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Acceptability and Efficacy of the SMARxT Media Literacy Education Program to Counter Pharmaceutical Marketing Influences among Medical Trainees. 医疗学员对SMARxT媒介素养教育计划对抗药品营销影响的接受度及效果
Pub Date : 2022-09-01 DOI: 10.30476/IJVLMS.2022.95137.1151
Jason B Colditz, Ariel Shensa, Amy J Kennedy, Michelle S Woods, Jaime E Sidani, Brian A Primack

Background: Evidence-based prescribing (EBP) results in decreased morbidity and reduces medical costs. However, pharmaceutical marketing influences medication requests and prescribing habits, which can detract from EBP. Media literacy, which teaches critical thinking, is a promising approach for buffering marketing influences and encouraging EBP. The authors developed the "SMARxT" media literacy education program around marketing influences on EBP decision-making. The program consisted of six videos and knowledge assessments that were delivered as an online educational intervention through the Qualtrics platform.

Methods: In 2017, we assessed program feasibility, acceptability, and efficacy of enhancing knowledge among resident physicians at the University of Pittsburgh. Resident physicians (n=73) responded to pre-test items assessing prior knowledge, viewed six SMARxT videos, and responded to post-test items. A 6-month follow-up test was completed to quantitatively assess sustained changes in knowledge and to qualitatively assess summative feedback about the program (n=54). Test scores were assessed from pre- to post-test and from pre-test to follow-up using paired-sample t-tests. Qualitative results were synthesized through content analysis.

Results: Proportion of correct knowledge responses increased from pre-test to immediate post-test (31% to 64%, P<0.001) at baseline. Correct responses also increased from pre-test to 6-month follow-up (31% to 43%, P<0.001). Feasibility was demonstrated by 95% of enrolled participants completing all baseline procedures and 70% completing 6-month follow-up. Quantitative measures of acceptability yielded positive scores and qualitative responses indicated participants' increased confidence in understanding and countering marketing influences due to the intervention. However, participants stated they would prefer shorter videos, feedback about test scores, and additional resources to reinforce learning objectives.

Conclusion: The SMARxT media literacy program was efficacious and acceptable to resident physicians. Participant suggestions could be incorporated into a subsequent version of SMARxT and inform similar clinical education programs. Future research should assess program impact on real-world prescribing practices.

背景:循证处方(EBP)降低了发病率并降低了医疗费用。然而,药品营销影响药物需求和处方习惯,这可能会减损EBP。培养批判性思维的媒体素养是缓冲营销影响和鼓励EBP的一种很有希望的方法。作者围绕营销对EBP决策的影响制定了“SMARxT”媒体素养教育计划。该项目由六个视频和知识评估组成,通过Qualtrics平台作为在线教育干预提供。方法:2017年,我们评估了匹兹堡大学住院医师提高知识的可行性、可接受性和有效性。住院医师(n=73)对评估先验知识的测试前项目进行了回应,观看了6个SMARxT视频,并对测试后项目进行了回应。完成了为期6个月的随访测试,以定量评估知识的持续变化,并定性评估有关该计划的总结性反馈(n=54)。使用配对样本t检验评估从测试前到测试后以及从测试前到随访的测试分数。通过含量分析综合定性结果。结果:从测试前到测试后,正确知识反应的比例从31%增加到64%,结论:SMARxT媒体素养计划对住院医师有效且可接受。参与者的建议可以被纳入SMARxT的后续版本,并为类似的临床教育项目提供信息。未来的研究应该评估项目对现实世界处方实践的影响。
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引用次数: 0
Analysis of Brand Personality Components in Higher Education with Emphasis on Technology 科技型高等教育中的品牌人格构成分析
Pub Date : 2019-09-03 DOI: 10.5812/ijvlms.88743
Maryam Rahmani Manesh, B. Shahtalebi, M. Nadi
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引用次数: 0
Role of Organizational Culture in Acceptance of Technology Among Teachers of Smart Schools Based on the Technology Acceptance Model: A Case Study of High Schools of Karaj City 基于技术接受模型的组织文化在智能学校教师技术接受中的作用——以卡拉吉市高中为例
Pub Date : 2019-07-23 DOI: 10.5812/ijvlms.90492
Sayed Abdollah Ghasemtabar, M. Arabzadeh, G. Rahimidoost
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引用次数: 1
Energy-Efficient Algorithm for Mixed-Criticality Systems in E-Learning Environment 电子学习环境下混合临界系统的节能算法
Pub Date : 2019-06-30 DOI: 10.5812/ijvlms.89300
Seyed HasanSadeghzadeh
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引用次数: 0
Evaluating the Curriculum of Technical and Vocational University Based on Entrepreneurial Intention Promotion Indexes 基于创业意向提升指标的高职院校课程评价
Pub Date : 2019-06-30 DOI: 10.5812/ijvlms.81148
MaryamBaniameryan, MohhamadJavadipuor, RezvanHakimzadeh, KamallDorani, EbrahimKhodaie, Mohhamad HasanMobaraki
