Pub Date : 2019-12-31DOI: 10.35429/jbds.2019.16.5.1.5
Alicia Elena Silva-Avila, Jesús Abraham Castorena-Peña, Alma Jovita Domínguez-Lugo, Diana Laura Rodríguez-Montelongo
Companies today experience extreme competition, mainly due to the growing pressures of technology changes and global challenges. These "emerging" pressures result in globalization of manufacturing, characterized by faster material transfers, complex payment systems and compression of product life cycles, which drives the need for superior integration of technologies with the needs of customers increasingly sophisticated. Because of this technological change, the processes that were done manually in a company are no longer very helpful, due to the constant errors that occur in their time of execution and response. Given the previous context, the objective was to develop a system based on SCRUM software development methodologies (name that comes from a certain play that takes place during a rugby match), using C # 2017 software and Microsoft SQL Server 2012; In this way, the contribution that will be made will be to allow the area of raw materials and central laboratory within a steel company, to track the processes, thereby speeding up the release of materials.
今天的公司面临着激烈的竞争，主要是由于技术变革和全球挑战带来的压力越来越大。这些“新兴的”压力导致了制造业的全球化，其特点是更快的材料转移、复杂的支付系统和产品生命周期的压缩，这推动了对技术与客户需求日益复杂的卓越整合的需求。由于这种技术变革，由于在执行和响应过程中不断发生错误，在公司中手动完成的流程不再非常有用。鉴于之前的背景，目标是开发一个基于SCRUM软件开发方法的系统(名称来自橄榄球比赛期间发生的某场比赛)，使用c# 2017软件和Microsoft SQL Server 2012;通过这种方式，将做出的贡献将使钢铁公司的原材料和中心实验室能够跟踪这些过程，从而加快材料的释放。
{"title":"Traceability of raw materials processes in the steel industry","authors":"Alicia Elena Silva-Avila, Jesús Abraham Castorena-Peña, Alma Jovita Domínguez-Lugo, Diana Laura Rodríguez-Montelongo","doi":"10.35429/jbds.2019.16.5.1.5","DOIUrl":"https://doi.org/10.35429/jbds.2019.16.5.1.5","url":null,"abstract":"Companies today experience extreme competition, mainly due to the growing pressures of technology changes and global challenges. These \"emerging\" pressures result in globalization of manufacturing, characterized by faster material transfers, complex payment systems and compression of product life cycles, which drives the need for superior integration of technologies with the needs of customers increasingly sophisticated. Because of this technological change, the processes that were done manually in a company are no longer very helpful, due to the constant errors that occur in their time of execution and response. Given the previous context, the objective was to develop a system based on SCRUM software development methodologies (name that comes from a certain play that takes place during a rugby match), using C # 2017 software and Microsoft SQL Server 2012; In this way, the contribution that will be made will be to allow the area of raw materials and central laboratory within a steel company, to track the processes, thereby speeding up the release of materials.","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117305381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-31DOI: 10.35429/jbds.2019.16.5.6.11
Jesús Abraham Castorena-Peña, Alicia Elena Silva-Avila, Alma Jovita Domínguez-Lugo, J. Martínez-Castro
In recent years, with the advent of the internet of things (IOT), computers and information technology (IT), small and medium-sized enterprises (SMEs) have been immersed in a cluster of information difficult to analyze in a conventional way which provides value that can ensure its permanence and survival in the market. Therefore, it is important to make use of data mining technology tools and statistical techniques that help analyze and better understand the information generated by sales processes, through a thorough analysis of the data. For this research, the IBM Cognos Analytic tool was used, which provides a predictive data visualization and analysis service that can be used to determine patterns, relationships, associations and meaning of a large set of data quickly and in a timely manner. Likewise, statistical techniques such as correlation and simple linear regression were used to establish the behavior of the company's product demand in the marketing, manufacturing and importation of the cleaning product sector.
{"title":"Analyzing sales to generate strategies with IBM Cognos Analytics","authors":"Jesús Abraham Castorena-Peña, Alicia Elena Silva-Avila, Alma Jovita Domínguez-Lugo, J. Martínez-Castro","doi":"10.35429/jbds.2019.16.5.6.11","DOIUrl":"https://doi.org/10.35429/jbds.2019.16.5.6.11","url":null,"abstract":"In recent years, with the advent of the internet of things (IOT), computers and information technology (IT), small and medium-sized enterprises (SMEs) have been immersed in a cluster of information difficult to analyze in a conventional way which provides value that can ensure its permanence and survival in the market. Therefore, it is important to make use of data mining technology tools and statistical techniques that help analyze and better understand the information generated by sales processes, through a thorough analysis of the data. For this research, the IBM Cognos Analytic tool was used, which provides a predictive data visualization and analysis service that can be used to determine patterns, relationships, associations and meaning of a large set of data quickly and in a timely manner. Likewise, statistical techniques such as correlation and simple linear regression were used to establish the behavior of the company's product demand in the marketing, manufacturing and importation of the cleaning product sector.","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114360968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jbds.2019.15.5.21.26
S. Juarez, Carlos Tosca, F. Jiménez
The objective of the research is to know the advantages and disadvantages of the use of outsourcing in companies in the Centro, Tabasco. The research is of inductive type with qualitative approach and a phenomenological design, the analysis units were 20 companies that have used this administrative tool, which the owners, managers or personnel in charge of contracting the services, tell their experiences about outsourcing. The results obtained that the business benefits are the use of outsourcing are the decrease of the workload and the assignment of highly trained personnel, also as a conclusion they mention that the hiring of outsourcing is through recommendations of other entrepreneurs, which include positive comments, quality of service, professionalism among others, in addition to the fact that workers who are hired under this modality are committed, with a high degree of responsibility in the development of their activities. It is concluded that the benefits granted by outsourcing are competitive advantages that serve to face market trends, which create benefits for workers and entrepreneurs.
