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PEMBERDAYAAN DAN PENDAMPINGAN E-COMMERCE UMKM DESA KRIYAN KECAMATAN KALINYAMATAN KABUPATEN JEPARA 杰帕拉县卡林亚马坦分区克里扬村妇女赋权和电子商务援助项目
Pub Date : 2023-11-16 DOI: 10.33480/abdimas.v5i2.4649
M. R. Roosdhani, A. Ali, Muchammad Sholahuddin
Micro, small and medium enterprises (MSMEs) have an important role in the Indonesian economy. Indonesia's increasing economic growth cannot be separated from the role of MSMEs. In particular, the contribution of MSMEs to Gross Domestic Product (GDP). Of course, e-commerce can also be an access for MSMEs to enter international markets. As technology develops, it becomes easier to do this, so this opens up opportunities for MSMEs to be able to optimize company operations and e-commerce. To make this happen, of course, cooperation from various parties is needed, from the government, e-commerce practitioners, academics, economic actors, and of course community support. It is hoped that e-commerce will be able to encourage the progress of MSMEs in Indonesia and especially in Kriyan Village in order to increase Indonesia's economic growth. The community service method is carried out through socialization, lectures and discussions, mentoring/practice and evaluation so that targets and goals are achieved according to targets. The result of this service activity is that the MSMEs are very enthusiastic about participating in online marketing training. Kriyan Village MSMEs have used social media as a marketing medium with a composition of 90% Instagram, 25% Tiktok and 50% Facebook, or it could be said that 85% of the skills of Kriyan Village MSMEs have increased so that they are able to operate digital marketing in promotional media. MSMEs not only know this, but they can also identify social media models that can be used as marketing material.
中小微企业在印尼经济中发挥着重要作用。印尼日益增长的经济离不开中小微企业的作用。尤其是中小微企业对国内生产总值(GDP)的贡献。当然,电子商务也可以成为中小微企业进入国际市场的通道。随着技术的发展,做到这一点变得更加容易,因此这为中小微企业优化公司运营和电子商务提供了机会。当然,要实现这一目标,需要多方合作,包括政府、电子商务从业者、学术界、经济界,当然还有社区的支持。希望电子商务能够促进印尼中小微企业的发展,尤其是克里扬村的中小微企业,以提高印尼的经济增长。社区服务方法是通过社会化、讲座和讨论、指导/实践和评估来进行的,以便根据目标实现指标和目标。这项服务活动的结果是,中小微企业参与网络营销培训的热情很高。克里扬村中小微企业使用社交媒体作为营销媒介的比例为 90%(Instagram)、25%(Tiktok)和 50%(Facebook),也可以说,克里扬村中小微企业 85%的技能都得到了提高,从而能够在宣传媒体上操作数字营销。中小微企业不仅知道这一点,还能识别可用作营销材料的社交媒体模式。
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引用次数: 0
IMPLEMENTASI PENGGUNAAN ALAT EDUKASI KARTU BERGAMBAR (FLASH CARD) DALAM MENINGKATKAN KEMAMPUAN BAHASA INGGRIS SISWA 运用闪存卡提高学生的英语水平
Pub Date : 2023-11-08 DOI: 10.33480/abdimas.v5i2.4716
Muya Syaroh Iwanda Lubis, Rani Rahim, Asrindah Nasution, Nurhayati Nurhayati, Putri Anggraini, Dwi Sartika
Students' interest in learning English is still low, which means students' English language skills are also low. This is because during the learning process in the classroom, teachers do not use learning media such as educational tools. Educational tools are very important if applied in learning. This is because educational tools can increase students' learning motivation so that learning is more meaningful, innovative and creative. Therefore, the service team carries out service activities regarding the use of educational tools in classroom learning. This service activity aims to increase students' interest in learning and also students' English language skills. This service activity was carried out at MIS Nurul Hidayah Medan. Participants in this activity were class V students consisting of 30 students. This activity will be carried out on September 6 2023. This activity will be carried out in 3 stages. The first stage is to give a pretest to students before carrying out implementation activities using picture card educational tools (flash cards). The second stage is implementing the use of flash cards in English lessons. The third stage is giving a posttest to students after carrying out implementation activities using picture card educational tools (flash cards). The results of this activity were that the student response was very good and students were more interested in learning using the flash card educational tool and there was an increase in student ability obtained from the N-Gain score which was in the medium category. So it can be concluded that the flash card educational tool can improve students' English language skills.
