Pub Date : 2023-08-24DOI: 10.59260/pcommu.2023.74782814
Ajeng R Utam, Icha Herawati, Leni Armayati, R.Y.S Subardjo
Social media have been growing rapidly with the advanced development of IT, people are spending an increasing amount of time in cyberspace and perceive psychologically intangible objects (e.g., video reels, avatars, online movie streaming services), which they come to regard as “projection”. However, it remains unclear whether social media makes people more emotionally positive healthy or less. This study aims to explore the intensity effect of social media utilization on social comparison. With a general basis of the two-stage model of interactive media use for motivation and positive content, we conducted a cross-sectional online survey study (N = 450) in the context of students in Pekanbaru, Indonesia and empirically tested a mediation pathway linking to social anxiety. The results indicated that use did not directly increase social anxiety. Instead, social comparison, a proximal outcome, and self-esteem, an intermediate outcome played mediating roles, supporting the complete mediation effects. Statistically, the intensity of social media utilization have influenced more in a positive direction. This finding provides important theoretical and practical implications for the design of communication mental health campaigns and education in this digital era to enhance the positive effect of social media.
{"title":"The Influence of Social Media Use Intensity on Social Comparison in College Students","authors":"Ajeng R Utam, Icha Herawati, Leni Armayati, R.Y.S Subardjo","doi":"10.59260/pcommu.2023.74782814","DOIUrl":"https://doi.org/10.59260/pcommu.2023.74782814","url":null,"abstract":"Social media have been growing rapidly with the advanced development of IT, people are spending an increasing amount of time in cyberspace and perceive psychologically intangible objects (e.g., video reels, avatars, online movie streaming services), which they come to regard as “projection”. However, it remains unclear whether social media makes people more emotionally positive healthy or less. This study aims to explore the intensity effect of social media utilization on social comparison. With a general basis of the two-stage model of interactive media use for motivation and positive content, we conducted a cross-sectional online survey study (N = 450) in the context of students in Pekanbaru, Indonesia and empirically tested a mediation pathway linking to social anxiety. The results indicated that use did not directly increase social anxiety. Instead, social comparison, a proximal outcome, and self-esteem, an intermediate outcome played mediating roles, supporting the complete mediation effects. Statistically, the intensity of social media utilization have influenced more in a positive direction. This finding provides important theoretical and practical implications for the design of communication mental health campaigns and education in this digital era to enhance the positive effect of social media.","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126837289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-23DOI: 10.59260/pcommu.2023.65731614
Gita Juniarti, Jihan Ariella
The South Korean entertainment industry’s popularity and global reach have prompted private companies to place advertise their products to international viewers. South Korean celebrities have also been found to form positively perceived beauty standards, consequently serving as an antecedent of beauty product awareness and perceived beauty product quality among international audiences. This article aims to unveil how male identities are constructed in masculinity symbols displayed in skincare product ads. This research examines Everwhite skincare ads as Indonesian products with South Korean actors as brand ambassadors. Findings reveal that these ads still rely on stereotypical constructs and traditional discourses of what it takes to be a man. Implications for advertising attitudes towards masculinity were found to be beauty standards. For example, men are invited to consume grooming products but are reminded to do it the men’s way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product.
{"title":"Masculinity Symbols on Skincare Everwhite Advertisement","authors":"Gita Juniarti, Jihan Ariella","doi":"10.59260/pcommu.2023.65731614","DOIUrl":"https://doi.org/10.59260/pcommu.2023.65731614","url":null,"abstract":"The South Korean entertainment industry’s popularity and global reach have prompted private companies to place advertise their products to international viewers. South Korean celebrities have also been found to form positively perceived beauty standards, consequently serving as an antecedent of beauty product awareness and perceived beauty product quality among international audiences. This article aims to unveil how male identities are constructed in masculinity symbols displayed in skincare product ads. This research examines Everwhite skincare ads as Indonesian products with South Korean actors as brand ambassadors. Findings reveal that these ads still rely on stereotypical constructs and traditional discourses of what it takes to be a man. Implications for advertising attitudes towards masculinity were found to be beauty standards. For example, men are invited to consume grooming products but are reminded to do it the men’s way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product.","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121272503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-31DOI: 10.59260/pcommu.2023.58641507
Yulistawati Mokambu
Long-distance relationships (LDR) are increasingly common, particularly among young adults. The geographic separation inherent in LDR, and communication factors, may have implications for the satisfaction relationship of individuals in LDR. However, little current work examines these potential associations on decision communication. The current study examined associations between relationship-level predictors (satisfaction, maintenance) and individual-communication disclosure in LDDRs. In the present study, all participants live in Gorontalo City (Indonesia) and their couple lives in another city. Participants (N = 7) were young adults (22 - 35 years old), who completed an interview on communication relationships. Here, we report sample characteristics; correlations between key study variables; and, the results of stepwise whether relationship-level variables predicted individual-level disclosure. Results indicated that relationship satisfaction of romantically relationship happiness, commitment, and conflict did not differ based on LDR status, but, relationship stress led to in change a couple’s communication behaviours. In conclusion, empathy, respect, support, and equality is the main aspect of interpersonal communication disclosure among the couple.