{"title":"Business strategies: Advantages of outsourcing in companies","authors":"S. Juarez, Carlos Tosca, F. Jiménez","doi":"10.35429/jbds.2019.15.5.21.26","DOIUrl":"https://doi.org/10.35429/jbds.2019.15.5.21.26","url":null,"abstract":"The objective of the research is to know the advantages and disadvantages of the use of outsourcing in companies in the Centro, Tabasco. The research is of inductive type with qualitative approach and a phenomenological design, the analysis units were 20 companies that have used this administrative tool, which the owners, managers or personnel in charge of contracting the services, tell their experiences about outsourcing. The results obtained that the business benefits are the use of outsourcing are the decrease of the workload and the assignment of highly trained personnel, also as a conclusion they mention that the hiring of outsourcing is through recommendations of other entrepreneurs, which include positive comments, quality of service, professionalism among others, in addition to the fact that workers who are hired under this modality are committed, with a high degree of responsibility in the development of their activities. It is concluded that the benefits granted by outsourcing are competitive advantages that serve to face market trends, which create benefits for workers and entrepreneurs.","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129529089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In Mexico, the production and export of bovine have remained competitive, placing it within the top ten countries due to its competitiveness which is based on weather conditions, the production of cereals for food and the commercial relationship with the United States. In this regard, Mexico, with the signing of the North American Free Trade Agreement (NAFTA), promotes international trade with the United States and Canada, with the objective of eliminating obstacles to trade, facilitating the cross-border circulation of goods and services, promoting fair competition in the free trade zone, increases investment opportunities, among others aims (Ministry of Economy, 1993). At the beginning of the agreement, Mexico achieved short-term macroeconomic objectives of stability, economic growth, and inflation control, however, in the long term it has not meant an increase in the standard of living of Mexicans, therefore, Mexico decided to diversify markets of export through bilateral trade agreements with other countries. As a consequence, the objective of this research is to perform an analysis of the commercial position of Mexican beef (2002-2016), obtaining the Grubel & Lloyd index and the grown rate by time interval, concluding that there is a commercial dynamism of this Mexican product.
{"title":"Dynamism and competitiveness of mexican beef, a focus of market diversification","authors":"Rebeca Yurani Carrillo-Ángeles, Emmanuel Cruz-Soriano, Zugaide Escamilla-Salazar","doi":"10.35429/jbds.2019.15.5.14.20","DOIUrl":"https://doi.org/10.35429/jbds.2019.15.5.14.20","url":null,"abstract":"In Mexico, the production and export of bovine have remained competitive, placing it within the top ten countries due to its competitiveness which is based on weather conditions, the production of cereals for food and the commercial relationship with the United States.\u0000In this regard, Mexico, with the signing of the North American Free Trade Agreement (NAFTA), promotes international trade with the United States and Canada, with the objective of eliminating obstacles to trade, facilitating the cross-border circulation of goods and services, promoting fair competition in the free trade zone, increases investment opportunities, among others aims (Ministry of Economy, 1993). At the beginning of the agreement, Mexico achieved short-term macroeconomic objectives of stability, economic growth, and inflation control, however, in the long term it has not meant an increase in the standard of living of Mexicans, therefore, Mexico decided to diversify markets of export through bilateral trade agreements with other countries. As a consequence, the objective of this research is to perform an analysis of the commercial position of Mexican beef (2002-2016), obtaining the Grubel & Lloyd index and the grown rate by time interval, concluding that there is a commercial dynamism of this Mexican product.","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133059116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jbds.2019.15.5.1.8
Gricelda Rodriguez-Robledo, Alma Lilia Gonzalez-Aspera, L. Rodriguez-Ruiz, Araceli Gonzalez-Aspera
This work deals with the process of creating 3Dpieces of handicrafts Michoacanas to be shown through the use of Virtual Reality and Augmented as part of the solution to promote a strategy of marketing and promotion of the products of the craft workshop Cerámica Mara, SA de CV . These resources are innovative elements incorporated into an Electronic Commerce site, which allow the user to appreciate during their journey the handmade pieces exhibited in the virtual gallery, with the possibility of selecting the pieces, being able to configure the color and texture, and / or visualize them in their mobile device through the QR codes provided in the site catalog; all with the intention of serving as elements that potentiate the user's purchase intention. The design of the research was based on the qualitative model of case study, under the Scrum development methodology, being a collaborative work between the Academic Bodies of Multimedia and Electronic Commerce of the Technological University of Morelia and the Science, Technology and Management of the Organizations of the Technological Institute of Morelia. The scope obtained so far consists of a functional prototype of the Electronic Commerce Site, which incorporates a journey with 3D models of Virtual Reality and Augmented Reality via QR codes, with the possibility of purchase. It is expected that in later stages data will be obtained that allow studying how to modify the purchase intention, level of sales and market captured in commercialization of Michoacán ceramic crafts, through this proposa
