Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128120
Aimee Briel Clesi
Investigating the demise of the writ of habeas corpus under the Antiterrorism and Effective Death Penalty Act of 1996 (AEDPA), this paper questions the callused lineage of cases upholding Title I of AEDPA and contends that states must take up a statutory method like Texas’s to review defendant’s claims of actual innocence to ensure that the legal system designed under the U.S. Constitution remains fair and just not only in theory, but in practice. Using imagery from the southern gothic genre, this paper also reveals that “the death belt” most adequately portrays the reality of the death penalty, as many appeals based on actual innocence originate from this area.
{"title":"New Southern Gothic","authors":"Aimee Briel Clesi","doi":"10.32473/ufjur.v23i.128120","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128120","url":null,"abstract":"Investigating the demise of the writ of habeas corpus under the Antiterrorism and Effective Death Penalty Act of 1996 (AEDPA), this paper questions the callused lineage of cases upholding Title I of AEDPA and contends that states must take up a statutory method like Texas’s to review defendant’s claims of actual innocence to ensure that the legal system designed under the U.S. Constitution remains fair and just not only in theory, but in practice. Using imagery from the southern gothic genre, this paper also reveals that “the death belt” most adequately portrays the reality of the death penalty, as many appeals based on actual innocence originate from this area.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133246557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the last few hundred years, mathematicians have been attempting to describe the topological and algebraic properties of mathematical knots. Regarding the study of knots, there exists a disconnect between examining a knot’s mathematical and physical definitions. This is due to the inherent difference in the topology of an open-ended physical knot and a closed mathematical knot. By closing the ends of a physical knot, this paper presents a method to break this discontinuity by establishing a clear relation between physical and mathematical knots. By joining the ends and applying Reidemeister moves, this paper will calculate the equivalent mathematical prime or composite knots for several commonly used physical knots. In the future, it will be possible to study the physical properties of these knots and their potential to expand the field of mathematical knot theory.
{"title":"Knot the Usual Suspects: Finding the Diagrammatic Representations of Physical Knots","authors":"Silas Edwin Rickards, Teertho Bhattacharya, Grace Cheng, Josh Valan, Zachary Webb","doi":"10.32473/ufjur.v23i.128717","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128717","url":null,"abstract":"In the last few hundred years, mathematicians have been attempting to describe the topological and algebraic properties of mathematical knots. Regarding the study of knots, there exists a disconnect between examining a knot’s mathematical and physical definitions. This is due to the inherent difference in the topology of an open-ended physical knot and a closed mathematical knot. By closing the ends of a physical knot, this paper presents a method to break this discontinuity by establishing a clear relation between physical and mathematical knots. By joining the ends and applying Reidemeister moves, this paper will calculate the equivalent mathematical prime or composite knots for several commonly used physical knots. In the future, it will be possible to study the physical properties of these knots and their potential to expand the field of mathematical knot theory.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129990788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128420
Arriane Pirhalla, Crystal Marull
With the rise of online education surrounding the current global situation, facilitating engaging, communicative and interesting online courses and research has become increasingly more important. This study surveyed various undergraduate students at the University of Florida (n=114), gathering perspectives on their awareness of, interest in and opinions on online undergraduate research and courses. This study found that a majority of students (74.58%, n=88) surveyed were not aware of online research programs like the University Scholars Program, despite majority (71.67%, n=81) indicating they were at least moderately interested in the program. Students also overwhelmingly rated research as being very or extremely important, especially for post-graduate work or school. This paper discusses the implications of relationships between these responses, and touches on suggested future research.
{"title":"Perspectives on Online Undergraduate Research","authors":"Arriane Pirhalla, Crystal Marull","doi":"10.32473/ufjur.v23i.128420","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128420","url":null,"abstract":"With the rise of online education surrounding the current global situation, facilitating engaging, communicative and interesting online courses and research has become increasingly more important. This study surveyed various undergraduate students at the University of Florida (n=114), gathering perspectives on their awareness of, interest in and opinions on online undergraduate research and courses. This study found that a majority of students (74.58%, n=88) surveyed were not aware of online research programs like the University Scholars Program, despite majority (71.67%, n=81) indicating they were at least moderately interested in the program. Students also overwhelmingly rated research as being very or extremely important, especially for post-graduate work or school. This paper discusses the implications of relationships between these responses, and touches on suggested future research.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132920562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128408
I. Mirti
Why are some countries wealthier than others? There are numerous ways to address this question; however, there is substantial literature in development economics suggesting that a nation’s colonial history plays an integral part in pre-determining who is rich, and who is poor. Previous studies suggest that among former African colonies, British or French colonies experienced marginally faster growth rates than Portuguese, Belgian, or Italian ones. This provides additional insight to suggest that differentiation in economic growth could be explained by a nation’s colonial history. This study attempts to understand the differential impacts of British and French colonialism on the economic growth in sub-Saharan Africa. By investigating the different approaches to colonizing, is it possible that one of these previous imperial powers better equipped their colonies with formidable institutions conducive for economic growth after independence?
