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Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact 数字营销与企业财务报表的列报:关于转型和影响的文献分析
Pub Date : 2024-07-21 DOI: 10.57178/atestasi.v7i2.912
Yuliantini Yuliantini, E. Saribanon, Olfebri Olfebri, Aisyah Rahmawati, Ika Utami Yulihapsari
This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
本研究旨在分析数字营销与企业财务报告的整合,重点关注数字营销对透明度和问责制的影响,以及与实施数字营销相关的挑战。本研究采用定性研究方法,通过广泛的文献综述,系统地研究了学术文章、行业报告和来自著名来源的案例研究。分析采用主题编码法,以确定将数字营销数据整合到财务报告中的趋势、挑战和影响。研究结果表明,数字营销通过提供实时数据和促进利益相关者的动态参与,大大提高了财务透明度和问责制。社交媒体和企业网站等平台在传播财务信息和接收实时反馈、提高财务报告准确性方面发挥着关键作用。然而,整合数字营销数据也带来了挑战,包括数据安全、监管合规以及对金融专业人员新技能的需求。在财务报告中有效利用人工智能和大数据分析的公司,其预测和决策能力都得到了提高。这种整合为企业提高财务报告的准确性和及时性提供了转型机会。然而,要充分发挥数字营销在财务报告中的潜力,解决数据集成和安全方面的挑战以及缩小技能差距至关重要。
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引用次数: 0
The Relationship Between Employee Satisfaction and Corporate Financial Performance: A Systematic Review 员工满意度与企业财务绩效之间的关系:系统回顾
Pub Date : 2024-07-20 DOI: 10.57178/atestasi.v7i2.910
Erjayana Ginting, Popong Nurhayati, Anggraini Sukmawati
This study aims to systematically review the relationship between employee satisfaction and corporate financial performance, examining the influence of various factors such as job satisfaction, work environment, compensation, and career development opportunities. It also explores mediating variables and contextual factors that moderate this relationship. A qualitative systematic review approach was employed, analyzing existing literature to identify key themes and relationships. The study focused on understanding how employee satisfaction influences financial performance, the mediating roles of motivation, productivity, and retention, and the moderating effects of company size, industry type, and geographic location. The review found that employee satisfaction significantly improves financial performance. Key factors such as job satisfaction, a positive work environment, fair compensation, and career development opportunities enhance employee satisfaction, boosting motivation, productivity, and retention. These mediating variables were found to impact financial performance positively. Additionally, contextual factors like company size, industry type, and geographic location moderate the strength of this relationship. Companies with supportive organizational cultures and robust employee satisfaction initiatives tend to perform better financially. The findings provide valuable insights for both academics and practitioners. Organizations can enhance financial performance by improving employee satisfaction through targeted strategies. This study also highlights the need for future research to explore the impact of emerging trends, such as remote work and technological advancements, on this relationship.
本研究旨在系统回顾员工满意度与企业财务绩效之间的关系,研究工作满意度、工作环境、薪酬和职业发展机会等各种因素的影响。研究还探讨了调节这种关系的中介变量和背景因素。研究采用了定性系统回顾的方法,对现有文献进行分析,以确定关键主题和关系。研究重点是了解员工满意度如何影响财务业绩,激励、生产率和留任的中介作用,以及公司规模、行业类型和地理位置的调节作用。研究发现,员工满意度能显著提高财务业绩。工作满意度、积极的工作环境、公平的薪酬和职业发展机会等关键因素都能提高员工满意度,从而增强员工的积极性、生产率和留任率。研究发现,这些中介变量会对财务绩效产生积极影响。此外,公司规模、行业类型和地理位置等环境因素也会影响这种关系的强度。拥有支持性组织文化和强有力的员工满意度措施的公司往往会有更好的财务业绩。研究结果为学术界和从业人员提供了宝贵的见解。企业可以通过有针对性的策略提高员工满意度,从而提升财务业绩。本研究还强调了未来研究的必要性,以探讨远程工作和技术进步等新兴趋势对这种关系的影响。
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引用次数: 0
The Effect of Business Process Reengineering (BPR) and Service Quality with Technology Utilization on Educational Institutional Performance through Stakeholder Satisfaction 通过利益相关者满意度看业务流程重组(BPR)和利用技术提高服务质量对教育机构绩效的影响
Pub Date : 2024-07-15 DOI: 10.57178/atestasi.v7i2.905
Deny Hidayatullah, M. Munir, A. Sobandi, C. Furqon
