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ANALISIS STRATEGI PEMASARAN PT GRIYA AGUNG SUMEKAR DALAM MENGHADAPI PERSAINGAN DI KABUPATEN SUMENEP
Pub Date : 2019-11-08 DOI: 10.24929/feb.v9i2.793
Syaifullah Anwar, M. Arifin
Pemasaran adalah serangkaian proses untukmenyampaikaninformasi  kepadakonsumen. strategi pemasaran ada hal-hal yang harus di perhatikan oleh pengembang dalam menggunakan strategi pemasaran yang sesuai yaitu dalam melihat kemampuan perusahaan yaitu dengan analisis SWOT pada PT GRIYA AGUNG SUMEKAR, dan untuk mengetahui bagaimana strategi pemasarannya yang telah diterapkan serta solusi alternative dari peneliti untuk perusahaan PT GRIYA AGUNG SUMEKAR sehingga strategi pemasarannyadipakai untuk mencapai tujuan Penelitian ini menggunakanpendekatan kualitatif deskriptif yaitu tehnik pengumpulan datanya memakai wawancara, observasi, dan selanjutnya data-data tersebut akan dianalisis memakai analisis SWOT. penelitian ini terdapat strategi yang digunakan oleh PT GRIYA AGUNG SUMEKAR yaitu melalui strategi harga, kualitas, personal seling, dan sales promosi. Begitupun dengan analisis SWOT dimana strategi-strategi yang digunakan untuk pemasaran PT GRIYA AGUNG SUMEKAR berdasarkan dari hasil penelitian PT GRIYA AGUNG SUMEKAR mampu bersaing.
营销是一系列的过程,将信息提交给检察官。营销策略在使用适当的营销策略时,开发人员必须注意到一些事情,即通过对PT GRIYA AGUNG SUMEKAR的SWOT分析,看到公司的能力。的市场营销策略是如何被应用和解决方案向伟大的公司的研究员PT管家另类SUMEKAR所以pemasarannyadipakai策略来实现这一目的研究menggunakanpendekatan描述性的定性,即数据收集技术面试穿,观察,然后将数据分析用SWOT分析。本研究采用的是价格、质量、个人seling和促销销售策略。PT GRIYA the SUMEKAR公司的市场策略基于PT GRIYA the gre妙SUMEKAR研究的结果,这也是如此。
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引用次数: 0
PENINGKATAN KUALITAS LAYANAN, KELENGKAPAN PRODUK DAN CITRA PERUSAHAAN SEBAGAI UPAYA MEMAKSIMALKAN KEPUASAN KONSUMEN PADA TOKO EL MALIK KABUPATEN SUMENEP 提高服务质量、产品完整性和企业形象,以最大限度地提高消费者对EL MALIK SUMENEP区的市场的满意度
Pub Date : 2019-11-08 DOI: 10.24929/feb.v9i2.791
Mohammad Rofik, Unsul Abrar
This research has purpose to know the effect from service quality, product completeness, corporate image on customer satisfaction. Based on there are many competitors of modern retail stores that have sprung up, it is not impossible that a store that used to be big can be a store left by its customers. The quality of service, store completeness and corporate image are the solutions to maximize consumer satisfaction at the Sumenep Elmalik shop. Kind from this research is a quantitative researc with the total of respondents determined by purposive sampling as one hundred respondents. Respondents were divided into several types, namely gender, age and occupation. Technical analiysis uses multiple linear regression. The results explain that quality of service, complecated product and corporate image give affection on Elmalik satisfaction of consumer, this is evidenced by the t value > from t table.
