Zukhruf Arifin, Rifaldi Maulyansyah, Hasna Fillari, Kharisma Nisa Pertiwi, Lestari Arum Putri, I. Artikel, Korespondensi Penulis
The community empowerment program for the Berlian Progo Independent Women's Group (KWM) is an initiative of PT Pertamina Patra Niaga Fuel Terminal Rewulu's Corporate Social Responsibility (CSR) in 2019. The presence of the Traditional Tempe Processing (PETRA) program is aimed at increasing the productivity of the people of Babakan Hamlet, Poncosari Village , Srandakan District, Bantul Regency, which previously experienced a vacuum due to the freezing of the Covid-19 outbreak. However, the presence of CSR PT Pertamina Patra Niaga Fuel Terminal Rewulu has succeeded in providing enthusiasm and support for the community to rebuild the PETRA program. In this community empowerment program, optimizing the potential of Koro soybeans which are processed into Koro tempeh (raw), Koro tempeh chips, and bacem koro tempeh through the innovation of Biomass automatic hybrid stove burners, namely by traditional innovative methods by means of a hybrid fueled by LPG and environmentally friendly Biomass pellets. This research was conducted to determine the community empowerment implementation program up to the community empowerment stage. The method used by researchers is descriptive qualitative. The presence of KWM Berlian Progo can increase the productivity and economy of Babakan Hamlet...
{"title":"Implementation of PT Pertamina Patra Niaga Fuel Terminal Rewulu Corporate Social Responsibility Program through the Traditional Tempe Processing Program (PETRA) By KWM Berlian Progo","authors":"Zukhruf Arifin, Rifaldi Maulyansyah, Hasna Fillari, Kharisma Nisa Pertiwi, Lestari Arum Putri, I. Artikel, Korespondensi Penulis","doi":"10.55381/jpm.v2i2.141","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.141","url":null,"abstract":"The community empowerment program for the Berlian Progo Independent Women's Group (KWM) is an initiative of PT Pertamina Patra Niaga Fuel Terminal Rewulu's Corporate Social Responsibility (CSR) in 2019. The presence of the Traditional Tempe Processing (PETRA) program is aimed at increasing the productivity of the people of Babakan Hamlet, Poncosari Village , Srandakan District, Bantul Regency, which previously experienced a vacuum due to the freezing of the Covid-19 outbreak. However, the presence of CSR PT Pertamina Patra Niaga Fuel Terminal Rewulu has succeeded in providing enthusiasm and support for the community to rebuild the PETRA program. In this community empowerment program, optimizing the potential of Koro soybeans which are processed into Koro tempeh (raw), Koro tempeh chips, and bacem koro tempeh through the innovation of Biomass automatic hybrid stove burners, namely by traditional innovative methods by means of a hybrid fueled by LPG and environmentally friendly Biomass pellets. This research was conducted to determine the community empowerment implementation program up to the community empowerment stage. The method used by researchers is descriptive qualitative. The presence of KWM Berlian Progo can increase the productivity and economy of Babakan Hamlet...","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"247 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115588917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Kinasih, E. Arum, Adi Astiti Jati, M. Saghar, Erly Yeniska Hermitasari, Farka Alfa Centauri, Article Info, PT Pertamina, Patra Niaga, Dppu Ngurah, Rai
This paper seeks to explain the community empowerment program carried out by PT Pertamina Patra Niaga DPPU Ngurah Rai as a commitment in implementing CSR. The community empowerment CSR program is called Eco-Religion Waste Management System Kedonganan Ngardi Resik. The background of the development of this program, namely: the preservation of customs and culture of the community in Kedonganan Traditional Village Bali. The community there conducts prayer activities through canang facilities made of “janur” as an expression of gratitude to Him. After the worship is over, the canang is forced to become a residue that is disposed of in the landfill because the community is not used to sorting waste from the smallest scale. This community empowerment program was developed through the Logical Framework Approach (LFA) model in responding to environmental crises carried out with the Kedonganan Traditional Village Bali community by mainstreaming religious, social, and cultural communities to create an integrated waste management system. This program has succeeded in creating a disciplined community in sorting waste from the household level and processing waste into compost and bio charcoal briquettes that are reused by the community. This program also contributes to reducing environmental impact of reducing greenhouse gas emissions.