Background: Technical and Vocational University, as the principal advocate of higher technical and vocational education, lists one of its missions as training high-skilled and entrepreneurial manpower. In addition, it has made a major effort by including an entrepreneurship course in its curriculum. Objectives: Therefore, the main concern in this research is to know how much the entrepreneurial intention development is emphasized in the curriculums of higher-education Technical and Vocational University. Methods: This research was a qualitative study and conducted by the descriptive-analytical method. The research data were collected and analyzed in two parts (documentary and interview with experts). The data collection tool was a semi-structured interview whose validity was confirmed by content validity method, and the reliability was confirmed by data triangulation method. Research data were analyzed by interview content analysis method, and the documentary part by the documentary method. Results: The results showed that the objectives of the university’s curriculum were to incorporate the entrepreneurial intention indexes such as entrepreneurial attitude promotion, pragmatism, and spiritual intelligence. However, the contents of the courses were formulated based on job specialties, and the intention indexes were not observed through them. In terms of teaching methodology, teacher-based methods such as speech and explanation were mostly used in practical courses and did not align with intention indexes such as theoretical courses and workshop. The applied methods of evaluation were mainly written, explanatory and in the form of practical exams (workshop courses) which did not match the entrepreneurial intention development approach. Conclusions: The elements in the curriculums of Technical and Vocational University do not bear any adequate proportion to its stated objectives in terms of entrepreneurial intention development.
背景:职业技术大学作为高等职业技术教育的主要倡导者,其使命之一是培养高技能和创业型人才。此外,它还作出重大努力,在其课程中列入创业课程。目的:因此,本研究主要关注的是了解在高等职业技术大学的课程中创业意向培养的重视程度。方法:本研究为定性研究,采用描述分析法。研究数据的收集和分析分为两部分(文献和专家访谈)。数据采集工具为半结构化访谈,采用内容效度法进行效度验证,采用数据三角法进行信度验证。研究数据采用访谈内容分析法进行分析,文献部分采用文献法。结果:大学课程设置的目标是纳入创业态度促进、实用主义和精神智力等创业意向指标。然而,课程内容是根据工作专业来制定的,并没有通过课程来观察意向指标。在教学方法上,以教师为本的方法,如演讲和解释,多用于实践课程,不符合意向指标,如理论课程和研讨会。应用的评价方法以书面、说明性和实践考试(工作坊课程)形式为主,与创业意向发展方法不匹配。结论:高职院校课程中所包含的要素在创业意向发展方面与其所设定的目标所占比例不充分。
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引用次数: 0
The Correlation Between Students’ Attitudes and Persistence in E-Learning 学生态度与网络学习坚持度的相关研究
Pub Date : 2019-06-30 DOI: 10.5812/ijvlms.89195
MahdiMahmodi, M. Moghadam
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引用次数: 3
Identification of Effective Strategies in Facilitating Virtual Mobility 确定促进虚拟移动的有效策略
Pub Date : 2019-06-30 DOI: 10.5812/ijvlms.95418
Mahboobe Mehrvarz, G. Salimi, M. Mohammadi, Maryam Shafiei Sarvestani, J. Hatami
Background: Virtual mobility, as one of the emerging phenomena in the internationalization of higher education, is a process that all activities within it are done electronically or digitally. It is used, among others, to facilitate physical activities, such as student exchanges, with the help of information and communication technologies. Objectives: The current study aimed at the identification of effective strategies in facilitating virtual mobility. Methods: In order to achieve the objectives of the study, a qualitative approach and a phenomenological research method were used. The statistical population included all the experts experienced in the area of internationalization from the top five comprehensive and public universities in Iran, including the University of Tehran, Shahid Beheshti University, Tarbiat Modares University, Mashhad Ferdowsi University, and Shiraz University. The participants included 27 experts with international experience purposefully selected from the five universities and their comments were collected using semi-structured interviews to achieve the theoretical saturation of data. The content analysis of the data was done using MAXQDA version 2018 software. Results: Seventeen minor components were identified as effective strategies in facilitating virtual mobility in higher education. The main effective strategies in facilitating virtual mobility were organized in four major themes, including promoting university websites, promoting social networks, improving virtual infrastructure, and strengthening virtual branding. Conclusions: The results of the study showed that among the components, promoting university websites and promoting social networks were the most important factors highlighted by the experts as the factors that could facilitate the process of virtual mobility as an area in which more must be invested.
