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INFORMATION SYSTEMS AND TOURISM MARKETING: NEW CHALLENGES FOR TOURISM BUSINESS SECTOR IN EGYPT 信息系统和旅游营销:埃及旅游商业部门面临的新挑战
Pub Date : 2008-03-01 DOI: 10.3727/154595308784670260
Mohammed I. Eraqi, G. Abd-Alla
Marketing Information Systems are an essential means for effective tourism marketing and improving quality of services of tourism organizations. This research provides insights into a successful implementation of a marketing information system in tourism. It discusses the importance of information system applications and information needs in tourism management applied to the tourism business sector in Egypt. The main results of this article are that most of the Egyptian tourism business sector enterprises have yet to develop their online presence. Most tourism organizations that have online presence do not have marketing information applications or tourism marketing services in place to support online marketing and transactions. To improve the situation, tourism business sector companies in Egypt need to develop information technology-based marketing strategies in order to take full advantage of information system applications. The Egyptian government should employ its own control to modify the regulations in order to help tourism business sector enterprises to adopt information system technologies in an effective manner.
营销信息系统是有效开展旅游营销,提高旅游组织服务质量的重要手段。本研究为旅游业营销信息系统的成功实施提供了见解。它讨论了信息系统应用的重要性和信息需求在旅游管理应用于旅游业务部门在埃及。本文的主要结果是,大多数埃及旅游业务部门企业尚未发展其在线业务。大多数拥有在线业务的旅游组织没有适当的营销信息应用程序或旅游营销服务来支持在线营销和交易。为了改善这种情况,埃及的旅游业务部门公司需要制定基于信息技术的营销策略,以便充分利用信息系统的应用。埃及政府应自主修改相关法规,以帮助旅游业务部门企业有效采用信息系统技术。
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引用次数: 8
Conceptual framework for research on information-seeking behavior of hospitality managers. 酒店管理者信息寻求行为研究的概念框架。
Pub Date : 2008-03-01 DOI: 10.3727/154595308784670288
C. Lambert, M. Conklin
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引用次数: 0
Websites of hotels in the alps: a goal-driven quality evaluation. 阿尔卑斯山酒店网站:目标驱动的质量评价。
Pub Date : 2008-03-01 DOI: 10.3727/154595308784670251
Luisa Mich, M. Franck, C. Lambert
This paper presents the results of a study on the quality of the Web sites for hotels in the Italian Alpine region, where most hotels are of small or medium size. The goal was to determine whether and to what degree the hotels’ Web sites support their activities of promotion and commercialization by examining them through the framework of destination management. To this end, we defined an evaluation model using a goaldriven approach, thus making it possible to instantiate the dimensions of a general metamodel for Web-site quality. The results showed, apart from a great deal of variation among the hotels, the weak areas in which operators and developers need to intervene to improve the efficacy of the hotels’ Web sites.
本文介绍了一项关于意大利阿尔卑斯地区酒店网站质量的研究结果,该地区大多数酒店都是中小型酒店。目的是通过目的地管理的框架对酒店网站进行检查,确定酒店网站是否以及在多大程度上支持其促销和商业化活动。为此,我们使用目标驱动的方法定义了一个评估模型,从而使实例化web站点质量的通用元模型的维度成为可能。结果表明,除了各酒店之间存在较大差异外,酒店网站的薄弱环节需要运营商和开发商进行干预,以提高酒店网站的有效性。
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引用次数: 1
The role of the internet in the process of travel information search. 互联网在旅游信息搜索过程中的作用。
Pub Date : 2008-03-01 DOI: 10.3727/154595308784670242
C. Morosan, Miyoung Jeong
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引用次数: 17
Online travel information search modes: an exploratory study. 在线旅游信息搜索模式的探索性研究。
Pub Date : 2008-03-01 DOI: 10.3727/154595308784670279
Srikanth Beldona
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引用次数: 3
Using Simulation to Manage Waiting Time in a Cafeteria 用模拟来管理自助餐厅的等待时间
Pub Date : 2006-12-01 DOI: 10.3727/154595306779868458
K. Lee, C. Lambert
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引用次数: 8
The impact of information technology implementation on service quality in the hotel industry. 信息技术实施对酒店业服务质量的影响。
Pub Date : 2006-12-01 DOI: 10.3727/154595306779868430
W. Kim, S. Ham
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引用次数: 22
The identification of ICT gaps and needs within the Australian tourism industry 确定澳大利亚旅游业的信息通信技术差距和需求
Pub Date : 2006-12-01 DOI: 10.3727/154595306779868421
G. McGrath
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引用次数: 8
Technology Crisis Management in Mainland China: A Study of Hotels in Hangzhou 中国大陆的技术危机管理:以杭州酒店为例
Pub Date : 2006-12-01 DOI: 10.3727/154595306779868449
S-S. Lu, R. Law
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引用次数: 11
The effect of information technology on performance in upscale hotels. 信息技术对高档酒店绩效的影响。
Pub Date : 1900-01-01 DOI: 10.3727/154595305774865943
W. G. Kim, Jeon, Seungwhan, S. Ham
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引用次数: 2
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Information Technology in Hospitality
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