Olga Viktorovna Gavrilova, D. A. Erin, Anna Andreevna Alfeeva, Anna Nikolaevna Kudinova
The article is devoted to the consideration of the growing field of tactile (haptic) technologies and their potential application in the economy. Haptic technologies, which provide haptic feedback to users, have previously been primarily used in the gaming and entertainment industry. However, recent advances have made it possible to integrate them into other industries, such as healthcare, automotive industry, and manufacturing. The article discusses the benefits and challenges of introducing haptic technologies into the economy and examines the cases of companies that have successfully implemented these technologies into their business models, as well as the potential prospects for their future application in the economy and the need for continued research and development to realize the full potential of haptic technologies.
{"title":"Using haptic technologies in economy","authors":"Olga Viktorovna Gavrilova, D. A. Erin, Anna Andreevna Alfeeva, Anna Nikolaevna Kudinova","doi":"10.33920/nik-02-2402-04","DOIUrl":"https://doi.org/10.33920/nik-02-2402-04","url":null,"abstract":"The article is devoted to the consideration of the growing field of tactile (haptic) technologies and their potential application in the economy. Haptic technologies, which provide haptic feedback to users, have previously been primarily used in the gaming and entertainment industry. However, recent advances have made it possible to integrate them into other industries, such as healthcare, automotive industry, and manufacturing. The article discusses the benefits and challenges of introducing haptic technologies into the economy and examines the cases of companies that have successfully implemented these technologies into their business models, as well as the potential prospects for their future application in the economy and the need for continued research and development to realize the full potential of haptic technologies.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"19 4-5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140494848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context of the rapid development of technology and increasing competition in the electrotechnical market, the effective use of Internet marketing becomes necessary in order to achieve success and attract the target audience. The article examines various Internet marketing tools that can be used to promote new products in the electrotechnical field and describes the main advantages and challenges that companies face when implementing Internet marketing.
{"title":"Implementation of Internet marketing tools to promote new products in the electrotechnical field","authors":"Alisa Vyacheslavovna Kovaleva","doi":"10.33920/nik-02-2402-08","DOIUrl":"https://doi.org/10.33920/nik-02-2402-08","url":null,"abstract":"In the context of the rapid development of technology and increasing competition in the electrotechnical market, the effective use of Internet marketing becomes necessary in order to achieve success and attract the target audience. The article examines various Internet marketing tools that can be used to promote new products in the electrotechnical field and describes the main advantages and challenges that companies face when implementing Internet marketing.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Entertainment culture becomes a structural and typological unit of festive/everyday culture, which uses it every day in the “loop” mode: television show programs, presentations of new boutiques in shopping centers, city fairs, art exhibitions, performances at concert venues, calendars with the slogan “Every day is a holiday”, computer games (as the advertisement says, “The best anti-stress game of all time!”), and so on. Certainly, in this entertainment cycle, a person’s acute perception of festivity becomes dulled, and fatigue from constant heightened emotionality appears. A person gets tired of both entertainment and games. In this sense, “Homo ludens” is not just a concept, but a problem identified and outlined by J. Huizinga, which became obvious in the 20s of the 21st century. The article examines the features of modern culture as a screen, visual culture, directly related to such an attribute as entertainment.
{"title":"Entertainment as an attributive feature of modern culture","authors":"Elena Ivanovna Morozova","doi":"10.33920/nik-02-2402-01","DOIUrl":"https://doi.org/10.33920/nik-02-2402-01","url":null,"abstract":"Entertainment culture becomes a structural and typological unit of festive/everyday culture, which uses it every day in the “loop” mode: television show programs, presentations of new boutiques in shopping centers, city fairs, art exhibitions, performances at concert venues, calendars with the slogan “Every day is a holiday”, computer games (as the advertisement says, “The best anti-stress game of all time!”), and so on. Certainly, in this entertainment cycle, a person’s acute perception of festivity becomes dulled, and fatigue from constant heightened emotionality appears. A person gets tired of both entertainment and games. In this sense, “Homo ludens” is not just a concept, but a problem identified and outlined by J. Huizinga, which became obvious in the 20s of the 21st century. The article examines the features of modern culture as a screen, visual culture, directly related to such an attribute as entertainment.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"15 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Olga Semenovna Rovenskaya, Nikita Sergeevich Chekalkin, Vera Dmitrievna Kolpakova, Anastasiya Igorevna Misyuk
The article analyzes the influence of M2M objects, the Internet of Things, robotics, and machine intelligence and vision systems on the municipal solid waste management system. It is demonstrated that goal-oriented, sustainable activity and development imply ensuring harmony in the homeostatic phase space of possible events. However, the life of society in the digital space is based on an increasingly expanding and often unexplored range of non-target manifestations of the development and application of information and telecommunication systems and technologies for working with digital data, carried out, among other things, with the support of government agencies.