学生学习英语的兴趣仍然很低,这意味着学生的英语语言技能也很低。这是因为在课堂学习过程中,教师没有使用教育工具等学习媒介。教育工具在学习中是非常重要的。这是因为教育工具可以增加学生的学习动机,使学习更有意义,更有创新性和创造性。因此,服务团队开展了在课堂学习中使用教育工具的服务活动。这项服务活动旨在提高学生的学习兴趣和英语语言技能。这项服务活动是在棉兰Nurul Hidayah MIS进行的。本次活动的参与者是V班30名学生。该活动将于2023年9月6日进行。这项活动将分三个阶段进行。第一阶段是在使用图片卡教育工具(闪卡)开展实施活动之前对学生进行预测。第二阶段是在英语教学中实施抽认卡。第三阶段是利用图片卡教育工具(抽认卡)开展实施活动后对学生进行后测。这次活动的结果是学生的反应非常好,学生对使用闪存卡教育工具学习的兴趣更大,学生的能力得到了提高,N-Gain得分处于中等水平。因此,可以得出结论,闪存卡教育工具可以提高学生的英语语言技能。
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引用次数: 0
PEMANFAATAN PLATFORM MARKETPLACE UNTUK EKSPANSI BISNIS UMKM LOKAL 利用当地UMKM商业扩张的市场平台
Pub Date : 2023-10-31 DOI: 10.33480/abdimas.v5i2.4733
Fatmawati Fatmawati, Siti Nur Khasanah, Narti Narti, Maruloh Maruloh
The use of information technology in Gelam Jaya MSMEs has been used daily. However, restrictions on the use of information technology, especially the use of social media and marketplaces for business expansion, are still very passive.. Activity devotion to public this is very important remember the vital role of MSMEs in economy local. MSMEs often face challenge in promote product they in a way wide . Utilization of marketplace platforms can help local MSMEs to achieve more market share big , increase sales , and increase Power competitive they in the digital era. The purpose of activity This that is, to give training and support technical to local MSMEs so that they can leverage marketplace platforms to scale sale products and services they teach local MSMEs about importance digitalization in operate business them and give necessary skills in operate online . The activity method used in devotion This with method presentation material in a way direct with provide tutorials to participants . With held activity devotion public this is a local MSMEs can grow and develop , give contribution positive for the economy local , as well create impact positive social for owner business and society local. Activity This in line with efforts to strengthen Power MSME competitiveness in the digital era and promote economy local , sustainable.
Gelam Jaya中小微企业每天都在使用信息技术。然而,对使用信息技术的限制,特别是对使用社交媒体和市场进行业务扩张的限制仍然是非常被动的。活动对公众的奉献,这是非常重要的,记住中小微企业在当地经济中的重要作用。中小微企业在大范围推广产品时往往面临挑战。利用市场平台,可以帮助本地中小微企业获得更大的市场份额,增加销售额,增强其在数字时代的竞争力。活动的目的是为当地中小微企业提供培训和技术支持,使他们能够利用市场平台扩大销售产品和服务,他们向当地中小微企业传授数字化在经营业务中的重要性,并提供必要的在线经营技能。活动方法在奉献中使用,这种方法以一种直接的方式呈现材料,并为参与者提供教程。通过举办活动奉献公众,这是当地中小微企业可以成长和发展,为当地经济做出积极贡献,以及为业主企业和社会当地创造积极的社会影响。该活动旨在加强中小微企业在数字时代的竞争力,促进经济本地化、可持续发展。
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引用次数: 0
IMPLEMENTASI TEKNOLOGI INFORMASI RESOURCE UPAYA PENINGKATAN LAYANAN DAN MANAJEMEN DATA PERKUBURAN KEPADA MASYARAKAT 重新启动信息技术为社区提供服务和数据管理的努力
Pub Date : 2023-10-31 DOI: 10.33480/abdimas.v5i2.4767
Helmi Kurniawan, Yusfrizal Yusfrizal, Yahya Tanjung, Farhan Sya'Bandi Nasution, Muhammad Andy Syahputra
The Badan Pengelola Perkuburan Islam (BPPI) is an organization that manages cemeteries and provides burial service facilities to the community. BPPI in managing cemetery data experiences problems in data management and cemetery information service facilities are not updated and are slow. The facts found by the PKM team when visiting BPPI were the lack of data management knowledge and skills in using information technology to manage data and service facilities for the community. These findings prove that BPPI has not