Pub Date : 2023-06-06DOI: 10.30996/jmm17.v10i1.8690
Shereen Noranee, Abdul Kadir Bin Othman
This research article presents a comprehensive review of the industrial opportunities of AI in marketing. The study begins with an introduction highlighting the significance of AI in marketing and its transformative potential. The literature review focuses on three key aspects: understanding consumer sentiments, market insights, and the use of AI in marketing. The review highlights the role of AI in understanding consumer sentiments through sentiment analysis, enabling marketers to gain valuable market insights. It explores the industrial opportunities of AI, including personalized marketing, predictive analytics, and customer segmentation. Additionally, the review discusses the use of AI in enhancing customer satisfaction, improving electronic word-of-mouth insights, and measuring market performance. The research methodology involved a systematic review of academic articles, industry reports, and conference papers. The findings reveal that AI-driven market sentiment analysis uncovers significant patterns, trends, and correlations in consumer sentiment data. This enables marketers to make data-driven decisions and develop effective marketing strategies. The implications of these findings for marketing strategies and decision-making processes are discussed. In conclusion, this research emphasizes the industrial opportunities of AI in marketing and provides insights for practitioners and researchers. Leveraging AI technologies can enhance market insights, improve customer satisfaction, and optimize marketing performance. The study contributes to the understanding of AI's application in marketing and serves as a foundation for future research. Marketers are encouraged to embrace AI to gain a competitive edge in the evolving marketing landscape.
{"title":"Understanding Consumer Sentiments: Exploring the Role of Artificial Intelligence in Marketing","authors":"Shereen Noranee, Abdul Kadir Bin Othman","doi":"10.30996/jmm17.v10i1.8690","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8690","url":null,"abstract":"This research article presents a comprehensive review of the industrial opportunities of AI in marketing. The study begins with an introduction highlighting the significance of AI in marketing and its transformative potential. The literature review focuses on three key aspects: understanding consumer sentiments, market insights, and the use of AI in marketing. The review highlights the role of AI in understanding consumer sentiments through sentiment analysis, enabling marketers to gain valuable market insights. It explores the industrial opportunities of AI, including personalized marketing, predictive analytics, and customer segmentation. Additionally, the review discusses the use of AI in enhancing customer satisfaction, improving electronic word-of-mouth insights, and measuring market performance. The research methodology involved a systematic review of academic articles, industry reports, and conference papers. The findings reveal that AI-driven market sentiment analysis uncovers significant patterns, trends, and correlations in consumer sentiment data. This enables marketers to make data-driven decisions and develop effective marketing strategies. The implications of these findings for marketing strategies and decision-making processes are discussed. In conclusion, this research emphasizes the industrial opportunities of AI in marketing and provides insights for practitioners and researchers. Leveraging AI technologies can enhance market insights, improve customer satisfaction, and optimize marketing performance. The study contributes to the understanding of AI's application in marketing and serves as a foundation for future research. Marketers are encouraged to embrace AI to gain a competitive edge in the evolving marketing landscape.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"36 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134211555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-10DOI: 10.30996/jmm17.v10i1.8499
Renta Yustie, N. Kiak
Indonesia's economic growth contracted 0.7% because it was influenced by the Covid-19 pandemic, this study examines the potential and contribution of banks in improving Indonesia's economic conditions during the pandemic. The banking sector is one sector that greatly influences the rate of economic growth of a country and banking has great potential to develop more rapidly in Indonesia. This study uses quantitative methods and uses panel data with a sample of 18 business sectors in Indonesia with a time span of 2018 to 2021. The variables in this study are GDP, Loan Interest Rates and Commercial Bank Loans with this calculation using the EViews 9 analysis tool by testing hypothesis and classical assumption test, it is hoped that the variables used in the study support banking in the economic sector affected by COVID-19 and have an insignificant effect and have a positive relationship in supporting the acceleration of economic growth and overcoming the prolonged impact.