{"title":"Community Empowerment Program by PT Pertamina Patra Niaga DPPU Ngurah Rai","authors":"P. Kinasih, E. Arum, Adi Astiti Jati, M. Saghar, Erly Yeniska Hermitasari, Farka Alfa Centauri, Article Info, PT Pertamina, Patra Niaga, Dppu Ngurah, Rai","doi":"10.55381/jpm.v2i2.115","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.115","url":null,"abstract":"This paper seeks to explain the community empowerment program carried out by PT Pertamina Patra Niaga DPPU Ngurah Rai as a commitment in implementing CSR. The community empowerment CSR program is called Eco-Religion Waste Management System Kedonganan Ngardi Resik. The background of the development of this program, namely: the preservation of customs and culture of the community in Kedonganan Traditional Village Bali. The community there conducts prayer activities through canang facilities made of “janur” as an expression of gratitude to Him. After the worship is over, the canang is forced to become a residue that is disposed of in the landfill because the community is not used to sorting waste from the smallest scale. This community empowerment program was developed through the Logical Framework Approach (LFA) model in responding to environmental crises carried out with the Kedonganan Traditional Village Bali community by mainstreaming religious, social, and cultural communities to create an integrated waste management system. This program has succeeded in creating a disciplined community in sorting waste from the household level and processing waste into compost and bio charcoal briquettes that are reused by the community. This program also contributes to reducing environmental impact of reducing greenhouse gas emissions.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114516490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dwinanto Kurniawan, M Andri Nugroho, Catharina Siena Mira A.E, Somaya Saragih, Hendrata Wahyuesa Priambudi
The SEHATI program is a PT Polytama Propindo CSR program that aims to create environmental care values for elementary school students and teachers. The preparation of this program follows up on data on waste generation from several elementary schools in ring 1 of PT Polytama Propindo. Based on data collection on waste generation that has been carried out by the company, there were 898.85 kg of waste recorded in August 2019 and an increase to 967.92 kg in September. Responding to these problems, PT Polytama Propindo organized the SEHATI Program (Sekolah Hijau, Sehat, dan Bersih) as a solution to the problem of waste generation in the school area. Program implementation applies the principle of stimulus-organism response (SOR). This form of application was when PT Polytama Propindo, in collaboration with the Faculty of Agriculture at the University of Wiralodra, provided stimulus to nine elementary schools in the ring 1 area and three schools in the development ring, resulting in a response in the form of a change in behavior that became environmentally concerned.
{"title":"Environmental Care and Cultural Invention through the SEHATI Program with the Application of Organism Response Stimulus (SOR)","authors":"Dwinanto Kurniawan, M Andri Nugroho, Catharina Siena Mira A.E, Somaya Saragih, Hendrata Wahyuesa Priambudi","doi":"10.55381/jpm.v2i2.144","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.144","url":null,"abstract":"The SEHATI program is a PT Polytama Propindo CSR program that aims to create environmental care values for elementary school students and teachers. The preparation of this program follows up on data on waste generation from several elementary schools in ring 1 of PT Polytama Propindo. Based on data collection on waste generation that has been carried out by the company, there were 898.85 kg of waste recorded in August 2019 and an increase to 967.92 kg in September. Responding to these problems, PT Polytama Propindo organized the SEHATI Program (Sekolah Hijau, Sehat, dan Bersih) as a solution to the problem of waste generation in the school area. Program implementation applies the principle of stimulus-organism response (SOR). This form of application was when PT Polytama Propindo, in collaboration with the Faculty of Agriculture at the University of Wiralodra, provided stimulus to nine elementary schools in the ring 1 area and three schools in the development ring, resulting in a response in the form of a change in behavior that became environmentally concerned.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127363909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abdil Halimis Stani, Didi Supriyadi, M. I. Gazian, Article Info, Job Pertamina, EP Medco, Tomori Sulawesi
Rodent pest is known for its detrimental impact on agriculture where it is responsible for for more than 10% of crop loss across worldwide. Although a number of conventional rodent-control methods such as electric current, fumigation, trapping and rodenticide are applied, however there are growing concerns related to their effectiveness and safety concerns. Joint Operating Body Pertamina – Medco E&P Tomori Sulawesi (JOB Tomori) initiated community development program to address this issue by utilizing Sulawesi Masked Owl as agricultural rodent control. Starting from 2017, at approximately 84 artificial nest boxes and 175 perch pillars were installed in paddy fields located in 3 subdistrict in Banggai, Central Sulawesi. Here we present a novel approach of using QCDSME strategy in the context of the community empowerement program. The advantages, limitations, lesson learned and further recommendation of the QCDSME approach are also discussed in this paper.
