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Applied Marketing Analytics最新文献

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Mikrogeografische Marktsegmentierung Mikrogeografische市场细分
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_9
Özlem Doger-Herter, B. Wawrzyniak
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引用次数: 0
Datenvisualisierung und Business Intelligence – Methoden zur Unterstützung der Entscheidungsfindung 决策支持的数据可视化和企业智力方法
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_8
Alec N. Sproten
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引用次数: 0
Datennutzung im E-Commerce 在电子商务使用数据
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_12
Silvia Zaharia, Alexander Korth
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引用次数: 0
Marketing Analytics – Technologien und Tools 市场分析技术和工具
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_5
Timo von Focht
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引用次数: 0
Datenkompetenz und Datenethik 数据够用、数据伦理
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_3
Katharina Schüller, Bernhard Schüller
{"title":"Datenkompetenz und Datenethik","authors":"Katharina Schüller, Bernhard Schüller","doi":"10.1007/978-3-658-33809-1_3","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_3","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78476792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Analytics – Trend oder Zukunft? 营销分析——趋势预测?
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_1
M. Halfmann
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引用次数: 0
Algorithmenbasiertes Pricing
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_14
M. Schleusener
{"title":"Algorithmenbasiertes Pricing","authors":"M. Schleusener","doi":"10.1007/978-3-658-33809-1_14","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_14","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81564324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Analytics im Vertrieb 零售部门的数据分析
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_10
M. Schulze
{"title":"Data Analytics im Vertrieb","authors":"M. Schulze","doi":"10.1007/978-3-658-33809-1_10","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_10","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83762901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Lifetime Value – Neue Anwendungsmöglichkeiten durch Prognosemodelle 要使用忠诚价值的新用途
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_13
Timo von Focht
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引用次数: 0
Relevanz von Datenmanagement und Daten-Governance 数据管理和数据治理的重要性
Q4 Business, Management and Accounting
Applied Marketing Analytics
Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_6
Denise Baidinger
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引用次数: 0
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