Firdayanti Bido, Mohammad Zeylo Auriza, Maskuri Sutomo
Innovation is a system of recognition, development and renewal process that enhances economic success for entrepreneurs or producing companies and their consumers as well as the wider organization. BUMDes is one of the institutions that can be mobilized to support the improvement of the community's economy in the village. BumDes Balaroa Pewunu itself is engaged in the business of buying and selling agricultural products and savings and loans. Community economic empowerment is an effort to develop self-sufficiency and community welfare by increasing knowledge, attitudes, skills, behavior, abilities, and awareness, by utilizing existing resources. The stages of implementing the community service program are observation, interviews, proposals, data collection, training and reporting of the results of community service. In implementing the MBKM activities to Build Villages by conducting Socialization and Training inviting Resource Persons from the Faculty of Economics and Business, Tadulako University, Agriculture Lecturers. The activity was carried out in two days, the material on the first day was that the lecturer from the Faculty of Economics and Business presented a business plan, financial management. On the second day the lecturer from Agriculture presented material on the procedures for making organic fertilizer by utilizing existing materials around the village, participants who were present were the Village Government, Head of Bumdes, farmers. Through the training which was carried out by inviting expert Lecturers from FEB UNTAD and Faculty of Agriculture opening the insights of the Village Government, especially BUMDes to continue to improve BUMDes innovation as an effort to improve the village economy of Balaroa Pewunu
{"title":"Inovasi Badan Usaha Milik Desa (BUMDES) Balaroa Pewunu","authors":"Firdayanti Bido, Mohammad Zeylo Auriza, Maskuri Sutomo","doi":"10.56910/jvm.v9i2.286","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.286","url":null,"abstract":"Innovation is a system of recognition, development and renewal process that enhances economic success for entrepreneurs or producing companies and their consumers as well as the wider organization. BUMDes is one of the institutions that can be mobilized to support the improvement of the community's economy in the village. BumDes Balaroa Pewunu itself is engaged in the business of buying and selling agricultural products and savings and loans. Community economic empowerment is an effort to develop self-sufficiency and community welfare by increasing knowledge, attitudes, skills, behavior, abilities, and awareness, by utilizing existing resources. The stages of implementing the community service program are observation, interviews, proposals, data collection, training and reporting of the results of community service. In implementing the MBKM activities to Build Villages by conducting Socialization and Training inviting Resource Persons from the Faculty of Economics and Business, Tadulako University, Agriculture Lecturers. The activity was carried out in two days, the material on the first day was that the lecturer from the Faculty of Economics and Business presented a business plan, financial management. On the second day the lecturer from Agriculture presented material on the procedures for making organic fertilizer by utilizing existing materials around the village, participants who were present were the Village Government, Head of Bumdes, farmers. Through the training which was carried out by inviting expert Lecturers from FEB UNTAD and Faculty of Agriculture opening the insights of the Village Government, especially BUMDes to continue to improve BUMDes innovation as an effort to improve the village economy of Balaroa Pewunu","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"151 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132414244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Transformational leadership encourages employees to take initiative, think creatively, and take risks in achieving organizational goals. The aim of this study is to provide an overview of transformational leadership and innovative behavior, explore the factors that mediate the relationship between transformational leadership and innovative behavior, and evaluate the influence of transformational leadership and innovative behavior by conducting a review of journals published in Scopus through "Publish or Perish" in the period 2017-2023. After conducting a systematic review using the PRISMA method, 31 relevant journals were found for this study. The search keywords used were "Transformational Leadership" and "Innovation Behaviour". The results of the study showed that transformational leadership is an important factor in promoting innovative work behavior. Several factors that mediate the relationship between transformational leadership and innovative behavior include organizational support for innovative behavior, innovation orientation and goal culture, meaningful work, digital literacy, team work quality, psychological empowerment, and motivation in general. In conclusion, transformational leadership has a significant impact on innovative work behavior.