啮齿动物对农业的有害影响是众所周知的，它造成了全球10%以上的作物损失。虽然采用了许多传统的灭鼠方法，如电流、熏蒸、诱捕和灭鼠剂，但其有效性和安全性问题日益受到关注。联合运营机构Pertamina - Medco E&P Tomori Sulawesi (JOB Tomori)发起了社区发展计划，通过利用苏拉威西蒙面猫头鹰作为农业啮齿动物控制来解决这一问题。从2017年开始，在中苏拉威西邦盖3个街道的稻田中安装了大约84个人工巢箱和175根鲈鱼柱。在此，我们提出了一种在社区赋权项目背景下使用QCDSME战略的新方法。本文还讨论了QCDSME方法的优点、局限性、经验教训和进一步的建议。
{"title":"Implementation of the QCDMSE Strategy in the Community Empowerment Program to Utilize the Sulawesi Masked Owls as a Natural Predator for Rodents","authors":"Abdil Halimis Stani, Didi Supriyadi, M. I. Gazian, Article Info, Job Pertamina, EP Medco, Tomori Sulawesi","doi":"10.55381/jpm.v2i2.107","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.107","url":null,"abstract":"Rodent pest is known for its detrimental impact on agriculture where it is responsible for for more than 10% of crop loss across worldwide. Although a number of conventional rodent-control methods such as electric current, fumigation, trapping and rodenticide are applied, however there are growing concerns related to their effectiveness and safety concerns. Joint Operating Body Pertamina – Medco E&P Tomori Sulawesi (JOB Tomori) initiated community development program to address this issue by utilizing Sulawesi Masked Owl as agricultural rodent control. Starting from 2017, at approximately 84 artificial nest boxes and 175 perch pillars were installed in paddy fields located in 3 subdistrict in Banggai, Central Sulawesi. Here we present a novel approach of using QCDSME strategy in the context of the community empowerement program. The advantages, limitations, lesson learned and further recommendation of the QCDSME approach are also discussed in this paper.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128331906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agung Hidayat, Nikmal Kevin Witjaksono, Ahmad Mufasir, Akihito Fujiwara, Akbarudin Arif, Hanif Sajid Al Amna, Rayhan Rifyal Herdiansyah, Indhika Rahma Nur Hafifah, Aprillia Dwi Setyani, Muhammad Ilham Febrian, E. Makrifah, Fridya Ikafitri Nurhidayati
This activity aims to explain how the science experiment of making herbal ice cream can be used as an engaging and enjoyable method to teach science and culture. The activity took place at SD Negeri 1 Kismoyoso, Ngemplak District, Boyolali, Central Java. It was designed to help students gain understanding of scientific concepts such as chemical reactions and changes in the state of matter, as well as introduce them to the diversity of local medicinal plants. The students at SD Negeri 1 Kismoyoso were engaged in the practical process of making ice cream using herbal ingredients, specifically ginger. They also learned about the health benefits of each herbal ingredient used in making the ice cream and its connection to the scientific concepts underlying the ice cream-making process. The results of this activity demonstrated that the science experiment of making herbal ice cream can help students develop scientific skills such as observation and experimentation. Students were able to learn about various medicinal plants and their properties, as well as how these plants can be utilized to create healthy and delicious ice cream. The science experiment of making herbal ice cream serves as an effective learning method to help students explore science and culture in a holistic manner.
