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Self Help, Sunlight and a Modern Chair: Considering Auckland’s historic signage as a heritage object 自助,阳光和现代椅子:奥克兰的历史标志作为遗产对象
Pub Date : 2020-12-01 DOI: 10.24135/backstory.vi8.58
C. Powley
Cities are an ever-changing space, filled with commerce and community. Signage plays a strong role in the visual narrative of the urban environment. It creates a constant visual hum, a street level monologue of promotion, identification and direction. Commercial signs are designed to serve and improve business. So, what role could an old, fading or non-functioning piece of signage possibly play in our neoliberal capitalist society? From a designer’s perspective, there’s a lot to like—the craftsmanship, the idiosyncrasies of a hand-generated pieceof typography, the sense of nostalgia for a time before globalisation and brand guidelines took over. Looking at historic signs from a broader context they also represent an “intricate urban history.”1 They speak of the changing face of commercial enterprise, social values and cultural expression. Even when they no longer serve their original semantic role of commercial promotion, they “accumulate rich layers of meaning. They no longer merely advertise, they are valued in and of themselves. They become icons.”2 The semiotic function of an historic sign shifts to a new role—signifying notions of survival, continuity and loss. They also feed into our complex personal narratives of place, identity and community.3 These multiple and interwoven values can form the cultural significance of historic signs. Despite this recognisable value, historic signage tends to fall through the gaps of heritage practice and legislation in New Zealand. This paper offers a set of case studies that represent a range of possible outcomes for historic signs, when they exist outside a system of heritage management. I propose six categories for framing the case studies: remain, repair, regenerate, relocate, replace and remove. These examples are combined with a broader reflection on the value of historic signage and an overview of relevant heritage practice in New Zealand. The intention is to encourage reflection on the possible heritage significance of historic signage and our current approach to assessment, scheduling and conservation.
城市是一个不断变化的空间,充满了商业和社区。标识在城市环境的视觉叙事中扮演着重要的角色。它创造了一种持续的视觉嗡嗡声,一种宣传、识别和方向的街头独白。商业标志的设计是为了服务和促进商业。那么,在我们这个新自由主义的资本主义社会里,一块老旧的、褪色的或不起作用的标牌可能扮演什么角色呢?从设计师的角度来看,有很多东西值得喜欢——工艺、手工排版的特质、对全球化和品牌指导方针占据主导地位之前的怀旧感。从更广泛的背景来看历史标志,它们也代表了“复杂的城市历史”。他们谈到了商业企业、社会价值和文化表现形式的变化。即使它们不再服务于商业推广的原始语义作用,它们也“积累了丰富的意义层次”。它们不再仅仅是广告,它们本身就有价值。他们成为了偶像。历史符号的符号学功能转向了一个新的角色——象征生存、延续和丧失的概念。它们也为我们复杂的关于地方、身份和社区的个人叙述提供素材这些多重的、相互交织的价值构成了历史标志的文化意义。尽管具有这种可识别的价值,但历史标志往往会在新西兰的遗产实践和立法中落伍。本文提供了一组案例研究,它们代表了历史标志存在于遗产管理系统之外的一系列可能的结果。我建议将案例研究分为六个类别:保留、修复、再生、重新安置、替换和移除。这些例子结合了对历史标志价值的更广泛反思和新西兰相关遗产实践的概述。其目的是鼓励人们反思历史标志可能的遗产意义,以及我们目前的评估、规划和保护方法。
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引用次数: 0
The Influence of the Infomercial in New Zealand 电视广告在新西兰的影响
Pub Date : 2019-12-05 DOI: 10.24135/backstory.vi1.13
Rosser Johnson
New Zealand television networks introduced infomercials (30 minute advertisements designed to appear as if they are programmes) in late 1993. Although infomercials date from the 1950s in the USA, they were unknown in this country and quickly came to be seen as a peculiarly “intense” form of hyper-commercial broadcasting. This article aims to sketch out the cultural importance of the infomercial by analysing historical published primary sources (from the specialist and general press) as they reflect the views and opinions that resulted from the introduction of the infomercial. Specifically, it outlines the three main areas where that cultural importance was located. It concludes by analysing the significance of the cultural impact of the infomercial, both within broadcasting and within wider society.
