This study aims at assessing the performance of agricultural extension services (also known as agricultural advisory services) and the behavior of vegetable farmers while examining the correlation between these two variables. Data were collected through direct interviews, discussions with farmers, and on-site observations conducted in the Terjun region of Medan Marelan, North Sumatra, Indonesia. A simple random sampling method was employed, with 48 samples selected without consideration of population strata. This research adopts a descriptive and quantitative qualitative research approach. The findings reveal two key performance indicators for agricultural extension workers. First, the assessment of visits and training indicated an average score of 146.2, with a 76.14% rating, categorizing it as 'good.' Second, the evaluation of the extension workers' performance yielded a similar score of 146.2, also categorized as 'good.' The correlation analysis between farmer behavior and the performance of agricultural extension workers yielded three distinct outcomes. Firstly, the correlation between farmers' knowledge and the performance of extension workers resulted in a value of 0.175, indicating a very weak correlation with a significance value exceeding 0.05. Secondly, the correlation between farmers' characteristics and the performance of extension workers showed a coefficient of 0.014, suggesting a very weak correlation with a significance value exceeding 0.05. Lastly, the correlation between farmers' skills and the performance of extension workers resulted in a coefficient of 0.166, denoting a very weak correlation with a significance value exceeding 0.05.
{"title":"Correlation between the Performance of Agricultural Extension Workers and the Behavior of Vegetable Farmers in Terjun, Medan Marelan, North Sumatra, Indonesia","authors":"Juita Rahmadani Manik, Gustina Siregar, Monika Ambarwati","doi":"10.22219/agriecobis.v6i02.28554","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.28554","url":null,"abstract":"This study aims at assessing the performance of agricultural extension services (also known as agricultural advisory services) and the behavior of vegetable farmers while examining the correlation between these two variables. Data were collected through direct interviews, discussions with farmers, and on-site observations conducted in the Terjun region of Medan Marelan, North Sumatra, Indonesia. A simple random sampling method was employed, with 48 samples selected without consideration of population strata. This research adopts a descriptive and quantitative qualitative research approach. The findings reveal two key performance indicators for agricultural extension workers. First, the assessment of visits and training indicated an average score of 146.2, with a 76.14% rating, categorizing it as 'good.' Second, the evaluation of the extension workers' performance yielded a similar score of 146.2, also categorized as 'good.' The correlation analysis between farmer behavior and the performance of agricultural extension workers yielded three distinct outcomes. Firstly, the correlation between farmers' knowledge and the performance of extension workers resulted in a value of 0.175, indicating a very weak correlation with a significance value exceeding 0.05. Secondly, the correlation between farmers' characteristics and the performance of extension workers showed a coefficient of 0.014, suggesting a very weak correlation with a significance value exceeding 0.05. Lastly, the correlation between farmers' skills and the performance of extension workers resulted in a coefficient of 0.166, denoting a very weak correlation with a significance value exceeding 0.05.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.29487
Prettyziana Sekar Arum, Jabal Tarik Ibrahim, A. Bakhtiar
The agricultural sector significantly contributes to the national income, warranting focused attention for its continuous development and enhanced productivity to positively effect farmer welfare. Farmer groups, pivotal in harnessing the potential and knowledge of farmers in agriculture, play a crucial role in fostering competitive productivity. The establishment of farmer interactions is facilitated by the presence of social capital within farming communities, underscoring its vital role in realizing farmer welfare. This study seeks to analyze the effect of social capital variables on the welfare of farmers within Gapoktan Agro Mandiri, situated in Selur, Ngrayun, Ponorogo, Indonesia. Employing quantitative methods and utilizing the SmartPLS analysis tool, the research gathered data from 84 respondents, determined through calculations using the Slovin formula. The findings reveal a substantial 72.4% influence of social capital on farmers' welfare within GAPOKTAN Agro Mandiri. This underscores that components of social capital, including trust, networks, and social norms, collectively contribute positively to the welfare of farmers. The demonstrated significance of social capital in this context emphasizes its pivotal role in supporting farmer development and enhancing welfare within the specified region.
