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Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Pada Haidee Rental Malang) 对客户忠诚度的影响、产品质量和满意度(对客户忠诚度的研究)
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.143
Alfiah Said
Haidee Rental is a solution for parents to provide quality baby and child equipment at affordable prices. Haidee Rental not only rents out children's toys but also rents out necessities for mothers who have just given birth. This study aims to determine the effect of customer satisfaction, product quality and customer satisfaction on customer loyalty simultaneously where in the analysis process it is known that there is a positive influence between service quality, product quality and customer satisfaction on customer loyalty at Haidee Rental Malang simultaneously and only customer satisfaction. on customer loyalty which has a partial negative effect.. Keywords— Customer Satisfaction, Product Quality, Customer Satisfaction, Customer Loyalty
海得租赁是一个解决方案,为家长提供优质的婴儿和儿童设备,以合理的价格。海黛租赁公司不仅出租儿童玩具,还出租刚生完孩子的妈妈们的生活必需品。本研究旨在确定顾客满意、产品质量和顾客满意同时对顾客忠诚的影响,在分析过程中,我们了解到服务质量、产品质量和顾客满意同时且只有顾客满意对顾客忠诚有正向影响。对顾客忠诚度有部分的负面影响。关键词:顾客满意,产品质量,顾客满意,顾客忠诚
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引用次数: 1
Faktor Penentu Kesuksesan Startup di Indonesia Pasca Covid-19 (Studi Kasus: Komunitas Startup) 成功的决定因素在印度尼西亚后Covid-19(案例研究:创业社区)
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.141
Tomi Syavitra, Ferenisyah Ardianto
ABSTRACTThe purpose of this study is to investigate and create models to evaluate start-up success. In Indonesia, in recent years, startups and entrepreneurship have been considered as the goal and the means to achieve three strategic successes, including institutions, infrastructure, and human resources. The approach of this research uses a quantitative approach, where the second-order confirmatory factor analysis method is supported by SmartPLS4 software. The research respondents consisted of 133 respondents and the survey was conducted online to respondents who work in the startup field. The research findings show that startup success factors sequentially consist of startup founder experience, startup resources, startup founder network, startup products, startup business models, startup digitization, and startup external environmental conditions.Keywords: Covid-19, Successful, StartupABSTRAK  Pada penelitian ini bertujuan untuk mempelajari dan membangun bentuk model dalam menilai keberhasilan startup. Di Indonesia, pada beberapa tahun terakhir, startup dan kewirausahaan dianggap sebagai tujuan dan juga sarana untuk membuat tiga terobosan strategis, termasuk kelembagaan, insfrastruktur, dan sumber daya manusia. Pendekatan penelitian ini menggunakan pendekatan kuantitatif, dimana metode second-order confirmatory factor analysis didukung oleh software SmartPLS4. Responden penelitian terdiri dari 133 responden dan survei dilakukan secara online kepada responden yang bekerja di bidang startup. Temuan penelitian menunjukkan faktor kesuksesan startup secara berurutan terdiri dari pengalaman pendiri startup, sumber daya startup, jaringan dari pendiri startup, produk startup, bisnis model startup, digitalisasi startup, dan kondisi lingkungan eksternal startup.Kata kunci: Covid-19, Kesuksesan, Startup