本研究旨在了解服务品质、产品完整性、企业形象对顾客满意的影响。鉴于现代零售商店的竞争对手如雨后春笋般涌现,一家曾经规模庞大的商店成为顾客遗弃的商店并非不可能。服务质量、店铺完整性和企业形象是Sumenep Elmalik商店最大限度地提高消费者满意度的解决方案。本研究是一种定量研究,通过有目的抽样确定的调查对象总数为100人。受访者被分为几种类型,即性别、年龄和职业。技术分析采用多元线性回归。结果表明,服务质量、复杂产品和企业形象对消费者满意度有影响,由t表中的t值>可以证明。
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引用次数: 0
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BADAN NARKOTIKA NASIONAL PROVINSI JAWA BARAT 工作环境对西爪哇省麻醉品雇员表现的影响
Pub Date : 2019-11-08 DOI: 10.24929/feb.v9i2.790
Rika Omala Agusta, Romat Saragih
An organization is synonymous with performance, which is defined as a measure of where an organization is success in achieving the target or not, in the province of West Java BNN in 2017 whose activities realized only reached 54.25%. One of the external factors that can influence is the work environment, it shows that BNN province of West Java has a working environment can create a disgruntled employee.This study was conducted to determine the effect of the work environment on employee performance. The method used in this research is quantitative. Using multiple linear regression with SPSS Ver.23 as data processing tools. From the data processing showed the physical work environment affects 33.1% and non-physical work environment has a greater influence second known 43.2% a significant impact on employee performance. It was concluded that the effect on the performance of employees in the province of West Java BNN is a non-physical work environment, because BNN itself has activities associated with various organizations outside the office.
一个组织是绩效的代名词,它被定义为衡量一个组织在哪里成功地实现了目标,在2017年西爪哇BNN省,其活动实现仅达到54.25%。其中一个可以影响的外部因素是工作环境,它表明,BNN省西爪哇有一个工作环境可以创造一个心怀不满的员工。本研究旨在确定工作环境对员工绩效的影响。本研究采用的方法是定量的。采用多元线性回归与SPSS Ver.23作为数据处理工具。从数据处理可知,物理工作环境影响33.1%,非物理工作环境影响较大,其次已知43.2%对员工绩效有显著影响。得出的结论是,在西爪哇BNN省,对员工绩效的影响是非物理工作环境,因为BNN本身在办公室之外有与各种组织相关的活动。
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引用次数: 1
ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI 用价值主张方法创建INDEKOS应用程序的消费者配置分析
Pub Date : 2019-04-13 DOI: 10.24929/feb.v9i2.788
Nugroho Wisnu Murti, Kristina Sisilia
They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.
他们看到印度尼西亚互联网用户的发展正在迅速增长。这是应用程序出现的基础,这些应用程序可以促进社区完成他们的工作。其中之一是寻找寄宿家庭,尤其是学生群体。现象发现,提供的信息是不完整的,缺乏服务,以帮助移动货物。本研究旨在确定消费者档案,其中包括对民宿应用客户群体,即学生的看法和期望,以便为民宿应用创造相关的价值主张提供参考。这项研究采用了定性的描述性方法。使用的数据收集技术包括访谈、观察和记录。在本研究中,消费者档案的设计包括三个部分,即客户工作,客户科学和客户收益的价值主张设计取自Alexander Osterwalder和Yves Pigneur。在本研究中,消费者对订房应用产生的感知和期望,其中包括需要完整的信息,大量的订房参考,有订房、预订和聊天论坛的功能,以及有货物运输服务。
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引用次数: 2
NILAI-NILAI INDIVIDUAL WIRAUSAHA SEBAGAI SUMBERDAYA STRATEGIS DALAM PROSES PEMBENTUKAN KEUNGGULAN KOMPETITIF (Studi Kasus di Unit Usaha Waralaba CV. Inti Sukses Pratama Malang) 个人企业家价值观作为创造竞争优势的战略资源(CV特许经营单位的案例研究)。初选成功核心)
Pub Date : 2018-07-31 DOI: 10.24929/FEB.V8I1.464
Aleria Irma Hatneny, Ety Saraswati, Hariri Hariri, Ita Athia
From the GEM report (Global Entrepreneurship Monitor) small and mediumenterprises can contribute 57% to GDP Indonesia, including entrepreneurship. While thephenomenon is still visible weak competitiveness capabilities in which the data fromGlobal Competitiveness Report 2016-2017 rank Indonesia decreased. The number ofentrepreneurs is also relatively small compared to neighboring countries. From theperspective of entrepreneurship spirit is interesting to examine the values of individualentrepreneurs who have an important role to competitiveness. How the role of individualvalues of entrepreneurs in the process of forming competitive advantage that has highcompetitiveness. From the results of research and discussion obtained the conclusion thatthere are 5 individual values of entrepreneurs are important based on the intensity ofentrepreneurial activity. Individual values are integrated in such a way in corporatestrategy that proved to be an important capital that plays a strategic role for the processof achieving competitive advantage and competitiveness of business organizations.