新西兰电视网络在1993年底引进了电视商业广告(30分钟的广告,设计得好像是节目一样)。虽然电视购物可以追溯到20世纪50年代的美国,但它们在这个国家并不为人所知,并很快被视为一种特别“激烈”的超级商业广播形式。本文旨在通过分析历史上发表的主要来源(来自专业和一般媒体)来概述信息商业的文化重要性,因为它们反映了引入信息商业所产生的观点和意见。具体来说,它概述了文化重要性所在的三个主要领域。它通过分析电视商业的文化影响的意义,无论是在广播和更广泛的社会。
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引用次数: 0
“Messages of Love from Maoriland”: A. D. Willis’s New Zealand Christmas Cards and Booklets 1883-1893 “来自毛利岛的爱的信息”:A. D.威利斯的新西兰圣诞贺卡和小册子1883-1893
Pub Date : 2019-12-01 DOI: 10.24135/backstory.vi7.49
P. Gilderdale
I have previously explored the beginnings of the New Zealand Christmas card prior to 1883, and the ways that the designers of these cards negotiated the colonial experience of a summer Christmas.1 This paper examines the development, over the decade following 1883, of the chromolithographic work of A. D. Willis, whose production not only continued the work of creating a niche for New Zealand Christmas cards, but also tried to compete with the large overseas ‘art publishers’ who were flooding the New Zealand market with northern hemisphere iconography. Willis’s Christmas cards are frequently used to illustrate books looking at the 1880s, but there has been no detailed study done of them. The paper therefore documents the cards, their production and reception, explores how they record Willis’s understanding of the art publishing business and the market he was working into, and situates them in relation to broader print culture. Understanding this overlooked chapter in ‘commercial art’ provides useful evidence of the murky interplay between the local, national and transnational identities that marked New Zealand cultural production when artists and designers sought to capture the public’s Yuletide sentiments. Willis’s work also displays two very distinct conceptions of how to represent what was increasingly known as ‘Maoriland’ to an overseas market – one focused on the land, and the other on Māori. As such, these cards act as a weathervane for what the New Zealand public accepted as New Zealand, artistic and appropriate as a Christmas gift.
我之前已经探索了1883年之前新西兰圣诞卡的起源,以及这些卡片的设计师谈判夏季圣诞节殖民经验的方式。本文考察了1883年之后十年a . D.威利斯(a . D. Willis)的彩色印刷作品的发展,其生产不仅继续了为新西兰圣诞卡创造利基的工作,同时,他还试图与海外大型“艺术出版商”竞争,这些出版商正以北半球肖像作品涌入新西兰市场。威利斯的圣诞卡经常被用来为19世纪80年代的书籍配图,但没有人对它们进行过详细的研究。因此,本文记录了这些卡片,它们的生产和接收,探讨了它们如何记录威利斯对艺术出版业务和他所从事的市场的理解,并将它们与更广泛的印刷文化联系起来。理解“商业艺术”中这一被忽视的章节,可以提供有用的证据,证明当艺术家和设计师试图捕捉公众的圣诞情绪时,标志着新西兰文化生产的地方、国家和跨国身份之间模糊的相互作用。威利斯的作品还展示了两种截然不同的概念,即如何向海外市场展示日益为人所知的“毛利兰”——一种侧重于土地,另一种侧重于Māori。因此,这些卡片作为新西兰公众所接受的新西兰的风向标,作为圣诞礼物,既艺术又合适。
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引用次数: 0
The “perpetual hazard”: Middle New Zealand attitudes to marital infidelity in the agony aunt columns of the New Zealand Woman’s Weekly, 1950 editions “永久的危险”:新西兰中部对婚姻不忠的态度,《新西兰妇女周刊》1950年版的知心姨妈专栏
Pub Date : 2019-12-01 DOI: 10.24135/backstory.vi7.51
Rosemary Brewer
Social norms about the conduct of married life change over time. This paper examines New Zealand norms about marital infidelity as represented in the agony aunt columns of the New Zealand Woman’s Weekly in 1950. It concludes that sexual adventures outside of marriage constituted a significant challenge to contemporary beliefs about trust and romantic love within it, and that women facing this dilemma were given the task of saving the marriage. However, advice on how to do this was contradictory, from withholding sex while enduring the situation with dignity, to Freudian psychologists’ instruction to provide the straying husband with more and better sex.
