The current study is focusing on diffusion and adoption of new digital artifacts. The goal is to explore the social role of user-generated content (UGC) during the diffusion process of digital products in the context of online social networks. Data collection is conducted on 154 new digital products during a two-year timeframe. Results of the study provide a deeper insight into the influence of textual UGC sentiment on new product diffusion and how such a web system (i.e.: online social networks) can help to enable a process of value co-creation. The overall finding shows that Volume of Post and UGC Sentiment have a dynamic impact on Diffusion (Adoption Rate) of digital products. The study sheds light on the crowding power and the long-tail effect in online social networks. Findings also offer valuable implications for organizations to set up their strategic vision in terms of digital marketing, customer relationship management, and information dissemination.
{"title":"New Product Diffusion: The Role of Sentiment Content","authors":"Tung Cu, H. Schneider, J. Scotter","doi":"10.1145/2890602.2890627","DOIUrl":"https://doi.org/10.1145/2890602.2890627","url":null,"abstract":"The current study is focusing on diffusion and adoption of new digital artifacts. The goal is to explore the social role of user-generated content (UGC) during the diffusion process of digital products in the context of online social networks. Data collection is conducted on 154 new digital products during a two-year timeframe. Results of the study provide a deeper insight into the influence of textual UGC sentiment on new product diffusion and how such a web system (i.e.: online social networks) can help to enable a process of value co-creation. The overall finding shows that Volume of Post and UGC Sentiment have a dynamic impact on Diffusion (Adoption Rate) of digital products. The study sheds light on the crowding power and the long-tail effect in online social networks. Findings also offer valuable implications for organizations to set up their strategic vision in terms of digital marketing, customer relationship management, and information dissemination.","PeriodicalId":224051,"journal":{"name":"Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117070427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article investigates the changing role of the Chief Information Officer (CIO) at organizational level with regard to the rise of Big Data and Big Data analytics as a potential source of innovation and competitive advantage. The paper aims to provide a theoretical contribution to the research stream on the topic, by further exploring the emergent properties and understandings related to the role of CIO. As a consequence of the need to adopt advanced technologies, the CIO has been named to master the current unheard information growth for business innovation. To this end we present the results of a qualitative research based on grounded theory carried out on data concerning CIOs of medium and large companies from different industries in the Italian market. Finally, a substantive theory and categories are discussed, showing the role of generation gap and power of new entrants as well as of project and execution excellence on the making of identity and recognition of the CIO as relevant at the time of Big Data analytics.
{"title":"Big Data and Analytics Leaders: the Changing Role of CIO","authors":"V. Morabito, G. Viscusi, Marinos Themistocleous","doi":"10.1145/2890602.2890619","DOIUrl":"https://doi.org/10.1145/2890602.2890619","url":null,"abstract":"This article investigates the changing role of the Chief Information Officer (CIO) at organizational level with regard to the rise of Big Data and Big Data analytics as a potential source of innovation and competitive advantage. The paper aims to provide a theoretical contribution to the research stream on the topic, by further exploring the emergent properties and understandings related to the role of CIO. As a consequence of the need to adopt advanced technologies, the CIO has been named to master the current unheard information growth for business innovation. To this end we present the results of a qualitative research based on grounded theory carried out on data concerning CIOs of medium and large companies from different industries in the Italian market. Finally, a substantive theory and categories are discussed, showing the role of generation gap and power of new entrants as well as of project and execution excellence on the making of identity and recognition of the CIO as relevant at the time of Big Data analytics.","PeriodicalId":224051,"journal":{"name":"Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129309008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Trauth, K. D. Joshi, Lynette Kvasny, A. Morgan, F. Payton
The phrase "social change is a beautiful thing," appeared in a tweet from a student during demonstrations at the University of Missouri in November 2015. The events that motivated this tweet point to the work that still needs to occur to bring greater racial equality to American society. In this regard, a question for IT professionals, both academics and practitioners, is: "What can the SIGMIS CPR community do to foster greater inclusion of underrepresented racial and ethnic groups into our profession?" These panelists provide some answers to this question by discussing their research and interventions to diversify the IT field and promote greater racial and ethnic representation within it.
{"title":"Making Black Lives Matter in the Information Technology Profession","authors":"E. Trauth, K. D. Joshi, Lynette Kvasny, A. Morgan, F. Payton","doi":"10.1145/2890602.2890617","DOIUrl":"https://doi.org/10.1145/2890602.2890617","url":null,"abstract":"The phrase \"social change is a beautiful thing,\" appeared in a tweet from a student during demonstrations at the University of Missouri in November 2015. The events that motivated this tweet point to the work that still needs to occur to bring greater racial equality to American society. In this regard, a question for IT professionals, both academics and practitioners, is: \"What can the SIGMIS CPR community do to foster greater inclusion of underrepresented racial and ethnic groups into our profession?\" These panelists provide some answers to this question by discussing their research and interventions to diversify the IT field and promote greater racial and ethnic representation within it.","PeriodicalId":224051,"journal":{"name":"Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125946162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Users' reliance on mobile devices has grown tremendously in recent years. For travelers in particular, the use of mobile travel (hereafter, referred to as 'mtravel') apps has been increasingly important in order to check the status of hotels, convert currencies, and provide convenience when traveling away from home. Examples of such applications used for travel purposes include hotel/motel apps, airline apps, location-based services such as maps, and travel tools such as translators, currency converters, etc.
{"title":"Toward Building a Mobile App Experience to Support Users' Mobile Travel Needs","authors":"Chad Schaefer","doi":"10.1145/2890602.2906193","DOIUrl":"https://doi.org/10.1145/2890602.2906193","url":null,"abstract":"Users' reliance on mobile devices has grown tremendously in recent years. For travelers in particular, the use of mobile travel (hereafter, referred to as 'mtravel') apps has been increasingly important in order to check the status of hotels, convert currencies, and provide convenience when traveling away from home. Examples of such applications used for travel purposes include hotel/motel apps, airline apps, location-based services such as maps, and travel tools such as translators, currency converters, etc.","PeriodicalId":224051,"journal":{"name":"Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121905606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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