Pub Date : 1900-01-01DOI: 10.1016/b978-0-12-805471-0.00012-1
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Summary and Handy Checklist","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/b978-0-12-805471-0.00012-1","DOIUrl":"https://doi.org/10.1016/b978-0-12-805471-0.00012-1","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128616565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/B978-0-12-805471-0.00013-3
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Twenty-First Century Resources","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00013-3","DOIUrl":"https://doi.org/10.1016/B978-0-12-805471-0.00013-3","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120943781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/b978-0-12-805471-0.00006-6
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, C. A. Van Dongen
{"title":"Know Your Limits","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, C. A. Van Dongen","doi":"10.1016/b978-0-12-805471-0.00006-6","DOIUrl":"https://doi.org/10.1016/b978-0-12-805471-0.00006-6","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127709856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/B978-0-12-805471-0.00008-X
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Into the Fray","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00008-X","DOIUrl":"https://doi.org/10.1016/B978-0-12-805471-0.00008-X","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127807834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/B978-0-12-805471-0.00004-2
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Foundations of Test Design","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00004-2","DOIUrl":"https://doi.org/10.1016/B978-0-12-805471-0.00004-2","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116770112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/b978-0-12-805471-0.00011-x
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Advertising Claims in Social Media","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/b978-0-12-805471-0.00011-x","DOIUrl":"https://doi.org/10.1016/b978-0-12-805471-0.00011-x","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121953325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/b978-0-12-805471-0.00001-7
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Comparative Advertising—Look Before You Leap","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/b978-0-12-805471-0.00001-7","DOIUrl":"https://doi.org/10.1016/b978-0-12-805471-0.00001-7","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121184169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/B978-0-12-805471-0.00003-0
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"What’s the Name of the Claim","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00003-0","DOIUrl":"https://doi.org/10.1016/B978-0-12-805471-0.00003-0","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126886705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1016/B978-0-12-805471-0.00010-8
R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
{"title":"Vive la Difference—Adapting Comparative Advertising to Different Countries","authors":"R. Corbin, R. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen","doi":"10.1016/B978-0-12-805471-0.00010-8","DOIUrl":"https://doi.org/10.1016/B978-0-12-805471-0.00010-8","url":null,"abstract":"","PeriodicalId":325753,"journal":{"name":"Practical Guide to Comparative Advertising","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133588070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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