implemented information technology in managing cemetery data. Based on these findings, the implementing team has prepared a series of activities using structured training and mentoring methods through Community Based Empowerment (PBM) activities. PBM activities are expected to optimize the application of resource information technology and data management training with information technology as an effort to increase the knowledge and skills of BPPI administrators in managing cemetery data. By implementing hybrid-based resource information technology, administrators are helped in managing cemetery data management and the public can use hybrid-based applications to search and find information on cemetery locations online so that cemetery information services are provided more quickly and accurately. The results that have been achieved from PBM activities are an increase in knowledge by 81.93% and an increase in skills for BPPI administrators by 74.37%.
Badan Pengelola Perkuburan Islam (BPPI)是一个管理墓地并向社区提供埋葬服务设施的组织。BPPI管理墓地数据存在数据管理、墓地信息服务设施不更新、速度慢等问题。项目管理小组在访问BPPI时发现,他们缺乏数据管理知识和技能,无法利用资讯科技管理社区的数据和服务设施。这些发现证明BPPI在管理墓地数据方面没有实施信息技术。根据这些发现,实施小组通过基于社区的赋权(PBM)活动,利用结构化培训和指导方法准备了一系列活动。预计PBM活动将优化资源信息技术的应用,并利用信息技术进行数据管理培训,以提高BPPI管理员管理墓地数据的知识和技能。通过实施混合资源信息技术,可以帮助管理员管理墓地数据管理,公众可以使用混合应用程序在线搜索和查找墓地位置信息,从而更快速和准确地提供墓地信息服务。通过开展PBM活动,BPPI管理人员的知识水平提高了81.93%,技能水平提高了74.37%。
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引用次数: 0
PEMBERDAYAAN KELOMPOK USAHA SAUNG BATIK BASWET MELALUI INOVASI VARIASI MODEL DESAIN DAN TEKNOLOGI DIGITAL 通过多样化的设计模型和数字技术创新,使蜡染企业获得动力
Pub Date : 2023-10-27 DOI: 10.33480/abdimas.v5i2.4736
Ria Manurung, Putu Samuel Prihatmajaya, David Kristian Paath
Saung Baswet's batik group business is categorized as a small and medium-sized enterprise. It is, therefore, very vulnerable to business continuity because it has several areas for improvement: weak capital, weak marketing, weak management skills, and weak innovation. Its produces and sells both written and printed batik. The objectives and benefits of this service activity are to create product design innovations with new patterns, namely Nagasari Flowers. They were creating direct marketing and expanding Saung Batik's marketing area at a lower cost, bringing Saung Batik closer to its customers by promoting products to be sold and creating two-way communication through the web and e-mail. Facilitate stock management and make displaying the latest products from Saung Batik easier. The results of service activities are that problems of its partners in field of batik innovation have been resolved. Design of this batik group has increased and is expected to characterize group's style. Marketing Batik products of the group becomes effective and efficient because the market reach is not limited. The solution offered is to provide Android-based online marketing and sales facilities. The batik marketing and sales application is named "E-Saung Baswet," which can reach the entire archipelago and global market as a new market share with one tool, namely a smartphone. The application is registered in Playstore, so all internet users can access it. Increased partner empowerment was achieved 100% through training on Android-based marketing and sales computer application programs and training on innovative batik designs.