《全球创业观察》报告显示,包括创业在内的中小企业对印尼GDP的贡献率为57%。尽管这一现象仍然明显,但在2016-2017年全球竞争力报告中,印度尼西亚的竞争力排名有所下降。与邻国相比,企业家的数量也相对较少。从企业家精神的角度来考察个体企业家的价值观是很有趣的,他们对竞争力起着重要的作用。企业家的个人价值观如何在形成具有高竞争力的竞争优势的过程中发挥作用。从研究和讨论的结果中得出结论,基于创业活动的强度,企业家的个人价值有5个重要。在企业战略中,个体价值被证明是一种重要的资本,在企业组织获得竞争优势和竞争力的过程中起着战略作用。
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引用次数: 0
IMPLEMENTASI SISTEM AKUNTANSI UTAMA PADA PT. KABER AZEZE MEDIATEL (MADURA CHANNEL TV) SUMENEP PT. KABER AZEZE MEDIATEL (MADURA CHANNEL TV)主要会计系统的实施
Pub Date : 2018-07-31 DOI: 10.24929/feb.v8i1.466
I. Firmansyah, Endang Widyastuti
This research of writer conduct in April 2014, in PT Kaber Azeze Mediatel(Madura Channel TV) precisely JI. Adirasa No 5-7 Sumenep kolor. PT. KaberAzeze Mediatel (Madura Channel TV) is new company have peripateticoperational in Information area. that is Television Media. But that way institutethis can be told the including company which still young among other privatesector organization in Sub-Province of Sumenep. Target of this research tounderstand and description applying of Especial Accounting System exist in PT.KASER AZEZE MEDIATEL (MADURA CHANNEL TV) Sumenep. As for itsresearch type, descriptive research which have eksploratif or developmentalcharacter, its way same because obtained by data its same form, is different ofway to interpreting data and take of decision. In analysing data the researcher tobe use qualitative approach. In this technique data analyse the indication writerof Fundamental Elements Accounting System According for Mulyadi, that consistof: 1.Formulir 2. Journal 3. General Ledger 4. Ministrant Book. In anorganization very regrettably when organization, good that public and alsoprivate sector which have optimal human resource, still not yet can run systembetter specially Especial Accounting System, because a system represent efficacykeyword in moving forward an organization, good that in monetary pathmechanism and procedure which is resume in Especial Accounting System. Sothat as high as all competency had by Human Resource and progress oftechnology, without supported by a good system specially especial accountingsystem will become uselessly
本研究作者于2014年4月在PT Kaber Azeze Mediatel(Madura Channel TV)精准JI进行。Adirasa No . 5-7 Sumenep kolor。PT. KaberAzeze Mediatel(马杜拉频道电视)是一家新公司,在信息领域开展业务。那就是电视媒体。但这样一来,在苏梅内普副省的其他私营部门组织中,可以告诉包括公司在内的公司还很年轻。本研究的目的是了解和描述PT.KASER AZEZE MEDIATEL (MADURA CHANNEL TV) Sumenep存在的特殊会计制度的应用。就其研究类型而言,描述性研究具有描述性和发展性的特点,其研究方式相同,因为所获得的数据形式相同,对数据的解释方式和决策方式也不同。在分析数据时,研究人员使用定性方法。本技术资料分析了《基础要素会计核算体系》的指标编制,主要包括:Formulir 2。3》杂志上。总帐4。辅助的书。在一个非常遗憾的组织中,好的公共部门和拥有最优人力资源的私营部门,还不能更好地运行制度,特别是会计制度,因为一个制度在推动一个组织的关键是效能,在货币途径中是好的,在会计制度中是恢复的机制和程序。因此,即使人力资源的各项能力再高,技术的进步,如果没有一个好的制度,特别是专门的会计制度的支持,也将是无用的
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引用次数: 0
PERKEMBANGAN STRUCTURAL EQUATION MODELING (SEM) DAN APLIKASINYA DALAM BIDANG EKONOMI
Pub Date : 2018-07-31 DOI: 10.24929/FEB.V8I1.465
Sayyida Sayyida, Alwiyah Alwiyah
Economic phenomenon Area is complicated to be researched. Many researchwhich is difficult to be finished by ordinary analysis. So that in the year 1916, SwallWright introduce analyzer of Structural Equation Modelling (SEM). Until this time SEMis popular among social research of do not aside in economic area. Have many successeconomics research finish economic phenomenon with structure SEM analyse whichcomplicated. Structure in SEM which is complicated oblige all consumer to be more takea care in using it in order not to happened mistake of interpretation particularly againmistake of usage. This article aim to give the understanding of hitting SEM and its growthand also its application specially to researcher in economic area. This article present theunderstanding of hitting SEM started from estimation method, software which can wear,way of activity, weakness and advantage and also various application of SEM ineconomic area specially.
