Pub Date : 2021-08-01DOI: 10.32983/2222-4459-2021-8-190-196
T. Khlevytska, O. Guseva
The need to ensure the conditions of viability of enterprises through flexibility and adaptability against the modern hard-to-predict changes requires the use of modern, worldwide-recognized instruments and forms of management, the main place among which is reengineering. The expediency of this approach to managing financial-economic security is due to the fact that, on the one hand, financial-economic security is the initial prerequisite for long-term development, and on the other hand, it acts as a criterion for the efficiency of enterprise management. The article is aimed at substantiating the theoretical-methodical approach to the use of business process reengineering instruments in ensuring the financial and economic security of enterprises in accordance with its strategic orientation. The basic principles of building a system of financial-economic security are defined. On the basis of the system-structural approach, the classification of types of financial-economic security with the separation of market and interface security was carried out. The system of indicators for monitoring the level of financial-economic security is proposed to be built on the basis of sustainable development with the obligatory separation of ecological, social and directly financial-economic groups of indicators. A definition of the financial-economic security management from the position of strategic management is presented as follows: a set of the most significant decisions directed towards ensuring a programmed level of security of the enterprise. The relationship between the financial-economic security management strategy and the mechanisms of business process reengineering is demonstrated.
{"title":"Management of the Financial-Economic Security of Enterprise by Means of Business Processes Reengineering","authors":"T. Khlevytska, O. Guseva","doi":"10.32983/2222-4459-2021-8-190-196","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-8-190-196","url":null,"abstract":"The need to ensure the conditions of viability of enterprises through flexibility and adaptability against the modern hard-to-predict changes requires the use of modern, worldwide-recognized instruments and forms of management, the main place among which is reengineering. The expediency of this approach to managing financial-economic security is due to the fact that, on the one hand, financial-economic security is the initial prerequisite for long-term development, and on the other hand, it acts as a criterion for the efficiency of enterprise management. The article is aimed at substantiating the theoretical-methodical approach to the use of business process reengineering instruments in ensuring the financial and economic security of enterprises in accordance with its strategic orientation. The basic principles of building a system of financial-economic security are defined. On the basis of the system-structural approach, the classification of types of financial-economic security with the separation of market and interface security was carried out. The system of indicators for monitoring the level of financial-economic security is proposed to be built on the basis of sustainable development with the obligatory separation of ecological, social and directly financial-economic groups of indicators. A definition of the financial-economic security management from the position of strategic management is presented as follows: a set of the most significant decisions directed towards ensuring a programmed level of security of the enterprise. The relationship between the financial-economic security management strategy and the mechanisms of business process reengineering is demonstrated.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124800517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-01DOI: 10.32983/2222-4459-2021-8-127-134
O. Zhulyn
The article is aimed at studying the theoretical, organizational and methodical aspects of financial inclusion; conducting an analytical research on the development of financial inclusion and its impact on the welfare of the population; formation of recommendations for improving the financial services market in the conditions of ensuring the financial inclusion in Ukraine. The theoretical foundations of financial inclusion and its components are considered, the author suggests to enclose therein the speed and security of obtaining a financial service, which is provided with the help of digital technologies, which is relevant in the context of the COVID-19 pandemic. The carried out analytical studies of financial inclusion in the world and in Ukraine have shown that its level is constantly growing and there are sufficient prerequisites for its development, including in the financial market the maximum number of the population who will be able to benefit from the use of financial services. As a result of the analysis, a framework for financial inclusion has been developed that allows identifying entities that are often unwittingly excluded from the financial services market – due to low levels of financial literacy, low incomes or discrimination on the part of financial institutions. An important aspect of the implementation of the concept of financial inclusion is the motivation to use financial services, using behavioral finance methods for this – not only by those who are forced to exclude, but also those who voluntarily refused to use them. The publication proposes recommendations and instruments for improving the financial services market, which will increase the level of financial inclusion, which in turn will contribute to economic growth, mobilization of savings, their preservation and increase, introduction of innovations and development of entrepreneurship.
