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Principles of Integrated Marketing Communications最新文献

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Direct response marketing and sales promotion integration 直销和促销的整合
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.011
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引用次数: 0
Advertising testing, campaign tracking and synergistic effects 广告测试，活动跟踪和协同效应
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.012
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引用次数: 0
Uncovering insights 发现的见解
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.002
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引用次数: 0
Advertising creativity 广告创意
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.006
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引用次数: 4
Public relations, corporate reputation, sponsorship, native advertising and content marketing 公共关系，企业声誉，赞助，本地广告和内容营销
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.009
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引用次数: 0
Planning and executing the creative appeal 策划和执行创意诉求
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.007
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引用次数: 0
Influence, tactics and integration in personal selling 人际销售的影响力、策略和整合
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.010
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引用次数: 0
Integrative review, IMC implementations and marketing technologies 整合审查，整合营销营销实施和营销技术
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.013
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引用次数: 0
Media planning for growth 媒体策划促进增长
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.004
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引用次数: 0
Index 指数
Principles of Integrated Marketing Communications
Pub Date : 2021-02-23 DOI: 10.1017/9781108628662.014
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引用次数: 0
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