摘要本研究的目的是探讨并建立评估创业成功的模型。在印度尼西亚,近年来,创业和创业被认为是实现三个战略成功的目标和手段,包括制度、基础设施和人力资源。本研究采用定量方法,其中二阶验证性因子分析法由SmartPLS4软件支持。调查对象包括133名受访者,调查是在线进行的,受访者都在创业领域工作。研究结果表明,创业成功因素依次为创业创始人经验、创业资源、创业创始人网络、创业产品、创业商业模式、创业数字化、创业外部环境条件。关键词:新型冠状病毒,成功创业,创业摘要:帕达·佩利特尼·贝尔图安·贝尔图安·贝尔图安·贝尔图安·贝尔图安·贝尔图安·贝尔图安·贝尔图安Di Indonesia, padadbeberapa tahun terakhir, startup dan kewirushaan, dananggap, sebagai, tujuan, danjuga, sarana untuk, tiga termasukkelembagaan,基础设施,dansumddaya。Pendekatan penelitian, mongunakan Pendekatan定量,动态方法二阶验证性因子分析didukung oleh软件SmartPLS4。回复penelitian terdiri dari回复dansurvei dilakukan secara online回复yang bekerja di bidang创业。名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词名词Kata kunci: Covid-19, Kesuksesan, Startup
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引用次数: 0
Penerapan Akuntansi Persediaan Barang Dagang Pada Online Shop Jumun.Id 商业用品在网上的会计操作。Id
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.140
Christian Timotius Peilouw, D. Oktavia, Erna Muliana
Abstract  Inventory is the main component for the continuity of a business, so that regardless of the form of business, both small and large scale, inventory is a major asset owned by a business. For this reason, a rule or guideline is needed so that inventory can be managed properly. The purpose of this research is to find out how to apply merchandise inventory accounting to the jumun.id online shop. This type of research is qualitative. The results showed that the recording system at the jumun.id online shop is periodic and this is in accordance with PSAK No. 14 and the scoring system using FIFO. Keywords— FIFO, Periodic, InventoryAbstrakPersediaan merupakan komponen utama bagi keberlangsungan suatu usaha, sehingga apapun bentuk usahanya baik skala kecil ataupun skala besar persediaan merupakan asset besar yang dimiliki oleh suatu usaha. Untuk itu diperlukan sebuah aturan atau pedoman agar persediaan dapat dikelola dengan baik. Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapan akuntansi persediaan barang dagang pada online shop jumun.id. Jenis penelitian ini adalag kualitatif. Hasil penelitian diperoleh bahwa sistem pencatatan pada online shop jumun.id adalah periodic dan ini sesuai dengan PSAK No 14 dan ssstem penilaian dengan menggunakan FIFO.  Kata kunci— Persediaan, Periodik, FIFO
摘要 库存是企业持续经营的主要组成部分,因此,无论企业的形式如何,规模大小,库存都是企业拥有的主要资产。因此,需要制定一项规则或准则,以便妥善管理库存。本研究的目的是找出如何将商品库存会计应用于 jumun.id 在线商店。这类研究属于定性研究。结果表明,jumun.id 在线商店的记录系统是定期的,这符合 PSAK 第 14 号和使用先进先出的计分系统。关键词--先进先出、周期性、库存库存记录是我们的一项重要工作,而库存记录又是我们的一项重要资产。在此基础上,我们将继续努力,使我们的客户能够更好地了解我们的产品和服务。您可以在网上商店 jumun.id 购买到这些产品。本网站的用户界面非常实用。在网上商店 jumun.id 中的计划系统是周期性的,并根据 PSAK No 14 和先进先出的计划系统进行调整。 Kata kunci- Persediaan, Periodik, FIFO
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引用次数: 0
Analisis Pengaruh Kecukupan Modal (CAR) dan Likuiditas (LDR) terhadap Kinerja Keuangan (ROA) Keuangan Bank Swasta Nasional Tahun 2014-2018 (Studi pada Bei Bank Swasta Nasional) 分析资本盈余(CAR)和流动性(LDR)对2018 -2018年国家私人银行(国有银行)财务表现的影响(ROA)
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.142
S. Ningsih, Sofiya Ilhami
AbstractThis study aims to determine the effects of Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDRon the Profitability of Rural Banks at National Private sector. The study uses a method with Purposive Sampling. The samples involved were as many as 30 data sources using the observation collection data technique. The analytical tool used is SPSS 25. This data is analyzed by Descriptive Statistics, Classical Assumption Test, Multiple Linear Regression, T Test, and f Test. The results of the study prove that CAR and LDR have a simultaneous influence on ROA at Bank NationalPrivate Sector. Partially, CAR has a positive and significant effect on ROA, LDR has a negative and significant effect on ROA . Keywords - Capital Adequacy Ratio (CAR), Loan to Ratio (LDR), and Return On Assets (ROA).   