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Research progress on the evaluation mechanism of scientific research teams in the digital economy era 数字经济时代科研团队评价机制研究进展
Pub Date : 2024-08-08 DOI: 10.1108/jide-04-2024-0016
Yi He, Feiyu Li, Xincan Liu
PurposeIn today’s digital economy, it is very important to cultivate digital professionals with advanced interdisciplinary skills. The purpose of this paper is that universities play a vital role in this effort, and research teams need to use the synergistic effect of various educational methods to improve the quality and efficiency of personnel training. For these teams, a powerful evaluation mechanism is very important to improve their innovation ability and the overall level of talents they cultivate. The policy of “selecting the best through public bidding” not only meets the multi-dimensional evaluation needs of contemporary research, but also conforms to the current atmosphere of evaluating scientific and technological talents.Design/methodology/approachNonetheless, since its adoption, several challenges have emerged, including flawed project management systems, a mismatch between listed needs and actual core technological needs and a low rate of conversion of scientific achievements into practical outcomes. These issues are often traced back to overly simplistic evaluation methods for research teams. This paper reviews the literature on the “Open Bidding for Selecting the Best Candidates” policy and related evaluation mechanisms for research teams, identifying methodological shortcomings, a gap in exploring team collaboration and an oversight in team selection criteria.FindingsIt proposes a theoretical framework for the evaluation and selection mechanisms of research teams under the “Open Bidding for Selecting the Best Candidates” model, offering a solid foundation for further in-depth studies in this area.Originality/valueResearch progress on the Evaluation Mechanism of Scientific Research Teams in the Digital Economy Era from the Perspective of “Open Bidding for Selecting the Best Candidates.”
目的在当今的数字经济时代,培养具有跨学科高级技能的数字专业人才非常重要。本文的目的在于,高校在其中发挥着重要作用,科研团队需要利用各种教育方法的协同效应来提高人才培养的质量和效率。对于这些团队而言,强有力的评价机制对于提高其创新能力和培养人才的整体水平非常重要。设计/方法/途径尽管如此,"公开招标择优 "政策自采用以来,也出现了一些难题,包括项目管理制度不完善、列出的需求与实际核心技术需求不匹配、科研成果转化率低等。这些问题通常可追溯到过于简单的科研团队评估方法。本文综述了有关 "公开招标择优 "政策和科研团队相关评价机制的文献,指出了方法论上的缺陷、团队协作探索上的空白和团队遴选标准上的疏漏。研究结果提出了 "公开招标择优 "模式下科研团队评价与遴选机制的理论框架,为该领域的进一步深入研究提供了坚实的基础。原创性/价值 "公开招标择优 "视角下数字经济时代科研团队评价机制的研究进展。
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引用次数: 0
Research on the impact of digital economic development level on ecological environment 数字经济发展水平对生态环境的影响研究
Pub Date : 2024-05-16 DOI: 10.1108/jide-11-2023-0024
Guang Yang, Mingli Han
PurposeExploring the intrinsic connection between the ecological environment and the digital economy and empirically testing how the level of digital economic development affects the ecological environment. Using the entropy weighting method to analyze the weights of the indicators in the digital economic development level and ecological environment system to explore the factors that have the greatest impact on the ecological environment in the indicator system of the digital economic development level so as to deepen the theoretical understanding of the relationship between the level of development of the digital economy and the ecological environment. Explore the regional heterogeneity of the level of development of the digital economy to promote the healthy development of China’s ecological environment proving the difference in the level of development of the digital economy in the east west and central regions of China and the difference in the effect on the ecological environment.Design/methodology/approachBased on the panel data of 30 provinces in China from 2013 to 2021 this paper fits the index system of digital economy development level with three factors. A digital infrastructure digital industry and digital application combines environmental pollution and energy consumption to construct ecological environment indicators and explored the impact of digital economy development level on the ecological environment by using the entropy weight method and the random effect model.FindingsThe