Saung Baswet的蜡染集团业务属于中小型企业。因此,它非常容易受到业务连续性的影响,因为它有几个方面需要改进:资本薄弱、营销薄弱、管理技能薄弱和创新薄弱。它生产和销售蜡染和印刷蜡染。这项服务活动的目的和好处是创造新图案的产品设计创新,即长实花卉。他们创造了直接营销,并以较低的成本扩大了Saung Batik的营销范围,通过促销产品和通过网络和电子邮件建立双向沟通,使Saung Batik更接近客户。方便库存管理,使最新的产品更容易展示从桑蜡染。服务活动的结果是解决了合作伙伴在蜡染创新领域的问题。该蜡染组的设计有所增加,有望成为该组风格的特色。由于市场范围不受限制,集团蜡染产品的营销变得有效和高效。提供的解决方案是提供基于android的在线营销和销售设施。该蜡染营销销售应用程序名为“E-Saung Baswet”,可以通过智能手机这一工具进入整个群岛和全球市场,成为新的市场份额。该应用程序已在Playstore中注册,因此所有互联网用户都可以访问它。通过基于android的营销和销售计算机应用程序培训以及创新蜡染设计培训,合作伙伴授权率100%提高。
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引用次数: 0
PENGEMBANGAN INSTRUMEN DAN EVALUASI PEMAHAMAN PRODUK BAGI DIVISI PENJUALAN MENGGUNAKAN QUIZIZZ PADA PT. ACTiV PT. ACTiV采用quizz为销售部门的仪器开发和产品理解评估
Pub Date : 2023-10-24 DOI: 10.33480/abdimas.v5i2.4576
Bahtera Alam Wijaksono, Mohammad Fazrie, Dudi Parulian
The development of the industrial revolution 4.0 make technology is improvement, because of that make so many things activities all fields become very simple, especially in companies engaged in the IT sector. Seeing these conditions need to upgrade the capabilities of new and old personnel, specifically for the sales force. By seeing this the team became very interested making an activity that could improve the quality and performance of the personnel by providing evaluation and training, which is expected in the future to be able to help in carrying out their duties. This community service aims to be able to provide good utilization for the company in the future. The team will use Quizizz an e-learning media delivery because attractive and interactive and for the research method used the Quasi Experimental Design. For the evaluating of a product and for the medium purposive sampling we are using documentation, observasion, pretest and posttest, for data used in making these questions category volume, profitability, product and other relevant measures. The final results from material carried out by the team the results quite 85% - 95% in very good category. The conclusion from this study is that e-learning using Quizizz is very effective in improving the ability, which previously got enough marks very good at the assessment and Quizizz can be used as a data bank, which can be used continuously as a media e-learning for other staff at PT. Alfa Cipta Technology Virtual (ACTiV).
工业革命4.0的发展使技术得到改进,因为这使得很多事情活动所有领域变得非常简单,特别是在从事IT部门的公司。看到这些情况需要提升新老人员的能力,特别是销售人员。看到这一点,该团队非常有兴趣开展一项活动,通过提供评估和培训来提高人员的质量和绩效,期望将来能够帮助他们履行职责。这个社区服务的目的是为了将来能为公司提供良好的利用。该团队将使用Quizizz作为电子学习媒体,因为它具有吸引力和互动性,并且对于研究方法采用了准实验设计。对于产品的评估和中等目的的抽样,我们使用文件,观察,前测和后测,用于制作这些问题的数据类别,容量,盈利能力,产品和其他相关措施。最终结果从材料进行的团队,结果相当85% - 95%在非常好的类别。本研究的结论是,使用Quizizz进行电子学习对提高能力非常有效,之前在评估中获得了足够的分数,并且Quizizz可以作为一个数据库,可以作为PT. Alfa Cipta Technology Virtual (ACTiV)的其他员工持续使用的媒体电子学习。
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引用次数: 0
PELATIHAN DESIGN UI/UX DALAM MEMBANGUN WEBSITE PADA RW.013 CIPINANG MELAYU JAKARTA TIMUR 在 RW.013 Cipinang Melayu East Jakarta 进行网站建设的ui/ux 设计培训
Pub Date : 2023-10-24 DOI: 10.33480/abdimas.v5i2.4235
Lusa Indah Prahartiwi, Wulan Dari, Endang Pujiastuti, Yuyun Yuningsih
Rukun Warga is a community institution that was formed through deliberation of neighborhood association administrators in order to provide government services to the community that are recognized by the local government. However, along with the rapid development of information, the services provided by RW administrators. 013 Cipinang Melayu is still not optimal because it still uses a manual system. There is no information system to find out any information available in the RW area. 013 Cipinang Melayu is one of the obstacles in the field. Therefore, it is hoped that this web-based information system can reduce the risks faced by manual systems so that the services provided can be more effective and efficient. The results of this community service activity are in the form of a website-based community information system. By determining an attractive user interface/appearance of a website and the UX designer is tasked with determining how the website operates so as to produce an information system with a user interface that is effective for use. With this information system, it is hoped that it will make it easier for RW administrators and the public to collect data or obtain information.