{"title":"Improvement of the Financial Services Market in the Context of Ensuring the Financial Inclusion","authors":"O. Zhulyn","doi":"10.32983/2222-4459-2021-8-127-134","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-8-127-134","url":null,"abstract":"The article is aimed at studying the theoretical, organizational and methodical aspects of financial inclusion; conducting an analytical research on the development of financial inclusion and its impact on the welfare of the population; formation of recommendations for improving the financial services market in the conditions of ensuring the financial inclusion in Ukraine. The theoretical foundations of financial inclusion and its components are considered, the author suggests to enclose therein the speed and security of obtaining a financial service, which is provided with the help of digital technologies, which is relevant in the context of the COVID-19 pandemic. The carried out analytical studies of financial inclusion in the world and in Ukraine have shown that its level is constantly growing and there are sufficient prerequisites for its development, including in the financial market the maximum number of the population who will be able to benefit from the use of financial services. As a result of the analysis, a framework for financial inclusion has been developed that allows identifying entities that are often unwittingly excluded from the financial services market – due to low levels of financial literacy, low incomes or discrimination on the part of financial institutions. An important aspect of the implementation of the concept of financial inclusion is the motivation to use financial services, using behavioral finance methods for this – not only by those who are forced to exclude, but also those who voluntarily refused to use them. The publication proposes recommendations and instruments for improving the financial services market, which will increase the level of financial inclusion, which in turn will contribute to economic growth, mobilization of savings, their preservation and increase, introduction of innovations and development of entrepreneurship.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133513232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.32983/2222-4459-2021-6-245-250
A. Melnyk
The article is concerned with substantiating a methodical approach to the assessment of organizational culture. In today’s business environment, organizational culture plays an important role in the successful work of the organization, serves as the basis for the growth and increase of its effectiveness. The article is aimed at the theoretical generalizing the methods of diagnosis, assessment and analysis of organizational culture and substantiating the methodical approach to its assessment. A theoretical generalization of the main approaches to the assessment of organizational culture was carried out and, based upon its results, it was determined that all existing approaches involve either qualitative or quantitative assessment. Taking into account the variety of approaches and the advantages of quantitative methods, it is substantiated that it is advisable to use a formalized approach (quantitative methods) to assess organizational culture. Also the main approaches to the assessment of organizational culture are systematized, with a special emphasis on quantitative methods. The goals, methods and procedures of various approaches are analyzed, as well as the advantages and disadvantages of individual methods of assessment of organizational culture are described. Thus, for a comprehensive analysis and evaluation of organizational culture, it is advisable to conduct a comprehensive assessment, taking into account the internal and external factors of organizational culture. As result of the study, it is generalized that the parameters of the assessment of organizational culture should include the following groups: communications (C); management (M); motivation and morality (M); work (W); adaptability (A); strategy and mission (S). As a result of the research, a methodical approach to the assessment of organizational culture was proposed, which allows determining the level of organizational culture. The advantages of the proposed approach are that it has an applied character, a high degree of formalization, is quite easy to use, takes into account both the internal and the external aspects of organizational culture.