{"title":"Banking Support in Economic Sector Affected by Covid-19 To Support Acceleration of Economic Growth and Overcome the Long-Term Impact","authors":"Renta Yustie, N. Kiak","doi":"10.30996/jmm17.v10i1.8499","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8499","url":null,"abstract":"Indonesia's economic growth contracted 0.7% because it was influenced by the Covid-19 pandemic, this study examines the potential and contribution of banks in improving Indonesia's economic conditions during the pandemic. The banking sector is one sector that greatly influences the rate of economic growth of a country and banking has great potential to develop more rapidly in Indonesia. This study uses quantitative methods and uses panel data with a sample of 18 business sectors in Indonesia with a time span of 2018 to 2021. The variables in this study are GDP, Loan Interest Rates and Commercial Bank Loans with this calculation using the EViews 9 analysis tool by testing hypothesis and classical assumption test, it is hoped that the variables used in the study support banking in the economic sector affected by COVID-19 and have an insignificant effect and have a positive relationship in supporting the acceleration of economic growth and overcoming the prolonged impact.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130079244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8482
P. Putra, Ulyana Muslimin
The purpose of this study was to find out how much influence product quality and price had on customer satisfaction on Vivo Smartphones using the SPSS 23 analysis method. The method of analysis used in this research is the method of observation, interviews, documentation, and questionnaires. The method of determining the sample is determining the Roscoe formula as many as 45 respondents. The analytical method used is the analytical method used is multiple linear analysis. The results showed that: 1. Product Quality (X1) The test results showed the value of t = (0.988) with a significant value of 0.329 > 0.05. With this value, it proves that Product Quality (X1) has an insignificant effect on customer satisfaction. 2. Price (X2) The test results show the value of t = (5.349) with a significant value of 0.000 <0.05. With this value, it proves that Price (X2) has a significant influence on customer satisfaction. 3. Product Quality (X1) and Price (X2) have a positive (53,530) and significant (0,000 <0.05) effect on the Customer Satisfaction variable (Y) in Parepare City
{"title":"Analysis of Vivo Smartphone Customer Satisfaction With Product Quality And Price In Parepare City","authors":"P. Putra, Ulyana Muslimin","doi":"10.30996/jmm17.v10i1.8482","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8482","url":null,"abstract":"The purpose of this study was to find out how much influence product quality and price had on customer satisfaction on Vivo Smartphones using the SPSS 23 analysis method. The method of analysis used in this research is the method of observation, interviews, documentation, and questionnaires. The method of determining the sample is determining the Roscoe formula as many as 45 respondents. The analytical method used is the analytical method used is multiple linear analysis. The results showed that: 1. Product Quality (X1) The test results showed the value of t = (0.988) with a significant value of 0.329 > 0.05. With this value, it proves that Product Quality (X1) has an insignificant effect on customer satisfaction. 2. Price (X2) The test results show the value of t = (5.349) with a significant value of 0.000 <0.05. With this value, it proves that Price (X2) has a significant influence on customer satisfaction. 3. Product Quality (X1) and Price (X2) have a positive (53,530) and significant (0,000 <0.05) effect on the Customer Satisfaction variable (Y) in Parepare City","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122913403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8496
Elias Ximenes, Yohanes Sri Guntur
The purpose of this study is to provide empirical evidence regarding the influence of Auditor Independence, Auditor Competence, Auditor Integrity and Auditor Ethics on Audit Quality moderated by Auditor Work Experience at Inspecsaun Geral do Estado (IGE) Timor Leste. The population in this study is all employees who function as auditors, totaling 32 auditor staff. However, the samples used in this study and also in the data processing were 30 respondents, where the sampling technique used the saturation method (census), data collection used questionnaires and statistical analysis tools used Moderation analysis (MRA). The results showed, the results of the individual parameter significance test (t test) regression equation 1, showed, first, Auditor Independence has no influence and is not significant on Audit Quality. Second, Auditor Competence has a positive and significant influence on Audit Quality. Third, Auditor Integrity does not have a positive and significant influence on Audit Quality. Fourth, Auditor Ethics does not have a positive and significant influence on Audit Quality. Fifth, the Auditor's Work Experience does not have a positive and significant influence on Audit Quality. Meanwhile, the results of the individual parameter significance test (t test) regression equation 2, show first, Auditor Independence has a positive and significant effect on Audit Quality which is strengthened by Auditor Work Experience. Second, Auditor Competence has a positive and significant effect on Audit Quality which is strengthened by the Auditor Work Experience variable. Third, Auditor Integrity has no positive and insignificant effect on Audit Quality which is weakened by the Auditor's Work Experience variable. Third, Auditor Ethics has no positive and insignificant effect on Audit Quality which is weakened by the Auditor Work Experience variable.
