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Analysis of Characteristics and Determinants of Household Loans in Korea: Focusing on COVID-19 韩国家庭贷款的特点和影响因素分析——以新冠肺炎为中心
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.51
Jin-Hee Jang, Jae-bum Hong, Seung-doo Choi
Purpose - Since COVID-19, the government's expansion of liquidity to stimulate the economy has resulted in an increase in private debt and an increase in asset prices of such as real estate and stocks. The recent sharp rise of the US Federal fund rate and tapering by the Fed have led to a fast rise in domestic interest rates, putting a heavy burden on the Korean economy, where the level of household debt is very high. Excessive household debt might have negative effects on the economy, such as shrinking consumption, economic recession, and deepening economic inequality. Therefore, now more than ever, it is necessary to identify the causes of the increase in household debt. Design/methodology/approach - Main methodology is regression analysis. Dependent variable is household loans from depository institutions. Independent variables are consumer price index, unemployment rate, household loan interest rate, housing sales price index, and composite stock price index. The sample periods are from 2017 to May 2022, comprising 72 months of data. The comparative analysis period before and after COVID-19 is from January 2017 to December 2019 for the pre-COVID-19 period, and from Jan 2020 to December 2022 for the post-COVID-19 period. Findings - Looking at the results of the regression analysis for the entire period, it was found that increases in the consumer price index, unemployment rate, and household loan interest rates decrease household loans, while increases in the housing sales price index increase household loans. Research implications or Originality - Household loans of depository institutions are mainly made up of high-credit and high-income borrowers with good repayment ability, so the risk of the financial system is low. As household loans are closely linked to the real estate market, the risk of household loan defaults may increase if real estate prices fall sharply.
▽目的=新冠疫情后,政府为刺激经济而扩大流动性,导致民间债务增加,房地产、股票等资产价格上涨。最近,美国联邦基金利率的大幅上升和美联储的缩减规模,导致国内利率迅速上升,给家庭负债水平很高的韩国经济带来了沉重的负担。如果家庭负债过多,可能会导致消费萎缩、经济停滞、经济不平等加剧等负面影响。因此,现在比以往任何时候都更有必要确定家庭债务增加的原因。设计/方法/方法——主要的方法是回归分析。因变量为存款机构的家庭贷款。自变量为消费者物价指数、失业率、家庭贷款利率、住宅销售价格指数、股票综合价格指数。样本周期为2017年至2022年5月,共72个月的数据。COVID-19前和后的对比分析时段为2017年1月至2019年12月,后的对比分析时段为2020年1月至2022年12月。▽结果=对整个时期进行回归分析的结果显示,消费者物价指数、失业率、家庭贷款利率的上升会减少家庭贷款,而住宅销售价格指数的上升则会增加家庭贷款。研究意义或独创性——储蓄机构家庭贷款主要由高信用、高收入、还款能力好的借款人组成,因此金融体系风险较低。由于家庭贷款与房地产市场密切相关,如果房地产价格大幅下跌,家庭贷款违约的风险可能会增加。
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引用次数: 0
Review of the Applicability of CISG in International E-commerce 《销售公约》在国际电子商务中的适用性研究
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.201
Kai Guo, Taehee Lee
Purpose - Internet-based e-commerce is rapidly developing and applied, and e-commerce through Internet technology overcomes the time and space constraints of existing business exchanges and facilitates multinational transactions.At the same time, disputes over e-commerce are increasing.In order to solve these disputes, clear laws should be regulated and regulated. Design/methodology/approach - This paper first studies the development and trend of E-commerce, then studies the legal provisions of CISG, and then combines them to analyze and draw a conclusion. Findings - Since its enactment in 1980, the CISG has been one of the most influential international commercial laws to date, with 95 States parties. It is a very important international agreement and norm that helps maintain and facilitate the settlement of international trade disputes and coordination of international merchandise sales activities. However, CISG, which is most widely used in traditional trade, faces many challenges due to the nature of E-commerce, but after studying the development and trend of E-commerce and the legal provisions of E-commerce, we conclude that CISG can be applied to E-commerce. Research implications or Originality - All the international conventions are the fruit of the efforts of the people, CISG, as one of the most important unitary laws of international trade, can be said to be representative.The analysis of CISG's legal provisions should be combined with the current international e-commerce trade form, so that CISG can be reasonably applied to modern trade disputes.