本活动旨在解释如何用制作香草冰淇淋的科学实验，作为一种有趣的方式来教授科学和文化。活动在中爪哇Boyolali Ngemplak区SD Negeri 1 Kismoyoso进行。它旨在帮助学生了解化学反应和物质状态变化等科学概念，并向他们介绍当地药用植物的多样性。SD Negeri 1 Kismoyoso的学生们参与了用草药原料制作冰淇淋的实践过程，特别是生姜。他们还了解了制作冰淇淋中使用的每种草药成分对健康的益处，以及它们与冰淇淋制作过程中潜在的科学概念之间的联系。这次活动的结果表明，制作香草冰淇淋的科学实验可以帮助学生培养观察和实验等科学技能。学生们可以了解到各种药用植物和它们的特性，以及如何利用这些植物来制作健康美味的冰淇淋。制作草药冰淇淋的科学实验是一种有效的学习方法，可以帮助学生全面探索科学和文化。
{"title":"Developing Science Skills and Introducing Traditional Herbal Medicine to Children through Science Experiment: Making Ice Cream","authors":"Agung Hidayat, Nikmal Kevin Witjaksono, Ahmad Mufasir, Akihito Fujiwara, Akbarudin Arif, Hanif Sajid Al Amna, Rayhan Rifyal Herdiansyah, Indhika Rahma Nur Hafifah, Aprillia Dwi Setyani, Muhammad Ilham Febrian, E. Makrifah, Fridya Ikafitri Nurhidayati","doi":"10.55381/jpm.v2i2.148","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.148","url":null,"abstract":"This activity aims to explain how the science experiment of making herbal ice cream can be used as an engaging and enjoyable method to teach science and culture. The activity took place at SD Negeri 1 Kismoyoso, Ngemplak District, Boyolali, Central Java. It was designed to help students gain understanding of scientific concepts such as chemical reactions and changes in the state of matter, as well as introduce them to the diversity of local medicinal plants. The students at SD Negeri 1 Kismoyoso were engaged in the practical process of making ice cream using herbal ingredients, specifically ginger. They also learned about the health benefits of each herbal ingredient used in making the ice cream and its connection to the scientific concepts underlying the ice cream-making process. The results of this activity demonstrated that the science experiment of making herbal ice cream can help students develop scientific skills such as observation and experimentation. Students were able to learn about various medicinal plants and their properties, as well as how these plants can be utilized to create healthy and delicious ice cream. The science experiment of making herbal ice cream serves as an effective learning method to help students explore science and culture in a holistic manner.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128250011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Hidayat, Ahmad Miftahul Ulum, Alfika Rizka Hapsari, Bilqis Maulida Karimah, Hasna Afifah Janu Ismawati, H. Pangestu, Mutiara Azzahra, Puji Dewi Astuti, Riani Lestari, Rivan Andriawan, Yuta Watanabe
The National Waste Management Information System data stated that in 2022, households ranked first as waste and garbage producers with a percentage reaching 43.3%. The issue of household waste management also occurs in Kismoyoso Village. Therefore, community engagement activities through KKN UNS Village Development include conducting socialization and workshops on household waste management through eco enzyme production. The objective of this activity is to raise awareness and encourage the residents of Kismoyoso Village to utilize household waste as something of value and economic worth. The production of eco enzymes is prepared using Dr. Rosukon's method, which involves mixing sugar (palm sugar/white sugar/molasses) with household waste, specifically organic waste, and water in a ratio of 1:3:10. The eco enzyme solution is then left to undergo a 90-day fermentation process.