Rukun Warga是一个社区机构,是通过社区协会管理者的审议而形成的,目的是为社区提供政府服务,并得到当地政府的认可。然而,随着信息化的飞速发展,RW管理员所提供的服务越来越少。013 Cipinang Melayu仍然不是最佳的,因为它仍然使用手动系统。没有信息系统来查找RW地区可用的任何信息。Cipinang Melayu是该领域的障碍之一。因此,希望这个基于web的信息系统能够降低人工系统所面临的风险,使所提供的服务更加有效和高效。这项社区服务活动的结果是以网站为基础的社区信息系统的形式。通过确定一个有吸引力的用户界面/网站的外观,用户体验设计师的任务是确定网站如何运作,以便产生一个具有有效使用的用户界面的信息系统。有了这个信息系统,希望它将使RW管理员和公众更容易收集数据或获取信息。
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引用次数: 0
IMPLEMENTASI MANAJEMEN KEARSIPAN DALAM MENINGKATKAN KUALITAS PELAYANAN ADMINISTRASI PADA KELURAHAN RAGUNAN 实现档案管理,提高附带服务质量的行政服务
Pub Date : 2023-04-30 DOI: 10.33480/abdimas.v5i1.4170
Fattya Ariani, Sumarna Sumarna, Hafis Nurdin, Riki Supriadi
Pengurus Dasawisma Kelurahan Ragunan merupakan bagian dari Gerakan PKK kelurahan ragunan berlamat di kantor kelurahan Ragunan di Jl. Saco No.33, RT.1/RW.4, Ragunan, Kec. Ps. Minggu, Kota Jakarta Selatan. Pelayanan Administrasi sangat diperlukan oleh dasawisma PKK sebagai bentuk pelayanan kepada masyarakat berupa penyediaan berbagai bentuk dokumen yang  diperlukan oleh publik, begitu juga dengan pelayanan administrasi kelurahan Ragunan saat ini masih menggunakan Ms. Excel untuk mengolah data kependudukannya dan penggunaannya pun hanya sebagai alat pencatatan saja, sehingga sering menimbulkan berbagai masalah, diantaranya redudansi data, ketidak sesuaian data pada KTP dan Kartu Keluarga serta masalah lainnya. karena berbagai permasalahan ini, data kependudukan yang dimiliki menjadi tidak  akurat. Saat diperlukan harus dilakukan proses pengecekan dan validasi ulang. Hal ini tentu membutuhkan waktu yang lama setiap kali  informasi dibutuhkan. Tidak adanya sebuah sistem didalam  pengurusan surat pada data kependudukan hal  ini menjadikan satu kendala dalam proses  administrasi pencatatan sipil. NIK dapat dijadikan identitas unik setiap  penduduk dalam pengelolaan data kependudukan agar tidak terjadi redudansi dan  mempermudah dalam proses pencarian serta perubahan data. Penggunaan sistem pendataan berbasis website dalam mengelola data administrasi  dapat digunakan untuk memudahkan dalam sistem penginputan serta menyimpan data kedalam database yang dapat diakses dimanapun dan kapanpun sehingga lebih efisien dan efektif. Dengan akses yang mudah dan cepat hal ini bisa dimanfaatkan oleh setiap pengurus dasawisma kelurahan ragunan dalam pengurus berkas yang akan diolah. Kegiatan difokuskan pada cara penggunaan website  yang telah disediakan.
