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2014 9th Latin American Web Congress最新文献

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Fraud Analysis and Prevention in e-Commerce Transactions 电子商务交易中的欺诈分析与防范
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.23
Evandro Caldeira, Gabriel Brandão, A. Pereira
The volume of electronic transactions has raised significantly in last years, mainly due to the popularization of electronic commerce (e-commerce), such as online retailers (e.g., Amazon.com, eBay, Ali Express.com). We also observe a significant increase in the number of fraud cases, resulting in billions of dollars losses each year worldwide. Therefore it is important and necessary to developed and apply techniques that can assist in fraud detection and prevention, which motivates our research. This work aims to apply and evaluate computational intelligence techniques (e.g., Data mining and machine learning) to identify fraud in electronic transactions, more specifically in credit card operations performed by Web payment gateways. In order to evaluate the techniques, we apply and evaluate them in an actual dataset of the most popular Brazilian electronic payment service. Our results show good performance in fraud detection, presenting gains up to 43 percent of an economic metric, when compared to the actual scenario of the company.
电子交易的数量在过去几年中有了显著的增长,这主要是由于电子商务(电子商务)的普及,如在线零售商(如亚马逊,eBay,阿里快递)。我们还观察到欺诈案件的数量显著增加,每年在全球造成数十亿美元的损失。因此,开发和应用能够帮助欺诈检测和预防的技术是重要和必要的,这激发了我们的研究。这项工作旨在应用和评估计算智能技术(例如,数据挖掘和机器学习)来识别电子交易中的欺诈行为,更具体地说,是在网络支付网关执行的信用卡操作中。为了评估这些技术,我们在最受欢迎的巴西电子支付服务的实际数据集中应用和评估它们。我们的结果显示,在欺诈检测方面表现良好,与公司的实际情况相比,经济指标的收益高达43%。
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引用次数: 18
Publishing and Querying Government Multidimensional Data Using QB4OLAP 使用QB4OLAP发布和查询政府多维数据
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.11
M. Bouza, B. Elliot, Lorena Etcheverry, A. Vaisman
The web is changing the way in which data warehouses are designed, used, and queried. With the advent of initiatives such as Open Data and Open Government, organizations want to share their multidimensional data cubes and make them available to be queried online. The RDF data cube vocabulary (QB), the W3C standard to publish statistical data in RDF, presents several limitations to fully support the multidimensional model. The QB4OLAP vocabulary extends QB to overcome these limitations, and provides the distinctive feature of being able to implement several OLAP operations, such as rollup, slice, and dice using standard SPARQL queries. In this paper we present QB4OLAP Engine, a tool that transforms multidimensional data stored in relational DWs into RDF using QB4OLAP, and apply the solution to a real-world case, based on the national survey of housing, health services, and income, carried out by the government of Uruguay.
网络正在改变数据仓库的设计、使用和查询方式。随着开放数据(Open Data)和开放政府(Open Government)等倡议的出现,组织希望共享他们的多维数据集,并使其可供在线查询。RDF数据立方词汇表(QB)是用RDF发布统计数据的W3C标准,它在完全支持多维模型方面存在一些限制。QB4OLAP词汇表扩展了QB以克服这些限制,并提供了能够使用标准SPARQL查询实现多个OLAP操作的独特特性,例如rollup、slice和dice。在本文中,我们介绍了QB4OLAP Engine,这是一种使用QB4OLAP将存储在关系数据库中的多维数据转换为RDF的工具,并将该解决方案应用于一个现实世界的案例,该案例基于乌拉圭政府开展的关于住房、医疗服务和收入的全国调查。
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引用次数: 7
Visualizing Contextual Information in Aggregated Web Content Repositories 可视化聚合Web内容存储库中的上下文信息
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.18
A. Scharl, Ruslan Kamolov, Daniel Fischl, Walter Rafelsberger, Alistair Jones
Understanding stakeholder perceptions and the impact of campaigns are key insights for communication experts and policy makers. A structured analysis of Web content can help answer these questions, particularly if this analysis involves the ability to extract, disambiguate and visualize contextual information. After summarizing methods used for acquiring and annotating Web content repositories, we present visualization techniques to explore the lexical, geospatial and relational context of entities in these repositories. The examples stem from the Media Watch on Climate Change, a publicly available Web portal that aggregates environmental resources from various online sources.
