Pub Date : 2020-12-31DOI: 10.14361/9783839449080-004
Christiane Rühle
{"title":"3 Japanische Perspektiven und Aktualitäten","authors":"Christiane Rühle","doi":"10.14361/9783839449080-004","DOIUrl":"https://doi.org/10.14361/9783839449080-004","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133701154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.1515/9783839449080-009
{"title":"Anhang","authors":"","doi":"10.1515/9783839449080-009","DOIUrl":"https://doi.org/10.1515/9783839449080-009","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"173 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122506170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-013
{"title":"Danksagung","authors":"","doi":"10.14361/9783839449080-013","DOIUrl":"https://doi.org/10.14361/9783839449080-013","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124531273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-fm
{"title":"Frontmatter","authors":"","doi":"10.14361/9783839449080-fm","DOIUrl":"https://doi.org/10.14361/9783839449080-fm","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128728361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-006
Christiane Rühle
{"title":"5 Muji und Uniqlo in der öffentlichen Diskussion","authors":"Christiane Rühle","doi":"10.14361/9783839449080-006","DOIUrl":"https://doi.org/10.14361/9783839449080-006","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132151609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.1515/9783839449080-fm
{"title":"Frontmatter","authors":"","doi":"10.1515/9783839449080-fm","DOIUrl":"https://doi.org/10.1515/9783839449080-fm","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133215011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-005
Christiane Rühle
Mujirushi Ryôhin, hierzulande unter der Namensabkürzung Muji bekannt, und der Textilhändler Uniqlo erweitern ihr globales Filialnetz zunehmend. So trifft auch der Konsument in Deutschland immer häufiger auf die beiden Einzelhändler aus Japan. Seit April 2014 hat Uniqlo hierzulande neun Ladengeschäfte eröffnet, alleine sechs davon befinden sich in der deutschen Hauptstadt. Seit November 2005 dagegen ist Muji vertreten und zeigt mit seinen sieben Geschäften an fünf Standorten, gemessen an der Filialanzahl, eine bisher noch geringfügig kleinere Präsenz. Das Kerngeschäft von Uniqlo liegt im Verkauf von Modeartikeln und Accessoires, Muji vertreibt eine große Auswahl an Alltagsprodukten, Bekleidung und Einrichtungsgegenständen. Innerhalb Japans kann man zudem ganze Fertighäuser von der Marke erwerben und seit Herbst 2017 auch flexibel aufstellbare Blockhütten.
{"title":"4 Die Verortung von Muji und Uniqlo im globalen Konsumraum","authors":"Christiane Rühle","doi":"10.14361/9783839449080-005","DOIUrl":"https://doi.org/10.14361/9783839449080-005","url":null,"abstract":"Mujirushi Ryôhin, hierzulande unter der Namensabkürzung Muji bekannt, und der Textilhändler Uniqlo erweitern ihr globales Filialnetz zunehmend. So trifft auch der Konsument in Deutschland immer häufiger auf die beiden Einzelhändler aus Japan. Seit April 2014 hat Uniqlo hierzulande neun Ladengeschäfte eröffnet, alleine sechs davon befinden sich in der deutschen Hauptstadt. Seit November 2005 dagegen ist Muji vertreten und zeigt mit seinen sieben Geschäften an fünf Standorten, gemessen an der Filialanzahl, eine bisher noch geringfügig kleinere Präsenz. Das Kerngeschäft von Uniqlo liegt im Verkauf von Modeartikeln und Accessoires, Muji vertreibt eine große Auswahl an Alltagsprodukten, Bekleidung und Einrichtungsgegenständen. Innerhalb Japans kann man zudem ganze Fertighäuser von der Marke erwerben und seit Herbst 2017 auch flexibel aufstellbare Blockhütten.","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133983599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-001
{"title":"Abkürzungsverzeichnis","authors":"","doi":"10.14361/9783839449080-001","DOIUrl":"https://doi.org/10.14361/9783839449080-001","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122083475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.14361/9783839449080-003
{"title":"2 Untersuchungskonzept und Fragenkatalog","authors":"","doi":"10.14361/9783839449080-003","DOIUrl":"https://doi.org/10.14361/9783839449080-003","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115043063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.1515/9783839449080-013
{"title":"Danksagung","authors":"","doi":"10.1515/9783839449080-013","DOIUrl":"https://doi.org/10.1515/9783839449080-013","url":null,"abstract":"","PeriodicalId":299650,"journal":{"name":"Markeninszenierung in Japan","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132147286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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