This research aims to investigate the influence of Content Marketing, Brand Image, and Social Media on purchase intention and purchase decision for Sambal Ning Niniek, a small and medium-sized enterprise (SME). A quantitative research method was employed, with three independent variables, namely content marketing, brand image, and social media, and two dependent variables, namely purchase intention and purchase decision. A total of 216 respondents were included in the study. The analysis involved both outer model and inner model assessments. The results revealed that content marketing did not have a significant positive impact on purchase intention. However, brand image and social media demonstrated a positive and significant impact on purchase intention for sambal Ning Niniek. Furthermore, purchase intention was found to have a positive and significant effect on purchase decisions at Sambal Ning Niniek. Regarding the influence on purchasing decisions, content marketing, and brand image were identified as significant and positive factors for Sambal Ning Niniek. However, social media did not exhibit a significant positive impact on purchasing decisions.
本研究旨在探讨内容营销、品牌形象和社交媒体对中小企业三巴宁尼克的购买意愿和购买决策的影响。采用定量研究方法，选取内容营销、品牌形象、社交媒体三个自变量和购买意愿、购买决策两个因变量。共有216名受访者参与了这项研究。分析包括外部模型和内部模型评估。结果显示，内容营销对购买意愿没有显著的正向影响。而品牌形象和社交媒体对三巴宁尼克的购买意愿有显著的正向影响。此外，我们还发现购买意向对三巴宁尼克的购买决策有显著的正向影响。在对购买决策的影响方面，内容营销和品牌形象被认为是Sambal Ning Niniek的显著和积极因素。然而，社交媒体并没有对购买决策产生显著的积极影响。
{"title":"Impact of Content Marketing, Brand Image, & Social Media on Buying Behavior","authors":"Alfina Andasari, Mohamad Yusak Anshori","doi":"10.37715/jee.v12i2.4086","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4086","url":null,"abstract":"This research aims to investigate the influence of Content Marketing, Brand Image, and Social Media on purchase intention and purchase decision for Sambal Ning Niniek, a small and medium-sized enterprise (SME). A quantitative research method was employed, with three independent variables, namely content marketing, brand image, and social media, and two dependent variables, namely purchase intention and purchase decision. A total of 216 respondents were included in the study. The analysis involved both outer model and inner model assessments. The results revealed that content marketing did not have a significant positive impact on purchase intention. However, brand image and social media demonstrated a positive and significant impact on purchase intention for sambal Ning Niniek. Furthermore, purchase intention was found to have a positive and significant effect on purchase decisions at Sambal Ning Niniek. Regarding the influence on purchasing decisions, content marketing, and brand image were identified as significant and positive factors for Sambal Ning Niniek. However, social media did not exhibit a significant positive impact on purchasing decisions.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135487067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Economic development in recent years has been driven among others by the service industry. The fierce competitive situation has driven competing businesses to continually develop themselves to provide superior quality services and an excellent brand image to gain customer satisfaction and loyalty. This study aims to examine the relationships between service quality, brand image, customer satisfaction, and customer loyalty of UC Makassar. We collect research data from 68 students using a convenient sampling technique. We adopted the conceptual model from prior studies. PLS-SEM was conducted to test the relationships in the conceptual models. The outcomes indicate that customer satisfaction has a positive impact on customer loyalty. The findings also found that service quality positively affects brand image and customer satisfaction but not loyalty. Likewise, brand image has a positive effect on customer satisfaction but not on loyalty. The implications of this research, limitations, and directions for further research can be found below.