{"title":"Analysis of using Internet of Things devices to manage the collection and transportation of municipal solid waste","authors":"Olga Semenovna Rovenskaya, Nikita Sergeevich Chekalkin, Vera Dmitrievna Kolpakova, Anastasiya Igorevna Misyuk","doi":"10.33920/nik-02-2402-05","DOIUrl":"https://doi.org/10.33920/nik-02-2402-05","url":null,"abstract":"The article analyzes the influence of M2M objects, the Internet of Things, robotics, and machine intelligence and vision systems on the municipal solid waste management system. It is demonstrated that goal-oriented, sustainable activity and development imply ensuring harmony in the homeostatic phase space of possible events. However, the life of society in the digital space is based on an increasingly expanding and often unexplored range of non-target manifestations of the development and application of information and telecommunication systems and technologies for working with digital data, carried out, among other things, with the support of government agencies.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"41 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sergey Ivanovich Shkarovskiy, Olga Anatolievna Kolosova, Petr Yurievich Tazov
The article analyzes the problems of promoting Turin museums in social networks. A number of leading museums in the Italian city of Turin were selected for analysis. Museum websites and their accounts on social networks were analyzed expertly and by using web analytics services. As a result of the marketing research, problems in organizing the websites of the selected museums, as well as their activity in the social media, were discovered. Based on the work done, the authors proposed measures to work more effectively with museum communities, attract more visitors, and retain the existing ones.
{"title":"Promotion of Turin museums in social networks","authors":"Sergey Ivanovich Shkarovskiy, Olga Anatolievna Kolosova, Petr Yurievich Tazov","doi":"10.33920/nik-02-2402-02","DOIUrl":"https://doi.org/10.33920/nik-02-2402-02","url":null,"abstract":"The article analyzes the problems of promoting Turin museums in social networks. A number of leading museums in the Italian city of Turin were selected for analysis. Museum websites and their accounts on social networks were analyzed expertly and by using web analytics services. As a result of the marketing research, problems in organizing the websites of the selected museums, as well as their activity in the social media, were discovered. Based on the work done, the authors proposed measures to work more effectively with museum communities, attract more visitors, and retain the existing ones.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"112 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper demonstrates some features of audits in banks. The topic is relevant as the difficult economic situation has damaged the country's economy. Entrepreneurs are trying to save on many processes, including mandatory audits. Meanwhile, the external audit of the bank is extremely important for the entire national economy; there should not be any inaccuracies in it. The article concludes by pointing out the need to study the presented prospects and proposals for implementation in practice.
{"title":"Features of audits in banks","authors":"Alena Sergeevna Rozhkova","doi":"10.33920/nik-02-2402-07","DOIUrl":"https://doi.org/10.33920/nik-02-2402-07","url":null,"abstract":"The paper demonstrates some features of audits in banks. The topic is relevant as the difficult economic situation has damaged the country's economy. Entrepreneurs are trying to save on many processes, including mandatory audits. Meanwhile, the external audit of the bank is extremely important for the entire national economy; there should not be any inaccuracies in it. The article concludes by pointing out the need to study the presented prospects and proposals for implementation in practice.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"72 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140496090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Augmented reality in business is a promising tool that organizations are using to attract customers and increase their popularity in the market. The purpose of the research conducted in this article is to study and analyze the possibility of using augmented reality technologies in various areas of business. It is shown that businesses can use augmented reality to increase customer engagement, improve promotion and brand awareness, and facilitate the creation of product demos. The article provides examples of using AR technology in business.
