Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.008
Zbyněk Škoda
The object of this paper is to figure out the possibilities of digitization in the construction industry and whether the digitization is beneficial. Construction industry has a share 6% of world GDP and is therefore the cornerstone of the world economy. However, compared with other industries, almost all of them are investing more into digitization than the construction sector. Fewer investments in digitization are just in the agriculture and hunting sectors. The author of this paper would like to point out what digitization possibilities can be used in construction industry to reduce construction costs, more accurately control construction and reduce operate costs.
{"title":"POSSIBILITIES OF DIGITIZATION IN CONSTRUCTION DURING THE BUILDING LIFE CYCLE","authors":"Zbyněk Škoda","doi":"10.20472/BMC.2019.009.008","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.008","url":null,"abstract":"The object of this paper is to figure out the possibilities of digitization in the construction industry and whether the digitization is beneficial. Construction industry has a share 6% of world GDP and is therefore the cornerstone of the world economy. However, compared with other industries, almost all of them are investing more into digitization than the construction sector. Fewer investments in digitization are just in the agriculture and hunting sectors. The author of this paper would like to point out what digitization possibilities can be used in construction industry to reduce construction costs, more accurately control construction and reduce operate costs.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125160542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.005
A. Potgieter, C. Rensleigh
Mobile application (app) usage has become a universal trend. Paramount in most app designers' focus, is what mobile app users want in terms of features offered by an app. Forming part of a larger study which aims to determine the most desirable app features for a mobile blood donation app, this paper reports on one section of that study's exploratory sequential mixed method research strategy.The paper illustrates how the use of Google Scholar alerts, over a period of six months, was systematically employed to inform the researchers of the most current research on app features. Abstracts and keywords from 47 academic articles which were included in the alert emails, were analysed through the natural language analysis software Leximancer. The findings aimed at highlighting prominent concepts and themes related to the development, selection, and application of mobile app features. Findings showed a prevalence of research articles focused on mobile health apps, specifically apps that support self-management of various illnesses.
{"title":"THERE'S A GOOGLE SCHOLAR ALERT FOR THAT: AN INTEGRATIVE REVIEW METHODOLOGY EXPLORING MOBILE APP FEATURES THROUGH LEXIMANCER","authors":"A. Potgieter, C. Rensleigh","doi":"10.20472/BMC.2019.009.005","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.005","url":null,"abstract":"Mobile application (app) usage has become a universal trend. Paramount in most app designers' focus, is what mobile app users want in terms of features offered by an app. Forming part of a larger study which aims to determine the most desirable app features for a mobile blood donation app, this paper reports on one section of that study's exploratory sequential mixed method research strategy.The paper illustrates how the use of Google Scholar alerts, over a period of six months, was systematically employed to inform the researchers of the most current research on app features. Abstracts and keywords from 47 academic articles which were included in the alert emails, were analysed through the natural language analysis software Leximancer. The findings aimed at highlighting prominent concepts and themes related to the development, selection, and application of mobile app features. Findings showed a prevalence of research articles focused on mobile health apps, specifically apps that support self-management of various illnesses.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127174010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/bmc.2019.009.001
Zöhre Akyol, M. Tokatlı
Changing marketing practices, legal regulations and new media channels push brands to use different marketing tactics. In all changing marketing tactics, stealth marketing shines out due to restrictive law that forbids some brands and sectors to run a marketing campaign in Turkey. As a term stealth marketing is a technique to deliver the brand's message to the people who should not realize the message is received as a marketing or sales purpose. In this way, brands are able to deliver desired messages for their target publics without getting caught by any restrictive laws. As the main channel to be used under this purpose is social media that shines out compared to traditional. The main reason for that is when traditional media is easy to control by the laws but social media doesn't. In this paper, we made a research about how these banned brands run a stealth marketing campaign in Turkey. Three brands that run a clear stealth marketing campaign from the alcoholic beverages sector are chosen and their campaign and it's social media site (Instagram) are analyzed with content analysis method for six months of duration. Analyzes show that brands use made up names and identities for running their campaigns to avoid getting caught from laws. Also, it is clear that all made up names that brands use have very similar corporate identities with the original brand. According to social media analyzes, storytelling shines out as a main structure of brands use in their Instagram posts and creating an interaction is also shines out as the main strategy that brands use in their stealth marketing campaigns.