findings indicate that the degree of digital economic development has a positive and significant impact on promoting the healthy development of the ecological environment, in which the digital industry has the greatest impact on the ecological environment. Meanwhile, the improvement of industrial structure also has a positive effect on the improvement of the ecological environment, whereas the level of human capital inhibits the healthy development of the ecological environment, and the governmental support fails to effectively and significantly promote the improvement of the ecological environment. Furthermore, the empirical research indicates that the level of digital economy development has obvious regional heterogeneity on the healthy development of the ecological environment: the eastern and central regions have a significant effect, while the western region has a less significant effect.Originality/valueAlthough domestic and foreign scholars and experts have conducted sufficient studies on the ecological environment and the development level of digital economy respectively, there are few studies on the empirical analysis of the positive significance and regional heterogeneity of the impact of the development level of digital economy on the ecological environment, which can be supplemented and referred to in this study. At the same time, it also provides intellectual support for our country to achieve high-quality development of digital economy and eff
目的探索生态环境与数字经济的内在联系,实证检验数字经济发展水平对生态环境的影响。运用熵权法分析数字经济发展水平与生态环境体系中各指标的权重,探索数字经济发展水平指标体系中对生态环境影响最大的因素,从而深化对数字经济发展水平与生态环境关系的理论认识。探索数字经济发展水平的区域异质性,促进我国生态环境的健康发展,证明我国东中西部地区数字经济发展水平的差异以及对生态环境的影响差异。设计/方法/途径本文基于2013-2021年我国30个省份的面板数据,拟合了数字经济发展水平的指标体系,其中包含三个因子。研究结果研究结果表明,数字经济发展程度对促进生态环境健康发展具有积极而显著的影响,其中数字产业对生态环境的影响最大。同时,产业结构的改善也对生态环境的改善产生了积极的影响,而人力资本水平则抑制了生态环境的健康发展,政府支持未能有效且显著地促进生态环境的改善。此外,实证研究表明,数字经济发展水平对生态环境健康发展具有明显的区域异质性:东部和中部地区影响显著,而西部地区影响不显著。 原创性/价值虽然国内外学者专家分别对生态环境和数字经济发展水平进行了充分的研究,但关于数字经济发展水平对生态环境影响的正向意义和区域异质性的实证分析研究较少,本研究可作为补充和参考。同时,也为我国实现数字经济高质量发展和生态环境高效治理提供智力支持。
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引用次数: 0
Analysis of global research trends on FinTech: a bibliometric study 全球金融科技研究趋势分析:文献计量学研究
Pub Date : 2023-12-25 DOI: 10.1108/jide-06-2023-0014
Faraj Salman Alfawareh, Mahmoud Al-Kofahi
PurposeThe key aim of this study is to highlight current financial technology (FinTech) trends by conducting a bibliometric review of literature derived from the Scopus database.Design/methodology/approach A bibliometric analysis was conducted on articles gathered from the Scopus database. Microsoft Excel was used to perform the frequency analysis, VOSviewer for visualising the data, and Harzing’s Publish or Perish for the metrics citation.Findings According to this investigation, research into FinTech has been consistently increasing since 2008. The results indicate that the most active publisher of FinTech literature is Bina Nusantara University in Indonesia. In terms of country of publication, China is identified as the most active. The most cited author is Buckley, R.P., with Rabbani, M.R., having the most publications. It was also identified that FinTech researches come under three primary domains namely business management, computer science and economics.Research limitations/implications The primary limitation of this current study is that it only relied on one data source, i.e. Scopus. Implications wise, researchers and practitioners can gain a deeper understanding of FinTech from this study, which also describes the trend in related publications on the concept. Future studies could significantly benefit from the findings of the present paper.Practical implications The outcomes of this study can assist researchers in better comprehending and summarising the key drivers of FinTech. In addition, the findings can help new researchers identify the starting point for their research on FinTech.Originality/value As far as the authors are aware, this is the first study that reviews FinTech publications derived from Scopus from 2008 to 2022. Hence, it is a pioneering study into FinTech bibliometric analysis, providing an understanding of the structural knowledge by reviewing the timeline of academic progression in FinTech.