{"title":"Community Empowerment and Environmental Management through Eco Enzyme Production Training in Kismoyoso Village, Boyolali – Central Java","authors":"A. Hidayat, Ahmad Miftahul Ulum, Alfika Rizka Hapsari, Bilqis Maulida Karimah, Hasna Afifah Janu Ismawati, H. Pangestu, Mutiara Azzahra, Puji Dewi Astuti, Riani Lestari, Rivan Andriawan, Yuta Watanabe","doi":"10.55381/jpm.v2i2.147","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.147","url":null,"abstract":"The National Waste Management Information System data stated that in 2022, households ranked first as waste and garbage producers with a percentage reaching 43.3%. The issue of household waste management also occurs in Kismoyoso Village. Therefore, community engagement activities through KKN UNS Village Development include conducting socialization and workshops on household waste management through eco enzyme production. The objective of this activity is to raise awareness and encourage the residents of Kismoyoso Village to utilize household waste as something of value and economic worth. The production of eco enzymes is prepared using Dr. Rosukon's method, which involves mixing sugar (palm sugar/white sugar/molasses) with household waste, specifically organic waste, and water in a ratio of 1:3:10. The eco enzyme solution is then left to undergo a 90-day fermentation process.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129767273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This journal focuses on the capacity building efforts targeted towards the community of Air Anyir Village with a specific emphasis on enhancing their skills and knowledge in the production of processed fish-based food products. Recognizing the importance of economic empowerment and sustainable livelihoods, this study aims to investigate the impact of training programs on the community's capacity to develop and market value-added fish products. The findings of this study will provide valuable insights into the effectiveness of capacity-building initiatives for rural communities in developing processed fish-based food products. The research outcomes will be crucial in shaping future interventions and policies aimed at promoting sustainable livelihoods, community empowerment, and economic growth in similar contexts.
{"title":"Capacity Building for the Community of Air Anyir Village through Training on Processed Fish-Based Food Products","authors":"Rifky Amri Amrullah","doi":"10.55381/jpm.v2i2.145","DOIUrl":"https://doi.org/10.55381/jpm.v2i2.145","url":null,"abstract":"This journal focuses on the capacity building efforts targeted towards the community of Air Anyir Village with a specific emphasis on enhancing their skills and knowledge in the production of processed fish-based food products. Recognizing the importance of economic empowerment and sustainable livelihoods, this study aims to investigate the impact of training programs on the community's capacity to develop and market value-added fish products. The findings of this study will provide valuable insights into the effectiveness of capacity-building initiatives for rural communities in developing processed fish-based food products. The research outcomes will be crucial in shaping future interventions and policies aimed at promoting sustainable livelihoods, community empowerment, and economic growth in similar contexts.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123068891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jamaluddin, Siska Melynda, Wulandari, Yurika Wahyuni, Deny Christian Ingan
Miang Island is a Marine Tourism Village located in Sangkulirang District, East Kutai Regency, East Kalimantan Province. The purpose of this article is to introduce the Miang Island Marine Tourism Village both locally and abroad. To be able to get to know the Miang Island Marine Tourism Village, various qualitative and quantitative data were collected. Data collection is carried out by surveying, observation, and document study methods. The survey was conducted with interviews and questionnaires. Observation is carried out by visiting directly the object of devotion. Meanwhile, document studies are carried out to obtain more accurate data support. Miang Island Marine Tourism Village with a very beautiful natural panorama and has not been touched by many tourists. Therefore, it is necessary to introduce it to become a leading tourist attraction in East Kalimantan Province. Miang Island Marine Tourism Village is domiciled on the sea, a unique village. On Miang Island, you can enjoy sunrise and sunset. In addition, there are also snorkeling areas, gusung, tellibo, and lighthouse towers.
