Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_10
Thomas Mäling
{"title":"Customer Engagement – Das Management von nachhaltigen Kundenbeziehungen im digitalen Zeitalter","authors":"Thomas Mäling","doi":"10.1007/978-3-658-26050-7_10","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_10","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132616517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_3
T. Merkle
{"title":"Was sind „junge Leser“ im Jahr 2018?","authors":"T. Merkle","doi":"10.1007/978-3-658-26050-7_3","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_3","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127828886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_4
M. Hofmann
{"title":"Ein Clubmodell aus Freiburg: fudders Club der Freunde","authors":"M. Hofmann","doi":"10.1007/978-3-658-26050-7_4","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_4","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114916809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_6
Thomas Breyer-Mayländer
{"title":"Kundenmanagement in der Medienbranche und crossmediale Optimierung der Abonnementstruktur","authors":"Thomas Breyer-Mayländer","doi":"10.1007/978-3-658-26050-7_6","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_6","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132058351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_2
Peter Lorscheid, Alexander von Reibnitz
{"title":"Zukunft Abo – das wollen die Leser","authors":"Peter Lorscheid, Alexander von Reibnitz","doi":"10.1007/978-3-658-26050-7_2","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_2","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127850532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_11
Thomas Breyer-Mayländer
{"title":"Hintergrund: Abomarketing im Umfeld disruptiver und nichtdisruptiver Veränderungen aus wissenschaftlicher und praktischer Perspektive","authors":"Thomas Breyer-Mayländer","doi":"10.1007/978-3-658-26050-7_11","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_11","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133194713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_8
Nils von der Kall, Lennart Schneider
{"title":"Freunde der ZEIT – Journalismus, der verbindet","authors":"Nils von der Kall, Lennart Schneider","doi":"10.1007/978-3-658-26050-7_8","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_8","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133162381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_9
M. Keil
{"title":"AboCard – Bonusprogramm für Zeitungsverlage","authors":"M. Keil","doi":"10.1007/978-3-658-26050-7_9","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_9","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116664594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_5
Alexandra Wildner, Thomas Breyer-Mayländer
{"title":"Innovative Neukundengewinnung und digitale Wege zum Leser von Morgen","authors":"Alexandra Wildner, Thomas Breyer-Mayländer","doi":"10.1007/978-3-658-26050-7_5","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_5","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129452246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-26050-7_7
M. Keil
{"title":"Trends in der Kundenbindung: Wo geht die Reise hin?","authors":"M. Keil","doi":"10.1007/978-3-658-26050-7_7","DOIUrl":"https://doi.org/10.1007/978-3-658-26050-7_7","url":null,"abstract":"","PeriodicalId":286498,"journal":{"name":"Kundengewinnung und Kundenbindung bei Presseabonnements","volume":"19 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125973128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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