目的——基于互联网的电子商务正在迅速发展和应用,通过互联网技术进行的电子商务克服了现有商务交流的时间和空间限制,方便了跨国交易。与此同时,关于电子商务的争议也在增加。为了解决这些纠纷,应该有明确的法律规定和规范。设计/方法/方法-本文首先研究电子商务的发展和趋势,然后研究CISG的法律规定,然后结合它们进行分析并得出结论。调查结果——自1980年颁布以来,《销售公约》一直是迄今最具影响力的国际商法之一,有95个缔约国。它是维护和促进解决国际贸易争端、协调国际商品销售活动的一项非常重要的国际协定和规范。然而,由于电子商务的性质,在传统贸易中应用最广泛的CISG面临着许多挑战,但在研究了电子商务的发展和趋势以及电子商务的法律规定之后,我们认为CISG可以适用于电子商务。研究意义或原创性——所有的国际公约都是人民努力的成果,CISG作为国际贸易最重要的单一化法律之一,可以说是具有代表性的。分析CISG的法律规定应结合当前国际电子商务贸易形式,使CISG能够合理适用于现代贸易争端。
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引用次数: 0
Inventory Levels of KOSPI-Listed Manufacturing Firms Between 2000 and 2019 2000年至2019年kospi上市制造业企业的库存水平
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.1
Seungrae Lee, Seung Jae Park
Purpose This study investigates whether the inventory levels of Korean manufacturing firms increased or decreased from 2000 to 2019. We also explore the relationship between inventory levels and firm performance. Design/methodology/approach We use panel data on KOSPI-listed firms in the manufacturing industry. We measure days in inventory as a proxy for inventory levels, and firm performance is measured by return on assets, return on sales, and EBITDA ratio. The panel data regression method is employed in our analysis. Findings We find that days in inventory of Korean manufacturing firms significantly increased from 2000 to 2019, especially for raw materials and finished goods inventory. In addition, while days in inventory of large- and medium-sized firms were less than those of small-sized firms, the change in days in inventory of large- and medium-sized firms was positively significant over time. Moreover, the increase in days in inventory was more prevalent among industries related to foods, clothes, chemicals, and transportation. Finally, we show that the days in inventory are negatively related to firm performance. Research implications or Originality While the Korean manufacturing industry has enormously grown over the last 20 years and managing inventory is critical in the manufacturing industry, our findings counter-intuitively show that the days in inventory of the Korean manufacturing industry had been gradually increased. We speculate that the increase in days in inventory is due to the Korean manufacturing firms’ heavy reliance on global supply chains.
本研究考察韩国制造业企业的库存水平在2000年至2019年期间是增加还是减少。我们还探讨了库存水平与企业绩效之间的关系。设计/方法/方法我们使用了kospi指数中制造业上市公司的面板数据。我们用库存天数来衡量库存水平,而公司业绩是用资产回报率、销售回报率和EBITDA比率来衡量的。我们的分析采用了面板数据回归方法。研究发现,从2000年到2019年,韩国制造业企业的库存天数显著增加,尤其是原材料和产成品库存。此外,虽然大中型企业的库存天数少于小型企业,但随着时间的推移,大中型企业的库存天数的变化正显著。此外,库存天数的增加在食品、服装、化工和运输等行业更为普遍。最后,我们表明库存天数与企业绩效负相关。虽然韩国制造业在过去20年里有了巨大的增长,库存管理在制造业中至关重要,但我们的研究结果与直觉相反,表明韩国制造业的库存天数逐渐增加。我们推测,库存天数的增加是由于韩国制造企业严重依赖全球供应链。
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引用次数: 0
The Effect of Corporate Social Responsibility(CSR) Activities on Innovation Performance: The Sequential Mediation Effect of Knowledge Sharing and Innovation Behavior 企业社会责任活动对创新绩效的影响:知识共享与创新行为的序贯中介效应
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.63
Yang Lyu, Chunhua Jin
Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.