{"title":"Get to Know the Marine Tourism Village of Miang Island, Your Charm is Really Charming","authors":"Jamaluddin, Siska Melynda, Wulandari, Yurika Wahyuni, Deny Christian Ingan","doi":"10.55381/jpm.v2i1.86","DOIUrl":"https://doi.org/10.55381/jpm.v2i1.86","url":null,"abstract":"Miang Island is a Marine Tourism Village located in Sangkulirang District, East Kutai Regency, East Kalimantan Province. The purpose of this article is to introduce the Miang Island Marine Tourism Village both locally and abroad. To be able to get to know the Miang Island Marine Tourism Village, various qualitative and quantitative data were collected. Data collection is carried out by surveying, observation, and document study methods. The survey was conducted with interviews and questionnaires. Observation is carried out by visiting directly the object of devotion. Meanwhile, document studies are carried out to obtain more accurate data support. Miang Island Marine Tourism Village with a very beautiful natural panorama and has not been touched by many tourists. Therefore, it is necessary to introduce it to become a leading tourist attraction in East Kalimantan Province. Miang Island Marine Tourism Village is domiciled on the sea, a unique village. On Miang Island, you can enjoy sunrise and sunset. In addition, there are also snorkeling areas, gusung, tellibo, and lighthouse towers.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122590416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.
{"title":"Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta","authors":"","doi":"10.55381/jpm.v2i1.87","DOIUrl":"https://doi.org/10.55381/jpm.v2i1.87","url":null,"abstract":"Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124647198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rohmatin Alfianistiawati, Hasna Bararah M, Pramana Herjati Putra Dionchi, Sigit Purnomo, Megasari Noer Fatanti
Kili-kili Beach Turtle Conservation is a tourist destination located on the south coast of East Java, precisely in Wonocoyo Village, Trenggalek Regency. There are approximately four types of sea turtle conservation, namely hawksbill turtles, gray turtles, leatherback turtles, and green turtles. As a new tourist destination, Kili-Kili Beach has a lot of potentials but has not been well developed. Conventional promotion methods have not been able to reach the target national and foreign tourists. Therefore, a promotion and marketing strategy is needed for Kili-Kili as an education-based tourism destination through the Internet (social media). Therefore, this service activity focuses on optimizing destination branding using the AISAS model (attention, interest, search, action, and share) through social media. The methods of implementing community service activities include 1) socialization of activity programs to local communities, 2) mentoring local communities in using social media as a medium for promoting tourist attractions, 3) training and creating social media content by involving POKMASWAS Turtle Conservation. This community service activity aims to promote the existence of marine ecotourism at Taman Kili-kili Beach, Trenggalek Regency as well as a turtle biota campaign by utilizing social media as a communication channel.
{"title":"Destination Branding of Marine Ecotourism in Trenggalek Regency: A Study on Kili-Kili Beach Turtle Conservation","authors":"Rohmatin Alfianistiawati, Hasna Bararah M, Pramana Herjati Putra Dionchi, Sigit Purnomo, Megasari Noer Fatanti","doi":"10.55381/jpm.v2i1.84","DOIUrl":"https://doi.org/10.55381/jpm.v2i1.84","url":null,"abstract":"Kili-kili Beach Turtle Conservation is a tourist destination located on the south coast of East Java, precisely in Wonocoyo Village, Trenggalek Regency. There are approximately four types of sea turtle conservation, namely hawksbill turtles, gray turtles, leatherback turtles, and green turtles. As a new tourist destination, Kili-Kili Beach has a lot of potentials but has not been well developed. Conventional promotion methods have not been able to reach the target national and foreign tourists. Therefore, a promotion and marketing strategy is needed for Kili-Kili as an education-based tourism destination through the Internet (social media). Therefore, this service activity focuses on optimizing destination branding using the AISAS model (attention, interest, search, action, and share) through social media. The methods of implementing community service activities include 1) socialization of activity programs to local communities, 2) mentoring local communities in using social media as a medium for promoting tourist attractions, 3) training and creating social media content by involving POKMASWAS Turtle Conservation. This community service activity aims to promote the existence of marine ecotourism at Taman Kili-kili Beach, Trenggalek Regency as well as a turtle biota campaign by utilizing social media as a communication channel.","PeriodicalId":381440,"journal":{"name":"Prospect: Jurnal Pemberdayaan Masyarakat","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134100147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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