{"title":"The Effect of Social Capital on Farmer Welfare","authors":"Prettyziana Sekar Arum, Jabal Tarik Ibrahim, A. Bakhtiar","doi":"10.22219/agriecobis.v6i02.29487","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.29487","url":null,"abstract":"The agricultural sector significantly contributes to the national income, warranting focused attention for its continuous development and enhanced productivity to positively effect farmer welfare. Farmer groups, pivotal in harnessing the potential and knowledge of farmers in agriculture, play a crucial role in fostering competitive productivity. The establishment of farmer interactions is facilitated by the presence of social capital within farming communities, underscoring its vital role in realizing farmer welfare. This study seeks to analyze the effect of social capital variables on the welfare of farmers within Gapoktan Agro Mandiri, situated in Selur, Ngrayun, Ponorogo, Indonesia. Employing quantitative methods and utilizing the SmartPLS analysis tool, the research gathered data from 84 respondents, determined through calculations using the Slovin formula. The findings reveal a substantial 72.4% influence of social capital on farmers' welfare within GAPOKTAN Agro Mandiri. This underscores that components of social capital, including trust, networks, and social norms, collectively contribute positively to the welfare of farmers. The demonstrated significance of social capital in this context emphasizes its pivotal role in supporting farmer development and enhancing welfare within the specified region.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.25619
Indah Listiana, Rara, Dame T Gultom, Indah Nurmayasari
The declining number of Tapis craftsmen signifies a waning cultural interest. It is imperative to proactively address the imperative of ensuring the continuity of Tapis Micro, Small, and Medium Enterprises (MSMEs) as a means to safeguard Lampung's rich craft heritage in an ever-evolving world. Thus, a comprehensive analysis of the business sustainability of Tapis MSMEs within the younger generation, who serve as both successors and conservators of the Lampung Tapis tradition, becomes a necessity. This study is dedicated to evaluating the status of business continuity within the Tapis Jejama Kham MSME, conducted during September-October 2022 in Negeri Katon, Pesawaran, Lampung, Indonesia. The research engaged 32 respondents, all of whom were members of the Tapis Jejama Kham MSMEs, aged between 16 and 30 years. Employing a quantitative descriptive approach with a focus on the Triple Bottom Line (TBL) methodology, this study elucidates that the economic aspect, driven by the aspirations of the younger generation to enhance their family's standard of living, predominantly underpins the sustainability of this enterprise.
{"title":"Business Sustainability Analysis of Tapis Jejama Kham MSMEs among Youth","authors":"Indah Listiana, Rara, Dame T Gultom, Indah Nurmayasari","doi":"10.22219/agriecobis.v6i02.25619","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.25619","url":null,"abstract":"The declining number of Tapis craftsmen signifies a waning cultural interest. It is imperative to proactively address the imperative of ensuring the continuity of Tapis Micro, Small, and Medium Enterprises (MSMEs) as a means to safeguard Lampung's rich craft heritage in an ever-evolving world. Thus, a comprehensive analysis of the business sustainability of Tapis MSMEs within the younger generation, who serve as both successors and conservators of the Lampung Tapis tradition, becomes a necessity. This study is dedicated to evaluating the status of business continuity within the Tapis Jejama Kham MSME, conducted during September-October 2022 in Negeri Katon, Pesawaran, Lampung, Indonesia. The research engaged 32 respondents, all of whom were members of the Tapis Jejama Kham MSMEs, aged between 16 and 30 years. Employing a quantitative descriptive approach with a focus on the Triple Bottom Line (TBL) methodology, this study elucidates that the economic aspect, driven by the aspirations of the younger generation to enhance their family's standard of living, predominantly underpins the sustainability of this enterprise.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"97 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.29602
Indriani, Halimah Tussadia, Abdul Halim
Shallot, recognized primarily as a spice vegetable, serves a pivotal role within the realm of vegetables. This study, undertaken in Dulang, Malua, Enrekang, South Sulawesi, Indonesia, a prominent hub for shallot production in the Enrekang Regency, involved 90 respondents comprising shallot farmers. The principal objective of this research is to ascertain the income generated by these farmers. Employing a survey method, the study gathered data through direct interviews with shallot farmers, selected through a simple random sampling approach. The findings revealed that the average yield from shallot cultivation ranged between IDR 40,000,000 and IDR 50,000,000 per harvest. This outcome suggests the economic viability of shallot production in Dulang, Malua, Enrekang, South Sulawesi, Indonesia.