{"title":"A Methodical Approach to the Assessment of Organizational Culture","authors":"A. Melnyk","doi":"10.32983/2222-4459-2021-6-245-250","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-6-245-250","url":null,"abstract":"The article is concerned with substantiating a methodical approach to the assessment of organizational culture. In today’s business environment, organizational culture plays an important role in the successful work of the organization, serves as the basis for the growth and increase of its effectiveness. The article is aimed at the theoretical generalizing the methods of diagnosis, assessment and analysis of organizational culture and substantiating the methodical approach to its assessment. A theoretical generalization of the main approaches to the assessment of organizational culture was carried out and, based upon its results, it was determined that all existing approaches involve either qualitative or quantitative assessment. Taking into account the variety of approaches and the advantages of quantitative methods, it is substantiated that it is advisable to use a formalized approach (quantitative methods) to assess organizational culture. Also the main approaches to the assessment of organizational culture are systematized, with a special emphasis on quantitative methods. The goals, methods and procedures of various approaches are analyzed, as well as the advantages and disadvantages of individual methods of assessment of organizational culture are described. Thus, for a comprehensive analysis and evaluation of organizational culture, it is advisable to conduct a comprehensive assessment, taking into account the internal and external factors of organizational culture. As result of the study, it is generalized that the parameters of the assessment of organizational culture should include the following groups: communications (C); management (M); motivation and morality (M); work (W); adaptability (A); strategy and mission (S). As a result of the research, a methodical approach to the assessment of organizational culture was proposed, which allows determining the level of organizational culture. The advantages of the proposed approach are that it has an applied character, a high degree of formalization, is quite easy to use, takes into account both the internal and the external aspects of organizational culture.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132162518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.32983/2222-4459-2021-6-6-12
F. Abramov
The article is aimed at identifying criteria for the feasibility of reforming the formal rules with significant purposeful and ethical inefficiency in the context of spreading the practice of manipulation of social sentiment. It is found that in the structure of formal rules with purposeful or ethical inefficiency, two following components can be allocated: basic formal rules adopted to achieve a specific goal; secondary formal rules that should ensure the proper implementation of the relevant basic formal rules and compensate for their inefficiency. In the absence of manipulation of social sentiment, the main factor that causes the negative impact of formal rules with purposeful or ethical inefficiency on the dynamics of formal rules and the effectiveness of institutional reforms is an increase in the number of secondary formal rules. In contrast, in the context of the spread of the practice of manipulation of social sentiment, the main threats to the success of institutional reforms are: significant inverse asymmetry of basic formal rules; the ability of formal rules with purposeful or ethical inefficiency to independently create conditions that are favorable for the manipulation of social sentiment. It is identified that the feasibility of reforming formal rules characterized by purposeful or ethical inefficiency is determined by whether the relevant formal rules have turned into an instrument for manipulation of social sentiment: in cases where ineffective formal rules have become such an instrument, their reform becomes impractical and should be postponed until the practice of manipulation of social sentiment around issues regulated by these formal rules is eliminated. It is shown that in the context of the spread of the practice of manipulation of social sentiment, an additional criterion for the feasibility of reforming ineffective formal rules is the absence of spread of the practice of manipulation of social sentiment into a range of problems regulated by the relevant ineffective formal rules.
{"title":"The Purposeful and Ethical Inefficiency of Formal Rules as a Factor in the Spread of Manipulation of Social Sentiment and in Slowing Down the Institutional Reforms","authors":"F. Abramov","doi":"10.32983/2222-4459-2021-6-6-12","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-6-6-12","url":null,"abstract":"The article is aimed at identifying criteria for the feasibility of reforming the formal rules with significant purposeful and ethical inefficiency in the context of spreading the practice of manipulation of social sentiment. It is found that in the structure of formal rules with purposeful or ethical inefficiency, two following components can be allocated: basic formal rules adopted to achieve a specific goal; secondary formal rules that should ensure the proper implementation of the relevant basic formal rules and compensate for their inefficiency. In the absence of manipulation of social sentiment, the main factor that causes the negative impact of formal rules with purposeful or ethical inefficiency on the dynamics of formal rules and the effectiveness of institutional reforms is an increase in the number of secondary formal rules. In contrast, in the context of the spread of the practice of manipulation of social sentiment, the main threats to the success of institutional reforms are: significant inverse asymmetry of basic formal rules; the ability of formal rules with purposeful or ethical inefficiency to independently create conditions that are favorable for the manipulation of social sentiment. It is identified that the feasibility of reforming formal rules characterized by purposeful or ethical inefficiency is determined by whether the relevant formal rules have turned into an instrument for manipulation of social sentiment: in cases where ineffective formal rules have become such an instrument, their reform becomes impractical and should be postponed until the practice of manipulation of social sentiment around issues regulated by these formal rules is eliminated. It is shown that in the context of the spread of the practice of manipulation of social sentiment, an additional criterion for the feasibility of reforming ineffective formal rules is the absence of spread of the practice of manipulation of social sentiment into a range of problems regulated by the relevant ineffective formal rules.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126864332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.32983/2222-4459-2021-5-390-396
O. Kubetska, T. Ostapenko, N. Fisunenko
The article is aimed at studying the essence of marketing and generalizing the latest trends in its development. The article considers the essence of the category of «marketing». The authors’ own interpretation of the category of «marketing» is provided, which means the instrument of activity and competitiveness of economic entities, the existence and use of which is determined by the constant study of the needs, tastes and requirements of consumers in any market in order to fully satisfy them and, as a result, make a profit. The trends in marketing development are outlined taking into account the impact of the COVID-19 pandemic and the crisis and uncertainty generated by it in all sectors of the economy. The main trends in marketing are: emergence of the novel along with expansion of the boundaries and areas of use of the extant type of marketing; expanding the possibilities of the Internet for the purpose of marketing research, communication, sale of ware; departure from standardization and the need for greater adaptation of the marketing complex to narrow market segments, which is caused by increasing competition; establishing partnerships and transitioning to relationship marketing; strengthening the role of strategic planning; priority on providing excellent customer service; use of digital technologies. In conditions of uncertainty, the use of modern technologies that rely on data on the purchase process should be of paramount importance among marketing tools. Personalization of the commercial offer, as well as mobile technologies for prompt contact with the client are suggested. Recommendations are made to strengthen the brand image in the minds of consumers and use of digital marketing, which will obviously dominate in 2021.