了解利益相关者的看法和活动的影响是传播专家和政策制定者的关键见解。对Web内容进行结构化分析可以帮助回答这些问题,特别是如果这种分析包含提取、消除歧义和可视化上下文信息的能力。在总结了用于获取和注释Web内容存储库的方法之后,我们介绍了用于探索这些存储库中实体的词法、地理空间和关系上下文的可视化技术。这些例子来自气候变化媒体观察(Media Watch on Climate Change),这是一个公开的门户网站,汇集了来自各种在线资源的环境资源。
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引用次数: 2
A Generation Environment for Front-End Layer in e-Government Content Management Systems 电子政务内容管理系统中前端层生成环境
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.20
Vitor Mesaque Alves de Lima, R. Marcacini, Marcelo Henrique Pereira Lima, Maria Istela Cagnin, M. Turine
The Internet is a way by which organizations may show its identity, its purposes, its achievements, providing services and information to the public. A Content Management System (CMS) provides an efficient solution for content managing for Web sites and portals in general. Researches show that the organizations are interested in cost reduction associated to software development, and it is essential to use automated tools and a reuse systematic process. In this paper we present a generation environment for front-end layer in e-government CMS, in context of systematic reuse using Software Product Line (SPL) automated through frameworks, application generators and reuse repository. The generation environment implements automated mechanisms to reduce accessibility problems in generated Web applications.
互联网是组织向公众提供服务和信息、展示其身份、目的、成就的一种方式。内容管理系统(CMS)通常为Web站点和门户网站的内容管理提供了一种有效的解决方案。研究表明,组织对降低与软件开发相关的成本感兴趣,并且使用自动化工具和重用系统过程是必不可少的。本文提出了一种基于软件产品线(SPL)的电子政务CMS前端层生成环境,SPL通过框架、应用程序生成器和重用存储库实现了系统重用。生成环境实现自动化机制,以减少生成的Web应用程序中的可访问性问题。
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引用次数: 6
A Rendering-Based Method for Selecting the Main Data Region in Web Pages 基于渲染的网页主数据区域选择方法
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.14
Leandro Neiva Lopes Figueiredo, Anderson A. Ferreira, G. T. Assis
Extracting data from web pages is an important task for several applications, such as comparison shopping and data mining. Much of that data is provided by search result pages, in which each result, called search result record, represents a record from a database. One of the most important steps for extracting such records is identifying, among different data regions from a page, one that contains the records to be extracted. An incorrect identification of this region may lead to an incorrect extraction of the search result records. In this paper, we propose a simple but efficient method that generates path expression to select the main data region from a given page, based on the rendering area information of its elements. The generated path expression may be used by wrappers for extracting the search result records and its data units, reducing its complexity and increasing its accuracy. Experimental results using web pages from several domains show that the method is highly effective.
从网页中提取数据是许多应用程序的重要任务,例如比较购物和数据挖掘。其中大部分数据是由搜索结果页面提供的,其中的每个结果(称为搜索结果记录)表示来自数据库的一条记录。提取这类记录的最重要步骤之一是在页面的不同数据区域中识别包含要提取的记录的区域。对该区域的错误识别可能导致搜索结果记录的错误提取。在本文中,我们提出了一种简单而有效的方法,生成路径表达式,根据页面元素的呈现区域信息从给定页面中选择主数据区域。生成的路径表达式可以被包装器用于提取搜索结果记录及其数据单元,从而降低其复杂性并提高其准确性。对多个领域的网页进行了实验,结果表明该方法是非常有效的。
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引用次数: 1
Inside-In Search: An Alternative for Performing Ancillary Search Tasks on the Web Inside-In搜索:在网络上执行辅助搜索任务的另一种选择
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.21
R. Cava, C. Freitas, Eric Barboni, Philippe A. Palanque, M. Winckler
Some of the search tasks users perform on the Web aim at complementing the information they are currently reading in a Web page: they are ancillary search tasks. Currently, the standard way to support such ancillary searches follows an inside-out approach, which means that query results are shown in a new window/tab or as a replacement of the current page. We claim that such inside-out approach is only suitable if users really want to dissociate the search results from the Web page they were reading. In this paper we propose an alternative approach, called "inside-in", where query results are displayed inside the Web page next to the keyword that motivated the user to launch an ancillary search. In order to demonstrate the feasibility of our approach we have developed a tool that embeds an egocentric information visualization technique in the Web page. This tool supports nested queries and allows the display of multiple data attributes. The approach is illustrated by a case study based on ancillary searches of co authors from a digital library. The paper also reports some preliminary results obtained with an experiment conducted with remote users.
