Pub Date : 2023-04-23DOI: 10.17501/29506530.2023.2105
BQ Liem
: Remaking foreign hit movie scripts has become a familiar choice on Vietnamese screens, however, it is a big challenge because it is not easy to equal or overcome the shadow of the original. The current cinemas are seen as the remake of films from the past with more attention to cultural, political and economic adaptations rather than aesthetic significance. The research looks at some recent film remakes to analyze their success and failure together with an analysis of Blood Moon Party (Tiệc trăng máu, Nguyen Quang Dung, 2020) as an example of success in the trend of making film remakes in Vietnam. The findings show that a film remake is successful thanks to good adaptation of the original script to Vietnamese contexts, introduction to new elements, excellent performance of artists and appropriate communication. The failure factors are unchanged script, low budget for production, artists’ poor acting, inappropriate dialogues and illogical storytelling.
{"title":"SUCCESS AND FAILURE OF FILM REMAKES IN VIETNAM: AN ANALYSIS OF BLOOD MOON PARTY","authors":"BQ Liem","doi":"10.17501/29506530.2023.2105","DOIUrl":"https://doi.org/10.17501/29506530.2023.2105","url":null,"abstract":": Remaking foreign hit movie scripts has become a familiar choice on Vietnamese screens, however, it is a big challenge because it is not easy to equal or overcome the shadow of the original. The current cinemas are seen as the remake of films from the past with more attention to cultural, political and economic adaptations rather than aesthetic significance. The research looks at some recent film remakes to analyze their success and failure together with an analysis of Blood Moon Party (Tiệc trăng máu, Nguyen Quang Dung, 2020) as an example of success in the trend of making film remakes in Vietnam. The findings show that a film remake is successful thanks to good adaptation of the original script to Vietnamese contexts, introduction to new elements, excellent performance of artists and appropriate communication. The failure factors are unchanged script, low budget for production, artists’ poor acting, inappropriate dialogues and illogical storytelling.","PeriodicalId":229037,"journal":{"name":"Proceedings of the international conference on media science and digital communication","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128626423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-23DOI: 10.17501/29506530.2023.2101
B. Zhang
: Chinese rural are facing a huge impact from the market economy since the Reform and Opening Up. Accompanied by the severe gap in urban and rural economic development is the extreme lack of educational resources in underdeveloped rural China. With the introduction of Xi Jinping’s “Rural Revitalization Strategy”, rural education development issues attract continuous media and academic attention. Yet, the media representation of rural education aid (zhi jiao) has been rather neglected from the previous academic discussions. In the mediated society, how media represents this long-standing development measure to alleviate rural education problems is crucial to how the public understands and imagines the rural and its development. Critical discourse analysis and thematic analysis are applied to collected mainstream media content (2019-2021) to investigate how rural education aid is represented in China. Findings suggest that the media representation of rural education aid discursively constitutes the state development ideology. Advocating state policy of development overshadows aid practice in mainstream media representation. Furthermore, by setting up the binary between the rural and the urban, it reveals the huge development injustice between the rural and the urban. Yet it also reinforces the stereotype of rural China, thus justifies the status quo. Moreover, the media representation of different social actors reveals the unequal power relations in development. While the rural community is voiceless and denied agency, the entrepreneurs are given voice and commendable media representation. Such representation is problematic, and it has the risk of further marginalize the rural community.