十大池的抵押贷款管理人员是库尔德工人党在中环的办公室办公大楼内的一项综合体运动的一部分。33号,RT, 1/RW。拉甘,Kec。附言:周日,雅加达南部。行政服务不可或缺的dasawisma工人党(PKK作为社会服务形式提供各种形式的公众所必要的文件、行政和服务也是kelurahan Ragunan目前利用Excel女士kependudukannya数据加工和使用也只是作为记录工具,经常导致各种各样的问题,其中包括冗余数据,身份证、家庭身份证和其他问题不一致。由于这些问题,人口数据变得不准确。当需要进行验证和重新验证时。需要的信息肯定需要很长时间。人口数据文件管理系统的缺失使民事管理进程面临障碍。NIK可以作为每个公民在人口管理中拥有的独特身份,以防止冗减少,并使数据检索和更改变得更容易。以网站为基础的存储系统管理管理管理,可以用来方便输入系统,并将数据存储到一个在任何地方、任何时间、任何地点都可以访问的数据库中,这样更有效。有了这些方便快捷的访问权限,我们可以在即将办理的文件管理中使用任何一家大寺庙。活动重点是现有网站的使用方式。
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引用次数: 0
PELATIHAN DASAR PERANCANGAN WEB STATIS DAKWAH MENGGUNAKAN HTML5 DI RUMAH TAHFIDZH DAAR EL HUFFADZH
Pub Date : 2023-04-28 DOI: 10.33480/abdimas.v5i1.3946
Dian Ambar Wasesha, Edhi Prayitno, Chaerul Bachri, Juarni Siregar
Untuk membentuk SDM yang memiliki integritas yang tinggi tidak bisa dibuat secara instan, namun dibutuhkan waktu yang cukup lama. Salah satu bentuk wadah pendidikan yang diharapkan dapat menciptakan SDM yang memiliki integritas yang tinggi terhadap norma agama dan sosial salah satunya yaitu Rumah Tahfidzh. Rumah Tahfidz Qur’an adalah lembaga dengan aktivitas belajar dan menghafal Al-Qur’an, mengamalkan, dan membudayakan nilai-nilai Al -Qur’an dalam sikap hidup sehari-hari berbasis hunian, lingkungan, dan komunitas. Para santri Rumah Tahfidzh Daar El Huffadzh sehari-harinya dari subuh hingga malam hari berfokus mempelajari ilmu-ilmu dibidang A-Qur’an, seperti tajwid, Bahasa Arab, balaghoh, fikih dan lainnya. Dikarenakan Rumah Tahfidzh Daar El Huffadzh tidak dapat mengeluarkan ijazah formal yang diakui oleh pemerintah sebagaimana MTS atau Aliyah, maka para santri setelah menempuh pendidikan di Rumah Tahfidzh Daar El Huffadzh diharapkan dapat memiliki keterampilan lain agar dapat bersaing mendapatkan pekerjaan di kemudian hari. Keterampilan yang bersifat softskill dapat dikembangkan melalui pelatihan yang dilakukan oleh lembaga-lembaga tertentu. Atas permasalahan yang ada maka kami memutuskan untuk melakukan kegiatan pengabdian masyarakat dalam bentuk pelatihan pada para santri di Rumah Tahfidzh Daar El Huffadzh. Tujuan umum dari kegiatan pengabdian masyarakat ini yaitu memberikan keterampilan kepada santri di bidang teknologi informasi. Dengan harapan santri bisa memiliki kemampuan untuk menyelesaikan permasalahan dengan logika dan penalarannya. Dan pada akhirnya para santri termotivasi untuk mendalami pemrograman web lebih lanjut, hingga kedepannya mereka dapat membuat website untuk mendukung dakwahnya. Berdasarkan evaluasi yang sudah dilaksanakan, kegiatan pengabdian masyarakat ini dapat berjalan dengan baik sesuai dengan perencanaan yang telah disusun dan juga para peserta mampu untuk memahami semua materi yang diberikan