目的 本研究的主要目的是通过对 Scopus 数据库中的文献进行文献计量分析,突出当前金融科技(FinTech)的发展趋势。使用 Microsoft Excel 进行频率分析,使用 VOSviewer 进行数据可视化,使用 Harzing's Publish or Perish 进行指标引用。结果表明,金融科技文献最活跃的出版商是印度尼西亚的 Bina Nusantara 大学。从出版国家来看,中国是最活跃的国家。被引用最多的作者是巴克利(Buckley, R.P.),而拉巴尼(Rabbani, M.R.)发表的论文最多。研究的局限性/启示 本研究的主要局限性在于它只依赖于一个数据源,即 Scopus。从意义上讲,研究人员和从业人员可以从本研究中加深对金融科技的理解,本研究还描述了与这一概念相关的出版物的发展趋势。本研究的成果有助于研究人员更好地理解和总结金融科技的关键驱动因素。此外,研究结果还有助于新研究人员确定其金融科技研究的起点。原创性/价值 据作者所知,这是第一份回顾 2008 年至 2022 年 Scopus 中金融科技出版物的研究报告。因此,这是一项关于金融科技文献计量分析的开创性研究,通过回顾金融科技学术发展的时间轴,提供了对知识结构的理解。
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引用次数: 0
Digital transformation in Vietnamese SMEs: managerial implications 越南中小企业的数字化转型:管理启示
Pub Date : 2023-05-11 DOI: 10.1108/jide-09-2022-0018
J. Walsh, T. Q. Nguyen, Thinh Hoang
PurposeThe purpose of this paper is to investigate the implementation of digital transformation in small and medium-sized enterprises in Vietnam.Design/methodology/approachThe research features in-depth personal interviews with SME executives and managers.FindingsThe findings of this study may be summarized into five main areas: (1) multi-tasking role and scarcity of resources; (2) risk; (3) data-driven decision-making processes; (4) efficient communications; and (5) strategic issues. These categories emerged from the content analysis process.Research limitations/implicationsQualitative research provides a good explanation for situations in actual firms but may not always be generalizable.Practical implicationsMeans of overcoming problems with implementing digital transformation in Vietnamese SMEs are provided.Originality/valueMost studies of Vietnamese companies focus on intensive manufacturing and membership in supply chains. Few studies consider the emergent service and technology sector.
本文的目的是调查越南中小企业数字化转型的实施情况。设计/方法/方法本研究对中小企业高管和经理进行了深入的个人访谈。本研究的发现可归纳为五个主要方面:(1)多任务角色与资源稀缺性;(2)风险;(3)数据驱动的决策过程;(4)高效沟通;(5)战略问题。这些类别是从内容分析过程中产生的。研究的局限性/含义定性研究为实际公司的情况提供了很好的解释,但可能并不总是可以推广的。本文提供了越南中小企业在实施数字化转型过程中克服问题的方法。大多数对越南公司的研究集中在集约化制造和供应链成员。很少有研究考虑到新兴的服务和技术部门。
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引用次数: 1
Assessing global and local interest in eNaira CBDC and cryptocurrency information: implications for financial stability 评估全球和当地对eNaira CBDC和加密货币信息的兴趣:对金融稳定的影响
Pub Date : 2023-03-28 DOI: 10.1108/jide-10-2022-0019
Peterson K. Ozili
PurposeThis paper investigates the global and local interest in Internet information about cryptocurrency and the Nigeria central bank digital currency, which is also known as eNaira.Design/methodology/approachGranger causality test and GMM coefficient matrix methodologies were used.FindingsThere is sustained increase in global and local interest in Internet information about eNaira in the first six weeks after eNaira adoption. Local interest in Internet information about cryptocurrency in Nigeria exceeded global interest in Internet information about cryptocurrency. The south-east region had the highest interest in cryptocurrency information followed by the south-south, the north-central, the north-east, the north-west and the south-west regions. In contrast, the north-east region had the highest interest in Internet information about eNaira, followed by the north-west, the north–central, the south-west, the south-south and the south-east regions. Nigeria recorded the highest global interest in Internet information about cryptocurrency and eNaira, while Japan and Brazil recorded the lowest interest during the period. The correlation results show a significant and positive correlation between interest in cryptocurrency information and interest in eNaira information. The Granger causality results show that global interest in cryptocurrency information causes both global and local interest in eNaira information. Also, local interest in cryptocurrency information causes global interest in eNaira information. The GMM regression coefficient matrix shows a significant positive relationship between interest in cryptocurrency information and eNaira information.Originality/valueThere are few studies on CBDC in country-specific contexts. This study adds to the literature by examining the Nigerian context.