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Capital Adequacy Ratio (CAR) and  Loan to Deposit Ratio (LDR) Tehadap Profitabilitas Bank Swasta Nasional. Penelitian ini termasuk jenis penelitian kuantitatif. Teknik sampel yang digunakan adalah Purposive Sampling. Sampel yang digunakan sebanyak 30 data observasi. Alat analisis yang digunakan adalah SPSS 25. Data ini dianalisis dengan Deskriptif Statistik, Uji Asumsi Klasik, Regresi Linear Berganda, Uji t, dan Uji f. Hasil penelitian ini membuktikan bahwa CAR dan LDR berpengaruh secara simultan terhadap ROA pada Bank Swasta Nasional. Secara parsial CAR berpengaruh positif dan signifikan terhadap ROA, LDR berpengaruh negatif dan signifikan terhadap ROA. Kata Kunci - Capital Adequacy Ratio (CAR), Loan Deposit to Ratio (LDR), dan Return On Asset(ROA).
摘要本研究旨在确定资本充足率(CAR)和存贷比(lcr)对国有民营农村银行盈利能力的影响。本研究采用目的性抽样的方法。使用观测收集数据技术所涉及的样本多达30个数据源。分析工具为SPSS 25。采用描述性统计、经典假设检验、多元线性回归、T检验、f检验等方法对数据进行分析。研究结果证明,CAR和LDR对银行国有私营部门的ROA具有同步影响。CAR对ROA有部分正向显著影响,LDR对ROA有部分负向显著影响。关键词:资本充足率(CAR),贷款比率(LDR),资产收益率(ROA)。[摘要]资本充足率(CAR)和存贷比(LDR)与瑞士国家银行盈利能力的关系。Penelitian ini termasuk jenis Penelitian kuantitatif。技术样品yang digunakan adalah目的取样。30年数据观测。警报分析杨迪纳坎adalah SPSS 25。数据分析:瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局、瑞士统计局。Secara parparcar berpengaran正但显著高于ROA, LDR berpengaran负但显著低于ROA。Kata Kunci -资本充足率(CAR),贷款存款比率(LDR),资产回报率(ROA)。
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引用次数: 1
Pengaruh Harga, Life Style dan Fast Fashion terhadap Keputusan Pembelian Pakaian Second Branded Import
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.137
Esti Prastiwi, Aldo Rahmawan
AbstractThis study aims to examine the Influence Influence of Price, Life Style and Fast Fashion on the Purchasing Decision of Second Branded Import Clothing in Surabaya. The number of samples set was 100 people with the purposive sampling method. In the collection of data using the help of questionnaires with the measurement of the likert scale. The data analysis method used is multiple linear regression analysis with the SPSS 16 program.The results of hypothesis testing show the result that the price variable partially affects the purchase decision variable. The life style variable partially affects the purchase decision variable. The fast variable partially affects the purchase decision variable. Variable price, life style and fast fashion simultaneously affect purchasing decisions.Keywords: Price, Life Style, Fast Fashion and Purchasing Decision. Abstrak Penelitian ini bertujuan untuk meneliti Pengaruh Harga, Life Style dan Fast Fashion terhadap Keputusan Pembelian Pakaian Second Branded Import di Surabaya. Jumlah sampel yang ditetapkan adalah 100 orang dengan metode purposive sampling. Dalam pengumpulan data menggunakan bantuan kuesioner dengan pengukuran skala likert. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan program SPSS 16. Hasil pengujian hipotesis menunjukkan hasil bahwa variabel harga secara parsial berpengaruh terhadap variabel keputusan pembelian. Variabel life style secara parsial berpengaruh terhadap variabel keputusan pembelian. Variabel fast secara parsial fashion berpengaruh terhadap variabel keputusan pembelian. Variabel harga, life style dan fast fashion berpengaruh secara simultan terhadap keputusan pembelian.Kata Kunci: Harga, Life Style, Fast Fashion dan Keputusan Pembelian.