{"title":"Farm Income Analysis of Shallot Farmers in Dulang, Enrekang, South Sulawesi","authors":"Indriani, Halimah Tussadia, Abdul Halim","doi":"10.22219/agriecobis.v6i02.29602","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.29602","url":null,"abstract":"Shallot, recognized primarily as a spice vegetable, serves a pivotal role within the realm of vegetables. This study, undertaken in Dulang, Malua, Enrekang, South Sulawesi, Indonesia, a prominent hub for shallot production in the Enrekang Regency, involved 90 respondents comprising shallot farmers. The principal objective of this research is to ascertain the income generated by these farmers. Employing a survey method, the study gathered data through direct interviews with shallot farmers, selected through a simple random sampling approach. The findings revealed that the average yield from shallot cultivation ranged between IDR 40,000,000 and IDR 50,000,000 per harvest. This outcome suggests the economic viability of shallot production in Dulang, Malua, Enrekang, South Sulawesi, Indonesia.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.27446
Maswadi, Adi Suyatno, Muhammad Rizki
Food security, denoting the adequacy of food supply in terms of both quantity and quality for individuals within a given state, is a critical aspect of societal well-being. This research focuses on assessing the food security status of households engaged in peatland cultivation in Pontianak, West Kalimantan, Indonesia. The chosen research site, Siantan Hilir, was purposively selected due to its prominence as a hub for horticultural agricultural production within the sub-district. The study encompassed a population of 719 individuals, with a sample size of 42 respondents determined using the slovin formula. Primary data was procured through the observation and the administration of questionnaires to farmers, supplemented by secondary data. The findings unveiled a noteworthy trend where the household income of farmers exceeded their expenditures. However, a significant challenge emerged in the form of food expenditure constituting 64.86% of the total expenditures, thereby underscoring potential obstacles to maintaining food security. Furthermore, the moderate categorization of energy adequacy and the stark revelation that 88% of households lacked food security underscored the imperative for enhancements in managing food expenditures and refining consumption patterns in Siantan Hilir.
{"title":"Analysis on Food Security of Peatland Horticultural Farmer Households in Pontianak","authors":"Maswadi, Adi Suyatno, Muhammad Rizki","doi":"10.22219/agriecobis.v6i02.27446","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.27446","url":null,"abstract":"Food security, denoting the adequacy of food supply in terms of both quantity and quality for individuals within a given state, is a critical aspect of societal well-being. This research focuses on assessing the food security status of households engaged in peatland cultivation in Pontianak, West Kalimantan, Indonesia. The chosen research site, Siantan Hilir, was purposively selected due to its prominence as a hub for horticultural agricultural production within the sub-district. The study encompassed a population of 719 individuals, with a sample size of 42 respondents determined using the slovin formula. Primary data was procured through the observation and the administration of questionnaires to farmers, supplemented by secondary data. The findings unveiled a noteworthy trend where the household income of farmers exceeded their expenditures. However, a significant challenge emerged in the form of food expenditure constituting 64.86% of the total expenditures, thereby underscoring potential obstacles to maintaining food security. Furthermore, the moderate categorization of energy adequacy and the stark revelation that 88% of households lacked food security underscored the imperative for enhancements in managing food expenditures and refining consumption patterns in Siantan Hilir.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139309102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.28322
Eka Noviyanti, Yudi L.A Salampessy
In the context of Serang, Indonesia, agricultural extension activities have recently faced challenges related to reduced participation, as observed by the majority of agricultural extension officers. This reduced participation manifests through the limited attendance of farmers in meetings, the passive engagement of farmers and their respective groups in facilitating extension activities, and the generally muted response to agricultural technology content presented during these sessions. Conversely, fostering greater participation in agricultural extension activities can be achieved through coordinated efforts with supportive assistance or the provision of incentives. This study aims to assess the significance of agricultural extension activities for wetland rice farmers in Serang, Indonesia. It adopts a qualitative research approach, focusing on the phenomenology of extension activities within the realm of rice farming in Serang. Data analysis for this study employs Husserl's transcendental phenomenology data analysis method, which is incorporated within the interactive model data analysis framework. The information pertaining to the experiences of agricultural extension activities, as recounted by the informants (farmers), was extracted by identifying specific statements made by the farmer informants during interviews. A total of 133 individual verbatim statements provided by informants were systematically categorized. Three overarching themes, or units of meaning, emerged from this categorization, revealing the essence of agricultural extension activities and the informants' perceptions. These themes are as