{"title":"Using augmented reality for enterprise management","authors":"Vladimir Alekseevich Sorokin, Aleksey Valerievich Kalmykov, Viktoriya Vladimirovna Rubel, Irina Mikhailovna Lazutina","doi":"10.33920/nik-02-2402-06","DOIUrl":"https://doi.org/10.33920/nik-02-2402-06","url":null,"abstract":"Augmented reality in business is a promising tool that organizations are using to attract customers and increase their popularity in the market. The purpose of the research conducted in this article is to study and analyze the possibility of using augmented reality technologies in various areas of business. It is shown that businesses can use augmented reality to increase customer engagement, improve promotion and brand awareness, and facilitate the creation of product demos. The article provides examples of using AR technology in business.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"27 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140496067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Natalya Yurievna Stolyarova, Maksim Aleksandrovich Sharov
The work analyzes the main criteria of new media and examines the specifics of the processes affecting the education of young journalists through new media and media convergence. It is shown that modern journalism is constantly developing and, as a result, undergoes numerous changes: new technologies and methods of information delivery appear, the preferences of content consumers regularly change, and consumers become more and more demanding of the quality of the information product. All these changes require journalists to master new skills and improve previously acquired ones, as well as reconsider many principles of work. This applies not only to current practitioners who have been in the information and communication sphere for many years, but also to specialists just starting their journey in journalism.
{"title":"Features of the influence of new media and media convergence on the educational process of young journalists","authors":"Natalya Yurievna Stolyarova, Maksim Aleksandrovich Sharov","doi":"10.33920/nik-02-2402-03","DOIUrl":"https://doi.org/10.33920/nik-02-2402-03","url":null,"abstract":"The work analyzes the main criteria of new media and examines the specifics of the processes affecting the education of young journalists through new media and media convergence. It is shown that modern journalism is constantly developing and, as a result, undergoes numerous changes: new technologies and methods of information delivery appear, the preferences of content consumers regularly change, and consumers become more and more demanding of the quality of the information product. All these changes require journalists to master new skills and improve previously acquired ones, as well as reconsider many principles of work. This applies not only to current practitioners who have been in the information and communication sphere for many years, but also to specialists just starting their journey in journalism.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"113 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140495578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Olga Emilievna Bashina, Darya Sergeevna Matveeva, Darya Alekseevna Kolachik, Eva Igorevna Samoilik
The demographic indicators of the city of Moscow are analyzed and key trends are identified. It is shown that Moscow, being one of the largest cities in the world, is constantly developing, and data on demographic changes that are in continuous dynamics are presented. The city has a long history of population growth, which has been fueled by various factors: the influx of population from former Soviet republics and regions, birth and death rates, the standard of living and the financial situation of city residents. Moscow has always been an attractive place for migrants, both from Russia and other countries. Every year many natives of other regions come here to study and work. All this is expressed in the demographic indicators of Moscow, the dynamics of which are determined by political, economic, and socio-cultural factors. The materials of the article can be used as part of training in areas related to economics and statistics.
{"title":"Main trends and current problems of demographic development of Moscow","authors":"Olga Emilievna Bashina, Darya Sergeevna Matveeva, Darya Alekseevna Kolachik, Eva Igorevna Samoilik","doi":"10.33920/nik-02-2401-07","DOIUrl":"https://doi.org/10.33920/nik-02-2401-07","url":null,"abstract":"The demographic indicators of the city of Moscow are analyzed and key trends are identified. It is shown that Moscow, being one of the largest cities in the world, is constantly developing, and data on demographic changes that are in continuous dynamics are presented. The city has a long history of population growth, which has been fueled by various factors: the influx of population from former Soviet republics and regions, birth and death rates, the standard of living and the financial situation of city residents. Moscow has always been an attractive place for migrants, both from Russia and other countries. Every year many natives of other regions come here to study and work. All this is expressed in the demographic indicators of Moscow, the dynamics of which are determined by political, economic, and socio-cultural factors. The materials of the article can be used as part of training in areas related to economics and statistics.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"338 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139635662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article discusses the specifics of conducting interviews on domestic television. The author examines a number of features that influence interviewing, including the constraints and influence of political ideology, sensationalism, effective headlines, the use of condensed interview formats, and the role of interviewing in social media. The article offers a broad overview of the topic and can be used for training in Journalism major, as well as for those interested in media roles on Russian television.
{"title":"Interview technology in the multimedia space: conducting tactics","authors":"A. Savostyanov","doi":"10.33920/nik-02-2401-02","DOIUrl":"https://doi.org/10.33920/nik-02-2401-02","url":null,"abstract":"The article discusses the specifics of conducting interviews on domestic television. The author examines a number of features that influence interviewing, including the constraints and influence of political ideology, sensationalism, effective headlines, the use of condensed interview formats, and the role of interviewing in social media. The article offers a broad overview of the topic and can be used for training in Journalism major, as well as for those interested in media roles on Russian television.","PeriodicalId":297867,"journal":{"name":"Uchenyy Sovet (Academic Council)","volume":"71 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139639756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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