{"title":"Differential Impact on Economic Development","authors":"I. Mirti","doi":"10.32473/ufjur.v23i.128408","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128408","url":null,"abstract":"Why are some countries wealthier than others? There are numerous ways to address this question; however, there is substantial literature in development economics suggesting that a nation’s colonial history plays an integral part in pre-determining who is rich, and who is poor. Previous studies suggest that among former African colonies, British or French colonies experienced marginally faster growth rates than Portuguese, Belgian, or Italian ones. This provides additional insight to suggest that differentiation in economic growth could be explained by a nation’s colonial history. This study attempts to understand the differential impacts of British and French colonialism on the economic growth in sub-Saharan Africa. By investigating the different approaches to colonizing, is it possible that one of these previous imperial powers better equipped their colonies with formidable institutions conducive for economic growth after independence? ","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129964398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128720
Sarah Adnan Bahsoun
Accompanying the spread of SARS-CoV-2 (COVID-19) across the globe was a proliferation in anti-Asian hate crimes and political rhetoric. These discriminatory actions mirrored the prejudice exhibited towards other groups in past pandemics, such as Jewish populations in Europe during the Black Death between 1346 and 1353. This study aimed to determine similar patterns relating to and underlying the prejudice seen in past pandemics, focusing on three categories: hate crimes, political rhetoric, and religiosity. Prejudice against Jewish people during the Bubonic plague, Immigrants in America during the 1918 Flu, and Asian Americans during COVID-19 were investigated in this study because of the historical record of existing prejudice against these groups before the start of the pandemics. Overall, this study found that there was no general pattern of hate crimes during past pandemics without accompanying political rhetoric. In addition, there was no general pattern in religiosity in the pandemics studied, suggesting that the prejudice was not fueled by religious motivations. Given the small selection of pandemics analyzed in this study, further analysis with more pandemics could present more robust conclusions.
{"title":"Prejudice in Past Pandemics","authors":"Sarah Adnan Bahsoun","doi":"10.32473/ufjur.v23i.128720","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128720","url":null,"abstract":"Accompanying the spread of SARS-CoV-2 (COVID-19) across the globe was a proliferation in anti-Asian hate crimes and political rhetoric. These discriminatory actions mirrored the prejudice exhibited towards other groups in past pandemics, such as Jewish populations in Europe during the Black Death between 1346 and 1353. This study aimed to determine similar patterns relating to and underlying the prejudice seen in past pandemics, focusing on three categories: hate crimes, political rhetoric, and religiosity. Prejudice against Jewish people during the Bubonic plague, Immigrants in America during the 1918 Flu, and Asian Americans during COVID-19 were investigated in this study because of the historical record of existing prejudice against these groups before the start of the pandemics. Overall, this study found that there was no general pattern of hate crimes during past pandemics without accompanying political rhetoric. In addition, there was no general pattern in religiosity in the pandemics studied, suggesting that the prejudice was not fueled by religious motivations. Given the small selection of pandemics analyzed in this study, further analysis with more pandemics could present more robust conclusions.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116249652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128330
Carson Ian Ostrum, Adam Watson
In the Spring of 2021, a survey of college students’ perceptions and behaviors regarding grocery shopping methods, including online purchases of fresh produce, in the post-response to COVID-19 was conducted. The purpose of this research was to analyze the perceptions of online grocery shopping and identify specific factors that significantly influenced the grocery shopping experience. A sample of 203 responses was collected from undergraduate and graduate students within the College of Agricultural & Life Sciences (CALS) at the University of Florida. Participants perceived in-store grocery shopping as superior in terms of product quality, shopping experience, store loyalty, and hygiene while convenience was perceived as an advantage with online grocery shopping. Participants identified product quality and greater transparency regarding food handling as important concerns and factors when purchasing fresh produce online. Although COVID-19 pandemic caused students to explore various online grocery services, it had limited effect on their purchasing of fresh produce. The implications for this study are far reaching, applicable to industry retailers interested in consumer willingness to pay for online grocery options and in identifying value-adding services that would increase consumer participation. This study also provides baseline data useful to researchers interested in consumer behavior, acceptance, and food marketing.
