Pub Date : 2023-07-20DOI: 10.17747/2311-7184-2023-3-95-98
V. Pleschenko
The rapid growth of electronic trading platforms (aggregators and marketplaces) has caused a significant transformation of the market of goods, works and services. At the same time, the new opportunities and amenities that sellers have, as well as the reduction of current costs when using marketplace trading platforms, have a reverse side. Among the emerging problems are the market dictate and the rigid framework of interaction used by these digital platforms, the need to address issues of intellectual property protection, as well as a significant limitation of the possibility of strengthening your own brand and partial loss of communication with end customers. The solution to these problems is possible either by adapting to the hegemony of marketplaces according to the umbrella scheme, which, ultimately, is expressed in the loss of identity, or through the use of an integrated approach in marketing policy that differentiates sales activities.
{"title":"TRANSFORMATION OF BRAND MANAGEMENT TASKS IN THE CONTEXT OF EXPANSION OF TRADING PLATFORMS","authors":"V. Pleschenko","doi":"10.17747/2311-7184-2023-3-95-98","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-3-95-98","url":null,"abstract":"The rapid growth of electronic trading platforms (aggregators and marketplaces) has caused a significant transformation of the market of goods, works and services. At the same time, the new opportunities and amenities that sellers have, as well as the reduction of current costs when using marketplace trading platforms, have a reverse side. Among the emerging problems are the market dictate and the rigid framework of interaction used by these digital platforms, the need to address issues of intellectual property protection, as well as a significant limitation of the possibility of strengthening your own brand and partial loss of communication with end customers. The solution to these problems is possible either by adapting to the hegemony of marketplaces according to the umbrella scheme, which, ultimately, is expressed in the loss of identity, or through the use of an integrated approach in marketing policy that differentiates sales activities.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121523143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-20DOI: 10.17747/2311-7184-2023-3-88-94
I. Vygodchikova, A. Trofimenko, N. P. Forkunov
The article is devoted to the development and justification of a multi–stage system of ranking and indexing of leading companies of the most important energy production sectors of the Russian economy - electric power industry and the oil and gas industry. The authors use a financial analytics apparatus based on regular financial (accounting) statements of companies according to accepted forms, a balance sheet and a report on financial results are applied. The authors developed and tested a methodology for sub–indexing important indicators of financial statements: total assets, capital structure - borrowed and own funds, net profit. The author's methodology allows for an express analysis of important indicators of companies' performance and to build an integral rating. The authors performed a comparative analysis of the rating of the leading companies in the oil and gas and electric power industry of Russia for several periods and obtained results that will allow making decisions that contribute to the stable development of companies for many years.
{"title":"ANALYSIS OF THE DYNAMICS OF THE INTEGRAL RATING OF RUSSIAN COMPANIES ACCORDING TO A TWO-STAGE PROCEDURE, TAKING INTO ACCOUNT THE RISK","authors":"I. Vygodchikova, A. Trofimenko, N. P. Forkunov","doi":"10.17747/2311-7184-2023-3-88-94","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-3-88-94","url":null,"abstract":"The article is devoted to the development and justification of a multi–stage system of ranking and indexing of leading companies of the most important energy production sectors of the Russian economy - electric power industry and the oil and gas industry. The authors use a financial analytics apparatus based on regular financial (accounting) statements of companies according to accepted forms, a balance sheet and a report on financial results are applied. The authors developed and tested a methodology for sub–indexing important indicators of financial statements: total assets, capital structure - borrowed and own funds, net profit. The author's methodology allows for an express analysis of important indicators of companies' performance and to build an integral rating. The authors performed a comparative analysis of the rating of the leading companies in the oil and gas and electric power industry of Russia for several periods and obtained results that will allow making decisions that contribute to the stable development of companies for many years.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125084969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-19DOI: 10.17747/2311-7184-2023-3-77-82
D. Chernenko
The article examines the directions of development of the agricultural sector of the economy of the Russian Federation, substantiates the importance of agriculture for its economy, analyzes the history of its development, structure, differentiation of management bodies, their tasks and functions. Particular attention is paid to the regulatory framework governing the functioning of the agro-industrial complex, as well as the problems it faces and solves, as well as future trends in its development, including various state programs and federal projects, and their financial support.