{"title":"https://theparagraphs.org/article/doi/10.59260/pcommu.2023.58641507","authors":"Yulistawati Mokambu","doi":"10.59260/pcommu.2023.58641507","DOIUrl":"https://doi.org/10.59260/pcommu.2023.58641507","url":null,"abstract":"Long-distance relationships (LDR) are increasingly common, particularly among young adults. The geographic separation inherent in LDR, and communication factors, may have implications for the satisfaction relationship of individuals in LDR. However, little current work examines these potential associations on decision communication. The current study examined associations between relationship-level predictors (satisfaction, maintenance) and individual-communication disclosure in LDDRs. In the present study, all participants live in Gorontalo City (Indonesia) and their couple lives in another city. Participants (N = 7) were young adults (22 - 35 years old), who completed an interview on communication relationships. Here, we report sample characteristics; correlations between key study variables; and, the results of stepwise whether relationship-level variables predicted individual-level disclosure. Results indicated that relationship satisfaction of romantically relationship happiness, commitment, and conflict did not differ based on LDR status, but, relationship stress led to in change a couple’s communication behaviours. In conclusion, empathy, respect, support, and equality is the main aspect of interpersonal communication disclosure among the couple.","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126510610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-13DOI: 10.59260/pcommu.2023.26480510
Ee Zhi Yuin, Muhammad Su’ud Zhariff bin Zaharin, Mohd Hanafi bin Jumrah
Cinemas are often used as an element of escapism and a representation of reality to the audience. Cinema also plays a crucial part in developing and sustaining racial cultural ideas and attitudes in the United States of America and globally. Since the 1830s, African Americans have appeared in film as either shown unfavorably or as small-minded people in comparison to their white peers. In a famous film in America, “Birth of Nation”, a white actor who acted as African American was portrayed as savagely violent who seized on Caucasian women. Despite the inaccurate portrayal of African Americans in the film, identical tropes have continued to emerge in the film industry since the 1920s. Therefore, this paper studies the representation of African Americans in Hollywood films using Critical Race Theory. Two Hollywood films will be used as a comparative case study namely Steve McQueen’s 12 Years A Slave (2013) and Gerard Bush and Christopher Renz’s Antebellum (2020) respectively. The result shows the importance of race and racism in society, several common types of racial prejudice have been detected in the films. Pathological stereotypes have also been presented through the films and the white characters show their power and control towards the African Americans who once had equal privilege with them. Keyword : Representation, African-Americans, Hollywood Films, Antebellum.
{"title":"The Representation of African Americans in 12 Years A Slave and Antebellum Films","authors":"Ee Zhi Yuin, Muhammad Su’ud Zhariff bin Zaharin, Mohd Hanafi bin Jumrah","doi":"10.59260/pcommu.2023.26480510","DOIUrl":"https://doi.org/10.59260/pcommu.2023.26480510","url":null,"abstract":"Cinemas are often used as an element of escapism and a representation of reality to the audience. Cinema also plays a crucial part in developing and sustaining racial cultural ideas and attitudes in the United States of America and globally. Since the 1830s, African Americans have appeared in film as either shown unfavorably or as small-minded people in comparison to their white peers. In a famous film in America, “Birth of Nation”, a white actor who acted as African American was portrayed as savagely violent who seized on Caucasian women. Despite the inaccurate portrayal of African Americans in the film, identical tropes have continued to emerge in the film industry since the 1920s. Therefore, this paper studies the representation of African Americans in Hollywood films using Critical Race Theory. Two Hollywood films will be used as a comparative case study namely Steve McQueen’s 12 Years A Slave (2013) and Gerard Bush and Christopher Renz’s Antebellum (2020) respectively. The result shows the importance of race and racism in society, several common types of racial prejudice have been detected in the films. Pathological stereotypes have also been presented through the films and the white characters show their power and control towards the African Americans who once had equal privilege with them.\u0000\u0000Keyword :\u0000Representation, African-Americans, Hollywood Films, Antebellum.","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125838900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-13DOI: 10.59260/pcommu.2023.49572810
Dina Julianda Siregar, Cindenia Puspasari
Social media is basically for sharing information and public channels to express the account owners. To date, Instagram is one of the largest social media networking platforms with visual outputs like videos and photos. Much information can be exchanged and retrieved between users via this platform. Occasionally, some users have posted other people's privacy on their feeds, which may result in a lawsuit against the Instagram account owners. This present study aims to examine the level of understanding of Instagram users' privacy management of their accounts. The data was collected through in-depth interviews with a total of three respondents and the analysis method of Communication Privacy Management (CPM) was carried out. The result shown that in self-disclosure through Instagram not all informants are able to set public and private boundaries. After interviewing, all informants have shown a better understanding of various violations of privacy, such as data leaks, cyber-stalking, taking and uploading photos or videos without permission, and ignoring copyright. In post-event, all the informant perform take action on the management of privacy with consideration as an important thing for building a relationship. Keyword : Instagram, Media Social, Communication Privacy Management.