本研究的目的是考察企业社会责任活动对创新绩效的影响,并确定知识共享和创新行为在企业社会责任活动与创新绩效之间的中介作用。此外,本研究的目的是验证知识共享和创新行为在企业社会责任活动与创新绩效之间的顺序中介效应。设计/方法/方法-本研究收集了293名在中国公司工作的组织成员的调查数据。采用探索性因子分析(EFA)、验证性因子分析(CFA)、信度分析、相关分析和过程宏观等方法对数据进行分析。首先,本研究证实企业社会责任活动对知识共享、创新行为和创新绩效具有显著的正向影响。第二,发现知识共享对创新行为和创新绩效有显著的正向影响。第三,验证了创新行为对创新绩效的显著正向影响。第四,知识共享和创新行为在企业社会责任活动与创新绩效之间存在序贯中介效应。研究意义或独创性-随着环境的不确定性和企业之间竞争的加剧,越来越多的企业开始重视创新。与已有研究不同的是,本研究着眼于企业社会责任活动,识别企业社会责任活动的作用,探索企业社会责任活动对创新绩效的引导方式,并验证了知识共享与创新行为的序贯中介作用。通过这一措施,强调组织成员之间知识共享和创新行为的重要性,探索加强创新的解决方案,为企业提供理论和实践启示。
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引用次数: 0
The Effects of Personal Media and Influencer Attributes on User`s Trust, Viewing Commitment, and Purchase Intention 个人媒体和网红属性对用户信任、观看承诺和购买意愿的影响
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.17
Jun-Seop Lee, Ji-Young Kim
Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.
目的——本研究的目的是验证个人媒体内容属性和网红属性对平台用户认知信任和情感信任的影响。此外,研究了认知信任、情感信任、观看承诺与购买意愿之间的结构关系。设计/方法/方法-为了对研究进行实证分析,我们对192名最近使用过个人媒体内容的消费者进行了调查。采用验证性因子分析(CFA)和结构方程模型(SEM)对调查数据进行分析。研究发现:1)信息性和专业性对认知信任和情感信任有显著影响。而娱乐活动对认知信任和情感信任的影响不显著;2)互动性对情感信任有显著影响,对认知信任无显著影响;3)认知信任和情感信任对内容观看承诺有正向影响;4)内容用户的观看承诺对其购买推荐产品的意愿有正向影响。研究启示或原创性——通过以上实证研究结果讨论了理论和实践意义,并提出了研究的局限性和后续研究的方向。
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引用次数: 0
A Study on the Impact Positive Psychological Capital of Tour Guides on Job Satisfaction and Organizational Commitment 导游积极心理资本对工作满意度和组织承诺的影响研究
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.167
Seong-ho Yang, J. Choi
Purpose - The purpose of this study is to identify the influence relationship between positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and to provide implications through empirical research to increase the capabilities of tourism guides that are a factor in the performance of planned travel products Design/methodology/approach - This study conducted an empirical survey using the google online questionnaire. It was directly surveyed, distributed, and collected from workers who were or were performing tourism guide duties in Asia and Europe, and 203 questionnaires were used for analysis. The empirical survey was conducted in a self-written manner through a simple random sampling method, and the statistical package was conducted with frequency analysis, factor analysis, multiple regression analysis, and correlation analysis using the spss 21.0 program. Findings - First, among the positive psychological capital factors, two factors, hope and optimism, have a significant positive (+) effect on job satisfaction. Second, among the positive psychological capital factors, two factors, self-efficacy and optimism, have a significant positive (+) effect on organizational commitment. Third, job satisfaction has a significant positive (+) effect on organizational commitment Research implications or Originality - The implications of this study are that the research results have had a positive (+) effect on the variables of positive psychological capital, job satisfaction, and organizational commitment of tourism guides, and have laid the foundation for academic research on research topics. In practice, it is expected to increase the positive psychological capital of tourism guides and have a significant impact on the organization's performance by actively supporting and supporting individuals related to the sustainable growth of travel products.
