{"title":"So what is marketing?","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-2","DOIUrl":"https://doi.org/10.4324/9781315384672-2","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116238402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The challenges facing pharmacies","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-1","DOIUrl":"https://doi.org/10.4324/9781315384672-1","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130946451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-08DOI: 10.4324/9781315384672-10
C. Gilligan, R. Lowe, Peter Cattee
{"title":"Internal marketing, leadership and teamworking: fighting the Napoleonic complex","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-10","DOIUrl":"https://doi.org/10.4324/9781315384672-10","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128033049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Setting the standards of customer care: the Blackpool rock phenomenon","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-9","DOIUrl":"https://doi.org/10.4324/9781315384672-9","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131499326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing the pharmacy's marketing mix","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-8","DOIUrl":"https://doi.org/10.4324/9781315384672-8","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"99 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114171762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing the customer-centred pharmacy: the first few steps","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-3","DOIUrl":"https://doi.org/10.4324/9781315384672-3","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"abs/1509.06041 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123646672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability: revisiting your strengths and weaknesses","authors":"C. Gilligan, R. Lowe, Peter Cattee","doi":"10.4324/9781315384672-7","DOIUrl":"https://doi.org/10.4324/9781315384672-7","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130247050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Planning for success (part two): developing the marketing plan","authors":"C. Gilligan, R. Lowe","doi":"10.1201/9781315377278-7","DOIUrl":"https://doi.org/10.1201/9781315377278-7","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128384601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Environmental pressures and the parable of the boiled frog","authors":"C. Gilligan, R. Lowe","doi":"10.1201/9781315382593-5","DOIUrl":"https://doi.org/10.1201/9781315382593-5","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131924860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Planning for success (part one): assessing your planning skills","authors":"C. Gilligan, R. Lowe","doi":"10.1201/9781315382593-6","DOIUrl":"https://doi.org/10.1201/9781315382593-6","url":null,"abstract":"","PeriodicalId":344514,"journal":{"name":"Marketing and Retail Pharmacy","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124703816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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