{"title":"Analysis of Communication Privacy Management on Instagram Stories","authors":"Dina Julianda Siregar, Cindenia Puspasari","doi":"10.59260/pcommu.2023.49572810","DOIUrl":"https://doi.org/10.59260/pcommu.2023.49572810","url":null,"abstract":"Social media is basically for sharing information and public channels to express the account owners. To date, Instagram is one of the largest social media networking platforms with visual outputs like videos and photos. Much information can be exchanged and retrieved between users via this platform. Occasionally, some users have posted other people's privacy on their feeds, which may result in a lawsuit against the Instagram account owners. This present study aims to examine the level of understanding of Instagram users' privacy management of their accounts. The data was collected through in-depth interviews with a total of three respondents and the analysis method of Communication Privacy Management (CPM) was carried out. The result shown that in self-disclosure through Instagram not all informants are able to set public and private boundaries. After interviewing, all informants have shown a better understanding of various violations of privacy, such as data leaks, cyber-stalking, taking and uploading photos or videos without permission, and ignoring copyright. In post-event, all the informant perform take action on the management of privacy with consideration as an important thing for building a relationship.\u0000\u0000Keyword :\u0000Instagram, Media Social, Communication Privacy Management.","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"2 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128286172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-11DOI: 10.59260/pcommu.2023.13253006
Dhea Vani Safli, A. Susilo, Melly Ridaryanthi
Digital public relations are a new concept adopted in state corporate management. With form Customer Service Implementation Units (UP3), there is a numbers staff team that manages corporate media social accounts with different expertise backgrounds. Hence, it is important to establish engagement standards for digital public relations for improving high-quality service outreach to consumers. This study aimed to identify the digital public relations program of electricity state corporate with a case study on a branch unit in Banten. There were four informants selected through the purposive sampling method, and data were analyzed based on the following steps: data reduction, data display, and data verification. The results indicate the unit branch performs five (5) stages; problem analysis, plotting planning action, communication action, and evaluation. All stages are implemented in digital public relations for developing engagement strategies on dialog forums with a core focus on crisis mitigation and education campaign. Incorporating analysis tools such as SOAR or SWOT in digital public relations management evaluation programs could provide holistic improvement. Keyword : Digital Public Relations, Social Media, Communication, Customers Service
{"title":"Digital Public Relations Program Management to Improving Customer Service Quality","authors":"Dhea Vani Safli, A. Susilo, Melly Ridaryanthi","doi":"10.59260/pcommu.2023.13253006","DOIUrl":"https://doi.org/10.59260/pcommu.2023.13253006","url":null,"abstract":"Digital public relations are a new concept adopted in state corporate management. With form Customer Service Implementation Units (UP3), there is a numbers staff team that manages corporate media social accounts with different expertise backgrounds. Hence, it is important to establish engagement standards for digital public relations for improving high-quality service outreach to consumers. This study aimed to identify the digital public relations program of electricity state corporate with a case study on a branch unit in Banten. There were four informants selected through the purposive sampling method, and data were analyzed based on the following steps: data reduction, data display, and data verification. The results indicate the unit branch performs five (5) stages; problem analysis, plotting planning action, communication action, and evaluation. All stages are implemented in digital public relations for developing engagement strategies on dialog forums with a core focus on crisis mitigation and education campaign. Incorporating analysis tools such as SOAR or SWOT in digital public relations management evaluation programs could provide holistic improvement.\u0000\u0000Keyword :\u0000Digital Public Relations, Social Media, Communication, Customers Service","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121632618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.59260/pcommu.2023.700121005
Muthia Rahayu, S. Mahmudah
Apart from fighting against pandemics, we are also fighting against infodemics which is a kind of biased information wave that made it difficult for people to receive original information. Such as misinformation, disinformation, rumors, and hoaxes during an emergency, hindering responses, and creating confusion and distrust in society. Here, media platforms have a crucial part in filtering any information before transmitting it through channels of news. However, in the modern era, Social Networking Services (SNS) platforms become a new lifestyle, particularly for receiving and sharing information. Therefore, as information receivers, it becomes essential to understand the information before sharing it with other people. The objective of this present study is to determine the degree of understanding SNS users in receiving and sharing information in their community during the pandemic era. The research method used is a case study approach that examines one case intensively, in-depth, in detail, and comprehensively. The result of this study are (1) during the pandemic, the news they got was about developments in the COVID-19 case in Indonesia, news related to alternative medicines and vaccine drugs. (2) Sources get news information from the social media they use and also the WhatsApp groups they follow, (3) This research indicates that the infodemic is increasingly rampant until now, mass media supervisors are already working to block hoax information, but users who do not have awareness in selecting and sorting news Keyword : Information, New Media, Infodemic, Social Media
