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Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop 感知和服务质量对在线应用程序用户购买后满意度的影响
Pub Date : 2022-03-30 DOI: 10.51747/ecobuss.v10i1.859
Muhammad Anasrullah, M. Sri W. H, Farida Nurhana
This study aims to determine: (1) The Effect of Perception on Post-Purchase Satisfaction of Online Shop Application Users, (2) The Effect of Service Quality on Post-Purchase Satisfaction of Online Shop Application Users, (3) The Effect of Perception and Service Quality on Post-Purchase Satisfaction of Online Application Users. Shop (At Bhinneka PGRI University Students). The type of research used in this research is a non-experimental quantitative regression research. The population in this study were students of the Bhinneka PGRI University with a total of 1.110 students. The sampling technique used is probability sampling method with simple random sampling with a total sample of 92 students. The data analysis technique used is simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive effect of Perception on Post Purchase Satisfaction. There is a positive effect of Service Quality on Post-Purchase Satisfaction While the results of the F test show that there is a simultaneous influence of Perception and Service Quality on Post-purchase Satisfaction. Keywords : Perception, Service Quality, Post-Purchase Satisfaction.
本研究旨在确定:(1)感知对网店应用用户购后满意度的影响;(2)服务质量对网店应用用户购后满意度的影响;(3)感知和服务质量对网店应用用户购后满意度的影响。商店(在Bhinneka PGRI大学学生)。本研究采用的研究类型为非实验定量回归研究。本研究的人群为Bhinneka PGRI大学的学生,共1.110名学生。抽样技术采用简单随机抽样的概率抽样方法,共抽样92名学生。使用的数据分析技术有简单线性回归、多元线性回归、t检验和F检验。本研究结果显示,知觉对购后满意度有正向影响。服务质量对购后满意度有正向影响,F检验结果显示感知和服务质量对购后满意度有同步影响。关键词:感知,服务质量,购后满意度
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引用次数: 2
Faktor-Faktor Yang Mempengaruhi Minat Beli Online 影响网上购买兴趣的因素
Pub Date : 2021-09-30 DOI: 10.51747/ecobuss.v9i2.848
D. Hermawan
This research has objective to see the interest students of Panca Marga University Probolinggo in online purchasing of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform.  Keywords: Product Quality, Advertising, Customer Trust, Buying Interest
本研究的目的是看到Panca Marga University Probolinggo的学生对在平台shopee上在线购买商品的兴趣,本研究结果的受访者是使用shopee平台作为在线购买商品的媒介的客户。在本研究中,抽样技术采用非概率抽样,通过分发问卷和访谈作为收集数据的方法。数据分析方法采用经典假设、多元线性回归、F检验和T检验。结果表明,产品质量水平对购买兴趣有显著影响,广告变量对购买兴趣没有显著影响,客户信任变量对shopee平台上的购买兴趣没有显著影响。关键词:产品质量,广告,顾客信任,购买兴趣
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引用次数: 2
Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian STP策略(细分、目标、确定)对购买决策的影响
Pub Date : 2021-09-28 DOI: 10.51747/ecobuss.v9i2.842
T. Tumini, J. Hendra, Sentris Ranjanis
This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of Segmenting, Targetting, Posisioning (STP) on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely STP and the dependent variable is the purchase decision. The sample used was 97 respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant.The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes.,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between  on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. Keywords: Segmenting, Targeting, Positioning, Buying Decision
本研究在Probolinggo市Kanigaran区进行,目的是确定分割,目标,定位(STP)对Probolinggo市Kanigaran区自动摩托车购买决策的影响,同时和部分,找出分割,目标和定位之间哪个变量对购买自动摩托车的决策有主导影响。这种类型的研究是具有因果关联关系的定量研究。使用的变量由自变量即STP和因变量为购买决策组成。使用的样本是97名受访者。采用的数据分析方法有效度检验、信度检验、经典假设检验、多元回归分析、F检验、t检验和显性检验。本研究结果表明,细分、目标和定位对自动摩托车的购买决策有显著影响。,与假设检验的结果同时进行,证明两者对probinggo市kanigaran街道自动摩托车的购买决策存在显著的同步效应。关键词:细分,目标,定位,购买决策
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引用次数: 1
Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Padi Di Kabupaten Lamongan 分析影响低地水稻农民收入的因素
Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.811
Fajar Annas, Sri Muljaningsih, Kiky Asmara