关于婚姻生活行为的社会规范随着时间的推移而改变。本文考察了1950年新西兰妇女周刊的知心大婶专栏所代表的新西兰关于婚姻不忠的规范。它的结论是,婚姻之外的性冒险对当代关于信任和浪漫爱情的信仰构成了重大挑战,面临这种困境的女性被赋予了拯救婚姻的任务。然而,关于如何做到这一点的建议是矛盾的,从克制性行为同时有尊严地忍受这种情况,到弗洛伊德心理学家的指导,为出轨的丈夫提供更多更好的性生活。
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引用次数: 0
Remembering Les Cleveland 纪念莱斯·克利夫兰
Pub Date : 2019-12-01 DOI: 10.24135/backstory.vi7.48
Michael Jackson
As Michael Jackson notes in this profile, Les (Francis Leslie) Cleveland (1921-2014) was a man of many parts. As a New Zealand journalist, political scientist specializing in the media and a photographer, Cleveland is clearly a person of interest for a journal looking at New Zealand’s media and art history. An account of Cleveland’s life could alight on any one of a number of aspects but in this profile the author focuses on his early experiences in the Great Depression and the Second World War as the backstories central to understanding Les Cleveland.
正如迈克尔·杰克逊在这篇简介中所指出的,莱斯·克利夫兰(Francis Leslie)(1921-2014)是一个多才多艺的人。克利夫兰是一名新西兰记者、专门研究媒体的政治学家和摄影师,对于一本研究新西兰媒体和艺术史的杂志来说,克利夫兰显然是一个感兴趣的人。对克利夫兰生活的描述可以从许多方面入手,但在这本书中,作者将重点放在他早年在大萧条和第二次世界大战中的经历上,作为理解莱斯·克利夫兰的核心背景故事。
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引用次数: 1
Everybody’s Artist Photographer: Collaborators and creative influences in the work of Charles Peet Dawes 每个人的艺术家摄影师:合作者和创造性的影响在查尔斯·皮特·道斯的工作
Pub Date : 2019-12-01 DOI: 10.24135/backstory.vi7.50
Keith Giles
When 1670 glass plate negatives taken by Kohukohu photographer Charles Peet Dawes were gifted to Auckland Libraries in 2018, it was immediately obvious from annotations on the negative envelopes that established ideas of how and when Charlie took up photography needed to be re-examined. Charlie’s notes also revealed the names of some previously unsuspected Hokianga visitors and residents who influenced and assisted him in his artistic endeavours. In addition, buried in the collection was a unique record of the 1898 Dog Tax Rebellion together with invaluable and historically important photographs of the people and communities of the Hokianga at the end of the nineteenth century and the beginning of the twentieth.
2018年,当Kohukohu摄影师查尔斯·皮特·道斯(Charles Peet Dawes)拍摄的1670张玻璃板底片被赠送给奥克兰图书馆时,从底片信封上的注释可以立即看出,查理如何以及何时开始摄影的想法需要重新审视。查理的笔记还透露了一些以前不为人知的霍基安加游客和居民的名字,这些人在他的艺术事业中影响和帮助了他。此外,收藏中还埋藏着1898年狗税叛乱的独特记录,以及19世纪末和20世纪初Hokianga人民和社区的宝贵和具有历史意义的重要照片。
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引用次数: 0
Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s 不要重新发明轮子:20世纪60年代杂志的想法分享
Pub Date : 2019-12-01 DOI: 10.24135/backstory.vi7.52
Gavin Ellis
Jean Wishart was the editor of the highly successful New Zealand Woman’s Weekly (NZWW) from 1952 to 1985. As part of her strategy to develop the magazine she undertook extensive international study tours looking at other popular titles for women. Gavin Ellis has gained access to reports she wrote in the 1960s for the owners of the NZWW and they provide some insight into what she adapted from overseas models as well those elements which did not impress her as suitable for her New Zealand audience.
Jean Wishart是1952年至1985年间非常成功的《新西兰妇女周刊》(NZWW)的编辑。作为她发展杂志战略的一部分,她进行了广泛的国际考察,寻找其他受欢迎的女性杂志。加文·埃利斯(Gavin Ellis)获得了她在20世纪60年代为《新西兰世界新闻报》(NZWW)的所有者写的报告,这些报告提供了一些她从海外模特那里借鉴的东西,以及那些不适合她的新西兰观众的元素。
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引用次数: 0
Russell Duncan: Re-tracing history 拉塞尔·邓肯:追溯历史
Pub Date : 2019-07-01 DOI: 10.24135/backstory.vi6.45
Emma Jameson
This article considers the construction and meaning of time in Russell Duncan’s photographs. A hobbyist photographer and passionate historian, Duncan extensively photographedsites associated with early European explorers and colonial history in New Zealand, focussing primarily on those associated with Captain Cook. This article analyses, for the first time, Duncan’s use of the sequential format of photographic albums to manipulate timelines in order to visually reconstruct historical narratives. By analysing Duncan’s photographs of sites associated with Captain Cook in detail, this article investigates how Duncan’s photographs, read both individually and in a sequence, fuse past and present in their re-tracing of history.
