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Entrepreneurship and Trade最新文献

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The state of innovative activity in Ukraine as a prerequisite for technological competitiveness formation of the national economy 乌克兰的创新活动状况是国民经济形成技术竞争力的先决条件
Pub Date : 1900-01-01 DOI: 10.36477/2522-1256-2019-24-13
T. Vasyltsiv, V. Panchenko, V. Zaychenko
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引用次数: 0
Innovative formats of trade objects in the trading service system 交易服务体系中交易对象的创新业态
Pub Date : 1900-01-01 DOI: 10.36477/2522-1256-2019-24-02
I. Mishchuk, Kabatsi B. I., Almashi Y. Y., Dubyna M. O.
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引用次数: 0
Trends of retail development in Ukraine 乌克兰零售业发展趋势
Pub Date : 1900-01-01 DOI: 10.36477/2522-1256-2019-24-03
Yaroslav M. Antonyuk, I. M. Shyndyrovsky
The essence of the category "retail" is improved; the comparative characteristic of the properties of retail and traditional retail trade is given; the activity of foreign and domestic retailers by various features was investigated; the analysis of private labels trading in Ukraine is made; the dependence of the private labels sales volume on the type of foreign and domestic retailer as well as the name of the product is revealed. Attention is focused on the factors of increasing goods sales within the domestic retail market. In the course of the study it was found that for modern domestic retailers the growth is not related on the number of existing trading enterprises, the range of goods in the store, location of trading facilities, but mainly on the private labels share in the turnover, the prices of which are 5-20% lower than on traditional goods as well as introduction of loyalty programs, increasing the time of customers' stay in the store, improvement of design and corporate style, etc. It is offered to use indicators of high-quality retail services through the introduction of private labels, loyalty programs, merchandising, trading areas design as well as the necessity of their use in domestic retail is substantiated.
改进了“零售”品类的本质;给出了零售业与传统零售业属性的比较特征;对国内外零售商的活动进行了不同特征的调查;对乌克兰自有品牌贸易进行了分析;揭示了自有品牌销售额对国内外零售商类型和产品名称的依赖关系。在国内零售市场中,增加商品销售的因素备受关注。在研究过程中发现,现代国内零售商的增长并不相关的现有经营企业的数量,商品在商店里的范围,交易设施的位置,但主要是在私人标签分享营业额,5 - 20%的价格低于传统商品以及忠诚度计划,增加客户的时间呆在店里,改善设计和企业风格,等等。通过引入自有品牌、忠诚度计划、商品陈列、交易区域设计等,提出了优质零售服务的指标,并论证了其在国内零售中使用的必要性。
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引用次数: 4
About social estimations and technology of their determination 关于社会评价及其测定技术
Pub Date : 1900-01-01 DOI: 10.36477/2522-1256-2019-24-08
G. Bashnyanin, T. I. Gorodiskiy, M. B. Palasevich
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引用次数: 0
Fast food trends in the first quarter of the XXI century: "millennials" consumer demands and edible tableware 21世纪前25年的快餐趋势:“千禧一代”的消费需求和可食用餐具
Pub Date : 1900-01-01 DOI: 10.36477/2522-1256-2019-25-06
L. Koval, V. Tserklevych, Natalia Antoshkova
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引用次数: 0
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Entrepreneurship and Trade
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