{"title":"Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty of UC Makassar","authors":"Justin Wijaya, Sinar Dharmayana Putra","doi":"10.37715/jee.v12i2.4084","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4084","url":null,"abstract":"Economic development in recent years has been driven among others by the service industry. The fierce competitive situation has driven competing businesses to continually develop themselves to provide superior quality services and an excellent brand image to gain customer satisfaction and loyalty. This study aims to examine the relationships between service quality, brand image, customer satisfaction, and customer loyalty of UC Makassar. We collect research data from 68 students using a convenient sampling technique. We adopted the conceptual model from prior studies. PLS-SEM was conducted to test the relationships in the conceptual models. The outcomes indicate that customer satisfaction has a positive impact on customer loyalty. The findings also found that service quality positively affects brand image and customer satisfaction but not loyalty. Likewise, brand image has a positive effect on customer satisfaction but not on loyalty. The implications of this research, limitations, and directions for further research can be found below.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135487063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As Food and Beverage industry growth is still claimed as the one of the highest growth potential, many retailers offer food and beverage in many forms. By observing this opportunity, Entrepreneurs are motivated in starting F&B businesses. With the COVID-19 impacting sales figures in most business specially involving dine-in activities, the researcher would like to investigate further how price, product, promotion influences the purchase intention in T4U Taiwanese beverage branch in West Surabaya. The researcher uses three variables based on the consumers’ survey result which are Price, Promotion, and Product. The purpose of this research is to know the significance level all of those variables have effect towards the consumers’ purchase intention at T4U Surabaya. The total samples are 112 respondents taken from the population people who know T4U is unknown, thus sample number is decided based on Lemeshow method. The responses are collected through questionnaire and selected with purposive sampling method then, run using SPSS. The Multiple Regression Analysis is used to analyze the data of the respondents and the result is Price, Promotion, and Product have positive and significant effect towards Consumers’ Purchase Intention at T4U Surabaya.
{"title":"The Effect of Price, Product, Promotion Towards Consumers’ Purchase Intention at T4U Indonesia, West Surabaya Branch","authors":"Gracia Valentina sutanto, Lenny Gunawan","doi":"10.37715/jee.v12i2.4003","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4003","url":null,"abstract":"As Food and Beverage industry growth is still claimed as the one of the highest growth potential, many retailers offer food and beverage in many forms. By observing this opportunity, Entrepreneurs are motivated in starting F&B businesses. With the COVID-19 impacting sales figures in most business specially involving dine-in activities, the researcher would like to investigate further how price, product, promotion influences the purchase intention in T4U Taiwanese beverage branch in West Surabaya. The researcher uses three variables based on the consumers’ survey result which are Price, Promotion, and Product. The purpose of this research is to know the significance level all of those variables have effect towards the consumers’ purchase intention at T4U Surabaya. The total samples are 112 respondents taken from the population people who know T4U is unknown, thus sample number is decided based on Lemeshow method. The responses are collected through questionnaire and selected with purposive sampling method then, run using SPSS. The Multiple Regression Analysis is used to analyze the data of the respondents and the result is Price, Promotion, and Product have positive and significant effect towards Consumers’ Purchase Intention at T4U Surabaya.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135487065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Danis Maulana, Afif Zuhri Afrianto, M. Robith Silahul Islam Mush’ Ab Al Hakimy, Muhammad Lukman Arif
Additionally, the Independent Entrepreneur Program (WMK) at Shipbuilding Institute of Polytechnic Surabaya (PPNS) organizers have not yet had a well-integrated information system to effectively and efficiently gather information for business performance assessments of the tenants. This research aims to develop a prototype of the Information System for Business Performance Assessment of WMK PBLT PPNS tenants using the European Foundation for Quality Management (EFQM) model. The result of this research is a prototype of the Information System for Business Performance Assessment of WMK PBLT PPNS tenants. Based on the EFQM assessment, the average total business performance assessment score obtained is 897, with the highest category being “Orientation on Integrated Quality Management” with a ratification score >800-1000. That indicates that the businesses run by the tenants have achieved optimal performance results. With this prototype, it is hoped to assist in the process of assessing tenant business performance more effectively and efficiently.