{"title":"Exploring the Relationship between Transformational Leadership and Innovative Work Behavior: A Systematic Literature Review","authors":"Sueb Sueb, Sopiah Sopiah","doi":"10.56910/jvm.v9i2.287","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.287","url":null,"abstract":"Transformational leadership encourages employees to take initiative, think creatively, and take risks in achieving organizational goals. The aim of this study is to provide an overview of transformational leadership and innovative behavior, explore the factors that mediate the relationship between transformational leadership and innovative behavior, and evaluate the influence of transformational leadership and innovative behavior by conducting a review of journals published in Scopus through \"Publish or Perish\" in the period 2017-2023. After conducting a systematic review using the PRISMA method, 31 relevant journals were found for this study. The search keywords used were \"Transformational Leadership\" and \"Innovation Behaviour\". The results of the study showed that transformational leadership is an important factor in promoting innovative work behavior. Several factors that mediate the relationship between transformational leadership and innovative behavior include organizational support for innovative behavior, innovation orientation and goal culture, meaningful work, digital literacy, team work quality, psychological empowerment, and motivation in general. In conclusion, transformational leadership has a significant impact on innovative work behavior.","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124398461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muliana Sri Astuti, Suryadi Samudra, Harnida Wahyuni Adda
Kangvifo FnB is a business engaged in the service sector, Kangvifo was founded in February 2021 which was founded by several people to meet the community's needs for food and beverage product photo service providers, in Palu City there are many MSMEs so that this is a big business opportunity for Kangvifo FnB. In entrepreneurship, of course, it is necessary to apply the science of financial governance in order to develop a business so that it can develop. The purpose of this research is to find out the application of the science of financial governance in the Kangvifo FnB business. The research method uses qualitative data, the data source is primary data. Data collection techniques through interviews and documentation of financial reports from September to December. The results of this study indicate the application of the science of financial governance to the Kangvifo FnB business, which previously did not carry out financial management properly and after being assisted has carried out such planning as making a price list for the types of product photos to be photographed, sales targets, and has recorded reports. working capital, statement of cash flows, and statement of income
{"title":"Penerapan Ilmu Tata Kelola Keuangan Dalam Upaya Pengembangan Bisnis Pada Kangvifo Fnb","authors":"Muliana Sri Astuti, Suryadi Samudra, Harnida Wahyuni Adda","doi":"10.56910/jvm.v9i2.282","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.282","url":null,"abstract":"Kangvifo FnB is a business engaged in the service sector, Kangvifo was founded in February 2021 which was founded by several people to meet the community's needs for food and beverage product photo service providers, in Palu City there are many MSMEs so that this is a big business opportunity for Kangvifo FnB. In entrepreneurship, of course, it is necessary to apply the science of financial governance in order to develop a business so that it can develop. The purpose of this research is to find out the application of the science of financial governance in the Kangvifo FnB business. The research method uses qualitative data, the data source is primary data. Data collection techniques through interviews and documentation of financial reports from September to December. The results of this study indicate the application of the science of financial governance to the Kangvifo FnB business, which previously did not carry out financial management properly and after being assisted has carried out such planning as making a price list for the types of product photos to be photographed, sales targets, and has recorded reports. working capital, statement of cash flows, and statement of income","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124936203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Community service is the implementation of science experience directly in the community. In general, animal husbandry in Sunju Village is directed at realizing advanced, efficient and resilient animal husbandry conditions. Efforts to increase livestock business opportunities, especially the broiler poultry business, require comprehensive regional policy support that can encourage increased productivity, product quality and market competitiveness. This service aims to increase the speed of the process of increasing the ability of human resources in accordance with the growth rate of development and can provide an understanding to laying hens about marketing channels from the farmer level to the final consumer and can also independently analyze the condition of the marketing channel in each channel in Sunju Village, Marawola District, Sigi Regency. The method used in this service is a survey to the intended location, interviews and socialization to farmers. The results of the service changed the information data in Sunju Village focusing on product marketing in the marketing channel. The importance of the results of this service is that we are more about the various kinds of marketing channels that exist.