{"title":"The Influence of the Auditor's Independence, Competence, Integrity, Ethics on the Quality of the Audit with Work Experience as a Variable Moderation in the General Inspection Office of the Timor-Leste State","authors":"Elias Ximenes, Yohanes Sri Guntur","doi":"10.30996/jmm17.v10i1.8496","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8496","url":null,"abstract":"The purpose of this study is to provide empirical evidence regarding the influence of Auditor Independence, Auditor Competence, Auditor Integrity and Auditor Ethics on Audit Quality moderated by Auditor Work Experience at Inspecsaun Geral do Estado (IGE) Timor Leste. The population in this study is all employees who function as auditors, totaling 32 auditor staff. However, the samples used in this study and also in the data processing were 30 respondents, where the sampling technique used the saturation method (census), data collection used questionnaires and statistical analysis tools used Moderation analysis (MRA). The results showed, the results of the individual parameter significance test (t test) regression equation 1, showed, first, Auditor Independence has no influence and is not significant on Audit Quality. Second, Auditor Competence has a positive and significant influence on Audit Quality. Third, Auditor Integrity does not have a positive and significant influence on Audit Quality. Fourth, Auditor Ethics does not have a positive and significant influence on Audit Quality. Fifth, the Auditor's Work Experience does not have a positive and significant influence on Audit Quality. Meanwhile, the results of the individual parameter significance test (t test) regression equation 2, show first, Auditor Independence has a positive and significant effect on Audit Quality which is strengthened by Auditor Work Experience. Second, Auditor Competence has a positive and significant effect on Audit Quality which is strengthened by the Auditor Work Experience variable. Third, Auditor Integrity has no positive and insignificant effect on Audit Quality which is weakened by the Auditor's Work Experience variable. Third, Auditor Ethics has no positive and insignificant effect on Audit Quality which is weakened by the Auditor Work Experience variable.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115125589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8323
Izzun Khoirun Nissa, Yunica Safitri
The development of the times is something that is common and will continue to occur along with increasing knowledge and the desire to be more advanced and facilitate human activities. In the current era of digitalization, some Muslims can understand the probability of changing industry 4.0 by using digital technology as a means of collecting sustenance. . Islamic economics is present as a means of meeting the economic needs of Muslims, in which this economic system has been taught by the Prophet and his companions in the process of life. Islamic economics can also be expressed in terms of Islamic economics. Both have the same meaning that both are based on Islamic teachings. In the research on the Challenges of the Islamic Economic System in the Industrial Age 4.0 in Supporting Economic Growth in Indonesia, the design of this study only focuses on important points that can be extracted from existing sources, so that the research is based on Descriptive Analysis techniques, namely a type of research data that assists in describing, demonstrating, or assisting in summarizing data points so that patterns can develop that satisfy all data conditions. The author discusses this theme because we feel the need to understand the Syari'ah economic system as a Muslim economic vessel.
{"title":"Challenges of the Islamic Economic System in the Industrial Era 4.0 in Supporting Economic Growth in Indonesia","authors":"Izzun Khoirun Nissa, Yunica Safitri","doi":"10.30996/jmm17.v10i1.8323","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8323","url":null,"abstract":"The development of the times is something that is common and will continue to occur along with increasing knowledge and the desire to be more advanced and facilitate human activities. In the current era of digitalization, some Muslims can understand the probability of changing industry 4.0 by using digital technology as a means of collecting sustenance. . Islamic economics is present as a means of meeting the economic needs of Muslims, in which this economic system has been taught by the Prophet and his companions in the process of life. Islamic economics can also be expressed in terms of Islamic economics. Both have the same meaning that both are based on Islamic teachings. In the research on the Challenges of the Islamic Economic System in the Industrial Age 4.0 in Supporting Economic Growth in Indonesia, the design of this study only focuses on important points that can be extracted from existing sources, so that the research is based on Descriptive Analysis techniques, namely a type of research data that assists in describing, demonstrating, or assisting in summarizing data points so that patterns can develop that satisfy all data conditions. The author discusses this theme because we feel the need to understand the Syari'ah economic system as a Muslim economic vessel.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"EM-29 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114124907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8504
Mark Anthony L. Pelegrin, Marjorie Rola, Ruben Natce Jr.
