Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.03.02.04
Velar Marga
{"title":"INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT","authors":"Velar Marga","doi":"10.15444/gfmc2024.03.02.04","DOIUrl":"https://doi.org/10.15444/gfmc2024.03.02.04","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"91 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.02.02.04
Nina Van Volkinburg, Alex Thompson
{"title":"DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC","authors":"Nina Van Volkinburg, Alex Thompson","doi":"10.15444/gfmc2024.02.02.04","DOIUrl":"https://doi.org/10.15444/gfmc2024.02.02.04","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"127 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.05.05.02
Olamide Akintimehin, Sean Lee, Awele Achi
{"title":"NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET","authors":"Olamide Akintimehin, Sean Lee, Awele Achi","doi":"10.15444/gfmc2024.05.05.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.05.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"120 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.06.02.03
Rodrigues Inês, Guerreiro João, Loureiro Sandra
{"title":"EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY","authors":"Rodrigues Inês, Guerreiro João, Loureiro Sandra","doi":"10.15444/gfmc2024.06.02.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.02.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"125 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.04.06.01
Matthias Glaser, Yung Kyun Choi
{"title":"A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING","authors":"Matthias Glaser, Yung Kyun Choi","doi":"10.15444/gfmc2024.04.06.01","DOIUrl":"https://doi.org/10.15444/gfmc2024.04.06.01","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"13 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.15444/gfmc2024.01.02.03
Venter de Villiers Marike, Channa Hanita, Ebrahim Safa
{"title":"WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA","authors":"Venter de Villiers Marike, Channa Hanita, Ebrahim Safa","doi":"10.15444/gfmc2024.01.02.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.01.02.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"123 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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