{"title":"Consumer Perceptions of Online Produce Purchases","authors":"Carson Ian Ostrum, Adam Watson","doi":"10.32473/ufjur.v23i.128330","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128330","url":null,"abstract":"In the Spring of 2021, a survey of college students’ perceptions and behaviors regarding grocery shopping methods, including online purchases of fresh produce, in the post-response to COVID-19 was conducted. The purpose of this research was to analyze the perceptions of online grocery shopping and identify specific factors that significantly influenced the grocery shopping experience. A sample of 203 responses was collected from undergraduate and graduate students within the College of Agricultural & Life Sciences (CALS) at the University of Florida. Participants perceived in-store grocery shopping as superior in terms of product quality, shopping experience, store loyalty, and hygiene while convenience was perceived as an advantage with online grocery shopping. Participants identified product quality and greater transparency regarding food handling as important concerns and factors when purchasing fresh produce online. Although COVID-19 pandemic caused students to explore various online grocery services, it had limited effect on their purchasing of fresh produce. The implications for this study are far reaching, applicable to industry retailers interested in consumer willingness to pay for online grocery options and in identifying value-adding services that would increase consumer participation. This study also provides baseline data useful to researchers interested in consumer behavior, acceptance, and food marketing.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125601460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128393
K. Parham
Marvel superhero movies have a wide audience. Many of these movies contain romance, and therefore it may be valuable to analyze the content of this romance, given its success and influence. This led to the question: Are there differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies? This study addressed this question by performing a content analysis of 23 Marvel superhero movies from Iron Man to Spider-Man: Far From Home. Gender differences were assessed on the frequency of romantic ideals expressed and on the frequency of challenges expressed. Statistical analysis showed there was a significant difference in frequency of romantic ideal expression between men and women. There was no significant difference in frequency of challenges between men and women. There is not a current body of literature that examines gender differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies, and therefore this study can contribute to the current body of work. Implications of the current analysis and suggestions for future investigation are discussed.
{"title":"Super Romantic","authors":"K. Parham","doi":"10.32473/ufjur.v23i.128393","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128393","url":null,"abstract":"Marvel superhero movies have a wide audience. Many of these movies contain romance, and therefore it may be valuable to analyze the content of this romance, given its success and influence. This led to the question: Are there differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies? This study addressed this question by performing a content analysis of 23 Marvel superhero movies from Iron Man to Spider-Man: Far From Home. Gender differences were assessed on the frequency of romantic ideals expressed and on the frequency of challenges expressed. Statistical analysis showed there was a significant difference in frequency of romantic ideal expression between men and women. There was no significant difference in frequency of challenges between men and women. There is not a current body of literature that examines gender differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies, and therefore this study can contribute to the current body of work. Implications of the current analysis and suggestions for future investigation are discussed.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131235787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128407
Adam L Rosenblum
Activated carbon is a type of carbon that is a known catalyst for a variety of chemical reactions. Uses of activated carbon include purifying liquids and gases, food and beverage processing, odor removal, industrial pollution control, and numerous other applications. There are a variety of different activated carbons, with most being derived from coal, peat, and wood. Activated carbon is a catalyst because the small pores of the carbon increase the surface area available for adsorption or chemical reactions. One primary use of activated carbon is how it adsorbs nitrates onto its surface. This paper delves into different adsorption rates of an activated carbon (Filtrasorb 600) that is treated with different chemicals and then subjected to a chemical activation at a constant pressure under different gaseous conditions. Data collected during experiments indicate there are significant interactions between surface functional groups and nitrate. Keywords: activated carbon, adsorption, nitrates
{"title":"Nitrate Adsorption by Activated Carbon","authors":"Adam L Rosenblum","doi":"10.32473/ufjur.v23i.128407","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128407","url":null,"abstract":"Activated carbon is a type of carbon that is a known catalyst for a variety of chemical reactions. Uses of activated carbon include purifying liquids and gases, food and beverage processing, odor removal, industrial pollution control, and numerous other applications. There are a variety of different activated carbons, with most being derived from coal, peat, and wood. Activated carbon is a catalyst because the small pores of the carbon increase the surface area available for adsorption or chemical reactions. One primary use of activated carbon is how it adsorbs nitrates onto its surface. This paper delves into different adsorption rates of an activated carbon (Filtrasorb 600) that is treated with different chemicals and then subjected to a chemical activation at a constant pressure under different gaseous conditions. Data collected during experiments indicate there are significant interactions between surface functional groups and nitrate. \u0000 Keywords: activated carbon, adsorption, nitrates","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124822565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128437
Phoenix Skylar Berman
The European migration crisis beginning in 2014 served as a turning point in Hungarian politics where immigration issues effectively altered the nation’s security environment. The migratory routes as a pathway for illegal border crossings positioned Hungary on the frontline as a transit country for migrants seeking asylum in Western Europe. A critical analysis of Orbán's rhetoric and Hungary’s behavior in the realm of immigration and counterterrorism (CT) policy during and after the immigration crisis is relevant in understanding the state’s security environment. Anti-immigrant sentiments reflected in the population and Prime Minister Viktor Orbán's rhetoric aims to tie refugee migration to terrorist acitvity. Migrants were targeted as a risk to the traditional European identity and survival of the state with a specific emphasis on Muslim migration from the Middle East and North Africa. This study seeks to understand Hungary’s regional and global security role and how CT activity is used by the government to legitimize government actions, particularly on immigration via securitization theory from the Copenhagen School. Hungary has heightened its role on the international stage through transnational CT cooperation and capitalized on anti-immigrant sentiments through speech acts to further exercise its influence in border control and the international fight against global terrorism. By examining a total of 36 speeches presented by Orbán from 2015 to 2020, the study is able to examine how immigration issues were securitized to develop pathways for extraordinary actions and authoritarian reforms performed by securitizing actors.