本文调查了全球和当地对加密货币和尼日利亚中央银行数字货币(也称为eNaira)的互联网信息的兴趣。设计/方法/方法采用格兰杰因果检验和GMM系数矩阵方法。在采用eNaira后的前六周内,全球和本地用户对有关eNaira的互联网信息的兴趣持续增长。尼日利亚当地对互联网加密货币信息的兴趣超过了全球对互联网加密货币信息的兴趣。东南地区对加密货币信息的兴趣最高,其次是南南、中北部、东北、西北和西南地区。相比之下,东北部地区对有关非洲国家的互联网信息最感兴趣,其次是西北部、中北部、西南部、南南和东南部地区。尼日利亚对加密货币和eNaira的互联网信息的全球兴趣最高,而日本和巴西在此期间的兴趣最低。相关结果显示,对加密货币信息的兴趣与对eNaira信息的兴趣之间存在显著的正相关关系。格兰杰因果关系结果表明,全球对加密货币信息的兴趣导致了全球和本地对eNaira信息的兴趣。此外,本地对加密货币信息的兴趣引起了全球对eNaira信息的兴趣。GMM回归系数矩阵显示,对加密货币信息的兴趣与eNaira信息之间存在显著的正相关关系。独创性/价值在特定国家背景下对CBDC的研究很少。本研究通过考察尼日利亚的背景来补充文献。
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引用次数: 0
Ecological layout and competition characteristics of large internet platform enterprises 大型互联网平台企业生态布局与竞争特征
Pub Date : 2022-10-10 DOI: 10.1108/jide-04-2022-0012
Wenjun Jing, Xuanyu Liu, Linlin Wang, Yi He
PurposeAiming at the lack of explanatory power of traditional industrial organization theory in cross-border competition, by introducing the idea of ecological niche, the authors aim to explore the competitive situation of platform-based enterprises when they operate in multiple fields.Design/methodology/approachWith the help of ecological niche theory, construct the niche width and niche overlap index of typical enterprises in the platform economy, and find out the advantages and the intensity of competition through comparative analysis.FindingsIn an environment of cross-border competition, large enterprises have significant competitive advantages, and the fierce competition is concentrated among medium-sized enterprises.Originality/valueThe conclusions of this paper not only provide new insights for explaining the phenomenon of cross-border competition in the platform economy, but also provide theoretical reference for the anti-trust enforcement practice in the platform economy.