{"title":"Saluran Pemasaran Telur Ayam Ras Di Desa Sunju, Kecamatan Marawola, Kabupaten Sigi","authors":"Mahbit Kusnandy, Rita Yunus, Wiri Wirastuti","doi":"10.56910/jvm.v9i2.283","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.283","url":null,"abstract":"Community service is the implementation of science experience directly in the community. In general, animal husbandry in Sunju Village is directed at realizing advanced, efficient and resilient animal husbandry conditions. Efforts to increase livestock business opportunities, especially the broiler poultry business, require comprehensive regional policy support that can encourage increased productivity, product quality and market competitiveness. This service aims to increase the speed of the process of increasing the ability of human resources in accordance with the growth rate of development and can provide an understanding to laying hens about marketing channels from the farmer level to the final consumer and can also independently analyze the condition of the marketing channel in each channel in Sunju Village, Marawola District, Sigi Regency. The method used in this service is a survey to the intended location, interviews and socialization to farmers. The results of the service changed the information data in Sunju Village focusing on product marketing in the marketing channel. The importance of the results of this service is that we are more about the various kinds of marketing channels that exist.","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128789172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This journal discusses the effectiveness of financial management in Micro, Small and Medium Enterprises (MSMEs) in Palangka Raya City as a strategy in dealing with the New Normal period of COVID-19. The purpose of this research is to find out how MSMEs in Palangka Raya City manage their finances during the pandemic and how it affects their business performance. The method used in this study was direct interviews with 3 respondents consisting of MSME owners and their financial managers. The results of the study show that MSMEs in Palangka Raya City apply various financial management strategies such as cost savings and increased efficiency in their business processes. In facing the New Normal period of COVID-19, effective financial management can help MSMEs to continue operating and even improve their business performance. In conclusion, effective financial management is a key factor in maintaining the survival of MSMEs during this pandemic.
{"title":"Efektifitas Manajemen Keuangan UMKM di Kota Palangka Raya Sebagai Strategi pada Masa New Normal Covid-19","authors":"Dicky Perwira, Ompusunggu, Melya Nanda, Efektifitas Manajemen Keuangan","doi":"10.56910/jvm.v9i2.277","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.277","url":null,"abstract":"This journal discusses the effectiveness of financial management in Micro, Small and Medium Enterprises (MSMEs) in Palangka Raya City as a strategy in dealing with the New Normal period of COVID-19. The purpose of this research is to find out how MSMEs in Palangka Raya City manage their finances during the pandemic and how it affects their business performance. The method used in this study was direct interviews with 3 respondents consisting of MSME owners and their financial managers. The results of the study show that MSMEs in Palangka Raya City apply various financial management strategies such as cost savings and increased efficiency in their business processes. In facing the New Normal period of COVID-19, effective financial management can help MSMEs to continue operating and even improve their business performance. In conclusion, effective financial management is a key factor in maintaining the survival of MSMEs during this pandemic. \u0000 ","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127426206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this activity is to find out the supporting and inhibiting factors for the operational performance of Loru Village Officials. This activity was carried out at the Loru Village office. The informant in this article is the village head of Loru. Methods of implementation using the method of observation, interviews and documentation. From the results of observing the factors that support the performance of Loru Village Officials, namely service orientation, integrity, commitment, discipline and cooperation. Meanwhile, the factors hindering the performance of Loru Village Officials are system, facility and infrastructure failures
{"title":"Faktor Pendukung dan Penghambat Operasional Kinerja Perangkat Desa Loru","authors":"Andi Nurfitria, Betty Betty, Adfiyani Fadjar","doi":"10.56910/jvm.v9i2.279","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.279","url":null,"abstract":"The purpose of this activity is to find out the supporting and inhibiting factors for the operational performance of Loru Village Officials. This activity was carried out at the Loru Village office. The informant in this article is the village head of Loru. Methods of implementation using the method of observation, interviews and documentation. From the results of observing the factors that support the performance of Loru Village Officials, namely service orientation, integrity, commitment, discipline and cooperation. Meanwhile, the factors hindering the performance of Loru Village Officials are system, facility and infrastructure failures","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123139944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adriawan Zakaria, H. Adda, Kata Kunci, P. Peran, Pengangguran Latar Belakang
This activity aims to find out and describe the extent of the Government's Role in Overcoming Unemployment in Loru Village, the causes of unemployment, types of unemployment, government participation in reducing unemployment and benefits for all parties who are no longer unemployed/have found work. Methods of implementation using the method of observation, interviews, place and time of research. The results of this activity indicate that the Government's role is significantly very influential on unemployment. The government must play an active role because there are still many qualified graduates who have not yet found decent jobs, and must pay more attention to the unemployed, such as providing skills or abilities in the world of work, so that there are no more unemployed people in Loru Village.
