Pub Date : 2024-01-01DOI: 10.1504/ijwbc.2024.10056991
C. Evert, Weiming Liang, Vahid Ghomi, Amirsalar Jafari Gorizi, Sina Shokoohyar
{"title":"Exploring the impact of COVID-19 Pandemic and Vaccine Dissemination on Airbnb's Popularity and Sentiment on Twitter","authors":"C. Evert, Weiming Liang, Vahid Ghomi, Amirsalar Jafari Gorizi, Sina Shokoohyar","doi":"10.1504/ijwbc.2024.10056991","DOIUrl":"https://doi.org/10.1504/ijwbc.2024.10056991","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66704210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.10051913
Yanhua Shen
{"title":"An evolution trend evaluation of social media network public opinion based on unsupervised learning","authors":"Yanhua Shen","doi":"10.1504/ijwbc.2023.10051913","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10051913","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66704114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"YouTube and the Production of Online Video Cultures in Rural South India","authors":"Prabha Shankar Dwivedi, Vamshi Krishna Reddy Vemireddy, Srikanth Nayaka","doi":"10.1504/ijwbc.2023.10060125","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10060125","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.10055931
Miao Sun
{"title":"Prediction method of consumer repeat purchase behavior in e-commerce environment","authors":"Miao Sun","doi":"10.1504/ijwbc.2023.10055931","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10055931","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66704169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.10048830
L. Qian
{"title":"Decision making method of e-consumption behavior and attitude based on social network trust model","authors":"L. Qian","doi":"10.1504/ijwbc.2023.10048830","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10048830","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66703524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.10048831
Miao Wei
{"title":"Study on Network marketing service resource allocation based on social media platform","authors":"Miao Wei","doi":"10.1504/ijwbc.2023.10048831","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10048831","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66703567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.10049535
Hongzheng Dong, Chao Guo
{"title":"An online social network image retrieval using deep belief network","authors":"Hongzheng Dong, Chao Guo","doi":"10.1504/ijwbc.2023.10049535","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.10049535","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66704030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.128406
Dian Jia
Aiming at the problems of large prediction deviation and low acquisition accuracy of consumer purchase behaviour in traditional online marketing systems, a rough set-based consumer purchase behaviour prediction method in online marketing system is proposed. By improving the accuracy and recall rate of online consumer buying behaviour prediction methods, the deviation of prediction results is reduced. The data of consumer purchase behaviour in the region related to rough set are reduced to improve the accuracy and recall rate, and the forecast bias is reduced by removing redundant features in the e-marketing system. With the rough set theory, the dimension of consumer behaviour vector is reduced, and a predictive model framework is built. The simulation results show that the accuracy and recall rate of this proposed method are higher than 95%, and the minimum deviation of the prediction result is only 8.12%, which proves that the prediction result is more reliable.
{"title":"A rough set-based consumer buying behaviour prediction method in online marketing system","authors":"Dian Jia","doi":"10.1504/ijwbc.2023.128406","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.128406","url":null,"abstract":"Aiming at the problems of large prediction deviation and low acquisition accuracy of consumer purchase behaviour in traditional online marketing systems, a rough set-based consumer purchase behaviour prediction method in online marketing system is proposed. By improving the accuracy and recall rate of online consumer buying behaviour prediction methods, the deviation of prediction results is reduced. The data of consumer purchase behaviour in the region related to rough set are reduced to improve the accuracy and recall rate, and the forecast bias is reduced by removing redundant features in the e-marketing system. With the rough set theory, the dimension of consumer behaviour vector is reduced, and a predictive model framework is built. The simulation results show that the accuracy and recall rate of this proposed method are higher than 95%, and the minimum deviation of the prediction result is only 8.12%, which proves that the prediction result is more reliable.","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135470799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijwbc.2023.131410
Tatyana Bastrygina, Weng Marc Lim
This article is a systematic review of recent and relevant journal articles on consumer engagement with social media influencers using the PRISMA protocol. The review in this article reveals several noteworthy findings pertaining to the factors (antecedents) influencing consumer engagement with social media influencers who subsequently affect consumer behaviour toward the brands promoted and used by social media influencers (outcomes). In terms of antecedents, this article finds that consumers may engage with social media influencers due to: 1) brand-related reasons such as brand placement; 2) influencer-related reasons such as attractiveness, authenticity, content, credibility, endorsement, expertise, opinion leadership, originality, relatability, and trustworthiness of the influencer; 3) social-related reasons such as social influence and word-of-mouth. In terms of consumer engagement, this article finds that consumers engage with social media influencers in four ways, namely clicking, commenting, liking, and sharing the posts of social media influencers. In terms of outcomes, this article finds that consumers' engagement with social media influencers can influence their attitude, awareness, credibility perception, loyalty, purchase intention, relationship, responses and trust toward brands. Implications and future research directions conclude this article.
{"title":"Foundations of consumer engagement with social media influencers","authors":"Tatyana Bastrygina, Weng Marc Lim","doi":"10.1504/ijwbc.2023.131410","DOIUrl":"https://doi.org/10.1504/ijwbc.2023.131410","url":null,"abstract":"This article is a systematic review of recent and relevant journal articles on consumer engagement with social media influencers using the PRISMA protocol. The review in this article reveals several noteworthy findings pertaining to the factors (antecedents) influencing consumer engagement with social media influencers who subsequently affect consumer behaviour toward the brands promoted and used by social media influencers (outcomes). In terms of antecedents, this article finds that consumers may engage with social media influencers due to: 1) brand-related reasons such as brand placement; 2) influencer-related reasons such as attractiveness, authenticity, content, credibility, endorsement, expertise, opinion leadership, originality, relatability, and trustworthiness of the influencer; 3) social-related reasons such as social influence and word-of-mouth. In terms of consumer engagement, this article finds that consumers engage with social media influencers in four ways, namely clicking, commenting, liking, and sharing the posts of social media influencers. In terms of outcomes, this article finds that consumers' engagement with social media influencers can influence their attitude, awareness, credibility perception, loyalty, purchase intention, relationship, responses and trust toward brands. Implications and future research directions conclude this article.","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136297678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijwbc.2022.10047485
Kangyi Wang N.A.
{"title":"Abnormal data classification of social media based on support vector machine","authors":"Kangyi Wang N.A.","doi":"10.1504/ijwbc.2022.10047485","DOIUrl":"https://doi.org/10.1504/ijwbc.2022.10047485","url":null,"abstract":"","PeriodicalId":39041,"journal":{"name":"International Journal of Web Based Communities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66703816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：