{"title":"DEVELOPMENT OF THE AGRICULTURAL SECTOR OF THE RUSSIAN FEDERATION: РROBLEMS, DIRECTIONS AND SOLUTIONS","authors":"D. Chernenko","doi":"10.17747/2311-7184-2023-3-77-82","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-3-77-82","url":null,"abstract":"The article examines the directions of development of the agricultural sector of the economy of the Russian Federation, substantiates the importance of agriculture for its economy, analyzes the history of its development, structure, differentiation of management bodies, their tasks and functions. Particular attention is paid to the regulatory framework governing the functioning of the agro-industrial complex, as well as the problems it faces and solves, as well as future trends in its development, including various state programs and federal projects, and their financial support.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122575923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-19DOI: 10.17747/2311-7184-2023-3-83-87
D. D. Axenov
In this article the Russian payments market conditions are investigated from the perspective of marketing activities of foreign technology companies in Russia. The fundamental goal of the research is to develop a variant of foreign companies' adaptation to the transforming payment market in the conditions of sanctions. To achieve the goal, the following tasks were set and solved: to investigate the influence of macro factors on the marketing of foreign bigtech companies in Russia, to analyze the change in the balance of power in the market since the beginning of the introduction of sanctions in 2022, to offer development vectors for the marketing strategies of foreign companies.
{"title":"MARKETING STRATEGY OF FOREIGN BIGTECH-COMPANIES IN THE RUSSIAN PAYMENT MARKET UNDER SANCTIONS","authors":"D. D. Axenov","doi":"10.17747/2311-7184-2023-3-83-87","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-3-83-87","url":null,"abstract":"In this article the Russian payments market conditions are investigated from the perspective of marketing activities of foreign technology companies in Russia. The fundamental goal of the research is to develop a variant of foreign companies' adaptation to the transforming payment market in the conditions of sanctions. To achieve the goal, the following tasks were set and solved: to investigate the influence of macro factors on the marketing of foreign bigtech companies in Russia, to analyze the change in the balance of power in the market since the beginning of the introduction of sanctions in 2022, to offer development vectors for the marketing strategies of foreign companies.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130207095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-19DOI: 10.17747/2311-7184-2023-3-68-76
T. Masalimov, S. Sayfullina
The article considers the main factors influencing the effectiveness of the implementation of automated testing in software development teams. A method is proposed for assessing the need to automate manual testing (test cases) based on checklists and a decision tree previously presented in other works. Factors related to the availability of specialists necessary for automation, their qualifications and the availability of automation tools in the company were added to the checklist and decision tree. Also, a method for assessing the economic efficiency of introducing test automation based on the analysis of the return of investment ratio is presented.
{"title":"ANALYSIS OF THE ECONOMIC EFFICIENCY OF AUTOMATED TESTING IMPLEMENTATION IN SOFTWARE DEVELOPMENT","authors":"T. Masalimov, S. Sayfullina","doi":"10.17747/2311-7184-2023-3-68-76","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-3-68-76","url":null,"abstract":"The article considers the main factors influencing the effectiveness of the implementation of automated testing in software development teams. A method is proposed for assessing the need to automate manual testing (test cases) based on checklists and a decision tree previously presented in other works. Factors related to the availability of specialists necessary for automation, their qualifications and the availability of automation tools in the company were added to the checklist and decision tree. Also, a method for assessing the economic efficiency of introducing test automation based on the analysis of the return of investment ratio is presented.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126765129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.17747/2311-7184-2023-2-35-41
N. Karabanova, M. Akimova, A. O. Protopopova
The purpose of the article is to analyze the process of adaptation of the primary land market management system to the conditions of digital transformation. The article presents the characteristics of electronic systems for the promotion and sale of land plots in the primary land market in the Penza region: sale of ownership and lease rights at auction and without bidding, free provision, privatization and formation of investment sites. Methods of comparative visual analysis and SWOT analysis were used. The conducted SWOT analysis showed that at the present stage of digital transformation, the management system of the primary land market in the Penza region has both strengths and weaknesses, which allows optimizing the vector of development of the digitalization of the land market. The results of the study will be useful for familiarization with territorial administration bodies, as well as the scientific community to identify trends in the digitalization of the land market.