建立一个高度正直的人是不可能在瞬间完成的,但这需要一段时间。希望通过的一种教育平台,创建对宗教和社会规范具有高度正直的人,其中之一就是Tahfidzh之家。Tahfidz Qur的家是一个学习和记忆古兰经、实践和亵渎古兰经价值观的机构,它存在于以住房、环境和社区为基础的日常生活方式。Tahfidzh Daar El Huffadzh每天从早到晚专注于研究A-Qur的科学,如tajwid、阿拉伯语、balaghoh、纤维和其他疾病。由于Tahfidzh Daar El Huffadzh不能像MTS或Aliyah那样颁发政府认可的正式文凭,因此,在Tahfidzh Daar Daar house接受教育后,santri将拥有其他技能,以便在未来竞争就业机会。软技能可以通过特定机构的培训来发展。为了解决这个问题,我们决定在Tahfidzh Daar El Huffadzh的家中进行一项社区奉献活动,以培训当地居民。这项社区服务活动的共同目标是为信息技术学院提供技能。希望santri能够用他的逻辑和推理解决问题。最后,santri有动力进一步学习网络编程,后来他们可以创建一个网站来支持他们的课程。根据所进行的评估,这些社区奉献活动可以按照计划进行得很好,参与者也可以理解所提供的所有材料
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引用次数: 0
PEMANFAATAN E – COMMERCE UNTUK UMKM DI DESA PASIR WETAN KABUPATEN BANYUMAS
Pub Date : 2023-04-28 DOI: 10.33480/abdimas.v5i1.4131
Nur Amalia Solikhah, Saghifa Fitriana, Vadlya Maarif
Kemajuan di bidang teknologi, komputer, dan telekomunikasi mendukung perkembangan teknologi internet. Dengan internet pelaku usaha tidak lagi mengalami kesulitan dalam memperoleh informasi apapun, untuk menunjang aktivitas usahanya, bahkan sekarang cenderung dapat diperoleh berbagai macam informasi. Penggunaan internet oleh UMKM berubah dari fungsi sebagai alat untuk pertukaran informasi secara elektronik menjadi alat untuk aplikasi strategi bisnis, seperti: pemasaran, penjualan, dan pelayanan pelanggan. Pemasaran di Internet cenderung menembus berbagai rintangan, batas bangsa, dan tanpa aturan-aturan yang baku. UMKM menghadapi berbagai permasalahan dalam pemasaran, penjualan, dan pelayanan pelanggan terkait dengan e-commerce, seperti keterbatasan pengetahuan dan keterampilan, masalah kepercayaan konsumen, persaingan yang ketat, masalah logistik, dan teknologi yang terus berkembang. Tujuan dari pengabdian ini untuk menciptakan inovasi dalam pemasaran produk-produk UMKM sehingga menjadi produk yang banyak dikenal luas dan dapat meningkatkan omset penjualan. Metode yang dilakukan terdiri dari pelatihan, pendampingan, difusi teknologi dalam pemasaran produk melalui e-commers. Hasil yang diperoleh adalah terciptanya inovasi pemasaran produk UMKM, mitra mendapatkan keterampilan dan pengetahuan, hingga diharapkan dapat meninggkatkan penjualan produk secara signifikan.
技术、计算机和电信的进步促进了互联网技术的发展。由于互联网商人不再难以获得任何信息,以支持他们的企业活动,即使是现在也更有可能获得各种各样的信息。UMKM对互联网的使用从电子交换信息的功能转变为商业策略应用程序的工具,如营销、销售和客户服务。互联网营销倾向于超越国界、国家限制和没有真正的规则。UMKM面临与e-commerce相关的客户营销、销售和服务问题,如知识和技能的限制、消费者信心的问题、激烈的竞争、物流问题和不断发展的技术。这种奉献的目的是在UMKM产品的营销中创造创新,使其成为一个广为人知的产品,可以提高销售营业额。方法包括培训、裁员、通过e-commers推销产品的技术扩散。其结果是UMKM产品营销创新的产生,合伙人获得了技能和知识,从而极大地提高了产品的销售。
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Jurnal AbdiMas Nusa Mandiri
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