经济现象区是一个复杂的研究领域。许多研究是很难通过普通的分析完成的。因此,在1916年,SwallWright引入了结构方程建模(SEM)分析仪。直到此时半在经济领域的不排除社会研究中流行起来。有许多成功的经济学研究完成了复杂的经济现象和结构SEM分析。SEM结构复杂,用户在使用时要格外小心,以免出现解释错误,尤其是用法错误。本文旨在为经济领域的研究人员提供对冲击扫描电镜及其发展的认识和应用。本文从SEM的估计方法、可使用的软件、活动方式、优缺点以及SEM在经济领域的各种应用等方面介绍了对SEM的认识。
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引用次数: 1
PENGARUH ORIENTASI KEWIRAUSAHAAN, KEMAMPUAN MANAJEMEN, DAN STRATEGI BISNIS TERHADAP KINERJA USAHA (STUDI PADA UKM MEBEL DI SUMENEP) 创业精神、管理能力和企业绩效的影响(SUMENEP室内小品研究)
Pub Date : 2018-07-31 DOI: 10.24929/feb.v8i1.469
Endang Widyastuti, I. Firmansyah
Economic crisis result growth of economics which is slowly. Growth ofeconomics which is slowly non taking root at problem, because weakness at justmonetary and monetary sector, but weak of riil economic sector structure in faceof distortion from outside (external shock) or distortion from within (internalshock). Target of this research is to know influence entrepreneur orientation tocompany performance at UKM Furniture in Sumenep, to know influence ability ofmanagement to company performance at UKM Furniture Sumenep, to knowinfluence of business strategy to company performance at UKM FurnitureSumenep. Technique data analyse is used Doubled Linear Regression.
经济危机导致经济增长缓慢。经济增长缓慢不稳定的问题,因为疲软的只是货币和货币部门,但脆弱的经济部门结构在面对外部扭曲(外部冲击)或内部扭曲(内部冲击)。本研究的目标是了解企业家导向对公司绩效的影响,了解管理层对公司绩效的影响能力,了解企业战略对公司绩效的影响。技术数据分析采用双线性回归。
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引用次数: 0
KEPEMIMPINAN INOVATIF DALAM UPAYA MENINGKATKAN PELAYANAN PUBLIKDI KECAMATAN KOTA SUMENEP 在苏梅内普区改善公共服务方面的创新领导
Pub Date : 2018-07-31 DOI: 10.24929/feb.v8i1.468
Ahmad Ghufrony, Kadarisman Kadarisman
Inovatif behaviour is often related to creativities. Both of it is true, butbehavioral construct of creativity and inovatif have various difference. Its impactalmost at all of life area, do not aside from governance sector and also of publicorganisation applied by a leader specially District of Town of Sumenep. Focus ofthis research which will reach that is " to know leader of inovatif in the effortimproving service of public in Kecamatan Kota Sub-Province of Sumenep". Datawich used is primary data and of sekunder. Research subyek that is using keyinforman. Was gathered, hence technique analyse data conducted step by step:data reduction, presentation of phase and data of take a summary later;then alsodone authenticity of data. Conclusion of this research oriented its intention dutyof consistency of style or leader attitude of inovatif to improve service of public,relation orienting that is owning ability manage or construct officer in officedistrict of town in finishing work and also oriented change that meant by repair ofstrategic decision to environmental behavior, making change specially processarea, product, service, and its comitment.