{"title":"The Essence and Current Trends of Marketing","authors":"O. Kubetska, T. Ostapenko, N. Fisunenko","doi":"10.32983/2222-4459-2021-5-390-396","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-5-390-396","url":null,"abstract":"The article is aimed at studying the essence of marketing and generalizing the latest trends in its development. The article considers the essence of the category of «marketing». The authors’ own interpretation of the category of «marketing» is provided, which means the instrument of activity and competitiveness of economic entities, the existence and use of which is determined by the constant study of the needs, tastes and requirements of consumers in any market in order to fully satisfy them and, as a result, make a profit. The trends in marketing development are outlined taking into account the impact of the COVID-19 pandemic and the crisis and uncertainty generated by it in all sectors of the economy. The main trends in marketing are: emergence of the novel along with expansion of the boundaries and areas of use of the extant type of marketing; expanding the possibilities of the Internet for the purpose of marketing research, communication, sale of ware; departure from standardization and the need for greater adaptation of the marketing complex to narrow market segments, which is caused by increasing competition; establishing partnerships and transitioning to relationship marketing; strengthening the role of strategic planning; priority on providing excellent customer service; use of digital technologies. In conditions of uncertainty, the use of modern technologies that rely on data on the purchase process should be of paramount importance among marketing tools. Personalization of the commercial offer, as well as mobile technologies for prompt contact with the client are suggested. Recommendations are made to strengthen the brand image in the minds of consumers and use of digital marketing, which will obviously dominate in 2021.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133412184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.32983/2222-4459-2021-5-308-316
N. Khorunzhak, M. Koshchynets
The article is aimed at critical evaluation and comparison of the modern and the preliminary approaches to financial provision and accounting in the sphere of education to develop recommendations for eliminating gaps and shortcomings, organizing an effective information system of management for educational institutions and rationally spending budget funds in them. As a result of the research, the impact of changes in the management and financing system on the organization of accounting is proved, new conditions and requirements for such organization in educational institutions of territorial communities are allocated. Based on the analysis of indicators of revenues and directions of expenditures of local budgets, it is concluded about an optimistic forecast of the development of the education sector of territorial communities. The impact of innovations in terms of financing and administrative transformations on the education management system in villages and settlements, as well as the organization of accounting in them, is identified. The peculiarities and organizational specifics of the formation of accounting entities, the powers of education management bodies in the implementation of the task of creating an accounting system for the implementation of the budget are determined. It is substantiated that granting autonomy to educational institutions has a positive impact on the management of them and their financial resources, but significantly complicates the issue of accounting. To solve some problematic issues, a general scheme for the formation of a accounting system in the sphere of education in the conditions of decentralization and a step-by-step scheme for the implementation of this task have been built. Prospects for further research in this direction are the formation of methodology and techniques for accounting operations carried out by educational entities, in particular, accounting display of tender and other purchases; development of recommendations on the economic substantiation of the decision on the choice of accounting method by the educational institution. Further development of research on the issues of keeping and organizing accounting in the sphere of education in the context of decentralization will increase the efficiency of spending budget funds and contribute to the growth of the quality of educational services.