{"title":"THE PRAISED AND THE OBSCURED: EXAMINING THE MEDIA REPRESENTATION OF RURAL EDUCATION AID IN CHINA","authors":"B. Zhang","doi":"10.17501/29506530.2023.2101","DOIUrl":"https://doi.org/10.17501/29506530.2023.2101","url":null,"abstract":": Chinese rural are facing a huge impact from the market economy since the Reform and Opening Up. Accompanied by the severe gap in urban and rural economic development is the extreme lack of educational resources in underdeveloped rural China. With the introduction of Xi Jinping’s “Rural Revitalization Strategy”, rural education development issues attract continuous media and academic attention. Yet, the media representation of rural education aid (zhi jiao) has been rather neglected from the previous academic discussions. In the mediated society, how media represents this long-standing development measure to alleviate rural education problems is crucial to how the public understands and imagines the rural and its development. Critical discourse analysis and thematic analysis are applied to collected mainstream media content (2019-2021) to investigate how rural education aid is represented in China. Findings suggest that the media representation of rural education aid discursively constitutes the state development ideology. Advocating state policy of development overshadows aid practice in mainstream media representation. Furthermore, by setting up the binary between the rural and the urban, it reveals the huge development injustice between the rural and the urban. Yet it also reinforces the stereotype of rural China, thus justifies the status quo. Moreover, the media representation of different social actors reveals the unequal power relations in development. While the rural community is voiceless and denied agency, the entrepreneurs are given voice and commendable media representation. Such representation is problematic, and it has the risk of further marginalize the rural community.","PeriodicalId":229037,"journal":{"name":"Proceedings of the international conference on media science and digital communication","volume":"39 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131917515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-23DOI: 10.17501/29506530.2023.2103
Kealeboga Aiseng, S. Gamede
: Literature exists that studies media coverage of natural disasters. The media has the potential to influence how governments react to disasters, how emergency services handle disasters, and how people receive and react to the news of disasters. However, the media sometimes sensationalizes the news about the disasters and focus on other manifestations such as panic, looting, shock, emerging heroes and villains, human conflict, and suffering. This study aims to analyze the media coverage of the 2022 floods in the province of KwaZulu-Natal (KZN) in South Africa. In particular, the study seeks to evaluate if there was media coverage of the floods and what the contents of the coverage were. The study used content analysis to examine the presence of KZN floods from three selected online newspapers, focusing on whether the floods were covered, and which issues or themes dominated the reporting of the floods. The aim here was to examine the role that the media played during this disaster in South Africa. Content analysis was used to note the number of stories covered during the KZN floods in the media, the key themes that dominated the coverage of the floods and factors that influenced the media coverage of the floods. The selected online newspapers are News24, Independent Online (IOL) and TimesLive. These newspapers were purposively selected because of their wider national readership, the ideology of the newspaper, strong online presence, and type/style of reporting. Based on the above-presented data, we argue that there was sufficient coverage of the KZN floods in South African media. The study also discovered that the following issues or stories dominated the reporting/coverage of floods: disaster management, casualties, relief measures
{"title":"ANALYSIS OF SOUTH AFRICAN MEDIA COVERAGE OF THE 2022 KZN FLOODS","authors":"Kealeboga Aiseng, S. Gamede","doi":"10.17501/29506530.2023.2103","DOIUrl":"https://doi.org/10.17501/29506530.2023.2103","url":null,"abstract":": Literature exists that studies media coverage of natural disasters. The media has the potential to influence how governments react to disasters, how emergency services handle disasters, and how people receive and react to the news of disasters. However, the media sometimes sensationalizes the news about the disasters and focus on other manifestations such as panic, looting, shock, emerging heroes and villains, human conflict, and suffering. This study aims to analyze the media coverage of the 2022 floods in the province of KwaZulu-Natal (KZN) in South Africa. In particular, the study seeks to evaluate if there was media coverage of the floods and what the contents of the coverage were. The study used content analysis to examine the presence of KZN floods from three selected online newspapers, focusing on whether the floods were covered, and which issues or themes dominated the reporting of the floods. The aim here was to examine the role that the media played during this disaster in South Africa. Content analysis was used to note the number of stories covered during the KZN floods in the media, the key themes that dominated the coverage of the floods and factors that influenced the media coverage of the floods. The selected online newspapers are News24, Independent Online (IOL) and TimesLive. These newspapers were purposively selected because of their wider national readership, the ideology of the newspaper, strong online presence, and type/style of reporting. Based on the above-presented data, we argue that there was sufficient coverage of the KZN floods in South African media. The study also discovered that the following issues or stories dominated the reporting/coverage of floods: disaster management, casualties, relief measures","PeriodicalId":229037,"journal":{"name":"Proceedings of the international conference on media science and digital communication","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125890787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-23DOI: 10.17501/29506530.2023.2102
Chen Yi
: The entire online retail ecosystem is changing as a result of China's live-streaming e-commerce. Among the new stars, Dong Yuhui, 29, an educated former off-campus English language tutor at New Oriental Education & Technology Group, rose to fame thanks to the Group’s live-streaming program “Dong Fang Zhen Xuan”. Unlike those live-streamers that specifically sell products at the best price, this presenter used a distinctive verbal communication method that once contributed to a 21-million-yuan GMV on a single day, making it the 6th most cash-earning broadcast room on Douyin. The author chose the cognitive linguistic method to evaluate one of Dong Yuhui's most popular YouTube video clips to understand how he achieved success, paying particular attention to media priming, Hart's discursive strategy, and George P. Lakoff's framing and metaphor theories. By decoding his priming strategy when introducing the subject and a later metaphorical structure, the results suggest that this live streamer's success may largely be due to his careful choice of stimuli for an ideal integration of the explicit frames, as well as the perfect blending and coherence between explicit and implicit frames. Despite a slight disconnection in the middle of his discourse, the findings of this study encourage communication experts and professionals to take into account incorporating linguistic practices and tactics based on a positive, resonant, and coherent frame with their plans to shift consumers' perceptions and decisions.