目的针对传统产业组织理论在跨界竞争中解释力不足的问题,引入生态位的概念,探讨平台型企业在多领域经营时的竞争态势。设计/方法/途径借助生态位理论,构建平台经济中典型企业的生态位宽度和生态位重叠指数,通过对比分析找出优势和竞争强度。在跨国竞争环境下,大型企业具有显著的竞争优势,激烈的竞争主要集中在中型企业之间。本文的结论不仅为解释平台经济中的跨境竞争现象提供了新的见解,也为平台经济中的反垄断执法实践提供了理论参考。
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引用次数: 0
Embedded finance: assessing the benefits, use case, challenges and interest over time 嵌入式财务:随着时间的推移评估收益、用例、挑战和兴趣
Pub Date : 2022-10-06 DOI: 10.1108/jide-05-2022-0014
Peterson K. Ozili
PurposeThis paper presents an overview of embedded finance. It identifies the applications, use case examples, benefits and challenges of embedded finance. The paper also analyzes global interest in embedded finance and compares it with interest in related finance concepts such as open finance, open banking, decentralized finance, financial innovation, Fintech and digital finance.Design/methodology/approachGranger causality test and two-stage least square regression were used to assess interest over time in embedded finance.FindingsThe empirical result show that interest in embedded finance increased significantly during the COVID-19 pandemic. The United States, the United Kingdom and India witnessed the highest interest in embedded finance compared to other countries. There is bi-directional Granger causality between interest in information about embedded finance and interest in information about financial innovation. There is uni-directional Granger causality between interest in information about embedded finance and interest in information about digital finance and open finance. The findings also reveal that interest in decentralized finance and open finance are significant determinants of interest in embedded finance. On the other hand, interest in embedded finance is a significant determinant of interest in digital finance, decentralized finance, Fintech and open banking. Also, interest in embedded finance is significantly correlated with interest in digital finance, decentralized finance, open banking and Fintech.Originality/valuePresently, there is little academic interest in embedded finance despite the fact that embedded finance is part of the on-going digital finance revolution. This paper fills this gap in the literature by assessing the benefits, use case, challenges of embedded finance.
本文介绍了嵌入式金融的概述。它确定了嵌入式金融的应用程序、用例示例、好处和挑战。本文还分析了全球对嵌入式金融的兴趣,并将其与开放金融、开放银行、去中心化金融、金融创新、金融科技和数字金融等相关金融概念的兴趣进行了比较。设计/方法/方法使用格兰杰因果检验和两阶段最小二乘回归来评估嵌入式金融随时间的兴趣。实证结果表明,在2019冠状病毒病大流行期间,对嵌入式金融的兴趣显著增加。与其他国家相比,美国、英国和印度对嵌入式金融的兴趣最高。对嵌入式金融信息的兴趣与对金融创新信息的兴趣之间存在双向格兰杰因果关系。对嵌入式金融信息的兴趣与对数字金融和开放金融信息的兴趣之间存在单向格兰杰因果关系。研究结果还表明,对去中心化金融和开放金融的兴趣是对嵌入式金融兴趣的重要决定因素。另一方面,对嵌入式金融的兴趣是对数字金融、去中心化金融、金融科技和开放式银行的兴趣的重要决定因素。此外,对嵌入式金融的兴趣与对数字金融、去中心化金融、开放银行和金融科技的兴趣显著相关。目前,尽管嵌入式金融是正在进行的数字金融革命的一部分,但学术界对嵌入式金融的兴趣很少。本文通过评估嵌入式金融的好处、用例和挑战,填补了文献中的这一空白。
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引用次数: 2
Digital currency and financial inclusion in Nigeria: lessons for development 尼日利亚的数字货币和金融包容性:发展的经验教训
Pub Date : 2022-03-29 DOI: 10.1108/jide-11-2021-0018
U. M. Ekong, C. N. Ekong
PurposeThis study aims to empirically investigate the effect of digital currency development (digital finance) on financial inclusion in Nigeria for the period. Nigeria undertook her digital currency development to rip the benefits of financial inclusion, safer remittances and exchange rate regularization among others.Design/methodology/approachThe researchers developed high-frequency quarterly data for the analysis from 2006:1 to 2020:4 in a weighted stepwise forward regression. A model similar to the one used by Demir et al. (2020) and Altunbas and Thornton (2019) with some modifications was developed.FindingsFindings suggest that (1) a unit rise in the usage of automated teller machines by citizens spontaneously raised financial inclusion in a quarter in Nigeria by 0.012 units and were statistically significant; (2) a percentage rise in the use of point of sales transaction by citizens in the country also raised financial inclusion in Nigeria by approximately 1%; (3) a percentage increase by mobile payment users in Nigeria will spontaneously increase financial inclusion by at least 0.4%; (4) a percentage rise in web payment services reduces financial inclusion by 22% in Nigeria; (5) Cumulative positive effect of digital finances on financial inclusion in Nigeria was approximately 7%.Practical implicationsThe researches show, using in-sample forecast, that while financial inclusion will grow in Nigeria, it will not be without systemic fluctuations. Based on the outcome, it is proposed that if the present digital currency penetration for the country is sustained at the present growth rate, the country may be more financially inclusive by 2% additionally by 2025 and 4% more by 2030.Originality/valueOriginally, it is found that digital currency development are positive derivatives for financial inclusion in Nigeria. Cumulatively, the effect of digital finances on financial inclusion in Nigeria is approximately 7% positive.