follows: Extension as a Source of Information, Extension as a Source of Technology, and Extension as a Source of Assistance. They encapsulate the texture and structure of the farmers' experiences with rice farming extension activities. The textural description highlights aspects closely linked to the transmission of information, technology, government initiatives, and assistance delivery. The structural aspect examines the meaning of extension activities within the economic, learning, and participation contexts of the participants. Subsequently, the combined meaning and essence of the rice farming extension experiences for each farmer informant are synthesized, collectively painting a comprehensive picture of their experiences. These experiences extend beyond the acquisition of agricultural knowledge and technology; they also encompass the provision of much-needed assistance for farmers to effectively adopt and implement these innovations.
{"title":"The Significance of Agricultural Extension Activities for Wetland Rice Farmers in Serang, Indonesia","authors":"Eka Noviyanti, Yudi L.A Salampessy","doi":"10.22219/agriecobis.v6i02.28322","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.28322","url":null,"abstract":"In the context of Serang, Indonesia, agricultural extension activities have recently faced challenges related to reduced participation, as observed by the majority of agricultural extension officers. This reduced participation manifests through the limited attendance of farmers in meetings, the passive engagement of farmers and their respective groups in facilitating extension activities, and the generally muted response to agricultural technology content presented during these sessions. Conversely, fostering greater participation in agricultural extension activities can be achieved through coordinated efforts with supportive assistance or the provision of incentives. This study aims to assess the significance of agricultural extension activities for wetland rice farmers in Serang, Indonesia. It adopts a qualitative research approach, focusing on the phenomenology of extension activities within the realm of rice farming in Serang. Data analysis for this study employs Husserl's transcendental phenomenology data analysis method, which is incorporated within the interactive model data analysis framework. The information pertaining to the experiences of agricultural extension activities, as recounted by the informants (farmers), was extracted by identifying specific statements made by the farmer informants during interviews. A total of 133 individual verbatim statements provided by informants were systematically categorized. Three overarching themes, or units of meaning, emerged from this categorization, revealing the essence of agricultural extension activities and the informants' perceptions. These themes are as follows: Extension as a Source of Information, Extension as a Source of Technology, and Extension as a Source of Assistance. They encapsulate the texture and structure of the farmers' experiences with rice farming extension activities. The textural description highlights aspects closely linked to the transmission of information, technology, government initiatives, and assistance delivery. The structural aspect examines the meaning of extension activities within the economic, learning, and participation contexts of the participants. Subsequently, the combined meaning and essence of the rice farming extension experiences for each farmer informant are synthesized, collectively painting a comprehensive picture of their experiences. These experiences extend beyond the acquisition of agricultural knowledge and technology; they also encompass the provision of much-needed assistance for farmers to effectively adopt and implement these innovations.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139306830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.22219/agriecobis.v6i02.29280
Maulina Yuanita, Adi Sutanto
This research delves into the pivotal role of quality management in sustaining organic vegetable production, underscoring its profound connection to consumer satisfaction and subsequent impact on purchasing decisions. Within the organic market, predominantly catering to the upper to middle-class demographic in Batu, East Java, Indonesia, consumer preferences dictate heightened product specifications and, consequently, necessitate a focus on quality. To fortify market presence, this study advocates for the direct involvement of organic farmers throughout the entire production-to-marketing continuum, transforming them into not just cultivators but entrepreneurs. In the face of escalating competition, product quality emerges as a paramount subsystem requiring prioritization. The study employs the quality function method for planning and developing pertinent organic vegetable products aligned with consumer interests, identifying areas for improvement. The primary objective is to ascertain consumer demands and devise corrective measures to augment satisfaction. Employing the online survey method, participants were limited to consumers who had purchased organic vegetable products from Batu-based farmers in East Java at least twice. Analyzing the data revealed that consumer prioritized quality attributes encompassed vegetable cleanliness, product pricing, and ease of accessibility. Notably, technical interventions such as the implementation of Good Handling Practices, Internal Control System (ICS), and enhancing service quality during organic vegetable cultivation significantly influenced consumer interest attributes, fostering heightened satisfaction. This study contributes valuable insights for organic farmers and stakeholders seeking to optimize product quality in response to evolving consumer demands.