{"title":"Counterterrorism and Immigration in Hungary","authors":"Phoenix Skylar Berman","doi":"10.32473/ufjur.v23i.128437","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128437","url":null,"abstract":"The European migration crisis beginning in 2014 served as a turning point in Hungarian politics where immigration issues effectively altered the nation’s security environment. The migratory routes as a pathway for illegal border crossings positioned Hungary on the frontline as a transit country for migrants seeking asylum in Western Europe. A critical analysis of Orbán's rhetoric and Hungary’s behavior in the realm of immigration and counterterrorism (CT) policy during and after the immigration crisis is relevant in understanding the state’s security environment. Anti-immigrant sentiments reflected in the population and Prime Minister Viktor Orbán's rhetoric aims to tie refugee migration to terrorist acitvity. Migrants were targeted as a risk to the traditional European identity and survival of the state with a specific emphasis on Muslim migration from the Middle East and North Africa. This study seeks to understand Hungary’s regional and global security role and how CT activity is used by the government to legitimize government actions, particularly on immigration via securitization theory from the Copenhagen School. Hungary has heightened its role on the international stage through transnational CT cooperation and capitalized on anti-immigrant sentiments through speech acts to further exercise its influence in border control and the international fight against global terrorism. By examining a total of 36 speeches presented by Orbán from 2015 to 2020, the study is able to examine how immigration issues were securitized to develop pathways for extraordinary actions and authoritarian reforms performed by securitizing actors. \u0000 ","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132457999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.32473/ufjur.v23i.128703
Aidan Jack Katsikas, V. Murugan
Companies like Facebook and Google track their users’ data to enhance their ads and offer highly targeted ad space. The question is then raised: how much more profitable does collecting data make companies and what is the future of these companies, as rising data privacy concerns are believed to result in the passage of future legislation? In order to isolate the effects of collecting data on profit, the revenue and revenue growth of Google and Facebook were compared to their competitors that do not collect data and revenue was adjusted to find the average per user. Google was compared to another search engine, DuckDuckGo, and Facebook was compared to a social media site, Yubo. Our analysis found that both Google and Facebook earned significantly larger amounts of revenue, per user, than their competitors who do not collect data. However, DuckDuckGo and Yubo both experienced considerably larger revenue growth this past year, highlighting improved success among companies relying on different models for generating revenue. Our research and similar studies will become more important once legislation is passed, as companies may have to pay taxes or fees associated with acquiring users’ data.
{"title":"Measuring Profitability From the Use of Personal Data for Targeted Ads","authors":"Aidan Jack Katsikas, V. Murugan","doi":"10.32473/ufjur.v23i.128703","DOIUrl":"https://doi.org/10.32473/ufjur.v23i.128703","url":null,"abstract":"Companies like Facebook and Google track their users’ data to enhance their ads and offer highly targeted ad space. The question is then raised: how much more profitable does collecting data make companies and what is the future of these companies, as rising data privacy concerns are believed to result in the passage of future legislation? In order to isolate the effects of collecting data on profit, the revenue and revenue growth of Google and Facebook were compared to their competitors that do not collect data and revenue was adjusted to find the average per user. Google was compared to another search engine, DuckDuckGo, and Facebook was compared to a social media site, Yubo. Our analysis found that both Google and Facebook earned significantly larger amounts of revenue, per user, than their competitors who do not collect data. However, DuckDuckGo and Yubo both experienced considerably larger revenue growth this past year, highlighting improved success among companies relying on different models for generating revenue. Our research and similar studies will become more important once legislation is passed, as companies may have to pay taxes or fees associated with acquiring users’ data.","PeriodicalId":278243,"journal":{"name":"UF Journal of Undergraduate Research","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127550714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：