本研究旨在实证研究尼日利亚数字货币发展(数字金融)对普惠金融的影响。尼日利亚开发数字货币是为了利用普惠金融、更安全的汇款和汇率正规化等带来的好处。设计/方法/方法研究人员采用加权逐步回归方法,开发了2006:1至2020:4的高频季度数据进行分析。开发了一个类似于Demir等人(2020)和Altunbas和Thornton(2019)使用的模型,并进行了一些修改。研究结果表明:(1)在尼日利亚的一个季度中,公民使用自动柜员机的单位增加自发地提高了0.012个单位的金融包容性,并且具有统计学意义;(2)该国公民使用销售点交易的百分比增加也使尼日利亚的金融包容性提高了约1%;(3)尼日利亚移动支付用户的百分比增长将自发地使普惠金融增加至少0.4%;(4)在尼日利亚,网络支付服务每增加一个百分比,普惠金融就会减少22%;(5)尼日利亚数字金融对普惠金融的累计积极效应约为7%。实际意义研究表明,使用样本内预测,虽然金融普惠将在尼日利亚增长,但它不会没有系统性波动。根据结果,有人建议,如果该国目前的数字货币渗透率保持在目前的增长率,到2025年,该国的金融包容性可能会增加2%,到2030年可能会增加4%。原创性/价值最初,我们发现数字货币的发展是尼日利亚金融普惠的积极衍生品。累计来看,数字金融对尼日利亚普惠金融的积极影响约为7%。
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引用次数: 2
Who to show the ad to? Behavioral targeting in Internet advertising 广告给谁看?网络广告中的行为定位
Pub Date : 2022-03-21 DOI: 10.1108/jide-12-2021-0023
Wei Xiong, Ziyi Xiong, Tina Tian
PurposeThe performance of behavioral targeting (BT) mainly relies on the effectiveness of user classification since advertisers always want to target their advertisements to the most relevant users. In this paper, the authors frame the BT as a user classification problem and describe a machine learning–based approach for solving it.Design/methodology/approachTo perform such a study, two major research questions are investigated: the first question is how to represent a user’s online behavior. A good representation strategy should be able to effectively classify users based on their online activities. The second question is how different representation strategies affect the targeting performance. The authors propose three user behavior representation methods and compare them empirically using the area under the receiver operating characteristic curve (AUC) as a performance measure.FindingsThe experimental results indicate that ad campaign effectiveness can be significantly improved by combining user search queries, clicked URLs and clicked ads as a user profile. In addition, the authors also explore the temporal aspect of user behavior history by investigating the effect of history length on targeting performance. The authors note that an improvement of approximately 6.5% in AUC is achieved when user history is extended from 1 day to 14 days, which is substantial in targeting performance.Originality/valueThis paper confirms the effectiveness of BT on user classification and provides a validation of BT for Internet advertising.
