Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00010
Daniel M. Ladik, D. Stewart
The (most) common mistake is not to “tell a story,” but only assemble different related parts. “Telling a good story” means to critically analyze what has been done before and demonstrate convincingly why something is changing. A significant contribution to knowledge does not happen in isolation and needs to be contextualized to the current situation. about the contribution (be specific about how the paper builds upon prior work), (2) clear about theory (precisely lay out the mechanisms and effects), and (3) clear about methods and analyses (others should be able to replicate method, and findings should be as plainly laid out as possible). If the authors aren’t clear on any of these points, then the reviewers (and readers) won’t know what to make of the work. conduct a series of studies and then superficially combine them into the manuscript without really focusing on what is the story here and thereby what is the contribution. Just because the results are significant does not mean that the contribution is worthwhile
{"title":"The contribution continuum revisited","authors":"Daniel M. Ladik, D. Stewart","doi":"10.4337/9781788113700.00010","DOIUrl":"https://doi.org/10.4337/9781788113700.00010","url":null,"abstract":"The (most) common mistake is not to “tell a story,” but only assemble different related parts. “Telling a good story” means to critically analyze what has been done before and demonstrate convincingly why something is changing. A significant contribution to knowledge does not happen in isolation and needs to be contextualized to the current situation. about the contribution (be specific about how the paper builds upon prior work), (2) clear about theory (precisely lay out the mechanisms and effects), and (3) clear about methods and analyses (others should be able to replicate method, and findings should be as plainly laid out as possible). If the authors aren’t clear on any of these points, then the reviewers (and readers) won’t know what to make of the work. conduct a series of studies and then superficially combine them into the manuscript without really focusing on what is the story here and thereby what is the contribution. Just because the results are significant does not mean that the contribution is worthwhile","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117156337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00021
C. Katsikeas
{"title":"Publishing in international marketing: challenges, opportunities, and guideposts","authors":"C. Katsikeas","doi":"10.4337/9781788113700.00021","DOIUrl":"https://doi.org/10.4337/9781788113700.00021","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122431848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00012
O. Ferrell, L. Ferrell
{"title":"Publishing ethics: managing for success","authors":"O. Ferrell, L. Ferrell","doi":"10.4337/9781788113700.00012","DOIUrl":"https://doi.org/10.4337/9781788113700.00012","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"636 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115109220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00026
Ruth N. Bolton
{"title":"How papers get better before they get published","authors":"Ruth N. Bolton","doi":"10.4337/9781788113700.00026","DOIUrl":"https://doi.org/10.4337/9781788113700.00026","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124397688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00027
S. Vargo
{"title":"The service-dominant logic journey: from conceptualization to publication","authors":"S. Vargo","doi":"10.4337/9781788113700.00027","DOIUrl":"https://doi.org/10.4337/9781788113700.00027","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125087615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00015
Gary L. Frazier
{"title":"On the positioning of research papers in the marketing discipline","authors":"Gary L. Frazier","doi":"10.4337/9781788113700.00015","DOIUrl":"https://doi.org/10.4337/9781788113700.00015","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"290 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123270189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-08DOI: 10.4337/9781788113700.00022
Vikas Mittal
{"title":"Sample design for research in marketing","authors":"Vikas Mittal","doi":"10.4337/9781788113700.00022","DOIUrl":"https://doi.org/10.4337/9781788113700.00022","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132154319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-08-29DOI: 10.1108/09555340810897943
D. Stewart
Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing.Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal of Marketing and Journal of the Academy of Marketing Science.Findings – Interesting and novel work is most likely to be published in academic journals even when such work has methodological flaws. Research that is methodologically correct but of limited contribution is less likely to be published. Venue‐driven research, replications, most extensions of prior research and data fitting exercises are unlikely to be published in the “better” marketing journals.Practical implications – The paper offers practical advice about how to publish in the better marketing journals and how an author should manage the publication process.Originality/value – The paper offers observations regarding best and weak practices with respect t...
{"title":"Academic publishing in marketing: best and worst practices","authors":"D. Stewart","doi":"10.1108/09555340810897943","DOIUrl":"https://doi.org/10.1108/09555340810897943","url":null,"abstract":"Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing.Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal of Marketing and Journal of the Academy of Marketing Science.Findings – Interesting and novel work is most likely to be published in academic journals even when such work has methodological flaws. Research that is methodologically correct but of limited contribution is less likely to be published. Venue‐driven research, replications, most extensions of prior research and data fitting exercises are unlikely to be published in the “better” marketing journals.Practical implications – The paper offers practical advice about how to publish in the better marketing journals and how an author should manage the publication process.Originality/value – The paper offers observations regarding best and weak practices with respect t...","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115458129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4337/9781788113700.00013
{"title":"TAILORING YOUR WORK TO YOUR AUDIENCE","authors":"","doi":"10.4337/9781788113700.00013","DOIUrl":"https://doi.org/10.4337/9781788113700.00013","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117278379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4337/9781788113700.00020
R. Hill
{"title":"So, you want to write policy-relevant articles?","authors":"R. Hill","doi":"10.4337/9781788113700.00020","DOIUrl":"https://doi.org/10.4337/9781788113700.00020","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123619035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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