{"title":"CULTURE SELLS: ANALYZING NEW ORIENTAL'S LIVE-STREAMING COMMUNICATION STRATEGY FROM A FRAMING PERSPECTIVE","authors":"Chen Yi","doi":"10.17501/29506530.2023.2102","DOIUrl":"https://doi.org/10.17501/29506530.2023.2102","url":null,"abstract":": The entire online retail ecosystem is changing as a result of China's live-streaming e-commerce. Among the new stars, Dong Yuhui, 29, an educated former off-campus English language tutor at New Oriental Education & Technology Group, rose to fame thanks to the Group’s live-streaming program “Dong Fang Zhen Xuan”. Unlike those live-streamers that specifically sell products at the best price, this presenter used a distinctive verbal communication method that once contributed to a 21-million-yuan GMV on a single day, making it the 6th most cash-earning broadcast room on Douyin. The author chose the cognitive linguistic method to evaluate one of Dong Yuhui's most popular YouTube video clips to understand how he achieved success, paying particular attention to media priming, Hart's discursive strategy, and George P. Lakoff's framing and metaphor theories. By decoding his priming strategy when introducing the subject and a later metaphorical structure, the results suggest that this live streamer's success may largely be due to his careful choice of stimuli for an ideal integration of the explicit frames, as well as the perfect blending and coherence between explicit and implicit frames. Despite a slight disconnection in the middle of his discourse, the findings of this study encourage communication experts and professionals to take into account incorporating linguistic practices and tactics based on a positive, resonant, and coherent frame with their plans to shift consumers' perceptions and decisions.","PeriodicalId":229037,"journal":{"name":"Proceedings of the international conference on media science and digital communication","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115501400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-23DOI: 10.17501/29506530.2023.2104
A. Chanitphattana, S. Dachacheep, T. Ubolwatra, M. Insang
: The Objectives of this research, International Marketing Communication of Thai Products in the Sultanate of Oman are 1) to study marketing communication in the Sultanate of Oman, 2) to study media exposure and social media application behaviours of the Omani, 3) to study the perception and expectation of Thai product and Thai Trade Exhibition of Omani consumers. The result of this study shows that People in Oman have a high trust of the quality of Thai products that reach international standards and the attractiveness of the packaging design. The overall satisfaction of “Thai Trade Exhibition 2019” is also at the high level, majority of the samplings collected in the fair opt to come back to the next season of Thai Trade Exhibition in Oman. Islamic culture has played an important role on international marketing communication. As word – of – mouth has been seen as one of the most powerful marketing tools in Oman, yet according to this research found that Arabic “Online Social Media Influencer” and “Key Opinion Leader” (KOL) are the most impactful marketing tools in Oman. Omani consumers tend to be more attracted to VDO content via Facebook & Instagram stories, Snapchat & Youtube VDO's more than picture contents. Moreover, Halal trust mark is seen as the key to create trust which is the key to success in doing business with Omani. Halal trust mark does not only certify that the products can be consumed for Muslims, but it certify the process in making of those products that it is able to be used by Muslims as well.
{"title":"INTERNATIONAL MARKETING COMMUNICATION OF THAI PRODUCTS AT THAI TRADE EXHIBITION IN THE SULTANATE OF OMAN","authors":"A. Chanitphattana, S. Dachacheep, T. Ubolwatra, M. Insang","doi":"10.17501/29506530.2023.2104","DOIUrl":"https://doi.org/10.17501/29506530.2023.2104","url":null,"abstract":": The Objectives of this research, International Marketing Communication of Thai Products in the Sultanate of Oman are 1) to study marketing communication in the Sultanate of Oman, 2) to study media exposure and social media application behaviours of the Omani, 3) to study the perception and expectation of Thai product and Thai Trade Exhibition of Omani consumers. The result of this study shows that People in Oman have a high trust of the quality of Thai products that reach international standards and the attractiveness of the packaging design. The overall satisfaction of “Thai Trade Exhibition 2019” is also at the high level, majority of the samplings collected in the fair opt to come back to the next season of Thai Trade Exhibition in Oman. Islamic culture has played an important role on international marketing communication. As word – of – mouth has been seen as one of the most powerful marketing tools in Oman, yet according to this research found that Arabic “Online Social Media Influencer” and “Key Opinion Leader” (KOL) are the most impactful marketing tools in Oman. Omani consumers tend to be more attracted to VDO content via Facebook & Instagram stories, Snapchat & Youtube VDO's more than picture contents. Moreover, Halal trust mark is seen as the key to create trust which is the key to success in doing business with Omani. Halal trust mark does not only certify that the products can be consumed for Muslims, but it certify the process in making of those products that it is able to be used by Muslims as well.","PeriodicalId":229037,"journal":{"name":"Proceedings of the international conference on media science and digital communication","volume":"2017 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123288453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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