{"title":"Implementing the Quality Function to Improve the Organic Vegetable Quality","authors":"Maulina Yuanita, Adi Sutanto","doi":"10.22219/agriecobis.v6i02.29280","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.29280","url":null,"abstract":"This research delves into the pivotal role of quality management in sustaining organic vegetable production, underscoring its profound connection to consumer satisfaction and subsequent impact on purchasing decisions. Within the organic market, predominantly catering to the upper to middle-class demographic in Batu, East Java, Indonesia, consumer preferences dictate heightened product specifications and, consequently, necessitate a focus on quality. To fortify market presence, this study advocates for the direct involvement of organic farmers throughout the entire production-to-marketing continuum, transforming them into not just cultivators but entrepreneurs. In the face of escalating competition, product quality emerges as a paramount subsystem requiring prioritization. The study employs the quality function method for planning and developing pertinent organic vegetable products aligned with consumer interests, identifying areas for improvement. The primary objective is to ascertain consumer demands and devise corrective measures to augment satisfaction. Employing the online survey method, participants were limited to consumers who had purchased organic vegetable products from Batu-based farmers in East Java at least twice. Analyzing the data revealed that consumer prioritized quality attributes encompassed vegetable cleanliness, product pricing, and ease of accessibility. Notably, technical interventions such as the implementation of Good Handling Practices, Internal Control System (ICS), and enhancing service quality during organic vegetable cultivation significantly influenced consumer interest attributes, fostering heightened satisfaction. This study contributes valuable insights for organic farmers and stakeholders seeking to optimize product quality in response to evolving consumer demands.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia has experienced an increase in national population, the Government is targeting rice production of 54.50 million tons in 2023. North Sumatra Province has the largest rice production on the island of Sumatra, 2,088,584 tons. The effectiveness of the Agricultural Extension Service (BPP) in Percut Sei Tuan is of concern to researchers. This research method uses a differential semantic measurement scale or attitude scale to analyze performance data. The number of samples determined in the research was 10 farmers per village so that the number of samples from all villages was 30 rice farmers with 5-point rating scale and the choices "Very Good" to "Very Poor" with the interval scale formula {a(m-n)}/b and the number of question attributes is 12 points, and the class interval is 9.6. The results performance is in the "Very Good" performance category with an average score of 4.24. However, based on their respective scores of 3.03, there is a low score of 2.53 in the category of agricultural extension officers who do not assist farmers in obtaining agricultural financing, nor do they help market their agricultural products. Extension officers have carried out but are still not optimal with answers from one research category.