{"title":"HOW BANNED BRANDS COME TO LIGHT: A CONTENT ANALYSIS ON STEALTH MARKETING CASES FROM TURKEY","authors":"Zöhre Akyol, M. Tokatlı","doi":"10.20472/bmc.2019.009.001","DOIUrl":"https://doi.org/10.20472/bmc.2019.009.001","url":null,"abstract":"Changing marketing practices, legal regulations and new media channels push brands to use different marketing tactics. In all changing marketing tactics, stealth marketing shines out due to restrictive law that forbids some brands and sectors to run a marketing campaign in Turkey. As a term stealth marketing is a technique to deliver the brand's message to the people who should not realize the message is received as a marketing or sales purpose. In this way, brands are able to deliver desired messages for their target publics without getting caught by any restrictive laws. As the main channel to be used under this purpose is social media that shines out compared to traditional. The main reason for that is when traditional media is easy to control by the laws but social media doesn't. In this paper, we made a research about how these banned brands run a stealth marketing campaign in Turkey. Three brands that run a clear stealth marketing campaign from the alcoholic beverages sector are chosen and their campaign and it's social media site (Instagram) are analyzed with content analysis method for six months of duration. Analyzes show that brands use made up names and identities for running their campaigns to avoid getting caught from laws. Also, it is clear that all made up names that brands use have very similar corporate identities with the original brand. According to social media analyzes, storytelling shines out as a main structure of brands use in their Instagram posts and creating an interaction is also shines out as the main strategy that brands use in their stealth marketing campaigns.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134120336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.004
Fruzsina Magda Pankotay, L. Koloszár
The lean concept has been identified with large companies, serial production, and the automotive industry. The approach is growing in popularity and the SME sector is increasingly using it. It is also gaining ground in the service sector. An ever-accelerating world does not always provide opportunities for understanding the principles of lean prior its introduction; consequently, the expected results rarely materialize. During my research in the service industry SME, the in-depth interviews, questionnaire queries, and on-site crawls (gemba walks) I have completed confirmed the existence of an illusory lean that originates from a misinterpretation of the principles. Lean is used as a tool and not as a philosophy. For this reason, it does not bring the expected results. Through hotel industry examples in my research, I present the development possibilities of the process and the potential dangers of misinterpreting lean use.
{"title":"LEAN MANAGEMENT IN THE HOTEL SECTOR – OPPORTUNITIES AND THREATS","authors":"Fruzsina Magda Pankotay, L. Koloszár","doi":"10.20472/BMC.2019.009.004","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.004","url":null,"abstract":"The lean concept has been identified with large companies, serial production, and the automotive industry. The approach is growing in popularity and the SME sector is increasingly using it. It is also gaining ground in the service sector. An ever-accelerating world does not always provide opportunities for understanding the principles of lean prior its introduction; consequently, the expected results rarely materialize. During my research in the service industry SME, the in-depth interviews, questionnaire queries, and on-site crawls (gemba walks) I have completed confirmed the existence of an illusory lean that originates from a misinterpretation of the principles. Lean is used as a tool and not as a philosophy. For this reason, it does not bring the expected results. Through hotel industry examples in my research, I present the development possibilities of the process and the potential dangers of misinterpreting lean use.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130299547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/bmc.2019.009.010
Károly Szóka
The controlling is a combination of the target-oriented control activity, the used methods and other soft factors as well. The controlling is constantly changing because it always must meet the current challenges. Each company receives and generates a lot of data, Big Data and Data Mining help in predictive, secure and user-friendly analysis. One of the most important trend is the Industry 4.0 and the compliance to the Digital Business Models through intelligent networks and Cyber-Physical Systems. The controller is responsible for identifying and evaluating the business changes and requirements; so he will support the management in the implementation of it. We are reviewing the importance of the Industry 4.0 and how have to develop the process orientation of controlling at the modern Digital Business Models. In the paper, we will illustrate how can be achieved it by taking into account the Industry 4.0 strategy and how digitalisation can help.