{"title":"Peran Pemerintah Desa dalam Mengurangi Pengangguran di Desa Loru Kecamatan Sigi Biromaru","authors":"Adriawan Zakaria, H. Adda, Kata Kunci, P. Peran, Pengangguran Latar Belakang","doi":"10.56910/jvm.v9i2.278","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.278","url":null,"abstract":"This activity aims to find out and describe the extent of the Government's Role in Overcoming Unemployment in Loru Village, the causes of unemployment, types of unemployment, government participation in reducing unemployment and benefits for all parties who are no longer unemployed/have found work. Methods of implementation using the method of observation, interviews, place and time of research. The results of this activity indicate that the Government's role is significantly very influential on unemployment. The government must play an active role because there are still many qualified graduates who have not yet found decent jobs, and must pay more attention to the unemployed, such as providing skills or abilities in the world of work, so that there are no more unemployed people in Loru Village. \u0000 ","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129667849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to understand the influence of brand ambassadors, cash-on-delivery services, and online customer reviews on the purchase choice of generation Z shopee sites in Surakarta City. For this study brand ambassadors (X1), cash on delivery services (X2), and online customer reviews (X3) are used as independent variables, while purchasing decisions (Y) are used as the dependent variable. Shopee users in Surakarta City who belong to the z generation and aged 10 to 24 years make up the population. With a sample of 100 respondents, simple random sampling was used as a sampling method. Multiple linear regression analysis is used for statistical data analysis techniques.
{"title":"Pengaruh Brand Ambassador, Layanan Cash On Delivery, Dan Online Customer Review Terhadap Keputusan Pembelian Situs Shopee Generasi Z Di Kota Surakarta","authors":"Nabila Adillati Azka","doi":"10.56910/jvm.v9i2.281","DOIUrl":"https://doi.org/10.56910/jvm.v9i2.281","url":null,"abstract":"This study aims to understand the influence of brand ambassadors, cash-on-delivery services, and online customer reviews on the purchase choice of generation Z shopee sites in Surakarta City. For this study brand ambassadors (X1), cash on delivery services (X2), and online customer reviews (X3) are used as independent variables, while purchasing decisions (Y) are used as the dependent variable. Shopee users in Surakarta City who belong to the z generation and aged 10 to 24 years make up the population. With a sample of 100 respondents, simple random sampling was used as a sampling method. Multiple linear regression analysis is used for statistical data analysis techniques.","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123561974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human resources are very important in a company. therefore every company always tries to have quality human resources and companies must pay attention to aspects of work related to human resources, because without quality human resources a company will not run well between HR and companies must have a mutually beneficial relationship requires, companies need quality employees, employees also need a work environment that can provide satisfaction such as having a clean and comfortable work environment, one of the company's activities to advance the abilities of its employees is employee career development and providing motivation to employees from research is to determine the effect of motivation , work environment and career development on job satisfaction of employees of PT. Kalibaru Indonesia This research is included in the category of quantitative research. The total population is 302 employees, so the sample used is 77 employees because it uses the Slovin formula. From these results work motivation, work environment and career development affect job satisfaction.