目的-本研究的目的是确定旅游导游积极心理资本、工作满意度和组织承诺之间的影响关系,并通过实证研究提供启示,以提高旅游导游的能力,这是计划旅游产品绩效的一个因素设计/方法/方法-本研究使用谷歌在线问卷进行实证调查。该研究直接调查、分发和收集了在亚洲和欧洲从事或正在从事导游工作的工作人员,并使用203份问卷进行分析。实证调查采用自编方式,采用简单随机抽样的方法进行,统计软件包采用spss 21.0程序进行频率分析、因子分析、多元回归分析和相关分析。首先,在积极心理资本因素中,希望和乐观两个因素对工作满意度有显著的正向(+)影响。第二,在积极心理资本因素中,自我效能感和乐观主义两个因素对组织承诺具有显著的正(+)效应。第三,工作满意度对组织承诺具有显著的正(+)效应研究启示或独创性——本研究的启示是,研究结果对旅游导游积极心理资本、工作满意度和组织承诺等变量均产生了正(+)效应,并为研究课题的学术研究奠定了基础。在实践中,通过积极支持和支持与旅游产品可持续增长相关的个体,有望增加旅游导游员的积极心理资本,并对组织绩效产生显著影响。
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引用次数: 0
Recent Changes of Insurance Market in North Korea: Based on Field Study 朝鲜保险市场的近期变化:基于实地研究
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.119
Wenqin Cui, Jaehyun Lee, Seungho Cho, Bum Kim
Purpose - This study is the first field study about the insurance market in North Korea. By analysing the information and the data collected from the visit to North Korea, we introduced the most recent change on the insurance market in North Korea and analyzed the impact of the change of economic policy on the insurance market. This study may enhance the understanding the current situation and provide expectations on the future of the insurance market in North Korea. Design/methodology/approach - This study is based on the field study doen in 2018 to Pyeong Yang, the capital of North Korea, The most information was collected from the legal documents, news papers and academic reports. Findings - During his regime from the year of 2012, Kim Jong Eun, the Supreme Leader of North Korea, initiated the drastic change in economic renovation policy in North Korea by shifting the economic system from the commodity economy to the market economy. Due to the policy, the insurance market in North Korea became marginally privatized and the market of life insurance contracts is expected to be increased if North Korea may resolve the political conflicts between North Korea and the United States and its allies in Asia mainly due to its nuclear testing. Research implications or Originality - Until now, very few studies have been done regarding the financial market in North Korea, especially about the insurance market. Our study provides unique information on the insurance market in North Korea because all the information and its implications are based on the field study in 2018.
目的:本研究是对朝鲜保险市场的首次实地研究。通过分析访问朝鲜收集的信息和数据,我们介绍了朝鲜保险市场的最新变化,并分析了经济政策变化对保险市场的影响。本研究可增进对北韩保险市场现状的了解,并提供对北韩保险市场未来的预期。设计/方法/方法-本研究基于2018年对朝鲜首都平阳的实地研究,大部分信息收集自法律文件,新闻论文和学术报告。▽调查结果=北韩最高领导人金正恩在2012年执政期间,将商品经济体制转变为市场经济体制,开启了北韩经济革新政策的剧变。由于这一政策,北韩的保险市场出现了轻微的民营化,如果北韩能够解决以核试验为中心的北韩与美国等亚洲盟国之间的政治矛盾,预计生命保险合同市场将会扩大。▽研究意义或独创性=到目前为止,对北韩金融市场,特别是保险市场的研究很少。我们的研究提供了关于朝鲜保险市场的独特信息,因为所有信息及其含义都是基于2018年的实地研究。
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引用次数: 0
A Study on the Effect of Career Shock Experienced in the COVID-19 Pandemic on the Level of Subjective Career Success Perception 新冠肺炎疫情中职业冲击对主观职业成功感知水平的影响研究
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.85
Jin Kim, Jongseok Cha, Naamsek Kim
Purpose - The purpose of this study is to identify the factors of shocking events in the career aspect experienced by Korean workers in the context of the Covid-19 pandemic, and to find out whether these career shocks affect individual perceptions of the importance of subjective career success. Design/methodology/approach - In the survey of 146 respondents, the career shock events experienced in the context of the Covid-19 pandemic were largely divided into three categories; ‘work change’, ‘employment anxiety’, and ‘life anxiety’. For the subjective career success, seven dimensions - ‘financial security’, ‘financial achievement’, ‘entrepreneurship’, ‘positive relationship’, ‘positive impact’, ‘learning and development’, ‘work-life balance’ - were used. Findings - As a result, there was no difference in the perception of subjective career success due to the experience of ‘work change’ during the Covid-19 period. However, the respondents who experienced ‘employment anxiety’ came to recognize that ‘financial security’ and ‘financial achievement’ were more increasing in terms of the degree of difference of importance. And respondents who experienced ‘lifetime anxiety’ perceived that the degree of difference of importance was increasing in the six dimensions except for ‘social influence’. Particularly, the increase in the importance of ‘work-life balance’ and ‘positive relationship’ was found to be the greatest among the career success dimensions. Research implications or Originality - Finally, it was concluded that changes in the external environment such as Covid-19 pandemic influence as a career shock and affect the level of importance in subjective career success perception. Based on the results, the theoretical implication on current career study and some practical implications for organizational career management were suggested.
