Pub Date : 2020-04-22DOI: 10.1177/1098048220914006
Robyn Blakeman, E. Haley, Maureen Taylor
The relationship between account management and creative is a complicated and ever-changing one. A common theme in the advertising literature is that account and creative teams sometimes struggle with intra-agency communication. This article looks at why communication is still an issue today and what knowledge modern account and creative teams need to know about the others’ role in the agency to close the long-standing communication gap. We asked both account managers and art and creative directors (creatives) what they wished the other understood about their roles within the agency. From their answers, we identify pedagogical suggestions for advertising professors as they work to better prepare students for careers in the industry.
{"title":"Interagency Collaboration: Account and Creative Teams Speak Out About Their Relationship","authors":"Robyn Blakeman, E. Haley, Maureen Taylor","doi":"10.1177/1098048220914006","DOIUrl":"https://doi.org/10.1177/1098048220914006","url":null,"abstract":"The relationship between account management and creative is a complicated and ever-changing one. A common theme in the advertising literature is that account and creative teams sometimes struggle with intra-agency communication. This article looks at why communication is still an issue today and what knowledge modern account and creative teams need to know about the others’ role in the agency to close the long-standing communication gap. We asked both account managers and art and creative directors (creatives) what they wished the other understood about their roles within the agency. From their answers, we identify pedagogical suggestions for advertising professors as they work to better prepare students for careers in the industry.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220914006","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43708847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-22DOI: 10.1177/1098048220913340
K. Sheehan
Leadership in the Creative Industries: Principles and Practice by Karen Mallia fills a much needed hole in the advertising and marketing area. Instructors can choose from multiple books on creativity, and quite a few on leadership, but few books combine the two and focus specifically on creative leadership. Mallia indicates why this gap exists early on: She writes “Creative people don’t usually plan five years ahead. They rarely plan to lead. They don’t even think about leadership until they’re thrust into it.” To prepare tomorrow’s leaders, Mallia’s book provides a good guidebook to leadership in the creative industries. The book is divided into four sections. “Creativity and the Creative Industries” defines both concepts, using both theoretically-based literature and reflections from people both in academia and in the industry. The first section stresses the importance of the balance between the individual and the larger community, including the creative team and larger professional networks. This section introduces key ideas about a leadership mindset that draw clear distinctions between being a leader and a staffer. The second section describes the journey from creative staffer to creative leader. The chapters in this section describe the leader’s influence on creativity, and how leading is different from managing. Throughout this section, specific tips and actionable information provide a roadmap for this important journey. The third section focuses on how leaders can be crucial in creating better advertising, focusing on the context, culture, and environment for creativity.
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Pub Date : 2020-04-22DOI: 10.1177/1098048220916920
Sara E. Champlin
In this invited essay, I reflect on my enthusiasm for teaching as an early career professor. I would like to thank the Association for Education in Journalism and Mass Communication’s (AEJMC) Advertising Division for selecting me as the 2019 Early Career Teaching Excellence in Advertising award recipient.
{"title":"Why I Teach Advertising: Critical Voices","authors":"Sara E. Champlin","doi":"10.1177/1098048220916920","DOIUrl":"https://doi.org/10.1177/1098048220916920","url":null,"abstract":"In this invited essay, I reflect on my enthusiasm for teaching as an early career professor. I would like to thank the Association for Education in Journalism and Mass Communication’s (AEJMC) Advertising Division for selecting me as the 2019 Early Career Teaching Excellence in Advertising award recipient.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220916920","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44029952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-22DOI: 10.1177/1098048220919628
Jay Newell
{"title":"Editor’s Letter: The Space Between","authors":"Jay Newell","doi":"10.1177/1098048220919628","DOIUrl":"https://doi.org/10.1177/1098048220919628","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220919628","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41320780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-22DOI: 10.1177/1098048220917129
M. Weigold
I received an unexpected reminder of the benefits of online education recently when the University of Florida (UF) required that all instructors move their classes online as a response to the coronavirus pandemic. This reaction to the health threat suggests several things about our university. First, the investment of extensive support for online students and faculty is paying dividends. Second, it is a confirmation that for most students, faculty, and staff, online education is no longer controversial. It was not always so. The move to create online programs did not really begin campus wide until the late 2000s. In its nascent stages, online delivery had passionate defenders and equally engaged opponents. I suspect that at many schools these same arguments play out today. My experience with online education began in my roles as associate dean for undergraduate affairs and as a director of the College of Journalism and Communications’ online master’s programs. In 2010 we were starting at ground zero because we had just a handful of online classes and no fully online undergraduates or grad students. Now, just 10 years later, over 600 undergraduates and an additional 200 master’s students take all their courses online. We have four undergraduate majors and seven graduate specializations
{"title":"Succeeding in Online Advertising Education","authors":"M. Weigold","doi":"10.1177/1098048220917129","DOIUrl":"https://doi.org/10.1177/1098048220917129","url":null,"abstract":"I received an unexpected reminder of the benefits of online education recently when the University of Florida (UF) required that all instructors move their classes online as a response to the coronavirus pandemic. This reaction to the health threat suggests several things about our university. First, the investment of extensive support for online students and faculty is paying dividends. Second, it is a confirmation that for most students, faculty, and staff, online education is no longer controversial. It was not always so. The move to create online programs did not really begin campus wide until the late 2000s. In its nascent stages, online delivery had passionate defenders and equally engaged opponents. I suspect that at many schools these same arguments play out today. My experience with online education began in my roles as associate dean for undergraduate affairs and as a director of the College of Journalism and Communications’ online master’s programs. In 2010 we were starting at ground zero because we had just a handful of online classes and no fully online undergraduates or grad students. Now, just 10 years later, over 600 undergraduates and an additional 200 master’s students take all their courses online. We have four undergraduate majors and seven graduate specializations","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220917129","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46884392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-22DOI: 10.1177/1098048220913341
A. Stanaland
{"title":"The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising and PR, Third Edition. By Don Dickinson and Craig Davis","authors":"A. Stanaland","doi":"10.1177/1098048220913341","DOIUrl":"https://doi.org/10.1177/1098048220913341","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913341","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48275331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-01DOI: 10.1177/1098048219877047
Lisa Farman, Beth R. Hendricks, S. Y. Lee, Hairong Li
{"title":"Contributors","authors":"Lisa Farman, Beth R. Hendricks, S. Y. Lee, Hairong Li","doi":"10.1177/1098048219877047","DOIUrl":"https://doi.org/10.1177/1098048219877047","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219877047","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49247992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-01DOI: 10.1177/1098048219883435
{"title":"Call for Nominations for Advertising Division 2020 Early Career Teaching Excellence Award","authors":"","doi":"10.1177/1098048219883435","DOIUrl":"https://doi.org/10.1177/1098048219883435","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219883435","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42357493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-01DOI: 10.1177/1098048219883436
{"title":"Call for Nominations for Advertising Division 2020 Distinguished Teaching Award","authors":"","doi":"10.1177/1098048219883436","DOIUrl":"https://doi.org/10.1177/1098048219883436","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219883436","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48656888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-30DOI: 10.1177/1098048219875566
Jay Newell
{"title":"Editor’s Letter: Flying to the Storm","authors":"Jay Newell","doi":"10.1177/1098048219875566","DOIUrl":"https://doi.org/10.1177/1098048219875566","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219875566","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41513888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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