{"title":"The Administrative Transformation Processes in Ukraine and their Impact on Financial provision and Accounting in the Sphere of Education","authors":"N. Khorunzhak, M. Koshchynets","doi":"10.32983/2222-4459-2021-5-308-316","DOIUrl":"https://doi.org/10.32983/2222-4459-2021-5-308-316","url":null,"abstract":"The article is aimed at critical evaluation and comparison of the modern and the preliminary approaches to financial provision and accounting in the sphere of education to develop recommendations for eliminating gaps and shortcomings, organizing an effective information system of management for educational institutions and rationally spending budget funds in them. As a result of the research, the impact of changes in the management and financing system on the organization of accounting is proved, new conditions and requirements for such organization in educational institutions of territorial communities are allocated. Based on the analysis of indicators of revenues and directions of expenditures of local budgets, it is concluded about an optimistic forecast of the development of the education sector of territorial communities. The impact of innovations in terms of financing and administrative transformations on the education management system in villages and settlements, as well as the organization of accounting in them, is identified. The peculiarities and organizational specifics of the formation of accounting entities, the powers of education management bodies in the implementation of the task of creating an accounting system for the implementation of the budget are determined. It is substantiated that granting autonomy to educational institutions has a positive impact on the management of them and their financial resources, but significantly complicates the issue of accounting. To solve some problematic issues, a general scheme for the formation of a accounting system in the sphere of education in the conditions of decentralization and a step-by-step scheme for the implementation of this task have been built. Prospects for further research in this direction are the formation of methodology and techniques for accounting operations carried out by educational entities, in particular, accounting display of tender and other purchases; development of recommendations on the economic substantiation of the decision on the choice of accounting method by the educational institution. Further development of research on the issues of keeping and organizing accounting in the sphere of education in the context of decentralization will increase the efficiency of spending budget funds and contribute to the growth of the quality of educational services.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122029463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-01DOI: 10.32983/2222-4459-2020-12-465-470
H. M. Azarenkova
The article is aimed at identifying key aspects of anti-crisis management, in particular the choice of its most effective instruments. It is noted that modern economic entities do operate under the conditions of constant impact of crisis factors. Most entrepreneurs suffer the most significant damage as a result of global financial and economic crises, political instability and a new challenge of the present – the COVID-19 pandemic. All these events require business entities to organize a permanent unit of anti-crisis management, the purpose of which is to minimize or eliminate the negative consequences of crisis phenomena. Among the key aspects of anti-crisis management, the leading place is held by the most adequate instruments for overcoming the consequences of the crisis. The article examines a wide range of modern anti-crisis management instruments and determines that one of the most efficient of them be the anti-crisis financial strategy. In this regard, the priority of the financial aspect of anti-crisis management is substantiated and a special place of anti-crisis financial strategy as its key instrument is proved. The «tree of goals» of the anti-crisis financial strategy is built up as a fundamental element in its development. It is specified that in order to build up an efficient anti-crisis financial strategy, first of all, a comprehensive assessment of the valid financial condition of the corresponding entity is required and the most used indicators of such an assessment are proposed in four directions – assessment of financial stability, liquidity, business activity, and profitability.