{"title":"PROCESS ORIENTATION IN THE MODERN CONTROLLING","authors":"Károly Szóka","doi":"10.20472/bmc.2019.009.010","DOIUrl":"https://doi.org/10.20472/bmc.2019.009.010","url":null,"abstract":"The controlling is a combination of the target-oriented control activity, the used methods and other soft factors as well. The controlling is constantly changing because it always must meet the current challenges. Each company receives and generates a lot of data, Big Data and Data Mining help in predictive, secure and user-friendly analysis. One of the most important trend is the Industry 4.0 and the compliance to the Digital Business Models through intelligent networks and Cyber-Physical Systems. The controller is responsible for identifying and evaluating the business changes and requirements; so he will support the management in the implementation of it. We are reviewing the importance of the Industry 4.0 and how have to develop the process orientation of controlling at the modern Digital Business Models. In the paper, we will illustrate how can be achieved it by taking into account the Industry 4.0 strategy and how digitalisation can help.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129267152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.007
Benjamin M. Silverstone
: Purpose: the purpose of this study is to re-evaluate the prevalence of email bullying as a result of a paucity of research on the topic in recent years. As workplace bullying continues to be a topical subject, and electronic communications continue to dominate workplace interactions, the importance of bullying requires highlighting. Results: Bullying and uncivil behaviour by email continue to be a concern to workers and the occurrences of email bullying have not changed significantly over a 20 year period. Managers continue to be more likely to report having been bullied by email and to have received inappropriate or uncivil communications. There does not appear to be a relationship between the sender considering the needs of the recipient and the rates of email bullying. Conclusions: Email bullying continues to be a concern with rates varying between 4% and 19.1% depending on employment role. Aggressiveness in email is also a significant concern with rates between 24.6% and 56.5% depending on employment role. There are no discernible reasons as to why managers are more likely report being bullied by email, but this study supports the conclusions of others on this topic and therefore it warrants further investigation.
{"title":"RE-ESTABLISHING THE PREVALENCE OF EMAIL BULLYING","authors":"Benjamin M. Silverstone","doi":"10.20472/BMC.2019.009.007","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.007","url":null,"abstract":": Purpose: the purpose of this study is to re-evaluate the prevalence of email bullying as a result of a paucity of research on the topic in recent years. As workplace bullying continues to be a topical subject, and electronic communications continue to dominate workplace interactions, the importance of bullying requires highlighting. Results: Bullying and uncivil behaviour by email continue to be a concern to workers and the occurrences of email bullying have not changed significantly over a 20 year period. Managers continue to be more likely to report having been bullied by email and to have received inappropriate or uncivil communications. There does not appear to be a relationship between the sender considering the needs of the recipient and the rates of email bullying. Conclusions: Email bullying continues to be a concern with rates varying between 4% and 19.1% depending on employment role. Aggressiveness in email is also a significant concern with rates between 24.6% and 56.5% depending on employment role. There are no discernible reasons as to why managers are more likely report being bullied by email, but this study supports the conclusions of others on this topic and therefore it warrants further investigation.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"298 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115931258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.009
I. Stańczyk, Robert Reinfuss
It is commonly believed that training leads to an increase in the competencies of employees and therefore an increase in their performance. This view is based on the assumption that companies and organizations lack necessary competencies and that this shortage limits their effectiveness. The second assumption is that the increase in abilities achieved in the training process will translate into improved results. In the following article, we present an alternative thesis in which training can and often does, lead to a decrease in productivity. We present two reasons why training can lead to poorer results: 1.relative oversupply of competencies in the company and the associated misidentification of the competency gap, and2.apparent efficiency gains - i.e. not leading to improved results - in a situation where there are productivity bottlenecks that are not a result of work efficiency. This thesis is supported by research conducted during observations made by one of the authors, which is presented in the form of observations and comments. The second is the ValueView method, the results of which, are referred to in the text. In the summary of the article, we indicate ways in which the planning of training events can be improved, their subordination to short-term business objectives, and the use of modern techniques of organizational planning.