摘要本研究旨在探讨价格、生活方式和快时尚对泗水地区第二品牌进口服装购买决策的影响。采用目的抽样法,设置样本数量为100人。在收集数据的过程中,使用问卷配合李克特量表进行测量。使用的数据分析方法是用SPSS 16程序进行多元线性回归分析。假设检验的结果表明,价格变量对购买决策变量有部分影响。生活方式变量部分影响购买决策变量。快速变量部分影响购买决策变量。可变价格、生活方式和快时尚同时影响购买决策。关键词:价格,生活方式,快时尚,购买决策。摘要peneltian ini bertujuan untuk meneliti Pengaruh Harga,生活风格和快时尚terhadap Keputusan penbelian巴基斯坦第二品牌进口在泗水。朱姆拉取样杨·迪塔塔坎·阿达拉100只猩猩登干方法目的取样。大企鹅,数据,孟古纳坎,班团,企鹅,企鹅。方法分析数据采用回归线性分析程序SPSS 16。Hasil penguin hipoesis menunjukkan Hasil bahwa variabel harga secara parsial berpengaruh terhadap variabel keputusan pembelian。可变的生活方式secara paral berpengaruh terhadap可变的keputusan pembelian。变量快速secara parparfashion berpengaruh - hadap变量keputusan - pembelian。多变的生活方式和快时尚的生活方式同时发生变化。卡塔Kunci: Harga,生活方式,快时尚丹克普图桑彭贝里。
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引用次数: 0
Pengaruh Promosi dan Harga Terhadap Minat Beli Pelanggan PT. Nipsea Paint and Chemicals Cat Nippon Paint
Pub Date : 2023-02-22 DOI: 10.47201/jamin.v5i2.133
Dedi Sukaryono
ABSTRACT This study aims to determine the effect of promotion and price on customer buying interest at PT. Nipsea Paint And Chemicals deppo Malang. This research is a quantitative study. The population in this study is the consumers of PT. Nipsea Paint And Chemicals Deppo Malang. The sample used was 100 respondents with purposive sampling technique. The data analysis techniques used are validity and reliability tests, classical assumption tests (normality test, multicollinearity, heteroscedasticity, and autocorrelation test, multiple linear regression analysis, simultaneous test (F test), partial test (t test). of Promotion (X1) on Customer Buying Interest (Y). Partially there is a significant effect of Price (X2) on Customer's Buying Interest (Y). Simultaneously there is a positive and significant effect of Promotion (X1) and Appreciation (X2) on Interest Buy Customer (Y).Keywords: Promotion, price and Buying Interest of Customers ABSTRAKPenelitian ini bertujuan mengetahui pengaruh Promosi dan Harga terhadap Minat Beli Pelanggan PT.Nipsea Paint And Chemicals deppo Malang.Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah Konsumen PT.Nipsea Paint And Chemicals Deppo Malang. Sampel yang digunakan sebanyak 100 responden dengan teknik pengambilan purposive smpling. Teknik analisis data yang digunakan yaitu uji validitasdan reliabilitas, uji asumsi klasik (uji normalitas, multikolinieritas, heteroskedastisitas, dan uji autokorelasi,analisisregresi linear berganda,uji simultan (uji F), uji parsial (uji t).Hasil penelitian Secara parsial terdapat pengaruh signifikan dari Promosi (X1) terhadap Minat Beli Pelanggan (Y). Secara parsial terdapat pengaruhsignifikan dari Harga (X2)terhadap Minat Beli Pelanggan (Y). Secara simultan terdapat pengaruh yang positif dan signifikan dari Promosi (X1) dan Hargai (X2) terhadap Minat Beli Pelanggan (Y).Kata Kunci: Promosi, harga dan Minat Beli Pelanggan