{"title":"ADAPTATION OF THE PRIMARY LAND MARKET MANAGEMENT SYSTEM TO THE CONDITIONS OF DIGITAL TRANSFORMATION (ON THE EXAMPLE OF THE PENZA REGION)","authors":"N. Karabanova, M. Akimova, A. O. Protopopova","doi":"10.17747/2311-7184-2023-2-35-41","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-2-35-41","url":null,"abstract":"The purpose of the article is to analyze the process of adaptation of the primary land market management system to the conditions of digital transformation. The article presents the characteristics of electronic systems for the promotion and sale of land plots in the primary land market in the Penza region: sale of ownership and lease rights at auction and without bidding, free provision, privatization and formation of investment sites. Methods of comparative visual analysis and SWOT analysis were used. The conducted SWOT analysis showed that at the present stage of digital transformation, the management system of the primary land market in the Penza region has both strengths and weaknesses, which allows optimizing the vector of development of the digitalization of the land market. The results of the study will be useful for familiarization with territorial administration bodies, as well as the scientific community to identify trends in the digitalization of the land market.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123033010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.17747/2311-7184-2023-2-52-56
A. Pronin
The aim of the work is to develop a methodology for assessing the commercial potential of the results of innovative activity in modern conditions. The article presents the results of the analysis of the regulatory framework and publications in the field of organization and management of innovation activities. The analysis of a large number of domestic and foreign sources on the problem under consideration allowed us to establish a high interest of researchers in this topic, which indicates its importance and relevance. Based on the results of the analysis, the author's methodology for assessing the commercial potential of the results of innovation activity is proposed. The proposed methodology is based on the methods of system analysis and multicriteria collective expertise. The methodology can be used at the stage of evaluating the results of innovative activity in the interests of making an informed decision on the feasibility of their further commercialization.
{"title":"ASSESSMENT OF THE COMMERCIAL POTENTIAL OF THE RESULT OF INNOVATIVE ACTIVITY IN MODERN ECONOMIC CONDITIONS","authors":"A. Pronin","doi":"10.17747/2311-7184-2023-2-52-56","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-2-52-56","url":null,"abstract":"The aim of the work is to develop a methodology for assessing the commercial potential of the results of innovative activity in modern conditions. The article presents the results of the analysis of the regulatory framework and publications in the field of organization and management of innovation activities. The analysis of a large number of domestic and foreign sources on the problem under consideration allowed us to establish a high interest of researchers in this topic, which indicates its importance and relevance. Based on the results of the analysis, the author's methodology for assessing the commercial potential of the results of innovation activity is proposed. The proposed methodology is based on the methods of system analysis and multicriteria collective expertise. The methodology can be used at the stage of evaluating the results of innovative activity in the interests of making an informed decision on the feasibility of their further commercialization.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":" 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113949268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.17747/2311-7184-2023-2-47-51
A. Popova, E. Spodareva
The purpose of the article is to determine the current state and problems of the development of innovative activity of an industrial enterprise. The article presents the current state of innovative development of enterprises, examines the ways of financial support, analyzes the main innovative processes in modern economic conditions, identifies individual problems of innovative development of the enterprise. Methods of analysis, synthesis, induction, comparison, statistical methods were used. The analysis showed that the most important areas for improving the management of innovation and investment activities of enterprises at the state level are the activation of the use of government orders; the development of measures to stimulate the production of high-tech products competitive on the world market, which would increase exports; stimulating the import of new promising patents, licenses, types of equipment; the government’s tariff policy to restrict imports certain types of goods in order to protect national producers. The results of the research carried out in the article allow us to optimize and improve knowledge on the issues of improving the innovative activity of the enterprise.