{"title":"Prototype Design of Business Performance Assessment of Tenants Independent Entrepreneurship Program Using the EFQM Model","authors":"Danis Maulana, Afif Zuhri Afrianto, M. Robith Silahul Islam Mush’ Ab Al Hakimy, Muhammad Lukman Arif","doi":"10.37715/jee.v12i2.4094","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4094","url":null,"abstract":"Additionally, the Independent Entrepreneur Program (WMK) at Shipbuilding Institute of Polytechnic Surabaya (PPNS) organizers have not yet had a well-integrated information system to effectively and efficiently gather information for business performance assessments of the tenants. This research aims to develop a prototype of the Information System for Business Performance Assessment of WMK PBLT PPNS tenants using the European Foundation for Quality Management (EFQM) model. The result of this research is a prototype of the Information System for Business Performance Assessment of WMK PBLT PPNS tenants. Based on the EFQM assessment, the average total business performance assessment score obtained is 897, with the highest category being “Orientation on Integrated Quality Management” with a ratification score >800-1000. That indicates that the businesses run by the tenants have achieved optimal performance results. With this prototype, it is hoped to assist in the process of assessing tenant business performance more effectively and efficiently.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135488318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Frederick Dewantara Wijono, Tommy Christian Efrata
The purpose of this study is to ascertain how customer engagement, customer experience, and service innovation impact customer loyalty. This study employs quantitative research techniques, and SmartPLS 3.0 is used for data processing. Non-probability sampling is used with purposeful sampling media, and questionnaires with a linear scale are used to collect the data. The study's target audience consists of Indonesian citizens who are at least 18 years old, have smartphones with the Gojek app installed, and have used Gojek services at least once. 243 participants made up the study's sample size. According to the study's findings, efficiency and user-friendliness of the customer experience have a significant impact on how engaged customers are with Gojek, while service innovation and the sensory component of the customer experience do not. Customer engagement and user-friendliness of the customer experience do not significantly affect customer loyalty for Gojek, but service innovation and the sensory and efficiency of the customer experience do. According to the study's findings, businesses should concentrate more on enhancing service innovation, sensory quality, and efficiency in order to increase customer loyalty.
{"title":"Strengthening Customer Loyalty through Customer Engagement, Customer Experience, and Service Innovation","authors":"Frederick Dewantara Wijono, Tommy Christian Efrata","doi":"10.37715/jee.v12i2.4177","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4177","url":null,"abstract":"The purpose of this study is to ascertain how customer engagement, customer experience, and service innovation impact customer loyalty. This study employs quantitative research techniques, and SmartPLS 3.0 is used for data processing. Non-probability sampling is used with purposeful sampling media, and questionnaires with a linear scale are used to collect the data. The study's target audience consists of Indonesian citizens who are at least 18 years old, have smartphones with the Gojek app installed, and have used Gojek services at least once. 243 participants made up the study's sample size. According to the study's findings, efficiency and user-friendliness of the customer experience have a significant impact on how engaged customers are with Gojek, while service innovation and the sensory component of the customer experience do not. Customer engagement and user-friendliness of the customer experience do not significantly affect customer loyalty for Gojek, but service innovation and the sensory and efficiency of the customer experience do. According to the study's findings, businesses should concentrate more on enhancing service innovation, sensory quality, and efficiency in order to increase customer loyalty.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135487062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to explore the stimulus of social media, entrepreneurial personality towards entrepreneurial interest. Data from 360 respondents was collected online from public and private universities in Indonesia. The statistics were examined using SEM-PLS 3.2.7. Seven research hypotheses were investigated in this study and also the stimulus for receiving benefits from social media is a significant result. The discovery of this inquiry too subscribe to the conceptual model of entrepreneurial interest which emphasizes the acceptance of technology to the wider entrepreneurial personality to increase entrepreneurial interest under future uncertainty. It is recommended to increase the use of e-learning applications and entrepreneurship training in order to motivate entrepreneurial interest.