{"title":"The Financial Strategy of Anti-Crisis Management for an Entrepreneur in Modern Conditions of Operation","authors":"H. M. Azarenkova","doi":"10.32983/2222-4459-2020-12-465-470","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-12-465-470","url":null,"abstract":"The article is aimed at identifying key aspects of anti-crisis management, in particular the choice of its most effective instruments. It is noted that modern economic entities do operate under the conditions of constant impact of crisis factors. Most entrepreneurs suffer the most significant damage as a result of global financial and economic crises, political instability and a new challenge of the present – the COVID-19 pandemic. All these events require business entities to organize a permanent unit of anti-crisis management, the purpose of which is to minimize or eliminate the negative consequences of crisis phenomena. Among the key aspects of anti-crisis management, the leading place is held by the most adequate instruments for overcoming the consequences of the crisis. The article examines a wide range of modern anti-crisis management instruments and determines that one of the most efficient of them be the anti-crisis financial strategy. In this regard, the priority of the financial aspect of anti-crisis management is substantiated and a special place of anti-crisis financial strategy as its key instrument is proved. The «tree of goals» of the anti-crisis financial strategy is built up as a fundamental element in its development. It is specified that in order to build up an efficient anti-crisis financial strategy, first of all, a comprehensive assessment of the valid financial condition of the corresponding entity is required and the most used indicators of such an assessment are proposed in four directions – assessment of financial stability, liquidity, business activity, and profitability.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128089625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.32983/2222-4459-2020-11-473-477
V. Papp, I. Blahun, N. Boshota
The article substantiates the role of marketing in the development of the market of tourist services. The authors believe that the commercial success of the company in the tourism market significantly depends on the extent to which it can support the existing structure of the target needs of real and potential customers and form an optimal portfolio of travel services. In these conditions, marketing is a strategic guideline, the purpose of which is to establish long-term relationships at the micro and macro levels. The study substantiates that the expansion of the traditional boundaries of marketing of tourist services is associated with the formation of a new paradigm of relations with contact audiences, based on the formation and maintenance of loyalty to the travel agency and its services. The article examines the structure of the tourism market, identifies the features of marketing in the field of tourism and develops marketing measures for tourism entities (to form a product developed in accordance with the studied demand on the basis of strategic planning of the company’s activities; offer a tourist service in the right place of specific segments of consumers at reasonable prices; provide a service of quality). The study substantiates the priority of the marketing concept for entities that intend to work in the market of tourist services.
{"title":"The Role of Marketing in Activating the Activities of Tourism Business Entities","authors":"V. Papp, I. Blahun, N. Boshota","doi":"10.32983/2222-4459-2020-11-473-477","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-11-473-477","url":null,"abstract":"The article substantiates the role of marketing in the development of the market of tourist services. The authors believe that the commercial success of the company in the tourism market significantly depends on the extent to which it can support the existing structure of the target needs of real and potential customers and form an optimal portfolio of travel services. In these conditions, marketing is a strategic guideline, the purpose of which is to establish long-term relationships at the micro and macro levels. The study substantiates that the expansion of the traditional boundaries of marketing of tourist services is associated with the formation of a new paradigm of relations with contact audiences, based on the formation and maintenance of loyalty to the travel agency and its services. The article examines the structure of the tourism market, identifies the features of marketing in the field of tourism and develops marketing measures for tourism entities (to form a product developed in accordance with the studied demand on the basis of strategic planning of the company’s activities; offer a tourist service in the right place of specific segments of consumers at reasonable prices; provide a service of quality). The study substantiates the priority of the marketing concept for entities that intend to work in the market of tourist services.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115543467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.32983/2222-4459-2020-11-411-417
A. Zabolotna, M. Serpukhov
Recently, competition has been rapidly increasing in the IT sphere, so a competently constructed system of communications with stakeholders becomes a very important advantage for companies. Depending on the size of the company, the type of business and the scale of activity for each group, it is necessary to choose an individual approach to interaction. The article is concerned with a comprehensive study of the problems of processes of developing corporate communications with stakeholders of IT-industry enterprises. The main groups for external and internal types of stakeholders for the companies in the IT sphere, features of interaction and developing corporate communications with them are examined. To implement positive strategic changes in staff management, it is important to take into account both the interests and contradictions of stakeholders. In practical activity, the interests of almost all groups of staff are most often in contradiction with the interests of management and owners. Hence the elaboration of problems of increasing interest and leveling contradictions becomes significant aspects of cooperation of all stakeholders, despite the different conditions and countries of business operation. It is necessary to interact with stakeholders based on the company’s strategy and competently build an understandable communication strategy with them. The publication involves determining the points of interaction and coincidence of the interests of all participants in the management and development processes. The proposed algorithm for determining and adopting effective strategic changes in communication management can be used in the foreign market. The efficiency of the organization depends on how well the interaction with stakeholders is built. Interaction with stakeholders helps the organization to increase social capital, minimize non-financial risks, and identify new opportunities for the company’s development.