{"title":"Performance of Agricultural Extension Services (BPP) in Enhancing Rice Production in North Sumatra, Indonesia","authors":"Riris Nadia Syafrilia Gurning, Sakral Hasby Puarada, Wildani Lubis, Nurhajijah Nurhajijah","doi":"10.22219/agriecobis.v6i02.28812","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i02.28812","url":null,"abstract":"Indonesia has experienced an increase in national population, the Government is targeting rice production of 54.50 million tons in 2023. North Sumatra Province has the largest rice production on the island of Sumatra, 2,088,584 tons. The effectiveness of the Agricultural Extension Service (BPP) in Percut Sei Tuan is of concern to researchers. This research method uses a differential semantic measurement scale or attitude scale to analyze performance data. The number of samples determined in the research was 10 farmers per village so that the number of samples from all villages was 30 rice farmers with 5-point rating scale and the choices \"Very Good\" to \"Very Poor\" with the interval scale formula {a(m-n)}/b and the number of question attributes is 12 points, and the class interval is 9.6. The results performance is in the \"Very Good\" performance category with an average score of 4.24. However, based on their respective scores of 3.03, there is a low score of 2.53 in the category of agricultural extension officers who do not assist farmers in obtaining agricultural financing, nor do they help market their agricultural products. Extension officers have carried out but are still not optimal with answers from one research category.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"130 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.22219/agriecobis.v6i01.24853
Dinda Tasya febrianti, Anas Tain, Gumoyo Mumpuni Ningsih
In today's highly competitive business landscape, analyzing customer satisfaction and loyalty is a critical strategy for companies to stay ahead. This study investigated the level of customer satisfaction and analyzed consumer loyalty towards Pia Cap Mangkok, a popular food brand in Malang, Indonesia. A total of 91 respondents were selected using purposive sampling, and data was collected through observation, interviews, and documentation methods. The study used both primary and secondary data to evaluate the level of customer satisfaction and analyze consumer loyalty. Customer satisfaction was measured through product and service attributes using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA), and the study found that Pia Cap Mangkok scored 74.44% in the satisfied criteria. The IPA technique identified attributes that must be maintained and improved, including taste, pia flavor, atmosphere, cleanliness, swift and friendly waiter service, efficient order process, room decoration, and waiter appearance. Moreover, the Loyalty Pyramid was used to analyze consumer loyalty, and the study found that 85% of the buyers are satisfied, 85% like the brand, 58% are committed buyers, 28% are switchers, and 16% are habitual buyers. The study provides valuable insights for Pia Cap Mangkok to develop effective marketing strategies to maintain its customer base and attract new customers.
在当今竞争激烈的商业环境中，分析客户满意度和忠诚度是公司保持领先地位的关键策略。本研究调查了顾客满意度水平，并分析了消费者对印尼玛琅流行食品品牌Pia Cap Mangkok的忠诚度。采用有目的抽样法，选取91名调查对象，采用观察法、访谈法和文献法收集数据。本研究采用一手数据和二手数据来评估顾客满意度水平，分析消费者忠诚度。通过客户满意度指数(CSI)和重要性绩效分析(IPA)，通过产品和服务属性来衡量客户满意度，研究发现Pia Cap Mangkok在满意标准中的得分为74.44%。IPA技术确定了必须保持和改进的属性，包括味道，pia风味，氛围，清洁度，服务员服务迅速友好，高效的点餐流程，房间装饰和服务员外观。此外，使用忠诚度金字塔分析消费者忠诚度，研究发现85%的买家是满意的，85%的人喜欢这个品牌，58%的人是忠诚的买家，28%的人是转换者，16%的人是习惯性买家。该研究为Pia Cap Mangkok制定有效的营销策略提供了宝贵的见解，以维持其客户群并吸引新客户。
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Pub Date : 2023-03-31DOI: 10.22219/agriecobis.v6i01.25193
Helova Leonard Panjaitan, Salmiah, Dewi Rahma Yanti, Dian Pebriyani
Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.
油棕农民作为生产者和价格接受者，他们的议价地位往往是不平等的，农民处于不利地位。营销过程中涉及的中介机构数量多，表明营销渠道长。产品营销渠道越长，营销成本越高;这种情况会导致营销渠道的低效。本研究旨在分析Pasar VII Namo Terasi村油棕的营销渠道、营销边际、农户份额和营销效率。结果表明，兰kat县塞冰爱区Pasar VIII Namo Terasi村的油棕有2种营销渠道，即营销渠道I(农民-中介-油棕厂)和营销渠道II(农民-油棕厂)。农民价值份额最高的营销渠道是营销渠道II，农民价值份额约为100%。营销渠道1和营销渠道2都属于高效营销。结果表明，营销渠道模式二是最有效的营销渠道。
{"title":"Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency","authors":"Helova Leonard Panjaitan, Salmiah, Dewi Rahma Yanti, Dian Pebriyani","doi":"10.22219/agriecobis.v6i01.25193","DOIUrl":"https://doi.org/10.22219/agriecobis.v6i01.25193","url":null,"abstract":"Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115830781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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