{"title":"Exploring the Stimulus From Social Media, Entrepreneurial Personality Towards Entrepreneurial Interest in the University","authors":"Yusni Arni","doi":"10.37715/jee.v12i2.4088","DOIUrl":"https://doi.org/10.37715/jee.v12i2.4088","url":null,"abstract":"This research aims to explore the stimulus of social media, entrepreneurial personality towards entrepreneurial interest. Data from 360 respondents was collected online from public and private universities in Indonesia. The statistics were examined using SEM-PLS 3.2.7. Seven research hypotheses were investigated in this study and also the stimulus for receiving benefits from social media is a significant result. The discovery of this inquiry too subscribe to the conceptual model of entrepreneurial interest which emphasizes the acceptance of technology to the wider entrepreneurial personality to increase entrepreneurial interest under future uncertainty. It is recommended to increase the use of e-learning applications and entrepreneurship training in order to motivate entrepreneurial interest.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135487064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Employees are one of the most critical assets considered the driving force of operations in a company. Many companies can determine their success by paying attention to employee productivity. In the retail store, the employee’s productivity relates to how employees can carry out daily operational to-do list targets, punctuality, and initiative. Several factors, such as Leadership, teamwork, and environment, can influence employees' productivity in a company. The support of the organization is critical in creating a comfortable environment for the employees to work. Trust can be given through Leadership and a comfortable co-team. With the proper support from the externals, the employee can perform better on the work. This research was conducted to analyze the effect of teamwork and leadership style on employee productivity with Trust as a mediator. This research was conducted quantitatively, and the data will be analyzed using PLS. The subject includes employees of a store. The sampling technique used is saturated sampling. The results of this study indicate that Trust mediates the effect of leadership style on employee productivity. In addition to the mediation test, it can be concluded that Trust mediates the effect of teamwork on employee productivity.
{"title":"The Influence of Teamwork and Leadership Style towards Employee Productivity in Retail Store","authors":"Sephia Jasmine, Charly Hongdiyanto","doi":"10.37715/jee.v12i2.3326","DOIUrl":"https://doi.org/10.37715/jee.v12i2.3326","url":null,"abstract":"Employees are one of the most critical assets considered the driving force of operations in a company. Many companies can determine their success by paying attention to employee productivity. In the retail store, the employee’s productivity relates to how employees can carry out daily operational to-do list targets, punctuality, and initiative. Several factors, such as Leadership, teamwork, and environment, can influence employees' productivity in a company. The support of the organization is critical in creating a comfortable environment for the employees to work. Trust can be given through Leadership and a comfortable co-team. With the proper support from the externals, the employee can perform better on the work. This research was conducted to analyze the effect of teamwork and leadership style on employee productivity with Trust as a mediator. This research was conducted quantitatively, and the data will be analyzed using PLS. The subject includes employees of a store. The sampling technique used is saturated sampling. The results of this study indicate that Trust mediates the effect of leadership style on employee productivity. In addition to the mediation test, it can be concluded that Trust mediates the effect of teamwork on employee productivity.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134973162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to examine the determinant factors related to lowering turnover intention in a pharmaceutical company. The variables used in this research are succession planning (SP), employee engagement (EE), job satisfaction (JS), and turnover intention (TI). This research seeks to determine which variables are directly related to gain more insight in order to formulate the best strategy in the future. This research was conducted on a population of 2,359 employees at anIndonesian multinational pharmaceutical company. With Slovin’s determination method, the minimum required sample size is 331. However, a total sample size of 529 is obtained. The variables are analyzed with PLS-SEM. The result depicts that EE and JS have a direct effect on TI. Meanwhile, because SP influences both EE and JS but not TI, thus EE and JS may have a mediating effect.
{"title":"Understanding the Relationship Between Turnover Intention and Retention Drivers in a Pharmaceutical Company","authors":"Angelica Gusanto, Ida Novida Rochmiati, Monica Febe Sintiara, Roza Marsaulina Sibarani","doi":"10.37715/jee.v12i1.3704","DOIUrl":"https://doi.org/10.37715/jee.v12i1.3704","url":null,"abstract":"This research aims to examine the determinant factors related to lowering turnover intention in a pharmaceutical company. The variables used in this research are succession planning (SP), employee engagement (EE), job satisfaction (JS), and turnover intention (TI). This research seeks to determine which variables are directly related to gain more insight in order to formulate the best strategy in the future. This research was conducted on a population of 2,359 employees at anIndonesian multinational pharmaceutical company. With Slovin’s determination method, the minimum required sample size is 331. However, a total sample size of 529 is obtained. The variables are analyzed with PLS-SEM. The result depicts that EE and JS have a direct effect on TI. Meanwhile, because SP influences both EE and JS but not TI, thus EE and JS may have a mediating effect.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122779841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Aryani, Dwi Sunu Widyo Pebruanto, L. P. Budidharmanto, Karina Enny Agustina, Kezia Victory Purwadi
The increase of high-rise buildings in Indonesia is not accompanied by an increase in the professional staff who manage them. This research was conducted because of the high demand for professional staff to manage high-rise buildings. Data were collected by distributing questionnaires by purposive sampling to 92 students in semesters 3 and 5 from two majors, namely Hotel and Tourism Business Major and Interior Architecture major. Quantitative descriptive method was usedwith multiple regression analysis which tested three hypotheses with two independent variables; Career Planning (X1) and University Environment Support (X2) and one dependent variable; Career Preparation (Y). The research results prove that career planning and university environment support have a role in career preparation independently or simultaneously. Thus, it can be concluded that students state the importance of specializing in property management in order to meet professional needs as property managers.