{"title":"The Information Analysis on New Media in Period of Pandemic: An Observation of Infodemics Study case","authors":"Muthia Rahayu, S. Mahmudah","doi":"10.59260/pcommu.2023.700121005","DOIUrl":"https://doi.org/10.59260/pcommu.2023.700121005","url":null,"abstract":"Apart from fighting against pandemics, we are also fighting against infodemics which is a kind of biased information wave that made it difficult for people to receive original information. Such as misinformation, disinformation, rumors, and hoaxes during an emergency, hindering responses, and creating confusion and distrust in society. Here, media platforms have a crucial part in filtering any information before transmitting it through channels of news. However, in the modern era, Social Networking Services (SNS) platforms become a new lifestyle, particularly for receiving and sharing information. Therefore, as information receivers, it becomes essential to understand the information before sharing it with other people. The objective of this present study is to determine the degree of understanding SNS users in receiving and sharing information in their community during the pandemic era. The research method used is a case study approach that examines one case intensively, in-depth, in detail, and comprehensively. The result of this study are (1) during the pandemic, the news they got was about developments in the COVID-19 case in Indonesia, news related to alternative medicines and vaccine drugs. (2) Sources get news information from the social media they use and also the WhatsApp groups they follow, (3) This research indicates that the infodemic is increasingly rampant until now, mass media supervisors are already working to block hoax information, but users who do not have awareness in selecting and sorting news\u0000\u0000Keyword :\u0000Information, New Media, Infodemic, Social Media","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129216332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.59260/pcommu.2023.10061603
Mutiara Hatika
In modern era, the utilization of digital channel for updated information technologies is highly preferable to accelerate receiving information. Including Public Relations (PR) of Private Universities trough digital channel shapping an image to attracing new prospective student. The aims of study, to determine the effect of PR activity (content, outreach) on cyber for shaping the image of private universities in Riau Province. This study employed a quantitative method. The data were collected through observation and questionnaires. Then, the data were analyzed by using a simple linear regression method. There are 8 sampels selected private universities in Riau Province have been surveyed on PR activities on the website and facebook. The hypothesis test revealed that t count ≥ t table or 17,246 ≥ 0.098, meaning that there is a significant influence between PR activity on cyber platforms to shaping image of private universities in Riau Province. With, correlation coefficient test found that the correlation value is 0.654 or 65.4% is in the product-moment coefficient interval range of 0.60-0.89 which proves that there is a strong relationship between variables. Then the coefficient value found in the processed research data, the value of determination (R Square) is 0.428, this describe that the influence of the PR variable (X) on the image of private universities (Y) is 42.8%. But, the present study also suggest note 6 out 8 sampels has slow responses to students feedback on web mailing-system. Keyword : Digital, Public Relation, Private University, Riau
{"title":"The influence of Website and Facebook on private Universities' image in Riau Province (Public Relations Cyber Activity Survey)","authors":"Mutiara Hatika","doi":"10.59260/pcommu.2023.10061603","DOIUrl":"https://doi.org/10.59260/pcommu.2023.10061603","url":null,"abstract":"In modern era, the utilization of digital channel for updated information technologies is highly preferable to accelerate receiving information. Including Public Relations (PR) of Private Universities trough digital channel shapping an image to attracing new prospective student. The aims of study, to determine the effect of PR activity (content, outreach) on cyber for shaping the image of private universities in Riau Province. This study employed a quantitative method. The data were collected through observation and questionnaires. Then, the data were analyzed by using a simple linear regression method. There are 8 sampels selected private universities in Riau Province have been surveyed on PR activities on the website and facebook. The hypothesis test revealed that t count ≥ t table or 17,246 ≥ 0.098, meaning that there is a significant influence between PR activity on cyber platforms to shaping image of private universities in Riau Province. With, correlation coefficient test found that the correlation value is 0.654 or 65.4% is in the product-moment coefficient interval range of 0.60-0.89 which proves that there is a strong relationship between variables. Then the coefficient value found in the processed research data, the value of determination (R Square) is 0.428, this describe that the influence of the PR variable (X) on the image of private universities (Y) is 42.8%. But, the present study also suggest note 6 out 8 sampels has slow responses to students feedback on web mailing-system.\u0000\u0000Keyword :\u0000Digital, Public Relation, Private University, Riau","PeriodicalId":350779,"journal":{"name":"Paragraphs Communication Update","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123526895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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