Pendapatan merupakan suatu  hal yang sangat penting dalam menentukan laba atau rugi dari suatu usaha, laba atau rugi tersebut diperoleh dengan melakukan perbandingan antara pendapatan biaya yang dikeluarkan atas pendapatan tersebut. Salah satu indikator utama ekonomi untuk mengukur kemampuan ekonomi masyarakat adalah tingkat pendapatan masyarakat. Perkembangan pertanian di Indonesia jika dilihat dari waktu ke waktu mengalami pasang surut, jika dilihat pendapatan petani saat ini merupakan masalah yang sangat serius karena pendapatan yang di peroleh petani selalu berubah-ubah yang di sebabkan oleh berbagai faktor. Penelitian ini mengunakan pendekatan deskriptif kuantitatif. Sumber data penelitian ini berasal dari observasi, wawancarra, studi kepustakaan, lembar pengumpulan data (kuiseoner) dan BPS Kabupaten Lamongan. Hasil penelitian menunjukkan bahwa secara simultan variabel luas lahan melalui hasil produksi, biaya produksi dan harga jual berpengaruh signifikan dan berhubungan positif terhadap pendapatan petani. Dan secara parsial luas lahan melalui hasil produksi, biaya produksi dan harga jual berpengaruh signifikan dan berhubungan positif terhadap pendapatan petani di Desa Bakalrejo Kecamatan Sugio Kabupaten Lamongan.
收入对于决定企业的利润或损失是至关重要的,而利润或损失是通过比较收入所产生的成本而获得的。衡量社会经济能力的经济指标之一是社会收入水平。印度尼西亚的农业发展可能会随着时间的推移而变化,如果你认为目前的农民收入是一个非常严重的问题,因为农民的收入总是由多种因素造成的变化。该研究采用定量描述性方法。本研究的数据来源来自观察、采访、文献研究、数据收集表和朗格区。研究结果表明,同时通过生产、生产成本和销售价格创造的大片土地与农民的收入有着显著的关系。通过生产、生产成本和销售价格的部分土地,对巴库雷乔镇的农民收入产生了重大影响,并与之相关。
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引用次数: 1
Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX 产品和广告对雅马哈木星MX的购买决定的影响
Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.822
River Diego Mardjiono
The purpose of this study was to determine the simultaneous and partial influence of products and advertisements and the most dominant variables on the purchase decision of Yamaha Jupiter MX motorcycles. The type of research used is explanatory research. The population is JMC Community (Jupiter MX Club) Surabaya as many as 56 people who know the Jupiter MX ad version of 'Bridge Collapse'.  Saturated sampling technique is the entire population. The analysis technique used is multiple regressions with significant tests of F and t. The results of the analysis showed that products and advertisements simultaneously had a significant effect on purchasing decisions.  While the results of the analysis partially, it was concluded that: (1) The product has a significant effect on purchasing decisions. (2) Advertising has a significant effect on purchasing decisions. Product variables have a dominant effect on purchasing decisions.  Based on the findings of this study, Yamaha manufacturers should still pay attention to product variables and advertising because it is proven to have a large influence on consumer purchasing decisions. As per the lowest score, then the quality of Jupiter MX products needs to be improved.  Keyword: Product, Advertisement, Buying Decision.
本研究的目的是确定产品和广告对雅马哈Jupiter MX摩托车购买决策的同时和部分影响以及最主要的变量。所使用的研究类型是解释性研究。人口是JMC社区(木星MX俱乐部)泗水多达56人谁知道木星MX广告版的“桥塌”。饱和抽样技术是对整个人口的抽样。使用的分析技术是多元回归,F和t的显著性检验。分析结果表明,产品和广告同时对购买决策有显著影响。虽然分析结果不完整,但得出的结论是:(1)产品对购买决策有显著影响。(2)广告对购买决策有显著影响。产品变量对购买决策具有主导作用。根据本研究的结果,雅马哈制造商仍然应该注意产品变量和广告,因为它被证明对消费者的购买决策有很大的影响。根据最低的分数,那么木星MX产品的质量需要提高。关键词:产品,广告,购买决策。
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引用次数: 0
Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT” 使用SWOT分析对流行业的销售策略
Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.784
Ikhwan Yunus
The development of the convection industry in Indonesia is growing rapidly. This is because the convection industry is an industry that is needed by the community in meeting clothing needs. In addition, clothing itself is experiencing changes in trends and functions, namely being used as an identity attribute, so that the convection business is in great demand in Indonesia. This study uses a qualitative descriptive method with a SWOT analysis to take advantage of opportunities by maximizing strengths, reducing weaknesses and avoiding threats. The strength of the convection business is classified as a promising business. Weaknesses are lack of capital to develop a business, less competent employees are employed. The target market opportunities are very wide. The threat of the existence of illegal imported products on the domestic market either directly or indirectly.  Keywords : Strengths, Weaknesses, Opportunities, Threats.