用户在Web上执行的一些搜索任务旨在补充他们当前在Web页面中阅读的信息:它们是辅助搜索任务。目前,支持此类辅助搜索的标准方法遵循一种由内向外的方法,这意味着查询结果显示在新的窗口/选项卡中,或者作为当前页面的替代品。我们认为这种由内而外的方法只适用于用户真正想要将搜索结果与他们正在阅读的网页分离的情况。在本文中,我们提出了一种替代方法,称为“inside- In”,其中查询结果显示在网页内,紧挨着激励用户启动辅助搜索的关键字。为了证明我们方法的可行性,我们开发了一个工具,在Web页面中嵌入了以自我为中心的信息可视化技术。该工具支持嵌套查询,并允许显示多个数据属性。该方法通过一个基于数字图书馆中合作作者辅助搜索的案例研究来说明。本文还报告了通过远程用户进行的实验获得的一些初步结果。
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引用次数: 7
Modeling and Analyzing the Video Game Live-Streaming Community 建模和分析电子游戏直播社区
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.9
Gustavo Nascimento, Manoel Horta Ribeiro, L. Cerf, Natalia Cesario, Mehdi Kaytoue-Uberall, Chedy Raïssi, Thiago Vasconcelos, Wagner Meira Jr
In parallel to the exponential growth of the gaming industry, video game live-streaming is rising as a major form of online entertainment. Gathering a heterogeneous community, the popularity of this new media led to the creation of web services just for streaming video games, such as Twitch. TV. In this paper, we propose a model to characterize how streamers and spectators behave, based on their possible actions in Twitch and, using it, we perform a case study on the Star craft II streamers and spectators. In the case study we analyze a large amount of data collected in Twitch. TV's chat in order to better understand how streamers behave, and how this new form of online entertainment is different from previous ones. Based on this analysis, we were able to better understand channel switching, channel surfing, and to create a model for predicting the number of chat messages based on the number of spectators. We were also able to describe behavioral patterns, such as the mass evasion of spectators before the end of a streaming section in a channel.
随着游戏产业的指数级增长,视频游戏直播作为一种主要的在线娱乐形式正在崛起。聚集了一个异质的社区,这种新媒体的流行导致了专门用于流媒体视频游戏的网络服务的创建,比如Twitch。电视。在本文中,我们提出了一个模型来描述主播和观众的行为,基于他们在Twitch中的可能行为,并使用它,我们对《星际争霸2》的主播和观众进行了案例研究。在案例研究中,我们分析了从Twitch收集的大量数据。为了更好地了解流媒体的行为,以及这种新的在线娱乐形式与以前的娱乐形式有何不同。基于此分析,我们能够更好地理解频道切换、频道浏览,并创建一个模型,用于根据观众数量预测聊天消息的数量。我们还能够描述行为模式,例如在一个频道的流媒体部分结束之前,观众大量逃避。
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引用次数: 53
Where Should I Go? City Recommendation Based on User Communities 我该去哪里?基于用户社区的城市推荐
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.15
Ruhan Bidart, A. Pereira, J. Almeida, A. Lacerda
Recommender systems play a key role in the decision making process of users in Web systems. In tourism, it is widely used to recommend hotels, tourist attractions, accommodations, etc. In this paper, we present a personalized neighborhood-based method to recommend cities. This is a fundamental problem whose solution support other tourism recommendations. Our recommendation approach takes into account information of two different layers, namely, an upper layer composed by cities and a lower layer composed by attractions of each city. It consists of first building a social network among users, where the edges are weighted by the similarity of interests between pairs of users, and then using this network as a component of a collaborative filtering strategy to recommend cities. We evaluate our method using a large dataset collected from Trip Advisor. Our experimental results show that our approach, despite being simple, outperforms the precision achieved by a state-of-the-art baseline approach for implicit feedback (WRMF), which exploits only the overall popularity of cities. We also show that the use of a secondary layer (attraction) contributes to improve the effectiveness of our approach.