本研究旨在确定促销和价格对PT尼普西涂料化工公司德普玛琅客户购买兴趣的影响。这项研究是一项定量研究。本研究的对象是PT. Nipsea Paint And Chemicals Deppo Malang的消费者。采用有目的抽样技术,抽样对象为100人。使用的数据分析技术有效度和信度检验、经典假设检验(正态性检验、多重共线性、异方差和自相关检验)、多元线性回归分析、同时检验(F检验)、部分检验(t检验)。促销(X1)对顾客购买兴趣(Y)有显著影响,价格(X2)对顾客购买兴趣(Y)有显著影响,同时促销(X1)和增值(X2)对顾客购买兴趣(Y)有显著正向影响。关键词:促销、价格与顾客购买兴趣Penelitian ini merupakan Penelitian kuantitatit。尼普西油漆及化学品公司,德普玛琅。抽样对象为100人,抽样对象为有目的抽样。Teknik分析数据yang digunakan yitu uji效度和信度,uji asumsi klasik (uji normalitas, multikolinieritas,异方差统计,uji autokorelasi, anisisregresi linear berganda,uji simultan (uji F),uji parsial (uji t). hasil penelitian Secara parsial terdapat pengaruh signfikan dari Promosi (X1) terhadap Minat Beli Pelanggan (Y). Secara parsial terdapat pengaruhsignfikan dari Harga (X2)terhadap Minat Beli Pelanggan (Y). Secara simultan terdapat pengaruh yang positif dan signfikan dari Promosi (X1) dan Hargai (X2)terhadap Minat Beli Pelanggan (Y). kata Kunci: Promosi, Harga dan Minat Beli Pelanggan
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引用次数: 0
Analisis Perbandingan Devidend Payout Ratio (Dpr) Dan Earning Per Share (Eps) Antara Pt. Indocement Tunggal Prakarsa Tbk Dan Pt. Baturaja (Persero)
Pub Date : 2022-08-29 DOI: 10.47201/jamin.v5i1.127
Nuristiqamah Nuristiqamah, Kartin Aprianti
Tujuan penelitian ini Untuk mengetahui perbedaan Devidend Payout Ratio yang signifikan antara PT. Indocement Tunggal Prakarsa Tbk dan PT. Semen Baturaja (Persero) Tbk, dan Untuk mengetahui perbedaan Earning Per Share yang signifikan antara PT. Indocement Tunggal Prakarsa Tbk dan PT. Semen Baturaja (Persero) Tbk. Desain penelitian yang di gunakan dalam penelitian ini adalah komperatif yang mana untuk meneliti perbedaan kedua fariabel. Jenis data pada penelitian ini adalah kuantitatif yang di peroleh dari sumber primer. Obyek penelitian ini adalah laporan keuangan perusahaan yang terdaftar pada bursa efek indonesia. Populasi dalam penelitian ini adalah data laporan keuangan selama 32 tahun. Jumlah Sampel dalam penelitian ini adalah selama 7 tahun yang di tentukan dengan teknik purposive sampling. Teknik analisis yang di gunakan adalah uji normalitas dan uji independent sampel t-test. Berdasarkan hasil analisis di peroleh kesimpulan bahwa, Terdapat perbedaan Devidend Payout Ratio yang signifikan antara PT. Indocement Tunggal Prakasa Tbk dan PT. Semen Baturaja (persero) Tbk, dan Tidak terdapat Perbedaan Earning Per Share yang signifikan antara PT. Indocement Tunggal Prakarsa Tbk dan PT. Semen Baturaja (persero) Tbk.