{"title":"THE MAIN ASPECTS OF IMPROVING THE INNOVATIVE ACTIVITY OF THE ENTERPRISE","authors":"A. Popova, E. Spodareva","doi":"10.17747/2311-7184-2023-2-47-51","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-2-47-51","url":null,"abstract":"The purpose of the article is to determine the current state and problems of the development of innovative activity of an industrial enterprise. The article presents the current state of innovative development of enterprises, examines the ways of financial support, analyzes the main innovative processes in modern economic conditions, identifies individual problems of innovative development of the enterprise. Methods of analysis, synthesis, induction, comparison, statistical methods were used. The analysis showed that the most important areas for improving the management of innovation and investment activities of enterprises at the state level are the activation of the use of government orders; the development of measures to stimulate the production of high-tech products competitive on the world market, which would increase exports; stimulating the import of new promising patents, licenses, types of equipment; the government’s tariff policy to restrict imports certain types of goods in order to protect national producers. The results of the research carried out in the article allow us to optimize and improve knowledge on the issues of improving the innovative activity of the enterprise.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115951381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.17747/2311-7184-2023-2-42-46
I. A. Kryukov
The work is aimed at the study of theoretical and practical ascetics of innovative development of Russian enterprises. The author, based on the analysis of literary sources, justified the importance of innovative development of the economy, defined the concept of innovation and highlighted approaches to the study of the concept under consideration. On the basis of official statistical sources, the main trends in the innovative development of Russian enterprises in the period from 2017 to 2021 years at the federal and regional levels were considered. The role of innovation in the entrepreneurial sector is defined on the basis of the positions of scientists. The conclusion is made that in conditions of aggravating geopolitical situation the innovative development of entrepreneurial sector can be one of the main ways to ensure economic development and security in our country.
{"title":"INNOVATIVE DEVELOPMENT OF ENTREPRENEURIAL ENTERPRISES IN THE CONTEXT OF NWFD REGIONS","authors":"I. A. Kryukov","doi":"10.17747/2311-7184-2023-2-42-46","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-2-42-46","url":null,"abstract":"The work is aimed at the study of theoretical and practical ascetics of innovative development of Russian enterprises. The author, based on the analysis of literary sources, justified the importance of innovative development of the economy, defined the concept of innovation and highlighted approaches to the study of the concept under consideration. On the basis of official statistical sources, the main trends in the innovative development of Russian enterprises in the period from 2017 to 2021 years at the federal and regional levels were considered. The role of innovation in the entrepreneurial sector is defined on the basis of the positions of scientists. The conclusion is made that in conditions of aggravating geopolitical situation the innovative development of entrepreneurial sector can be one of the main ways to ensure economic development and security in our country.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116860937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.17747/2311-7184-2023-2-57-65
K. Y. Badanin
The article presents the theoretical foundations of an innovation strategy as a means of increasing the level of competitiveness of an enterprise, as well as a description of a specific example of the positive use of an innovation strategy in an enterprise with a comprehensive analysis of the level of competitiveness and identification of the influence of the factor in the implementation of the innovation strategy.In the course of the study, both general scientific methods (analysis, synthesis, abstraction) and specific methods were used in the course of analyzing the level of competitiveness of an enterprise (matrix analysis, coefficient analysis, dynamic analysis, etc.). The results of the analysis showed a positive impact of the implementation of the innovation strategy on the level of competitiveness of the enterprise. The conclusions based on the results of the study will be useful in the course of the implementation of the strategic planning process and will improve the quality of the formation of an innovative strategy.
{"title":"INNOVATION STRATEGY AS A TOOL OF INCREASING THE LEVEL OF ENTERPRISE COMPETITIVENESS","authors":"K. Y. Badanin","doi":"10.17747/2311-7184-2023-2-57-65","DOIUrl":"https://doi.org/10.17747/2311-7184-2023-2-57-65","url":null,"abstract":"The article presents the theoretical foundations of an innovation strategy as a means of increasing the level of competitiveness of an enterprise, as well as a description of a specific example of the positive use of an innovation strategy in an enterprise with a comprehensive analysis of the level of competitiveness and identification of the influence of the factor in the implementation of the innovation strategy.In the course of the study, both general scientific methods (analysis, synthesis, abstraction) and specific methods were used in the course of analyzing the level of competitiveness of an enterprise (matrix analysis, coefficient analysis, dynamic analysis, etc.). The results of the analysis showed a positive impact of the implementation of the innovation strategy on the level of competitiveness of the enterprise. The conclusions based on the results of the study will be useful in the course of the implementation of the strategic planning process and will improve the quality of the formation of an innovative strategy.","PeriodicalId":390132,"journal":{"name":"Business Strategies","volume":"2 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120895273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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