这项工作涉及制作3d工艺品米却肯纳的过程，通过使用虚拟现实和增强技术来展示，作为促进工艺车间Cerámica Mara, SA de CV产品营销和推广策略的一部分。这些资源是整合到电子商务网站中的创新元素，允许用户在旅途中欣赏虚拟画廊中展出的手工作品，可以选择作品，可以配置颜色和纹理，并且/或通过网站目录中提供的QR码在移动设备中可视化它们;所有的意图都是作为增强用户购买意愿的元素。本研究的设计基于案例研究的定性模型，采用Scrum开发方法，是莫雷利亚理工大学多媒体和电子商务学术机构与莫雷利亚理工学院组织科学、技术和管理部门的合作工作。目前获得的范围包括电子商务网站的功能原型，其中包含通过QR码的虚拟现实和增强现实3D模型的旅程，并具有购买的可能性。预计在后续阶段将获得数据，允许研究如何修改Michoacán陶瓷工艺品商业化中的购买意愿，销售水平和市场捕获
{"title":"Virtual and Augmented Reality as a digital strategy for the commercialization of Michoacan crafts. Case: Mara Ceramics","authors":"Gricelda Rodriguez-Robledo, Alma Lilia Gonzalez-Aspera, L. Rodriguez-Ruiz, Araceli Gonzalez-Aspera","doi":"10.35429/jbds.2019.15.5.1.8","DOIUrl":"https://doi.org/10.35429/jbds.2019.15.5.1.8","url":null,"abstract":"This work deals with the process of creating 3Dpieces of handicrafts Michoacanas to be shown through the use of Virtual Reality and Augmented as part of the solution to promote a strategy of marketing and promotion of the products of the craft workshop Cerámica Mara, SA de CV . These resources are innovative elements incorporated into an Electronic Commerce site, which allow the user to appreciate during their journey the handmade pieces exhibited in the virtual gallery, with the possibility of selecting the pieces, being able to configure the color and texture, and / or visualize them in their mobile device through the QR codes provided in the site catalog; all with the intention of serving as elements that potentiate the user's purchase intention. The design of the research was based on the qualitative model of case study, under the Scrum development methodology, being a collaborative work between the Academic Bodies of Multimedia and Electronic Commerce of the Technological University of Morelia and the Science, Technology and Management of the Organizations of the Technological Institute of Morelia. The scope obtained so far consists of a functional prototype of the Electronic Commerce Site, which incorporates a journey with 3D models of Virtual Reality and Augmented Reality via QR codes, with the possibility of purchase. It is expected that in later stages data will be obtained that allow studying how to modify the purchase intention, level of sales and market captured in commercialization of Michoacán ceramic crafts, through this proposa","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131476097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jbds.2019.15.5.9.13
D. E. Urueta-Hinojosa, Pedro Lara-Velázquez, M. Gutiérrez-Ándrade, Sergio G. De los Cobos-Silva
Recommendation systems are generally complicated, due they search to increase their reach and robustness, they combine different artificial intelligence approaches mainly of supervised learning. A disadvantage of this type of systems is that they must have a prior classification to be able to train a system and after they can be able to make decisions in a simmilar way that a human would do it; however, the task of classification is often expensive because is needed to consult with experts the possible classification (also known as label) that should be given to a specific data; although this method can be profitable for large companies, it is not for small and medium companies. This is the reason which the present work shows a proposal of a simple system that does not need to have a previous classification, allowing it to be profitable for small and medium enterprises in decision making.
{"title":"Proposal of a simple recommendation system for small and medium enterprises for decision making based on unsupervised learning","authors":"D. E. Urueta-Hinojosa, Pedro Lara-Velázquez, M. Gutiérrez-Ándrade, Sergio G. De los Cobos-Silva","doi":"10.35429/jbds.2019.15.5.9.13","DOIUrl":"https://doi.org/10.35429/jbds.2019.15.5.9.13","url":null,"abstract":"Recommendation systems are generally complicated, due they search to increase their reach and robustness, they combine different artificial intelligence approaches mainly of supervised learning. A disadvantage of this type of systems is that they must have a prior classification to be able to train a system and after they can be able to make decisions in a simmilar way that a human would do it; however, the task of classification is often expensive because is needed to consult with experts the possible classification (also known as label) that should be given to a specific data; although this method can be profitable for large companies, it is not for small and medium companies. This is the reason which the present work shows a proposal of a simple system that does not need to have a previous classification, allowing it to be profitable for small and medium enterprises in decision making.","PeriodicalId":296624,"journal":{"name":"Journal of Bussines Development Strategies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133174446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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