{"title":"Effects of Career Planning and University Environment Support on Property Management at Universitas Ciputra, Surabaya","authors":"N. Aryani, Dwi Sunu Widyo Pebruanto, L. P. Budidharmanto, Karina Enny Agustina, Kezia Victory Purwadi","doi":"10.37715/jee.v12i1.3609","DOIUrl":"https://doi.org/10.37715/jee.v12i1.3609","url":null,"abstract":"The increase of high-rise buildings in Indonesia is not accompanied by an increase in the professional staff who manage them. This research was conducted because of the high demand for professional staff to manage high-rise buildings. Data were collected by distributing questionnaires by purposive sampling to 92 students in semesters 3 and 5 from two majors, namely Hotel and Tourism Business Major and Interior Architecture major. Quantitative descriptive method was usedwith multiple regression analysis which tested three hypotheses with two independent variables; Career Planning (X1) and University Environment Support (X2) and one dependent variable; Career Preparation (Y). The research results prove that career planning and university environment support have a role in career preparation independently or simultaneously. Thus, it can be concluded that students state the importance of specializing in property management in order to meet professional needs as property managers.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129184916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lucky Cahyana Subadi, Ferolina Soenartho, Jennifer Michelle Thamrin
Family enterprises are the most important contributors to Indonesia’s economic resilience. However, the issue of family business succession persists. Female heirs are capable of carrying on the family business. Female entrepreneurs and family business successors in Indonesia and around the world are uncommon. The motivations of female family business heirs will be investigated using self-determination theory. Interview protocols and Interpretative Phenomenological Analysis are used in this qualitative investigation. According to the study, female motivations for developing relationships and self-development exceed women’s autonomy. All three female informants desired cash guarantees as well as repayment to their parents and the family business. Self improvement and family business collaboration are the third motivational trajectory. According to the study, family business players must create possibilities for Indonesian female entrepreneurs’ successors to have careers, build skills, and continue the family business in order for them to feel financially secure and motivated to take over the family firm.
{"title":"Motivational Trajectories of Women Entrepreneurs as Successors to the Family Business","authors":"Lucky Cahyana Subadi, Ferolina Soenartho, Jennifer Michelle Thamrin","doi":"10.37715/jee.v12i1.3600","DOIUrl":"https://doi.org/10.37715/jee.v12i1.3600","url":null,"abstract":"Family enterprises are the most important contributors to Indonesia’s economic resilience. However, the issue of family business succession persists. Female heirs are capable of carrying on the family business. Female entrepreneurs and family business successors in Indonesia and around the world are uncommon. The motivations of female family business heirs will be investigated using self-determination theory. Interview protocols and Interpretative Phenomenological Analysis are used in this qualitative investigation. According to the study, female motivations for developing relationships and self-development exceed women’s autonomy. All three female informants desired cash guarantees as well as repayment to their parents and the family business. Self improvement and family business collaboration are the third motivational trajectory. According to the study, family business players must create possibilities for Indonesian female entrepreneurs’ successors to have careers, build skills, and continue the family business in order for them to feel financially secure and motivated to take over the family firm.","PeriodicalId":230137,"journal":{"name":"Jurnal Entrepreneur dan Entrepreneurship","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130781110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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