This article reviews and discusses along the development and deployment of universities' entrepreneurship teaching and learning. It emphasizes on the detection, interpretation and analysis of entrepreneurial skill sets that can be directly established by structured educational programs. This analytical review and opinions also aims to illustrate and also describe how entrepreneurial discipline needs to evolve on the basis of the technological advancements that the current COVID-19 disaster has rendered reasonable to expect. The numerous relevant theories in entrepreneurial learning are indeed discussed, indicating the need to consider regarding future potential educational strategies in various possibilities. Some issues were established in a study of the previous research including the teaching substance, the teaching methodologies, the institutional characteristics and the proper teaching instructor that should deliver entrepreneurship education. The article concludes that educators should continuously evolve the instructional framework, practices, as well and instruction in response to an evolving entrepreneurship climate.
{"title":"The COVID-19 Challenges to the Unfold of Entrepreneurship Education","authors":"Mark Anthony L. Pelegrin, Marjorie Rola, Ruben Natce Jr.","doi":"10.30996/jmm17.v10i1.8504","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8504","url":null,"abstract":"This article reviews and discusses along the development and deployment of universities' entrepreneurship teaching and learning. It emphasizes on the detection, interpretation and analysis of entrepreneurial skill sets that can be directly established by structured educational programs. This analytical review and opinions also aims to illustrate and also describe how entrepreneurial discipline needs to evolve on the basis of the technological advancements that the current COVID-19 disaster has rendered reasonable to expect. The numerous relevant theories in entrepreneurial learning are indeed discussed, indicating the need to consider regarding future potential educational strategies in various possibilities. Some issues were established in a study of the previous research including the teaching substance, the teaching methodologies, the institutional characteristics and the proper teaching instructor that should deliver entrepreneurship education. The article concludes that educators should continuously evolve the instructional framework, practices, as well and instruction in response to an evolving entrepreneurship climate.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133186560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8456
R. Firmansyah, M. Nashirudin
The growing Ijarah contract has resulted in this Ijarah contract being changed to the Ijarah Muntakiyah Bittamlik contract, which is a lease that ends with the use of property. In fact, Islamic banks rarely use IMBT, although in the interest of diversifying cost products , the following arrangements are considered mandatory in order to streamline their implementation. The following research uses a type of field research that is analytical descriptive in nature . As well as with the completeness of library research and content analysis by carrying out a comparison of the MUI Akad fatwa regulations with the practices contained in the BMT Syariah Bening Suci Prambanan. The results of the following research are that the Ijarah Muntakiya Bittamlik MUI contract and the practice of Ijarah Muntakiya Bittamlik BMT Syariah Bening Suci Prambanan are appropriate. Its application includes Fatwa No.09/DSN-MUI/IV/2000 concerning Ijarah Financing, No.71/DSN-MUI/VI/2008 concerning Sale and Purchase, No.27/DSN-MUI/III/2002 concerning al-Ijarah al- Muntakiya Bittamlik, No.56/DSN-MUI/V/2007 regarding Revision of Ujrah in LKS, No.89/DSN-MUI/XII/2013 concerning Sharia Refinancing.