背景:虚拟流动作为高等教育国际化的新兴现象之一,是一个所有活动都以电子或数字方式进行的过程。它被用来在信息和通信技术的帮助下促进体育活动,如学生交流。目标:本研究旨在确定促进虚拟流动的有效策略。方法:为了达到研究目的,采用了定性方法和现象学研究方法。统计人群包括伊朗排名前五的综合性和公立大学在国际化领域经验丰富的所有专家,包括德黑兰大学、沙希德·贝赫什蒂大学、塔比亚特·莫德雷斯大学、马什哈德·费尔多西大学和设拉子大学。参与者包括从五所大学中有意挑选的27名具有国际经验的专家,他们的评论是通过半结构化访谈收集的,以达到数据的理论饱和。使用MAXQDA 2018版软件对数据进行内容分析。结果:17个次要组成部分被确定为促进高等教育虚拟流动的有效策略。促进虚拟流动的主要有效战略分为四大主题,包括推广大学网站、推广社交网络、改善虚拟基础设施和加强虚拟品牌。结论:研究结果表明,在这些组成部分中,推广大学网站和推广社交网络是专家们强调的最重要的因素,因为这些因素可以促进虚拟流动的进程,而虚拟流动是一个必须投入更多资金的领域。
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引用次数: 0
Reconfiguring Universities for the Future: E-learning Resources and Instructional Designs in Training Translation 面向未来的重构大学:培训翻译中的电子学习资源与教学设计
Pub Date : 2019-06-30 DOI: 10.5812/ijvlms.92646
Mohammad Iman Askari
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引用次数: 0
Applying Research Metrics in Evaluating Online Learning 研究指标在评估在线学习中的应用
Pub Date : 2019-06-01 DOI: 10.5812/ijvlms.94275
K. J. Begum, M. Negahban
Dear Editor, Training creative talents in the digital age is no longer restricted by geographical boundaries and this has been made possible through electronic and virtual learning (1, 2). Academic systems are now mandated with incorporating this new style of learning in their curriculums (3, 4). In this respect, higher education systems around the world have already started utilizing cybermetrics, webometrics, and scientometrics to pave the way for e-learning programs. The underlying question here is whether, in the light of recent developments in online education, it is possible to use research metrics as a modern means of evaluating electronic learning. To answer this question, one should first note that educational evaluation may serve a wide range of different purposes. Some common purposes include a better understanding of learning objectives and expected outcomes by the end of learning programs, effectual support for these programs and activities, responsiveness at all stages of the learning process, better communication and outreach in education, etc. Applying modern evaluation strategies will result in a more effective fulfillment of these objectives. On the one hand, it enriches teaching-learning interactions and enhances the learning experience in terms of efficiency and depth. On the other hand, it highlights the goals and expectations in educational environments. New evaluation methods also involve feedback analysis, which helps with managing the learning interactions, making the learning process a meaningful experience. In studies that integrate teaching and learning indicators, scientometrics is applied to assess the level of communication and efficiency in teaching-learning activities of individual learners. In this respect, two studies were conducted with the aim of evaluating academic groups and the quality of education received by graduates in the United States (5). They were among the first major studies in which a combination of publication indices and teaching-learning indicators was applied. In addition to the bibliometric indicators, the authors used the indicators of the effectiveness of educational programs and educational quality. Online learning can be evaluated through the qualitative assessment of technological competence using the indicators of technology diffusion and human skills. This assessment can be carried out by means of scientometrics and cybermetrics indicators. Knowledge assessment methods and indicators can also be utilized to evaluate learning (6). These indicators are considered among the key factors in scientometric studies. Machine learning is heavily dependent on the results of the scientometric analysis. In this regard, using visualization techniques in the areas of knowledge and learning and scientific mapping based on the philosophy of drawing the structure of texts, which have for a long time been popular in scientometrics, are on high demand for learning assessment. Therefore, online learning,