本研究的目的是确定Tbk活动和PT. indodpayout Payout的显著区别,并了解PT. indodud Payout (Persero) Tbk活动的单个股股Payout (Persero)和PT. indoning单独行动(Persero) Tbk的听力与PT. indoning单独行动(Persero) Tbk的平均份额。本研究中使用的研究设计是研究法瑞亚伯第二种差异的比较。本研究的数据类型是从原始来源获得的定量数据。本研究对象是在印尼证券交易所注册的公司的财务报告。本研究的总体人口是32年的财务报表。本研究采用采样技术测定的样本数量为7年。使用的分析技术是规范测试和独立测试t测试。根据分析得出的结论,PT. indodend Payout对Tbk PT. firm stone PT (persero)和PT. indodud单独行动(persero) Tbk之间存在显著的股利选拔疏离,而PT. indoctory单独行动(persero) Tbk与persero单独行动(persero)之间没有明显的分享。
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引用次数: 0
Pengaruh Persepsi Harga, Diskon, dan Customer Experience terhadap Loyalitas Pelanggan Produk Fashion Shopee 价格感知、折扣和客户体验对时尚产品顾客忠诚度的影响
Pub Date : 2022-08-29 DOI: 10.47201/jamin.v5i1.131
Eka Susilawati, Esti Prastiwi, Y. Kartika
This study was conducted to determine and analyze the effect of price perception, discount, and customer experience on customer loyalty for fashion products at Shopee.This research was carried out with a quantitative descriptive method using primary data obtained through questionnaires and interviews. The population in this study were students of the Faculty of Economics and Business, University of 17 August 1945, Surabaya. The sample in this study was 72 students using the purposive sampling method because this method uses a sampling technique with certain considerations or criteria. The data analysis technique used in this research is multiple regression analysis methods using the Statistical Product and Service Solution (SPSS) version 26 program. The results of this study indicate that the price perception variable has a positive and significant effect on customer loyalty. The discount variable has a positive and significant effect on customer loyalty. The customer experience variable has a significant positive effect on customer loyalty. From the research results, it is known that the effect of price perception, discount, and customer experience partially or jointly has a significant positive effect on customer loyalty.Keywords: Price Perception, Discount, Customer Experience, and Customer Loyalty
本研究旨在确定和分析价格感知、折扣和顾客体验对Shopee时尚产品顾客忠诚度的影响。本研究采用定量描述的方法,使用通过问卷调查和访谈获得的原始数据。研究对象为1945年8月17日泗水大学经济与商业学院的学生。本研究的样本是72名学生,使用有目的的抽样方法,因为这种方法使用的抽样技术有一定的考虑或标准。本研究使用的数据分析技术是多元回归分析方法,使用统计产品和服务解决方案(SPSS)版本26程序。本研究结果显示,价格知觉变量对顾客忠诚有显著的正向影响。折扣变量对顾客忠诚有显著的正向影响。顾客体验变量对顾客忠诚有显著的正向影响。从研究结果可知,价格感知、折扣和顾客体验的影响部分或共同对顾客忠诚有显著的正向影响。关键词:价格感知、折扣、顾客体验、顾客忠诚
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引用次数: 1
Pengaruh Kualitas Pelayanan, Promosi dan Brand Image terhadap Kepuasan Konsumen Shopeefood di kota Malang 服务质量、促销和品牌形象对马郎市消费者自满的影响
Pub Date : 2022-08-29 DOI: 10.47201/jamin.v5i1.128
D. Oktavia, Uslatun Hasanah
Penelitian Ini untuk mengetahui pengaruh kualitas pelayanan, promosi dan brand image terhadap Kepuasan konsumen shopeefood di kota Malang. Populasi dalam penelitian ini adalah konsumen pengguna shopeefood di kota malang yang berumur 18 tahun ke atas. jumlah responden sebanyak 100 orang dengan melewati tahap purposive sampling. Pengujian instrumen meliputi uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisa yang dipakai dalam penelitian ini adalah regresi linear berganda untuk memperoleh gambaran yang menyeluruh mengenai hubungan antara variabel satu dengan variabel lainnya. Hasil uji t menunjukkan bahwa kualitas pelayanan, promosi dan brand image berpengaruh signifikan terhadap kepuasan konsumen.Kata kunci : kualitas pelayanan, promosi , brand image , kepuasan konsumen.