目的-本研究的目的是确定在2019冠状病毒病大流行背景下韩国工人在职业方面经历的震惊事件的因素,并找出这些职业冲击是否影响个人对主观职业成功重要性的看法。设计/方法/方法-在对146名受访者的调查中,在Covid-19大流行背景下经历的职业冲击事件大致分为三类;“工作变化”、“就业焦虑”和“生活焦虑”。主观职业成功包括“财务安全”、“财务成就”、“创业精神”、“积极关系”、“积极影响”、“学习与发展”、“工作与生活平衡”七个维度。研究结果-因此,在新冠肺炎期间,由于“工作变化”的经历,对主观职业成功的看法没有差异。然而,经历过“就业焦虑”的受访者逐渐认识到,“财务安全”和“财务成就”的重要性差异程度越来越大。经历过“终身焦虑”的受访者认为,除了“社会影响”之外,六个维度的重要性差异程度都在增加。特别是,在职业成功的维度中,“工作与生活平衡”和“积极的关系”的重要性的增加是最大的。研究意义或独创性-最后,得出的结论是,外部环境的变化(如Covid-19大流行)影响职业冲击,并影响主观职业成功感知的重要性水平。在此基础上,提出了对当前职业生涯研究的理论启示和对组织职业生涯管理的实践启示。
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引用次数: 0
TDABC Application Case Study of Compounding Company: TDABC Application and Improvement of Profitability of Company K 复合企业TDABC应用案例研究:K公司TDABC应用与盈利能力提升
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.101
D. Lyu, Sung-Wook Yi
Purpose - The purpose of this study is to find out how a company can do reasonable cost calculations in a simple way and establish profitability improvement strategies based on the results. Design/methodology/approach - In this study, a case that compounding company K applied TDABC was studied. A case study was conducted on the process of company K reviewing and applying TDABC and the process of implementing the cost calculation for each product by applying TDABC, and establishing a profitability improvement strategy for each product based on the results. Findings - Company K rearranged the production standard information of the compounding industry such as productivity and batch size of each product to apply TDABC. Cost calculation was performed for each product according to the revised production standard information. After the cost calculation for each product was carried out, Company K established a strategy to improve profitability of each product. The profitability improvement strategy was implemented in two ways: a cost reduction strategy and a product price increase strategy. As a result of the final strategy execution, the profitability of each product was improved. Research implications or Originality - This study found a reasonable costing standard in consideration of the specificity of the research target company, and applied it to cost calculation cost for each product. It contains the process of establishing production and sales strategies for each product based on the cost calculation results. It is expected that this case study will serve as a good reference material for establishing cost calculation and profitability improvement strategies in similar businesses.
目的-本研究的目的是找出一个公司如何以一种简单的方式进行合理的成本计算,并根据结果建立盈利能力改善策略。设计/方法/方法-在本研究中,研究了复合公司K应用TDABC的案例。以K公司对TDABC进行评审和应用的过程,以及运用TDABC对各产品实施成本计算的过程为例进行研究,并根据结果制定各产品的盈利能力提升策略。发现- K公司重新整理了复合行业的生产标准信息,如每个产品的生产率和批量大小,以应用TDABC。根据修订后的生产标准信息对每个产品进行成本计算。在对每个产品进行成本计算后,K公司制定了提高每个产品盈利能力的策略。盈利能力改善战略的实施有两种方式:降低成本战略和提高产品价格战略。由于最终的战略执行,每个产品的盈利能力都得到了提高。研究意义或独创性-本研究在考虑研究目标公司的特殊性的情况下找到了合理的成本计算标准,并将其应用于每种产品的成本计算。它包含了基于成本计算结果为每种产品制定生产和销售策略的过程。期望本案例能为类似企业建立成本计算和盈利能力提升策略提供良好的参考资料。
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引用次数: 0
A Study on the Motivation and Market Segmentation of the Winter Festival as a Case of Harbin International Ice and Snow Festival 冬季节日的动机与市场细分研究——以哈尔滨国际冰雪节为例
Pub Date : 2023-06-30 DOI: 10.32599/apjb.14.2.202306.153
Sung-Bum Kim, Jellna Chung, K. Kwon
Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.
目的-本研究的目的是通过市场细分得出哈尔滨国际冰雪节中国居民的子群体,并确定每个群体的特征。设计/方法/方法-调查对象为405名中国居民,使用SPSS程序进行实证分析。调查结果-分析的结果,得出了四个因素。在此基础上,通过聚类分析得出4个子市场进行市场细分。根据人口统计特征,基于集群之间的显著差异,讨论了每个子群体的市场策略。研究启示或独创性——本研究的结果有助于发现中国居民潜在的目标市场,并为哈尔滨国际冰雪节更好的定位提供数据。
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引用次数: 0
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