本文探讨了罗素·邓肯摄影作品中时间的构成和意义。作为一名业余摄影师和充满激情的历史学家,邓肯在新西兰广泛拍摄了与早期欧洲探险家和殖民历史有关的景点,主要关注与库克船长有关的景点。本文首次分析了邓肯利用照相簿的顺序格式来操纵时间线,从而在视觉上重构历史叙事。通过详细分析邓肯拍摄的与库克船长有关的地点的照片,本文研究了邓肯的照片是如何在重新追溯历史的过程中融合过去和现在的,这些照片可以单独阅读,也可以按顺序阅读。
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引用次数: 0
The cover of Herbs’ first Pacific reggae album: Perusing the paratext Herbs的第一张太平洋雷鬼专辑封面:Perusing The paratext
Pub Date : 2019-07-01 DOI: 10.24135/backstory.vi6.42
E. Turner
The cover of Herbs’ award-winning EP What’s Be Happen? is dominated by an image of the final day of the Bastion Point occupation in Ōrākei, Auckland on 25 May, 1978. Released in 1981, the album has been recognised in a number of music industry awards for its important contribution to cultural life in Aotearoa New Zealand, and for the musician’s brave political stance in a period of activism that achieved significant social change. This article presents an analysis of the ways in which the record cover acts as a visual and textual introduction to the songs it encloses. Drawing on theorisations of features of paratext such as the title and images on a record sleeve as thresholding devices and as textual extensions of the records they enclose, the paper explores Herbs’ album title, the typographic forms of the title and the band’s name, and the use of colour, as well as the textual organisation of the songs on the two sides of the record. With reference to the social and political context at the time of the album’s release, the article offers an interpretation of the identifications and values signified by these elements of the cover, as carriers of meaning.
草本获奖EP What ' s Be Happen?1978年5月25日,奥克兰Ōrākei,堡垒点占领的最后一天。这张专辑发行于1981年,因其对新西兰奥特阿瓦文化生活的重要贡献,以及这位音乐家在实现重大社会变革的激进主义时期勇敢的政治立场,获得了许多音乐行业奖项的认可。这篇文章提出了一种方法的分析,其中唱片封面作为一个视觉和文字介绍,它所包含的歌曲。借鉴paratext特征的理论,如唱片套筒上的标题和图像作为阈值装置和它们所包含的唱片的文本扩展,本文探讨了Herbs的专辑标题,标题和乐队名称的排版形式,颜色的使用,以及唱片两侧歌曲的文本组织。本文结合专辑发行时的社会和政治背景,对这些封面元素作为意义载体所代表的身份和价值进行了解读。
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引用次数: 1
Rita Angus: A New Madonna 1942–1951 丽塔·安格斯:1942-1951年的新麦当娜
Pub Date : 2019-07-01 DOI: 10.24135/backstory.vi6.43
S. Whaley
This article explores the ‘New Madonna’ in Rita Angus’s artwork in the 1940s and early 1950s. The New Madonna combines female independence and celibacy with sexualityand motherhood. She develops from Angus’s position as a woman painter who lived and worked alone, and is expressed in three nudes and a number of goddess portraits which are discussed. The origins of the term ‘New Madonna’ and the interpretative possibilities it affords to Angus’s art are examined. These works allow Angus to inscribe herself with a value derived from being female. In order to offer insight into these portraits, Angus’s letters to the composer Douglas Gordon Lilburn are considered.
本文探讨了丽塔·安格斯在20世纪40年代和50年代初的艺术作品中的“新麦当娜”。《新圣母》将女性的独立和独身与性和母性结合在一起。她从安格斯作为一个独自生活和工作的女画家的地位发展而来,并在三幅裸体画和一些女神肖像中得到表达。“新圣母”一词的起源和解释的可能性,它提供了安格斯的艺术检查。这些作品让安格斯为自己铭刻了一种来自女性的价值。为了深入了解这些肖像,我们考虑了安格斯写给作曲家道格拉斯·戈登·利尔本的信。
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引用次数: 0
期刊
Back Story Journal of New Zealand Art, Media & Design History
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