{"title":"THE IMPACT OF TRAINING ON EMPLOYEE EFFECTIVENESS","authors":"I. Stańczyk, Robert Reinfuss","doi":"10.20472/BMC.2019.009.009","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.009","url":null,"abstract":"It is commonly believed that training leads to an increase in the competencies of employees and therefore an increase in their performance. This view is based on the assumption that companies and organizations lack necessary competencies and that this shortage limits their effectiveness. The second assumption is that the increase in abilities achieved in the training process will translate into improved results. In the following article, we present an alternative thesis in which training can and often does, lead to a decrease in productivity. We present two reasons why training can lead to poorer results: 1.relative oversupply of competencies in the company and the associated misidentification of the competency gap, and2.apparent efficiency gains - i.e. not leading to improved results - in a situation where there are productivity bottlenecks that are not a result of work efficiency. This thesis is supported by research conducted during observations made by one of the authors, which is presented in the form of observations and comments. The second is the ValueView method, the results of which, are referred to in the text. In the summary of the article, we indicate ways in which the planning of training events can be improved, their subordination to short-term business objectives, and the use of modern techniques of organizational planning.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132821198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.002
Sandra Bestakova
Prague has for a long time been struggling with the problem of constantly increasing housing prices and their lack. Offer available apartments is extremely low and is manifested by significant price growth and also the limited supply of apartments for sale and rent. One of the factors influencing the price of flats in Prague may be short-term rentals. Today there is an increasing number of flats in the total offer of short-term rentals and the number of hosts with more than one offer is also rising. Airbnb will deviate from its original idea of sharing "extra beds".
{"title":"THE INFLUENCE OF SHORT-TERM RENTAL ON RENTAL HOUSING PRICES IN PRAGUE","authors":"Sandra Bestakova","doi":"10.20472/BMC.2019.009.002","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.002","url":null,"abstract":"Prague has for a long time been struggling with the problem of constantly increasing housing prices and their lack. Offer available apartments is extremely low and is manifested by significant price growth and also the limited supply of apartments for sale and rent. One of the factors influencing the price of flats in Prague may be short-term rentals. Today there is an increasing number of flats in the total offer of short-term rentals and the number of hosts with more than one offer is also rising. Airbnb will deviate from its original idea of sharing \"extra beds\".","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131895481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20472/BMC.2019.009.003
P. Long, Mui Yee Cheok
The aim of this paper is to propose a better management method of the practice under different circumstances for formulating strategy in project management of construction industry. The empirical data were absorbed from 40 studies related to project management between 1997 to 2017 by using Systematic Literature Review (SLR) approach. Based on these data, the researcher analysed and identified the better management methods: the uncertainty management, and also found some opportunities and gaps of further research. In conclusion, a better management method for project management under uncertainty circumstance may be able to enhance the strategy formulation of project management.
{"title":"IDENTIFYING A BETTER MANAGEMENT METHOD IN PROJECT MANAGEMENT PRACTICE UNDER UNCERTAINTY CIRCUMSTANCES: A SYSTEMATIC LITERATURE REVIEW","authors":"P. Long, Mui Yee Cheok","doi":"10.20472/BMC.2019.009.003","DOIUrl":"https://doi.org/10.20472/BMC.2019.009.003","url":null,"abstract":"The aim of this paper is to propose a better management method of the practice under different circumstances for formulating strategy in project management of construction industry. The empirical data were absorbed from 40 studies related to project management between 1997 to 2017 by using Systematic Literature Review (SLR) approach. Based on these data, the researcher analysed and identified the better management methods: the uncertainty management, and also found some opportunities and gaps of further research. In conclusion, a better management method for project management under uncertainty circumstance may be able to enhance the strategy formulation of project management.","PeriodicalId":325848,"journal":{"name":"Proceedings of the 9th Business & Management Conference, Prague","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121317011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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