{"title":"Articulating Ethnic Marketing With Ethnic Entrepreneurship","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-6","DOIUrl":"https://doi.org/10.4324/9781315454894-6","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124434585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-17DOI: 10.4324/9781315454894-14
Guilherme D. Pires, J. Stanton
{"title":"People, Ethics and Social Responsibility","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-14","DOIUrl":"https://doi.org/10.4324/9781315454894-14","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117171258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-17DOI: 10.4324/9781315454894-12
Guilherme D. Pires, J. Stanton
{"title":"Product, Price, Place, Physical Evidence and Process","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-12","DOIUrl":"https://doi.org/10.4324/9781315454894-12","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124820614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ethnic Networks and the Adoption of Relational Strategies","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-9","DOIUrl":"https://doi.org/10.4324/9781315454894-9","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129858150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rationale for Ethnic Marketing Focus on Aggregates of Minority Ethnic Groups","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-4","DOIUrl":"https://doi.org/10.4324/9781315454894-4","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131080368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Acculturation, the Minority Ethnic Group and Ethnic Consumer Behaviour","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-3","DOIUrl":"https://doi.org/10.4324/9781315454894-3","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126917556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-17DOI: 10.4324/9781315454894-10
Guilherme D. Pires, J. Stanton
{"title":"Ethnic Entrepreneurship and the Marketing Mix","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-10","DOIUrl":"https://doi.org/10.4324/9781315454894-10","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125383088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-17DOI: 10.4324/9781315454894-13
Guilherme D. Pires, J. Stanton
{"title":"Promotion and Personalization","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-13","DOIUrl":"https://doi.org/10.4324/9781315454894-13","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123519154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Ethnic Entrepreneurship","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-7","DOIUrl":"https://doi.org/10.4324/9781315454894-7","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131569874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Issues in Ethnic Marketing Theory, Practice and Entrepreneurship","authors":"Guilherme D. Pires, J. Stanton","doi":"10.4324/9781315454894-1","DOIUrl":"https://doi.org/10.4324/9781315454894-1","url":null,"abstract":"","PeriodicalId":252709,"journal":{"name":"Ethnic Marketing","volume":"33 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114299115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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