在Web系统中,推荐系统在用户的决策过程中起着关键作用。在旅游业中,它被广泛用于推荐酒店、旅游景点、住宿等。本文提出了一种基于个性化社区的城市推荐方法。这是一个基本问题,其解决方案支持其他旅游建议。我们的推荐方法考虑了两个不同层次的信息,即由城市组成的上层和由每个城市的景点组成的下层。它包括首先在用户之间建立一个社会网络,其中边缘由用户对之间的兴趣相似性加权,然后使用该网络作为协同过滤策略的组成部分来推荐城市。我们使用从Trip Advisor收集的大型数据集来评估我们的方法。我们的实验结果表明,尽管我们的方法很简单,但其精度优于最先进的隐式反馈基线方法(WRMF),后者仅利用城市的总体受欢迎程度。我们还表明,使用第二层(吸引力)有助于提高我们方法的有效性。
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引用次数: 2
A Personalized Geographic-Based Diffusion Model for Location Recommendations in LBSN 基于个性化地理扩散模型的LBSN位置推荐
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.22
I. Nunes, L. Marinho
Location Based Social Networks (LBSN) have emerged with the purpose of allowing users to share their visited locations with their friends. Foursquare, for instance, is a popular LBSN where users endorse and share tips about visited locations. In order to improve the experience of LBSN users, simple recommender services, typically based on geographical proximity, are usually provided. The state-of-the-art location recommenders in LBSN are based on linear combinations of collaborative filtering, geo and social-aware recommenders, which implies fine tuning and running three (or more) separate algorithms for each recommendation request. In this paper, we present a new location recommender that integrates collaborative filtering and geographic information into one single diffusion-based recommendation model. The idea is to learn a personalized ranking of locations for a target user considering the locations visited by similar users, the distances between visited and non visited locations and the regions he prefers to visit. We conduct experiments on real data from two different LBSN, namely, Go Walla and Foursquare, and show that our approach outperforms the state-of-art in most of the cities evaluated.
基于位置的社交网络(LBSN)已经出现,其目的是允许用户与朋友分享他们访问过的位置。例如,Foursquare是一个很受欢迎的LBSN,用户可以在这里对访问过的地点进行推荐和分享。为了改善LBSN用户的体验,通常会提供简单的推荐服务,通常基于地理邻近度。LBSN中最先进的位置推荐基于协同过滤、地理和社会意识推荐的线性组合,这意味着对每个推荐请求进行微调并运行三个(或更多)单独的算法。在本文中,我们提出了一种新的位置推荐器,它将协同过滤和地理信息集成到一个基于扩散的推荐模型中。这个想法是考虑到类似用户访问过的位置,访问过的位置和未访问过的位置之间的距离以及他喜欢访问的地区,为目标用户学习个性化的位置排名。我们对来自两个不同的LBSN(即Go Walla和Foursquare)的真实数据进行了实验,结果表明,我们的方法在大多数被评估的城市中都优于现有的方法。
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引用次数: 5
Gathering Alumni Information from a Web Social Network 从网络社交网络收集校友信息
Pub Date : 2014-10-22 DOI: 10.1109/LAWeb.2014.17
G. Gonçalves, Anderson A. Ferreira, G. T. Assis, Andréa Iabrudi Tavares
An undergraduate program must prepare its students for the major needs of the labor market. One of the main ways to identify what are the demands to be met is creating a manner to manage information of its alumni. This consists of gathering data from program's alumni and finding out what are their main areas of employment on the labor market or which are their main fields of research in the academy. Usually, this data is obtained through available forms on the Web or forwarded by mail or email, however, these methods, in addition to being laborious, do not present good feedback from the alumni. Thus, this work proposes a novel method to help teaching staffs of undergraduate programs to gather information on the desired population of alumni, semi-automatically, on the Web. Overall, by using a few alumni pages as an initial set of sample pages, the proposed method was capable of gathering information concerning a number of alumni twice as bigger than adopted conventional methods.
本科课程必须让学生为劳动力市场的主要需求做好准备。确定需要满足的需求的主要方法之一是创建一种管理校友信息的方式。这包括从项目的校友那里收集数据,找出他们在劳动力市场上的主要就业领域,或者他们在学院的主要研究领域。通常,这些数据是通过网络上可用的表格或通过邮件或电子邮件转发获得的,然而,这些方法除了费力之外,并不能从校友那里得到良好的反馈。因此,这项工作提出了一种新颖的方法来帮助本科课程的教学人员在网上半自动地收集所需校友群体的信息。总的来说,通过使用一些校友页面作为初始样本页面,所提出的方法能够收集到的校友信息数量是传统方法的两倍。
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引用次数: 13
期刊
2014 9th Latin American Web Congress
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