{"title":"Developing Corporate Communication with Stakeholders of IT-Enterprise in the Foreign Market","authors":"A. Zabolotna, M. Serpukhov","doi":"10.32983/2222-4459-2020-11-411-417","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-11-411-417","url":null,"abstract":"Recently, competition has been rapidly increasing in the IT sphere, so a competently constructed system of communications with stakeholders becomes a very important advantage for companies. Depending on the size of the company, the type of business and the scale of activity for each group, it is necessary to choose an individual approach to interaction. The article is concerned with a comprehensive study of the problems of processes of developing corporate communications with stakeholders of IT-industry enterprises. The main groups for external and internal types of stakeholders for the companies in the IT sphere, features of interaction and developing corporate communications with them are examined. To implement positive strategic changes in staff management, it is important to take into account both the interests and contradictions of stakeholders. In practical activity, the interests of almost all groups of staff are most often in contradiction with the interests of management and owners. Hence the elaboration of problems of increasing interest and leveling contradictions becomes significant aspects of cooperation of all stakeholders, despite the different conditions and countries of business operation. It is necessary to interact with stakeholders based on the company’s strategy and competently build an understandable communication strategy with them. The publication involves determining the points of interaction and coincidence of the interests of all participants in the management and development processes. The proposed algorithm for determining and adopting effective strategic changes in communication management can be used in the foreign market. The efficiency of the organization depends on how well the interaction with stakeholders is built. Interaction with stakeholders helps the organization to increase social capital, minimize non-financial risks, and identify new opportunities for the company’s development.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129918967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.32983/2222-4459-2020-10-443-450
N. Proskurnina, D. O. Yeresko
The article is aimed at studying the process of ensuring international competitiveness and increasing its level by forming a marketing complex focused on the appropriate task. The essence of the concept of competitiveness is considered, the factors of competitiveness of enterprise are defined. A strong relationship between the level of international competitiveness of enterprise and the effectiveness of its marketing activities is determined. As a result, upon on the basis of these factors, the main methods of assessing the level of competitiveness of enterprise are identified, based on the analysis of indicators belonging to the marketing activity of enterprise. The assessment of the level of competitiveness of enterprise is carried out by the method based on the theory of effective competition elaborated by Joseph Schumpeter. It is found that the competitiveness of «Greenpower-Pro» LLC is at a high level relative to industry competitors. Since it is determined that the key factors of competitiveness formation are indicators of the effectiveness of the marketing activity of the enterprise, on the basis of these observations, a marketing strategy for increasing the level of competitiveness is built, as well as a balanced system of marketing performance indicators focused on increasing the competitiveness of enterprise is proposed. Measures to implement the proposed balanced system of indicators of marketing activity are defined. The main recommendations for improving marketing activity as an instrument to increase the level of international competitiveness of the production enterprise on the example of «Greenpower-Pro» LLC are formed.
{"title":"Marketing Activity as a Means of Increasing the Level of International Competitiveness of the Enterprise «Greenpower-Pro» LLC","authors":"N. Proskurnina, D. O. Yeresko","doi":"10.32983/2222-4459-2020-10-443-450","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-443-450","url":null,"abstract":"The article is aimed at studying the process of ensuring international competitiveness and increasing its level by forming a marketing complex focused on the appropriate task. The essence of the concept of competitiveness is considered, the factors of competitiveness of enterprise are defined. A strong relationship between the level of international competitiveness of enterprise and the effectiveness of its marketing activities is determined. As a result, upon on the basis of these factors, the main methods of assessing the level of competitiveness of enterprise are identified, based on the analysis of indicators belonging to the marketing activity of enterprise. The assessment of the level of competitiveness of enterprise is carried out by the method based on the theory of effective competition elaborated by Joseph Schumpeter. It is found that the competitiveness of «Greenpower-Pro» LLC is at a high level relative to industry competitors. Since it is determined that the key factors of competitiveness formation are indicators of the effectiveness of the marketing activity of the enterprise, on the basis of these observations, a marketing strategy for increasing the level of competitiveness is built, as well as a balanced system of marketing performance indicators focused on increasing the competitiveness of enterprise is proposed. Measures to implement the proposed balanced system of indicators of marketing activity are defined. The main recommendations for improving marketing activity as an instrument to increase the level of international competitiveness of the production enterprise on the example of «Greenpower-Pro» LLC are formed.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122998094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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