This study aims to analyze the effect of Business Process Reengineering (BPR) and service quality with the use of technology on the performance of educational institutions at the National University, with stakeholder satisfaction as an intervening variable. The research methodology uses a quantitative approach with data collection through surveys to various stakeholders of the National University, including leaders, lecturers, education personnel, students, and parents, with a total sample of 200 people. The results showed that Business Process Reengineering (BPR) significantly improves educational institutions' performance, reflecting increased operational efficiency, reduced costs, and improved quality of educational services. In addition, the utilization of appropriate and integrated information technology in educational services also shows a significant influence on the performance of educational institutions, as seen in increased student and staff satisfaction and reduced operational time and costs. Implementing BPR also increases stakeholder satisfaction as more efficient processes and better services meet their expectations and needs. Similarly, service quality with effective utilization of information technology increases stakeholder satisfaction through faster service, easy access to information, and simpler administrative processes. This stakeholder satisfaction, in turn, affects the performance of educational institutions as satisfied stakeholders tend to provide more significant support, thus improving the institution's overall performance. Finally, stakeholder satisfaction mediates the relationship between BPR and service quality and technology utilization in educational institutions' performance, indicating that combining BPR and information technology significantly improves institutional performance through increased stakeholder satisfaction.
本研究旨在以利益相关者满意度为干预变量,分析业务流程重组(BPR)和服务质量与技术的使用对国立大学教育机构绩效的影响。研究方法采用定量方法,通过对国立大学各利益相关者(包括领导、讲师、教育工作者、学生和家长)进行调查来收集数据,样本总数为 200 人。研究结果表明,业务流程重组(BPR)能显著提高教育机构的绩效,体现在提高运营效率、降低成本和改善教育服务质量上。此外,在教育服务中利用适当的综合信息技术也对教育机构的绩效产生了重大影响,这体现在学生和教职员工满意度的提高以及运营时间和成本的降低上。实施业务流程重新设计还能提高利益相关者的满意度,因为更高效的流程和更好的服务能满足他们的期望和需求。同样,通过有效利用信息技术来提高服务质量,也能通过提供更快捷的服务、更方便的信息获取和更简单的行政流程来提高利益相关者的满意度。利益相关者的满意度反过来又会影响教育机构的绩效,因为满意的利益相关者往往会提供更重要的支持,从而提高教育机构的整体绩效。最后,利益相关者满意度调解了业务流程重新设计与服务质量和技术利用在教育机构绩效中的关系,表明将业务流程重新设计与信息技术相结合可通过提高利益相关者满意度显著改善机构绩效。
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引用次数: 0
The Effect of Financial Constraints and Political Connections on Tax Aggressiveness with ESG Disclosure as a Moderating Variable 以环境、社会和治理信息披露为调节变量,财务约束和政治关系对税收积极性的影响
Pub Date : 2024-07-05 DOI: 10.57178/atestasi.v7i2.823
Tuty Hajriati, Aulia Fuad Rahman, M. Rusydi
This study investigated the effect of financial constraints and political connections on tax aggressiveness. Additionally, ESG disclosure was used as a moderating variable to examine the impact of financial constraints and political connections on tax aggressiveness. Quantitative research uses secondary data. Data was collected from company reports, annual reports, and sustainability reports. The data was analyzed using hypothesis tests. The results of this study demonstrated that financial constraints and political connections positively influenced tax aggressiveness. Furthermore, this study revealed that ESG disclosure could weaken the positive influence of financial constraints on tax aggressiveness. In addition, ESG disclosure did not moderate the influence of political connections on tax aggressiveness. The tax authority can improve PMK No. 22/PMK.03/2020, about procedures for implementing transfer price agreements in unique company relationships by considering ESG disclosure to prevent an increase in tax aggressiveness. This study adds ESG disclosure to classify the inconsistency of previous research (Adela et al., 2023; Solikin & Slamet, 2022; Octaviani & Sofie, 2018), which are thought to have a combined influence on the financial constraints and political connections on tax aggressiveness.
