{"title":"Product Planning for Effective Scientific and Technical Information","authors":"E. Pessemier","doi":"10.4324/9780429050787-9","DOIUrl":"https://doi.org/10.4324/9780429050787-9","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114320958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-10
G. Zaltman, Rohit Deshpandé
{"title":"Increasing the Utilization of Scientific and Technical Information","authors":"G. Zaltman, Rohit Deshpandé","doi":"10.4324/9780429050787-10","DOIUrl":"https://doi.org/10.4324/9780429050787-10","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129929189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-15
J. Grashof
{"title":"An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services","authors":"J. Grashof","doi":"10.4324/9780429050787-15","DOIUrl":"https://doi.org/10.4324/9780429050787-15","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122927048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-17
F. Nicosia
{"title":"On the Buying and Using of Scientific and Technical Information by Organizations","authors":"F. Nicosia","doi":"10.4324/9780429050787-17","DOIUrl":"https://doi.org/10.4324/9780429050787-17","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117264321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-13
A. Chakrabarti
{"title":"Marketing of Information Services: Strategie Considerations in Channel Selection","authors":"A. Chakrabarti","doi":"10.4324/9780429050787-13","DOIUrl":"https://doi.org/10.4324/9780429050787-13","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122253311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-16
William R. King, Jaime I. Rodriguez
{"title":"On the Evaluation of Scientific-T echnical Information Systems","authors":"William R. King, Jaime I. Rodriguez","doi":"10.4324/9780429050787-16","DOIUrl":"https://doi.org/10.4324/9780429050787-16","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125386747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-05DOI: 10.4324/9780429050787-12
Michael Etgar
{"title":"Channel Theory and STI Distribution","authors":"Michael Etgar","doi":"10.4324/9780429050787-12","DOIUrl":"https://doi.org/10.4324/9780429050787-12","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128996566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STI Acquisition and the Firm","authors":"Robert R. Rothberg","doi":"10.4324/9780429050787-5","DOIUrl":"https://doi.org/10.4324/9780429050787-5","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115164292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Problems and Prospects in the Segmentation of the STI Market","authors":"Y. Wind, R. Thomas","doi":"10.4324/9780429050787-7","DOIUrl":"https://doi.org/10.4324/9780429050787-7","url":null,"abstract":"","PeriodicalId":268885,"journal":{"name":"Marketing Scientific and Technical Information","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134151344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：