尊敬的编辑,在数字时代培养创意人才不再受地域限制,这是通过电子和虚拟学习实现的(1,2)。现在,学术系统被要求将这种新的学习方式纳入其课程(3,4)。在这方面,世界各地的高等教育系统已经开始利用网络计量学、网络计量学和科学计量学为电子学习项目铺平道路。这里的根本问题是,鉴于在线教育的最新发展,是否有可能将研究指标作为评估电子学习的现代手段。要回答这个问题,首先应该注意的是,教育评估可能有多种不同的目的。一些共同的目的包括在学习计划结束时更好地了解学习目标和预期结果,对这些计划和活动提供有效支持,在学习过程的各个阶段做出反应,在教育中更好地沟通和拓展,等等。应用现代评估策略将更有效地实现这些目标。一方面,它丰富了教学互动,提高了学习体验的效率和深度。另一方面,它强调了教育环境中的目标和期望。新的评估方法还包括反馈分析,这有助于管理学习互动,使学习过程成为一种有意义的体验。在整合教学指标的研究中,科学计量学被应用于评估个体学习者在教学活动中的沟通水平和效率。在这方面,进行了两项研究,目的是评估学术团体和美国毕业生接受的教育质量(5)。它们是第一批将出版指数和教学指标相结合的主要研究之一。除了文献计量指标外,作者还使用了教育计划有效性和教育质量的指标。在线学习可以通过使用技术扩散和人类技能指标对技术能力进行定性评估来进行评估。这种评估可以通过科学计量学和网络计量指标进行。知识评估方法和指标也可用于评估学习情况(6)。这些指标被认为是科学计量学研究的关键因素之一。机器学习在很大程度上依赖于科学计量分析的结果。在这方面,在知识和学习领域使用可视化技术,以及基于绘制文本结构哲学的科学绘图,这在科学计量学中长期流行,对学习评估提出了很高的要求。因此,在线学习作为一种创新现象,已成为现代最重要的要求之一(7)。与此同时,应该注意到,创新的性质和前景正在随着时间的推移而变化;因此,我们需要新的评估方法和指标。在线学习也是一门与评估密切相关的现代创新学科(8),可以通过研究指标对其进行评估。应用这些新方法无疑将提高在线学习的质量。利用这些原则和方法,我们可以通过测量和评估学习体验来获得更多的定性结果。这些评估的结果可以
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引用次数: 1
Identification and Evaluation of the Features of the Epistemology of the MOOC (Open and Online) MOOC(开放在线)认识论特征的识别与评价
Pub Date : 2019-03-31 DOI: 10.5812/IJVLMS.83757
A. J. Mohammadabadi, M. Sarmadi, Mehran Farajolahi, H. Zare
Background The purpose of this study is to analyze and evaluate epistemological characteristics of online and open MOOC courses in higher education. Methods This study was designed as an embedded mixed model research to provide a better understanding of the research problem. Throughout this research, both heuristic inquiry method and the questionnaire method were applied to obtain and analyze the data. At the primary stage, epistemology features of online and open MOOC course were identified. Content analysis method was used for qualitative data, and for quantitative data, both weighted mean and Friedman test were used. The statistical population in the qualitative section of the study includes the electronic resources related to the research subject and, in the quantitative section, 60 distance education experts in the field of planning in virtual learning environments and virtual universities, so that 36 of these experts were voluntarily selected as the study sample. Results Content analysis results showed 4 dimensions and 23 criteria. The evaluation results of the experts also showed that interacting with the global network, the ease of online interactions with learners and other organizations, and the possibility of receiving electronical assignments or workbooks during the course, are regarded as the most important epistemological characteristics of online MOOC courses; learning facilities for both genders, quick access to the digital libraries and databases, the ease of sharing knowledge with other participants through emails, chats, forums, etc. are the most important epistemological features of MOOC open courses. Conclusions: Providing epistemological features of online and open course, understanding how to hold these courses, understanding and getting information about organizations, professors and learners, knowing how to register and participate in classes as well as getting information on the online and open of classes.
背景本研究旨在分析和评价高等教育中在线和开放式慕课的认识论特征。方法将本研究设计为嵌入式混合模型研究,以更好地了解研究问题。在整个研究过程中,采用启发式询问法和问卷调查法对数据进行了获取和分析。在初级阶段,确定了在线开放式慕课课程的认识论特征。定性数据采用内容分析法,定量数据采用加权平均值和Friedman检验。研究定性部分的统计人群包括与研究主题相关的电子资源,定量部分包括60名虚拟学习环境和虚拟大学规划领域的远程教育专家,因此,其中36名专家被自愿选为研究样本。结果内容分析结果显示4个维度和23个标准。专家们的评估结果还表明,与全球网络的互动、与学习者和其他组织的在线互动的便利性,以及在课程期间收到电子作业或练习册的可能性,被视为在线慕课最重要的认识论特征;MOOC开放课程最重要的认识论特征是男女都有学习设施,可以快速访问数字图书馆和数据库,通过电子邮件、聊天、论坛等与其他参与者轻松分享知识。结论:提供在线和开放课程的认识论特征,了解如何举办这些课程,了解和获取有关组织、教授和学习者的信息,了解如何注册和参与课程,以及获取在线和开放课堂的信息。
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引用次数: 3
期刊
Interdisciplinary Journal of Virtual Learning in Medical Sciences
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