Murat Çeti̇n","doi":"10.17932/iau.icd.2015.006/icd_v08i2005","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i2005","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132459544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i2004
Nilüfer ATLI ŞENGÜL
{"title":"INVESTIGATION OF THE ADVICES ON DIGITAL GAMES IN THE CONTEXT OF CULTURE OF FEAR KORKU KÜLTÜRÜ BAĞLAMINDA DİJİTAL OYUN ÜZERİNE YAYIMLANAN UYARILARIN İNCELENMESİ","authors":"Nilüfer ATLI ŞENGÜL","doi":"10.17932/iau.icd.2015.006/icd_v08i2004","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i2004","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133299385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v09i1005
Simge Nur Babalik, Devrim İnce
{"title":"BELGESEL FİLMLERDE SINIFLANDIRMA SORUNU “HONEYLAND” ve “LIVING ON ONE DOLLAR FİLMLERİNİN ETNOGRAFİK ÇÖZÜMLEMESİ CLASSIFICATION PROBLEM IN DOCUMENTARY FILMS: ETHNOGRAPHIC ANALYSIS OF “HONEYLAND” AND “LIVING ON ONE DOLLAR”","authors":"Simge Nur Babalik, Devrim İnce","doi":"10.17932/iau.icd.2015.006/icd_v09i1005","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v09i1005","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133061888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v09i1002
Kerim Eser Afşar
{"title":"EKONOMİ POLİTİK PERSPEKTİFTEN THE BATMAN FİLMİNİN ANALİZİ ANALYSIS OF THE BATMAN MOVIE FROM A POLITICAL ECONOMY PERSPECTIVE","authors":"Kerim Eser Afşar","doi":"10.17932/iau.icd.2015.006/icd_v09i1002","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v09i1002","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128838168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i3005
Hakan Tan
{"title":"DİJİTAL NARSİSİZM VE SOSYAL BİLİMCİLER İÇİN BİR ÖLÇEK ÖNERİSİ DIGITAL NARCISSISM AND A SCALE PROPOSAL FOR SOCIAL SCIENTISTS","authors":"Hakan Tan","doi":"10.17932/iau.icd.2015.006/icd_v08i3005","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i3005","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130047279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/iau.icd.2015.006/icd_v08i2001
Aygül Atay
{"title":"LITERARY ADAPTATIONS IN THE CINEMA: “THE EXAMPLE OF DVOYNIK AND THE DOUBLE” SİNEMADA EDEBİYAT UYARLAMALARI: “DVOYNIK VE THE DOUBLE ÖRNEĞİ”","authors":"Aygül Atay","doi":"10.17932/iau.icd.2015.006/icd_v08i2001","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i2001","url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123208394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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