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Korea Journal of Tourism Research最新文献

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Semiotics Analysis of Island Tourism in TV Real Variety Entertainment Program 电视真人综艺节目中海岛旅游的符号学分析
Pub Date : 2017-04-30 DOI: 10.21719/KJTR.32.3.9
Heung shik Park, Eun-kyung Jang
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引用次数: 1
The Effect of Involvement in Gardening Activity on the Perception of Restorative Environment and Flow 参与园艺活动对恢复性环境知觉和心流的影响
Pub Date : 2017-04-30 DOI: 10.21719/KJTR.32.3.5
Easton Lee, Kyung-wan Hong
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引用次数: 0
The influence of Chinese’ Watching Motivation of and Satisfaction from Korean Drama on their Korea Favorability and Purchase Intention of Korean Cosmetics 中国人观看韩剧的动机和满意度对韩国好感度和韩国化妆品购买意愿的影响
Pub Date : 2017-04-30 DOI: 10.21719/KJTR.32.3.12
S. Lee, Sang-Hee Park
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引用次数: 1
Does physical environment of coffee shops in Korea really matter for customers to visit 在韩国,咖啡店的环境真的是顾客光顾的重要因素吗
Pub Date : 2017-04-30 DOI: 10.21719/KJTR.32.3.10
Woo, Mi-Hwa, Kim, Young-Kyu
It is the aim of this study to propose a strategic suggestion for coffee shop owners or managements to stay competitive in the industry. The following steps were taken in this study. First, through a reviewing of related literatures, components of physical environment such as facility, ambience, and social factors were thoroughly reviewed to build a hypothetical construct with emotional response, and relationship quality. Second, a research model based on the hypothetical construct was set up. Third, a survey questionnaire designed for online was sent out through various SNS on September 20th, 2016 and closed on September 30th, 2016. Total 300 questionnaires were collected and after discarding 30 for inappropriateness, 270 responses were used for the final analysis. Finding from this study suggested that physical environment did have a significant relationship with customers" emotional response and therefore affected relationship quality. Rather than the standardized physical set-up of most franchised coffee shops, distinctive and differentiated physical environment and service could gain a competitive edge over competitors.
这是本研究的目的是提出一个战略建议,为咖啡店业主或管理层保持竞争力的行业。本研究采取了以下步骤。首先,通过对相关文献的梳理,对物理环境的设施、氛围、社会因素等构成要素进行了全面的梳理,构建了情感反应和关系质量的假设构式。其次,建立了基于假设构建的研究模型。第三,于2016年9月20日通过各社交网站发放在线调查问卷,截止日期为2016年9月30日。共收集问卷300份,剔除不合适的30份后,270份用于最终分析。本研究发现,实体环境确实与顾客的情绪反应有显著的关系,从而影响关系的质量。与大多数特许经营咖啡店的标准化物理设置不同,独特和差异化的物理环境和服务可以获得竞争优势。
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引用次数: 0
Study on the Effect of the Management Performance by Service Quality of Domestic of low cost carrier 低成本航空公司国内航班服务质量对管理绩效的影响研究
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.17
Choi Yong Seok, kimchuiwon
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引用次数: 0
The Influence of Hotel Culinary Staff`s Positive Psychological Capital in Intrinsic Motivation and Innovative Behaviour of the deluxe hotels in Seoul 首尔豪华酒店餐饮员工积极心理资本对内在动机和创新行为的影响
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.16
J. Yeol, Chung jiyong
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引用次数: 5
Structural relationship of selection attributes of overseas golf tour, perceived value, and satisfaction in life 海外高尔夫巡回赛选择属性、感知价值与生活满意度的结构关系
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.6
Jin-Hee Park, Young-Kyu Kim
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引用次数: 0
The Influence of Campers' knowledge on their Perceived Value, Attitude, and Revisit Intentions 营员知识对其感知价值、态度及再访意向的影响
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.7
Jae-jang Yang, Soo-Jin Choi
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引用次数: 0
Cognitive Evaluation of Package Tourism Products and Customer Satisfaction: Controlling on the Motivation of Tourists 包价旅游产品认知评价与顾客满意:对旅游者动机的控制
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.11
Jong-hoon Kim, Eun-Ha Park
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引用次数: 2
A qualitative study on the characteristics of vintage tour 古着旅游特征的定性研究
Pub Date : 2017-03-31 DOI: 10.21719/KJTR.32.2.3
soo-jin kim, Min-Joo Kim, Jin-kyung Park
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引用次数: 0
期刊
Korea Journal of Tourism Research
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