{"title":"THE IMPACT OF WORK MOTIVATION, WORK ENVIRONMENT, AND CAREER DEVELOPMENT ON EMPLOYEE JOB SATISFACTION","authors":"Ahmad Prayudi, Imas Komariyah","doi":"10.56910/jvm.v9i1.268","DOIUrl":"https://doi.org/10.56910/jvm.v9i1.268","url":null,"abstract":" Human resources are very important in a company. therefore every company always tries to have quality human resources and companies must pay attention to aspects of work related to human resources, because without quality human resources a company will not run well between HR and companies must have a mutually beneficial relationship requires, companies need quality employees, employees also need a work environment that can provide satisfaction such as having a clean and comfortable work environment, one of the company's activities to advance the abilities of its employees is employee career development and providing motivation to employees from research is to determine the effect of motivation , work environment and career development on job satisfaction of employees of PT. Kalibaru Indonesia This research is included in the category of quantitative research. The total population is 302 employees, so the sample used is 77 employees because it uses the Slovin formula. From these results work motivation, work environment and career development affect job satisfaction. \u0000 \u0000 ","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128704996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kepuasan pelanggan adalah tingkat perasaan pelanggan setelah melakukan perbandingan antara apa yang diterimanya dengan apa yang diharapkannya. Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan pelanggan Grab selama pandemi Covid-19. Untuk mengetahui pengaruh kualitas layanan terhadap kepuasan pelanggan Grab di masa pandemi Covid-19. Untuk mengetahui pengaruh promosi dan kualitas layanan terhadap kepuasan pelanggan Grab di masa pandemi Covid-19. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 85 responden. Teknik pengumpulan data dalam penelitian ini menggunakan angket yang dibagikan melalui Google form kepada mahasiswa di Manajemen Universitas Potensi Utama. Analisis data menggunakan uji regresi linier berganda atau statistik deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 For Windows. Berdasarkan penelitian menunjukkan bahwa secara parsial promosi berpengaruh terhadap kepuasan pelanggan dengan Asymp. Sig. (2-ekor) sebesar 0,044. Secara parsial, kualitas layanan mempengaruhi kepuasan pelanggan dengan Asymp. Sig. (2-ekor) dari 0,000. Promosi dan Kualitas Pelayanan secara simultan berpengaruh terhadap Kepuasan Pelanggan Asymp. Sig. (2-ekor) dari 0,000.
{"title":"Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Grab Dimasa Pandemi Covid 19 (Studi Kasus Pada Mahasiswa Manajemen Potensi utama)","authors":"Dita Wandini, Tika Nirmala Sari","doi":"10.56910/jvm.v9i1.252","DOIUrl":"https://doi.org/10.56910/jvm.v9i1.252","url":null,"abstract":"\u0000 \u0000 \u0000Kepuasan pelanggan adalah tingkat perasaan pelanggan setelah melakukan perbandingan antara apa yang diterimanya dengan apa yang diharapkannya. Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan pelanggan Grab selama pandemi Covid-19. Untuk mengetahui pengaruh kualitas layanan terhadap kepuasan pelanggan Grab di masa pandemi Covid-19. Untuk mengetahui pengaruh promosi dan kualitas layanan terhadap kepuasan pelanggan Grab di masa pandemi Covid-19. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 85 responden. Teknik pengumpulan data dalam penelitian ini menggunakan angket yang dibagikan melalui Google form kepada mahasiswa di Manajemen Universitas Potensi Utama. Analisis data menggunakan uji regresi linier berganda atau statistik deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 For Windows. Berdasarkan penelitian menunjukkan bahwa secara parsial promosi berpengaruh terhadap kepuasan pelanggan dengan Asymp. Sig. (2-ekor) sebesar 0,044. Secara parsial, kualitas layanan mempengaruhi kepuasan pelanggan dengan Asymp. Sig. (2-ekor) dari 0,000. Promosi dan Kualitas Pelayanan secara simultan berpengaruh terhadap Kepuasan Pelanggan Asymp. Sig. (2-ekor) dari 0,000. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":246533,"journal":{"name":"Jurnal Visi Manajemen","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114329802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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