创新行为通常与创造力有关。这两者都是正确的,但创造和创新的行为结构有很多不同。它的影响最大的是生活领域,除了治理部门和公共组织的领导,特别是苏梅内普镇区。本研究的重点是“了解苏梅内普省科马坦哥打省公共服务的创新领导者”。所使用的数据是原始数据,并且是sekunder的。使用关键信息的研究subyek。收集到的数据,因此技术分析数据进行了一步一步的:数据的还原,阶段的呈现和数据的总结,然后还做了数据的真实性。本研究的结论指向其意图职责的风格一致性或领导态度的创新,以改善公众的服务,关系导向,即拥有能力管理或建设官员在完成工作的乡镇办公区域和定向变化,即修复战略决策的环境行为,使改变,特别是过程领域,产品,服务,它的承诺。
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引用次数: 0
PENGARUH JUMLAH PENDUDUK, JUMLAH INDUSTRI DAN PDRB TERHADAP PENERIMAAN PAJAK DAERAH DI KABUPATEN SUMENEP TAHUN 2006 – 2011
Pub Date : 2018-07-31 DOI: 10.24929/FEB.V8I1.467
M. Arifin, Mohammad Rofik, Very Andrianingsih
This research is a quantitative descriptive Revenue Regional Tax Sumenep underthe title "Pengaruh Jumlah Penduduk, jumlah Industri dan PDRB terhadap PenerimaanPajak Daerah di Kabupaten Sumenep Tahun 2006 – 2011". The purpose of this studywants to know influence of the population, the total of large and medium industries, theamount of Gross Regional Domestic Product (GRDP) of the Local Tax Revenue SumenepYear 2006 to 2011. This study uses quartal time series data from 2006 to 2011. Themethod of analysis using linear regression analysis with the validity of the classicalassumption, so the regression results can be validated at yield. The results usingregression data by the following equation: Y = 5.08E09 – 23968.50X1 - 20595.21X2 +2417.432X3 + 5889. Meaning X1 (Population) has a negative relationship with the localtax revenue Sumenep, X2 (Tolal of Large and Medium) has a negative relationship withthe local tax revenue Sumenep and X3 Domsetik Gross Regional Product Number (GDP)has a positive relationship to the tax revenue Sumenep area. Simultaneously by using thet test and the X3 X2 X1 variables have a significant influence to Sumenep Revenue taxes.so testing Fstatistik partially by test also showed that the variables of population, thenumber of medium and large industries as well as Gross Regional Domestic Product(GRDP) a significant effect on local tax revenues Sumenep. It was proved by F-statistikvalue > F table, 191.068 > 3.4668 with α of 5%. The conclusion of this study is avariable number of residents, the total of medium and large industries as well as GrossRegional Domestic Product (GRDP) a significant effect on local tax revenues Sumenep.
本研究是一项定量描述性的收入地税分析,标题为“2006 - 2011年,Pengaruh Jumlah Penduduk, Jumlah Industri dan PDRB terhadap PenerimaanPajak Daerah di Kabupaten Sumenep Tahun”。本研究的目的是了解2006年至2011年人口、大中型产业总量、地区生产总值(GRDP)对地方税收收入的影响。本研究使用了2006 - 2011年的四分之一时间序列数据。分析方法采用线性回归分析,符合经典假设的有效性,使回归结果在良率上得到验证。利用回归数据得到的结果为:Y = 5.08E09 - 23968.50X1 - 20595.21X2 +2417.432X3 + 5889。即X1 (Population)与地方税收收入Sumenep呈负相关,X2 (Tolal of Large and Medium)与地方税收收入Sumenep呈负相关,X3 (Domsetik Gross Regional Product Number, GDP)与Sumenep地区税收收入呈正相关。同时通过检验,X3 X2 X1变量对苏梅内普税收有显著影响。因此,通过检验对统计数据进行部分检验也表明,人口、大中型产业数量以及地区生产总值(GRDP)等变量对地方税收收入有显著影响。F-统计值> F表,191.068 > 3.4668,α为5%。本研究的结论是,居民数量、大中型产业总量以及地区国内生产总值(GRDP)对地方税收收入有显著影响。
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引用次数: 0
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PERFORMANCE: Jurnal Bisnis & Akuntansi
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