行为定位(BT)的效果主要依赖于用户分类的有效性,因为广告商总是希望将广告定位到最相关的用户。在本文中,作者将BT作为一个用户分类问题,并描述了一种基于机器学习的方法来解决它。设计/方法/方法为了进行这样的研究,调查了两个主要的研究问题:第一个问题是如何表示用户的在线行为。一个好的表示策略应该能够根据用户的在线活动有效地对其进行分类。第二个问题是不同的表示策略如何影响目标性能。作者提出了三种用户行为表示方法,并以接收者工作特征曲线下面积(AUC)作为性能度量进行了实证比较。实验结果表明,将用户搜索查询、点击url和点击广告作为用户配置文件,可以显著提高广告活动的有效性。此外,作者还通过调查历史长度对目标性能的影响,探索了用户行为历史的时间方面。作者指出,当用户历史记录从1天延长到14天时,AUC的改善约为6.5%,这在目标性能方面是实质性的。原创性/价值本文证实了BT在用户分类上的有效性,为互联网广告提供了一种BT的验证。
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引用次数: 1
Influence of attitude on mobile banking acceptance and factors determining attitude of end-users in Ethiopia 态度对埃塞俄比亚终端用户接受手机银行的影响以及决定态度的因素
Pub Date : 2022-03-11 DOI: 10.1108/jide-08-2021-0007
Abera Bekele Kejela, Daniel Porath
PurposeIn this paper, the authors explore the reasons for reluctance to use mobile banking with the help of the technology acceptance model (TAM) and modifications proposed by the literature that is particularly adequate for developing countries and mobile banking: the theory of trying (TT) and the concept of attitude strengths.Design/methodology/approachThis study intends to shed more light on the acceptance of mobile banking in Ethiopia from the banking industry's perspective. To this end, the authors identify models used in the literature for explaining acceptance and fit them to a sample of Ethiopian bank customers. The authors' sample of 394 mobile banking subscribers does not include non-banked individuals, because the authors' main intention is to help banks understanding why banks' platforms are not used as desired.FindingsThe authors' findings suggest that attitude is the most significant factor determining acceptance, a multi-dimensional approach to attitude is more recommendable to understanding how mobile banking users shape users' attitude and combining TAM and TT is impactful and better explains the factors influencing attitude.Research limitations/implicationsThe authors' analysis suggests focusing on improving the attitude of users toward mobile banking since users' attitude is the integral component for acceptance decisions. In doing so, banks shall concentrate on making mobile banking services/platforms easy to use than promoting the usefulness of mobile banking, because the perception of ease of use has a more significant influence on attitude than usefulness.Originality/valuePractical application of the authors' findings may guide future marketing decisions while individuals can elucidate where individuals stand on mobile banking.
在本文中,作者借助技术接受模型(TAM)和文献中提出的特别适合发展中国家和移动银行的修改:尝试理论(TT)和态度优势的概念,探讨了不愿使用手机银行的原因。设计/方法/方法本研究旨在从银行业的角度更多地了解埃塞俄比亚对移动银行的接受程度。为此,作者确定了文献中用于解释接受度的模型,并将其应用于埃塞俄比亚银行客户的样本。作者的394个手机银行用户样本不包括非银行个人,因为作者的主要意图是帮助银行了解为什么银行的平台没有按预期使用。作者的研究结果表明,态度是决定接受度的最重要因素,多维度的态度方法更适合理解手机银行用户如何塑造用户的态度,将TAM和TT结合起来更有效,更能解释态度的影响因素。研究局限/启示作者的分析建议关注于改善用户对手机银行的态度,因为用户的态度是接受决策的组成部分。在此过程中,银行应专注于使移动银行服务/平台易于使用,而不是促进移动银行的有用性,因为易用性的感知对态度的影响比对有用性的影响更大。原创性/价值作者发现的实际应用可以指导未来的营销决策,而个人可以阐明个人对移动银行的立场。
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引用次数: 6
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Journal of Internet and Digital Economics
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