印尼对流产业发展迅速。这是因为对流行业是社会在满足服装需求方面所需要的行业。此外,服装本身正在经历着潮流和功能的变化,即被用作一种身份属性,因此对流业务在印度尼西亚的需求很大。本研究采用定性描述的方法与SWOT分析,利用机会,最大限度地发挥优势,减少劣势,避免威胁。实力雄厚的对流业务被归类为前景看好的业务。缺点是缺乏发展业务的资金,雇用能力较差的员工。目标市场机会非常广阔。非法进口产品直接或间接存在对国内市场的威胁。关键词:优势,劣势,机会,威胁。
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引用次数: 2
Analisis Dampak Rasio Profitabilitas dan Rasio Solvabilitas terhadap Harga Saham pada Sub Sektor Jasa Asuransi 分析盈利能力比和偿付能力比对保险业子股价的影响
Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.838
Umi Rahma Dhany, M. Yusuf, J. Hendra
This study has several objectives, namely to determine the simultaneous, partial and dominant influence between the variables of return on assets (ROA), return on equity (ROE), and debt to equity ratio (DER) on stock prices in insurance service sub-sector companies that listed on the Indonesia Stock Exchange. This type of research is associative quantitative research and data collection methods using documentation studies and literature studies. The sampling technique used purposive sampling by taking a sample of 5 years with 10 companies. The results showed that the independent variables had a simultaneous effect on profitability. The t-test shows that the ROA variable has a partial effect on Stock Prices and the ROE variable  has a partial effect on Stock Prices and also the DER variable has a partial effect on Stock Prices.
本研究有几个目标,即确定资产收益率(ROA),股本收益率(ROE)和债务股本比率(DER)变量对印度尼西亚证券交易所上市的保险服务子行业公司股价的同时,部分和主导影响。这种类型的研究是使用文献研究和文献研究的关联定量研究和数据收集方法。抽样方法采用有目的抽样法,对10家公司进行为期5年的抽样。结果表明,自变量对盈利能力的影响是同步的。t检验表明,ROA变量对股价有部分影响,ROE变量对股价有部分影响,DER变量对股价也有部分影响。
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引用次数: 2
Pengaruh EPS, PER, dan DER Terhadap Harga Saham Pada Perusahaan Rokok yang Terdaftar di Bursa Efek Indonesia EPS、PER和DER对印尼证券交易所上市烟草公司股价的影响
Pub Date : 2021-09-19 DOI: 10.51747/ecobuss.v9i2.812
Seger Priantono, Elok Dwi Vidiyastutik, Y. Yuliati
Abstract   This research was conducted on 4 cigarette companies listed on the Indonesia Stock Exchange with financial statements in 2013 - 2017 with the aim to determine the influence of Earning Per Share (EPS), Price Earning Ratio (PER) and Debt to Equity Ratio (DER) simultaneously and partially on the share price of Cigarette Companies listed in IDX in 2013 – 2017. This type of research uses causal research. Data is collected by documentation, data analysis methods in the form of multiple linear regression analysis. The results showed that there was a significant influence of EPS, PER and DER simultaneously on the share price, there was a significant influence of EPS partially on the share price, while the variables PER and DER partially had no significant effect on the share price of cigarette companies listed on the Indonesia Stock Exchange (IDX) year 2013 – 2017. Variable EPS that has a dominant effect on the share price with the value of Standardized Coefficients Beta = 0.870.  Keyword: EPS, PER, DER, Share Price.
