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SMEs: Where do we fit? 中小企业:我们的定位在哪里?
Pub Date : 2008-07-01 DOI: 10.2104/MBR08022
A. Pegler
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引用次数: 2
The Right protection 权利保障
Pub Date : 2008-07-01 DOI: 10.2104/MBR08033
Yiming Tang
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引用次数: 2
Knowledge process outsourcing firms: An exploratory study of Lambda Therapeutic Research Ltd. (India): Implications for multinational pharmaceutical companies in Australia 知识流程外包公司:Lambda治疗研究有限公司(印度)的探索性研究:对澳大利亚跨国制药公司的启示
Pub Date : 2008-07-01 DOI: 10.2104/MBR08038
Samir Gupta
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引用次数: 0
Sustainability in the face of drought: supply chain management 面对干旱的可持续发展:供应链管理
Pub Date : 2008-07-01 DOI: 10.2104/MBR08029
Q. Alam, M. Perry, A. Sohal, Suzanne Zyngier
Quamrul Alam, Marcia Perry, Amrik Sohal and Suzanne Zyngier look at the impact of the drought on cereal farmers supply chains in the Wimmera region of Victoria.
Quamrul Alam、Marcia Perry、Amrik Sohal和Suzanne Zyngier研究了干旱对维多利亚州Wimmera地区谷物种植者供应链的影响。
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引用次数: 0
Barriers to entry: New businesses 进入壁垒:新业务
Pub Date : 2008-07-01 DOI: 10.2104/MBR08023
Gavin Smith
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引用次数: 0
The sum of sales - SME marketing 销售总和——中小企业市场营销
Pub Date : 2008-07-01 DOI: 10.2104/MBR08024
Ken A. Grant, R. Laney, H. Nasution, Bill Pickett
The aim of the study is to provide deeper insight into the differences in the levels of market orientation and entrepreneurial orientation, especially among small and medium-sized enterprises (SMEs). The data was collected from 77 SME managers across Australia. The results indicate that there are significant differences in aggregate market orientation and entrepreneurial orientation between the more effective SMEs (leaders) and the less-effective SMEs (laggards). The paper contributes towards sales knowledge by examining and highlighting the importance of market orientation and entrepreneurial orientation to achieving sales effectiveness in Australian SMEs.
本研究的目的是更深入地了解市场导向和创业导向水平的差异,特别是中小企业(SMEs)之间的差异。这些数据是从澳大利亚77家中小企业经理那里收集来的。结果表明,效率较高的中小企业(领导者)和效率较低的中小企业(落后者)在总市场导向和创业导向上存在显著差异。本文通过研究和强调市场导向和创业导向对澳大利亚中小企业实现销售有效性的重要性,有助于销售知识。
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引用次数: 0
Spikiness in a flat world 扁平世界中的尖刺
Pub Date : 2008-04-01 DOI: 10.2104/MBR08004
R. Green
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引用次数: 0
Lessons from Kevin 07TM: political marketing Kevin 07的经验教训:政治营销
Pub Date : 2008-04-01 DOI: 10.2104/MBR08010
S. Dann, Andrew Hughes
The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes.
斯蒂芬•丹恩和安德鲁•休斯写道,澳大利亚工党在今年联邦大选中的成功提醒我们,一切都取决于营销组合。
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引用次数: 4
Reputation and responsibility: employee of choice 声誉和责任:员工的首选
Pub Date : 2008-04-01 DOI: 10.2104/MBR08014
R. Gill
Employer of choice programs have a strong impact on a companys reputation and corporate social responsibility and thus its ultimate success, says Rob Gill.
罗布•吉尔表示,雇主首选项目对公司的声誉、企业社会责任以及最终的成功都有很大的影响。
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引用次数: 2
Fashion fetish: Consumer trends 时尚迷恋:消费趋势
Pub Date : 2008-04-01 DOI: 10.2104/MBR08017
A. Kapoor, C. Kulshrestha
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引用次数: 5
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Monash Business Review
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