越来越多的Ijarah合同导致Ijarah合同被改为Ijarah Muntakiyah Bittamlik合同，这是一种以使用财产为结束的租赁合同。事实上，伊斯兰银行很少使用IMBT，尽管为了使成本产品多样化，以下安排被认为是强制性的，以便简化其执行。下面的研究使用了一种实地研究，本质上是分析描述性的。此外，通过对MUI Akad fatwa法规与BMT Syariah Bening sui Prambanan中包含的实践进行比较，完成了图书馆研究和内容分析的完整性。以下研究结果表明，Ijarah Muntakiya Bittamlik MUI合同和Ijarah Muntakiya Bittamlik BMT Syariah Bening sui Prambanan的实践是合适的。其适用范围包括关于伊贾拉融资的第09/DSN-MUI/IV/2000号法令、关于买卖的第71/DSN-MUI/VI/2008号法令、关于al-Ijarah al- Muntakiya Bittamlik的第27/DSN-MUI/III/2002号法令、关于修订LKS的Ujrah的第56/DSN-MUI/V/2007号法令、关于伊斯兰教法再融资的第89/DSN-MUI/XII/2013号法令。
{"title":"Relevance Analysis of Akad Ijarah Muntahiyah Bittamlik at BMT Syariah Bening Suci Prambanan with Fatwa of DSN MUI No. 27/DSN-MUI/III/2002","authors":"R. Firmansyah, M. Nashirudin","doi":"10.30996/jmm17.v10i1.8456","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8456","url":null,"abstract":"The growing Ijarah contract has resulted in this Ijarah contract being changed to the Ijarah Muntakiyah Bittamlik contract, which is a lease that ends with the use of property. In fact, Islamic banks rarely use IMBT, although in the interest of diversifying cost products , the following arrangements are considered mandatory in order to streamline their implementation. The following research uses a type of field research that is analytical descriptive in nature . As well as with the completeness of library research and content analysis by carrying out a comparison of the MUI Akad fatwa regulations with the practices contained in the BMT Syariah Bening Suci Prambanan. The results of the following research are that the Ijarah Muntakiya Bittamlik MUI contract and the practice of Ijarah Muntakiya Bittamlik BMT Syariah Bening Suci Prambanan are appropriate. Its application includes Fatwa No.09/DSN-MUI/IV/2000 concerning Ijarah Financing, No.71/DSN-MUI/VI/2008 concerning Sale and Purchase, No.27/DSN-MUI/III/2002 concerning al-Ijarah al- Muntakiya Bittamlik, No.56/DSN-MUI/V/2007 regarding Revision of Ujrah in LKS, No.89/DSN-MUI/XII/2013 concerning Sharia Refinancing.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134619792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8500
Ikhwanus Sofa, S. Handini
This study aims to determine the effect of Corporate Image, Service Quality, Experiential Marketing on Customer Loyalty, with Customer Satisfaction as a Variable Intervening at PT Yudhistira Perkasa Abadi Surabaya. The population in the study was 57 respondents who met the requirements according to this study. This study uses quantitative methods with random sampling techniques and quantitative/statistical data analysis to test hypotheses. The research location taken was PT Yudhistira Perkasa Abadi Surabaya. Researchers examined this here because this company experienced relatively high tender conditions fluctuations. There was competition for tenders from vendors, which was quite tight. In this study, involving many variables or constructs with a small sample size, this study used Partial Least Square (PLS) analysis. The data processing results show that Corporate Image, Service Quality, and Expential Marketing significantly positively influence Customer Satisfaction. However, Corporate Image does not have a significant influence on Customer Loyalty. Meanwhile, Service Quality, Expential Marketing, and Customer Satisfaction significantly influence Customer Loyalty when mediated by Customer Satisfaction. Future research should consider other variables that affect Customer Loyalty and Customer Satisfaction. Companies can increase customer satisfaction by optimizing marketing and public relations strategies. Public relations can help reduce the gap between customer expectations and the reality they experience. In this case, facilitating the customer user interface by creating applications that facilitate customer access in monitoring the services performed can help build customer satisfaction and strengthen customer communities loyal to the company.