本研究旨在探讨服务质量、促销和品牌形象对马郎市消费者自满的影响。这项研究的人口是18岁以上马郎市的shopoeon消费者。通过采样阶段,有100名受访者。仪器测试包括验证、可靠性测试和典型假设测试。本研究使用的分析技术是对变量之间关系的全面线性回归。t测试结果表明,服务、促销和品牌形象的质量对消费者满意度有显著的影响。关键词:服务质量、促销、品牌形象、消费者满意度。
{"title":"Pengaruh Kualitas Pelayanan, Promosi dan Brand Image terhadap Kepuasan Konsumen Shopeefood di kota Malang","authors":"D. Oktavia, Uslatun Hasanah","doi":"10.47201/jamin.v5i1.128","DOIUrl":"https://doi.org/10.47201/jamin.v5i1.128","url":null,"abstract":"Penelitian Ini untuk mengetahui pengaruh kualitas pelayanan, promosi dan brand image terhadap Kepuasan konsumen shopeefood di kota Malang. Populasi dalam penelitian ini adalah konsumen pengguna shopeefood di kota malang yang berumur 18 tahun ke atas. jumlah responden sebanyak 100 orang dengan melewati tahap purposive sampling. Pengujian instrumen meliputi uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisa yang dipakai dalam penelitian ini adalah regresi linear berganda untuk memperoleh gambaran yang menyeluruh mengenai hubungan antara variabel satu dengan variabel lainnya. Hasil uji t menunjukkan bahwa kualitas pelayanan, promosi dan brand image berpengaruh signifikan terhadap kepuasan konsumen.Kata kunci : kualitas pelayanan, promosi , brand image , kepuasan konsumen.","PeriodicalId":328256,"journal":{"name":"JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124121182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Label Halal dan Harga terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang Kecamatan Prigen 清真标签和价格对消费者购买三阳道道(Samyang street Prigen)产品的决定的影响
Pub Date : 2022-08-29 DOI: 10.47201/jamin.v5i1.130
A. Alfiah, Nur Rismatul Muflikha
ABSTACTThis study aims to determine the effect of halal labels and prices on purchasing decisions for Samyang Noodle products on users of Samyang Noodle products in Prigen District partially and simultaneously. The population in this study were consumers of Samyang Noodle products in Prigen District. The sampling technique used was non-probability sampling technique because the number of the population is unknown, with purposive sampling as a sampling technique based on certain criteria. The sample in this study were 60 respondents. The method used in this research is a quantitative research approach. This study uses multiple linear regression analysis with data collection using a questionnaire with a Likert scale. The results showed that partially halal label and price had a positive and significant effect on purchasing decisions. Simultaneously, the halal label variable and the price have a positive and significant effect on consumer purchasing decisions for Samyang Noodle products in Prigen District. Keywords : Halal Label, Price and Purchase DecisionABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh label halal dan harga terhadap keputusan pembelian produk Mie Samyang pada pengguna produk Mie Samyang di Kecamatan Prigen secara parsial dan simultan. Populasi dalam penelitian ini adalah konsumen produk Mie Samyang di Kecamatan Prigen. Teknik pengambilan sampel menggunakan Teknik non-probability sampling karena populasi tidak diketahui jumlah anggotanya, dengan purposive sampling sebagai teknik penentuan sampel yang berdasarkan kriteria tertentu. Sampel pada penelitian ini sebanyak 60 responden. Metode yang digunakan pada penelitian ini adalah metode pendekatan penelitian kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan pengumpulan data menggunaka kuesioner dengan skala likert. Hasil penelitian menunjukkan bahwa secara parsial label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Mie Samyang di Kecamatan Prigen.Kata Kunci : Label Halal, Harga, dan Keputusan Pembelian
