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REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences最新文献

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T. Logutova, M. Poltoratskiy. Creation an innovative mechanism of tariffing for the marine industry enterprises. T. Logutova, M. Poltoratskiy。建立海洋产业企业定价创新机制。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.187190
T. Logutova, M. Poltoratskiy
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引用次数: 0
M. Kravhcenko, M. Ksenita. Theoretical and methodological foundations of product quality management at industrial enterprises. 克拉夫琴科先生,克谢尼塔先生。工业企业产品质量管理的理论和方法基础。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.186988
M. Kravchenko, Marharyta Ksenita
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引用次数: 0
O. Bodnaruk. Using innovative marketing technologies in the tourism industry. o . Bodnaruk。在旅游业中运用创新营销技术。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.187943
Oksana Bodnaruk
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引用次数: 1
Yu. Matskewych. Interaction of institutions of higher education and business in the conditions of modern economic development. 余。Matskewych。现代经济发展条件下高等院校与企业的互动。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.188992
Yuliia Matskewych
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引用次数: 1
M. Makarenko, A. Zaderei. Research of conditions of implementation of international human resource management practice. M. Makarenko, A. Zaderei。国际人力资源管理实践实施条件研究。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.187909
M. Makarenko, A. Zaderei
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引用次数: 0
S. Belous-Sergeeva. Research of key elements of the implementation of the occupational health and safety management system with the use of ISO 45001. 美国Belous-Sergeeva。研究运用ISO 45001实施职业健康安全管理体系的关键要素。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.190789
Svetlana Belous-Sergeeva
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引用次数: 0
M. Kravchenko, А. Kinash. Marketing strategy at transport enterprises in the context of crisis management. 克拉夫琴科先生,А。Kinash。危机管理背景下运输企业的营销策略。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.188548
M. Kravchenko, A. Kinash
The article is devoted to the research of issues, analysis and improvement of marketing activities at the railway enterprises of Ukraine. As a result of the research, it was established that in difficult and unstable financial business conditions, and under competition, there is a need to adopt marketing management methods at railway enterprises. The article discusses scientific approaches to the problems of marketing development in the service sector. Also It is revealed the essence of the concept of transport services as an object of marketing activities. The methodological foundations of the marketing assurance of the quality of transport services and the applying of logistic methods in the implementation of the marketing management concept in anti-crisis situations in the field of transport services are defined. The analysis of freight traffic by various types of transport, as well as specifically considered the transport by rail. The main problems of railways and the quality of services, lack of customer service flexibility, weak interaction with other transport processes are identified. Considered and improved the scheme of the exit of the enterprise from the crisis state, and also considered the factors of risk development of the enterprise in the anti-crisis period. Recommendations are given to improve marketing activities in the structure of enterprise management, which allow planning and coordination of marketing activities in rail transport, and you can calculate the optimal distribution of goods using formula and calculations, you can determine the delivery and processing for unplanned goods, and the proposed approach will allow go from planning, receiving applications for shippers in the optimum time.
本文对乌克兰铁路企业营销活动中存在的问题进行了研究、分析和改进。研究结果表明,在困难和不稳定的财务经营条件下,在竞争条件下,铁路企业有必要采用营销管理方法。本文探讨了服务行业营销发展问题的科学途径。并揭示了运输服务作为营销活动对象的概念本质。定义了运输服务质量营销保证的方法论基础,以及在运输服务领域反危机情况下实施营销管理理念时物流方法的应用。货物运输按各种运输方式进行分析,并具体考虑了铁路运输。确定了铁路的主要问题和服务质量,缺乏客户服务灵活性,与其他运输过程的互动弱。考虑并完善了企业从危机状态中退出的方案,也考虑了企业在反危机时期的风险发展因素。提出了改善企业管理结构中的营销活动的建议,允许对铁路运输中的营销活动进行规划和协调,并可以使用公式和计算来计算货物的最佳分配,可以确定计划外货物的交付和处理,所提出的方法将允许从计划开始,在最佳时间内接收托运人的申请。
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引用次数: 0
L. Mamatova, A. Pozhidaeva. Theoretical aspects of enterprise competitiveness. 马马托娃,波日达耶娃。企业竞争力的理论方面。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.188895
L. Mamatova, Anna Pozhydaieva
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引用次数: 0
V. Gonchar, O. Bogachov. Innovative marketing in the В2В market. 龚查尔,波加乔夫。В2В市场的创新营销。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.188974
V. Gonchar, Oleksii Bogachov
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引用次数: 0
K. Borblik. Prerequisites for forming a strategy for sustainable development of the tourist services market in Ukraine. k . Borblik。形成乌克兰旅游服务市场可持续发展战略的先决条件。
Pub Date : 2019-09-26 DOI: 10.31498/2225-6725.37.2019.187289
K. Borblik
The purpose of the article is to determine the main aspects of forming a strategy for sustainable development of the tourist services market, which will ensure the competitiveness of the Ukrainian economy in modern conditions. The course of modernization involves the rationalization of the spatial organization of Ukrainian tourism and the effective transformation of its management system. The main purpose of the article is to monitor the implementation of the development strategy and to compare the results in terms of achieving the set goals. The dynamics of development of the tourist services market and structural changes in it, employment of the population, solving other social problems (level and quality of life, development of tourism infrastructure) are substantiated. Measures in the field of ecology, support of science, etc. are considered. The methodology of the European Expert Service Tacis EES is used, which must be tied to the conditions of Ukraine for the preparation of a strategy for the sustainable development of the tourist services market. It is proposed to use a methodological approach to the development of prerequisites for the formation of a strategy for sustainable development of the tourist services market of Ukraine. The article is based on the theory of jointly separated stages, recognition of tourism as a complex integrated human sphere, necessity of development of the market of tourist services in the conditions of fatigue.
本文的目的是确定形成旅游服务市场可持续发展战略的主要方面,这将确保乌克兰经济在现代条件下的竞争力。乌克兰旅游现代化的进程涉及到乌克兰旅游空间组织的合理化和旅游管理体制的有效转型。本文的主要目的是监测发展战略的实施情况,并比较实现既定目标的结果。旅游服务市场的发展动态及其结构变化,人口就业,解决其他社会问题(生活水平和质量,旅游基础设施的发展)得到证实。考虑了生态领域的措施、科学支持等。在制定旅游服务市场可持续发展战略时,必须结合乌克兰的条件,采用欧洲专家服务中心(EES)的方法。建议采用一种方法学方法来制定先决条件,以形成乌克兰旅游服务市场可持续发展战略。本文基于共同分离阶段理论,认识到旅游是一个复杂的综合人文领域,在疲劳条件下发展旅游服务市场的必要性。
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引用次数: 0
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