{"title":"THE The Effect of Corporate Image, Service Quality, Experiential Marketing on Customer Loyalty with Customer Satisfaction as Intervening Variable at PT Yudhistira Perkasa Abadi Surabaya","authors":"Ikhwanus Sofa, S. Handini","doi":"10.30996/jmm17.v10i1.8500","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8500","url":null,"abstract":"This study aims to determine the effect of Corporate Image, Service Quality, Experiential Marketing on Customer Loyalty, with Customer Satisfaction as a Variable Intervening at PT Yudhistira Perkasa Abadi Surabaya. The population in the study was 57 respondents who met the requirements according to this study. This study uses quantitative methods with random sampling techniques and quantitative/statistical data analysis to test hypotheses. The research location taken was PT Yudhistira Perkasa Abadi Surabaya. Researchers examined this here because this company experienced relatively high tender conditions fluctuations. There was competition for tenders from vendors, which was quite tight. In this study, involving many variables or constructs with a small sample size, this study used Partial Least Square (PLS) analysis. The data processing results show that Corporate Image, Service Quality, and Expential Marketing significantly positively influence Customer Satisfaction. However, Corporate Image does not have a significant influence on Customer Loyalty. Meanwhile, Service Quality, Expential Marketing, and Customer Satisfaction significantly influence Customer Loyalty when mediated by Customer Satisfaction. Future research should consider other variables that affect Customer Loyalty and Customer Satisfaction. Companies can increase customer satisfaction by optimizing marketing and public relations strategies. Public relations can help reduce the gap between customer expectations and the reality they experience. In this case, facilitating the customer user interface by creating applications that facilitate customer access in monitoring the services performed can help build customer satisfaction and strengthen customer communities loyal to the company.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121360434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.8413
Mukhtar Adinugroho, R. A. Rasyid, R. S. Putra, Mokhamad Ramadani Ilham Akbar, Teguh Herlambang
Islam sees economic activity as one way to accumulate and increase the reward for falah (happiness of the world and the hereafter). The motive for consuming in Islam is basically mashlahah, needs and obligations. Satisfaction of a Muslim is not based on market more or less items that can be consumed, but based on how religious values are obtained from what it does. In the teachings of the Islamic religion for the purpose of consumption is the biggest maslahah, so that he can achieve victory in duina and hereafter. Satisfaction in Islam includes consumer satisfaction and creative satisfaction, consumer satisfaction will produce the ready creation of satisfaction, because the consumption made by a Muslim will give his physical strength, so he can be more creative. To measure the satisfaction of a Muslim we can use the concept of conventional utilities.
{"title":"Consumer Behavior in Sharia Economic Perspective: Theory and Practice Study","authors":"Mukhtar Adinugroho, R. A. Rasyid, R. S. Putra, Mokhamad Ramadani Ilham Akbar, Teguh Herlambang","doi":"10.30996/jmm17.v10i1.8413","DOIUrl":"https://doi.org/10.30996/jmm17.v10i1.8413","url":null,"abstract":"Islam sees economic activity as one way to accumulate and increase the reward for falah (happiness of the world and the hereafter). The motive for consuming in Islam is basically mashlahah, needs and obligations. Satisfaction of a Muslim is not based on market more or less items that can be consumed, but based on how religious values are obtained from what it does. In the teachings of the Islamic religion for the purpose of consumption is the biggest maslahah, so that he can achieve victory in duina and hereafter. Satisfaction in Islam includes consumer satisfaction and creative satisfaction, consumer satisfaction will produce the ready creation of satisfaction, because the consumption made by a Muslim will give his physical strength, so he can be more creative. To measure the satisfaction of a Muslim we can use the concept of conventional utilities.","PeriodicalId":328630,"journal":{"name":"JMM17 : Jurnal Ilmu ekonomi dan manajemen","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114317647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.30996/jmm17.v10i1.7403
Safira Putri Rahmadana
This research was made to find out how much development the household industry is through the concept of creative economy, especially in one of the local potentials of the region, namely, chicken intestines that are processed into chicken intestine chips. Creative industries based on local economic development can be a great prospect to encourage the emergence of new economic innovations that can empower local workers and ultimately advance the economy of Sidowungu Village. This research uses analytical methods and qualitative descriptive data, where this method is used to explain a phenomenon that is happening. The results showed that the concept of creative economy has an urgency that is quite influential on the development of the household industry. Keywords: creative economy, home industry.
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