摘要本研究旨在确定三阳拉面产品清真标签和价格对三阳拉面产品购买决策的部分和同时影响。本研究的人群为Prigen地区三阳面产品的消费者。由于总体的数量是未知的,所以使用的抽样技术是非概率抽样技术,有目的抽样是一种基于一定标准的抽样技术。本研究的样本为60名受访者。本研究采用的方法是定量研究方法。本研究采用多元线性回归分析,数据收集采用李克特量表调查问卷。结果表明,部分清真标签和价格对购买决策有显著的正向影响。同时,清真标签变量和价格对消费者购买三阳面产品的决策有显著的正向影响。【关键词】清真食品标签;清真食品标签;清真食品标签;清真食品;清真食品;民粹主义是一种消费主义的产物。非概率抽样,目的抽样,目的抽样,目的抽样,目的抽样,目的抽样,目的抽样,目的抽样。60人回答了这个问题。Metode yang digunakan pada penelitian ini adalah Metode pendekatan penelitian quantitatim。Penelitian ini menggunakan分析回归线性回归berganda dengan人口数据,menggunaka kuesioner dengan skala liket。halil penelitian menunjukkan bahwa secara paral标签halga berpengaruh positive dan signikan terhadap keputusan penbelian。Secara同步变量标签清真丹harga berpengaru阳性丹显著,hahadap keputusan pembelian消费产品Mie Samyang di keecamatan priigen。Kata Kunci:标签清真,Harga,但Keputusan Pembelian
{"title":"Pengaruh Label Halal dan Harga terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang Kecamatan Prigen","authors":"A. Alfiah, Nur Rismatul Muflikha","doi":"10.47201/jamin.v5i1.130","DOIUrl":"https://doi.org/10.47201/jamin.v5i1.130","url":null,"abstract":"ABSTACTThis study aims to determine the effect of halal labels and prices on purchasing decisions for Samyang Noodle products on users of Samyang Noodle products in Prigen District partially and simultaneously. The population in this study were consumers of Samyang Noodle products in Prigen District. The sampling technique used was non-probability sampling technique because the number of the population is unknown, with purposive sampling as a sampling technique based on certain criteria. The sample in this study were 60 respondents. The method used in this research is a quantitative research approach. This study uses multiple linear regression analysis with data collection using a questionnaire with a Likert scale. The results showed that partially halal label and price had a positive and significant effect on purchasing decisions. Simultaneously, the halal label variable and the price have a positive and significant effect on consumer purchasing decisions for Samyang Noodle products in Prigen District. Keywords : Halal Label, Price and Purchase DecisionABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh label halal dan harga terhadap keputusan pembelian produk Mie Samyang pada pengguna produk Mie Samyang di Kecamatan Prigen secara parsial dan simultan. Populasi dalam penelitian ini adalah konsumen produk Mie Samyang di Kecamatan Prigen. Teknik pengambilan sampel menggunakan Teknik non-probability sampling karena populasi tidak diketahui jumlah anggotanya, dengan purposive sampling sebagai teknik penentuan sampel yang berdasarkan kriteria tertentu. Sampel pada penelitian ini sebanyak 60 responden. Metode yang digunakan pada penelitian ini adalah metode pendekatan penelitian kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan pengumpulan data menggunaka kuesioner dengan skala likert. Hasil penelitian menunjukkan bahwa secara parsial label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Mie Samyang di Kecamatan Prigen.Kata Kunci : Label Halal, Harga, dan Keputusan Pembelian","PeriodicalId":328256,"journal":{"name":"JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116052262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis
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