本研究以2013 - 2017年在印尼证券交易所上市的4家有财务报表的卷烟公司为研究样本,旨在确定每股收益(EPS)、市盈率(Per)和负债权益比(DER)同时和部分影响2013 - 2017年在印尼证券交易所上市的卷烟公司的股价。这种类型的研究使用因果研究。数据收集采用文献法,数据分析方法以多元线性回归分析的形式进行。结果表明,2013 - 2017年印尼证券交易所(IDX)上市卷烟公司的每股收益、每股收益和每股收益同时对股价有显著影响,每股收益对股价有部分显著影响,每股收益和每股收益对股价有部分显著影响,而每股收益和每股收益对股价无显著影响。对股价有主导作用的可变每股收益,其标准化系数贝塔值= 0.870。关键词:每股收益,每股收益,DER,股价。
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引用次数: 1
Aspek Yang Berpengaruh Terhadap Struktur Modal Pada Industri Makanan Dan Minuman Yang Tercatat Di Bursa Efek Indonesia Periode 2016-2018 2014 -2018年印尼证券交易所记录的资本结构对食品和饮料行业的影响方面
Pub Date : 2021-03-29 DOI: 10.51747/ECOBUSS.V9I1.742
Umi Rahma Dhany, Febri Suaida Rosalinawati, J. Hendra
The research was conducted at Food and Beverage Companies listed on the Indonesia Stock Exchange for the period 2016-2018 with the aim of knowing the factors that influence capital structureThis research uses associative research. The sample of this study was determined by purposive sampling method based on criteria. Data analysis method in the form of multiple linear regression analysis. The results showed that simultaneously it can be seen that the variables Business Risk, Asset Structure, and Firm Size simultaneously have a significant effect on the Capital Structure as evidenced by the value of Fcount > Ftable with a significant level α = 0.05, partially the Business Risk variable has no significant effect on Capital Structure, while the Asset Structure and Company Size variables have a significant positive effect on Capital Structure as evidenced by t count > t table.
该研究是在2016-2018年期间在印度尼西亚证券交易所上市的食品和饮料公司进行的,目的是了解影响资本结构的因素。本研究的样本采用基于标准的目的抽样方法确定。数据分析方法以多元线性回归分析的形式进行。结果表明,同时可以看出变量的业务风险,资产结构,同时和公司大小有显著影响资本结构的值就是明证Fcount > Ftable显著水平α= 0.05,部分业务风险变量对资本结构没有显著影响,而资产结构和公司规模对资本结构变量有显著积极影响t数> t表就证明了这一点。
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引用次数: 0
Pengaruh Biaya Produksi Dan Laba Yang Diinginkan Terhadap Harga Jual Pada UMKM Dua Putri Beton 生产成本和预期利润对混凝土女儿UMKM的销售影响
Pub Date : 2020-09-30 DOI: 10.51747/ECOBUSS.V8I2.607
Dewi Intan Sari, Mitha Otik Wiraswati
Business actors must determine the selling price of a product appropriately in order to provide benefits for their business. The purpose of this research is to find out the desired production costs and profits whether they have an influence on the selling price at UMKM Dua Putri Beton Wringinom Gresik with a descriptive analysis method with a quantitative approach based on primary data. Observation, documentation, and interviews are data collection techniques from this research. The results showed that there was a significant influence on production costs and desired profit on the selling price of concrete buis products at UMKM Dua Putri Beton Wringinom Gresik, as evidenced by the results of the SPSS 21 for windows test, it is known that production costs have a positive effect on selling prices because production costs determine the high or low level of the selling price specified in a product. The desired profit has a positive effect on the selling price because if you want a large profit, the selling price for each set product must be high. The coefficient of determination (r2) is 98.6%. The calculation of production costs and the desired profit has a simultaneous effect on the selling price of concrete buis products at UMKM Dua Putri Beton Wringinom Gresik. Keywords: Production Costs, Desired Profits, Selling Prices
业务参与者必须适当地确定产品的销售价格,以便为他们的业务提供利益。本研究的目的是找出期望的生产成本和利润是否对UMKM Dua Putri Beton Wringinom Gresik的销售价格有影响,采用描述性分析方法和定量方法基于原始数据。观察、记录和访谈是本研究的数据收集技术。结果表明,在UMKM Dua Putri Beton Wringinom Gresik,生产成本和期望利润对混凝土产品的销售价格有显著影响,正如SPSS 21 for windows检验的结果所证明的那样,众所周知,生产成本对销售价格有积极的影响,因为生产成本决定了产品中规定的销售价格的高低水平。期望的利润对销售价格有积极的影响,因为如果你想要大的利润,每一套产品的销售价格必须高。决定系数(r2)为98.6%。生产成本和期望利润的计算对UMKM Dua Putri Beton Wringinom Gresik混凝土产品的销售价格有同时的影响。关键词:生产成本,期望利润,销售价格
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引用次数: 2
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