本研究探讨了财务约束和政治关系对税收侵略性的影响。此外,ESG 披露被用作调节变量,以考察财务约束和政治关系对税收侵略性的影响。定量研究使用二手数据。数据收集自公司报告、年度报告和可持续发展报告。数据使用假设检验进行分析。研究结果表明,财务约束和政治关系对税收侵略性有积极影响。此外,本研究还发现,环境、社会和治理信息披露会削弱财务约束对税收侵略性的积极影响。此外,环境、社会和治理信息披露并不能调节政治关系对税收侵略性的影响。税务机关可以通过考虑 ESG 信息披露来改进 PMK 第 22/PMK.03/2020 号文件,该文件涉及在特殊公司关系中执行转让价格协议的程序,以防止税收侵略性的增加。本研究增加了环境、社会和公司治理信息披露的内容,对以往研究(Adela 等,2023;Solikin & Slamet,2022;Octaviani & Sofie,2018)的不一致性进行了分类,认为财务约束和政治关系对税收侵略性具有综合影响。
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引用次数: 0
Embracing the Beyond Budgeting Method to Enhance Performance in the Surakarta City Government 苏腊卡尔塔市政府采用超越预算法提高绩效
Pub Date : 2024-07-04 DOI: 10.57178/atestasi.v7i2.830
Sugiarti, Zulfikar, Triyono
This study aims to explore the application of the Beyond Budgeting method as a strategic approach to enhance performance within the Surakarta City Government. Through observational methods and SWOT analysis, the strengths, weaknesses, opportunities, and threats facing the local government were identified. The findings reveal a pressing need for innovative management strategies, particularly in addressing issues such as corruption prevention, financial deficits, and the efficient allocation of resources. Embracing the Beyond Budgeting method emerges as a novel solution to streamline operations, foster transparency, and promote accountability. This research underscores the importance of adaptive governance models in navigating complex challenges faced by municipal administrations. The implications of adopting the Beyond Budgeting method include improved decision-making processes, enhanced service delivery, and sustainable development outcomes.
本研究旨在探讨超越预算法作为一种战略方法在苏腊卡尔塔市政府中的应用,以提高其绩效。通过观察方法和 SWOT 分析,确定了地方政府面临的优势、劣势、机遇和威胁。研究结果揭示了对创新管理战略的迫切需求,尤其是在解决预防腐败、财政赤字和有效分配资源等问题方面。采用 "超越预算编制 "方法是简化运作、提高透明度和促进问责制的一种新颖解决方案。这项研究强调了适应性治理模式在应对市政管理所面临的复杂挑战方面的重要性。采用超越预算编制方法的意义包括改善决策过程、提高服务交付和可持续发展成果。
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引用次数: 0
Unveiling Earning Management Practices: A Qualitative Analysis of Accounting Research 揭开收益管理实践的面纱:会计研究的定性分析
Pub Date : 2024-03-31 DOI: 10.57178/atestasi.v7i1.800
Muhammad Nasrun, Muhammad Adil
This research explores earning management practices through a qualitative analysis of accounting literature. It aims to elucidate the motives, mechanisms, and consequences of earning management, considering diverse industry contexts and regulatory environments. The study utilizes a comprehensive review of empirical studies, industry-specific research, and regulatory interventions to uncover nuanced patterns and emerging trends in earning management behavior. Findings indicate that earning management practices vary across industries, with regulated sectors exhibiting higher manipulation levels. Competitive dynamics also influence earning management decisions, with firms in fiercely competitive environments more likely to engage in aggressive tactics. Regulatory interventions, notably the Sarbanes-Oxley Act of 2002, have played a crucial role in deterring opportunistic practices. Despite regulatory efforts, challenges persist, including adaptive responses and unintended consequences such as regulatory arbitrage and greenwashing. The study underscores the importance of contextual factors in shaping earning management practices and highlights the need for tailored regulatory interventions and governance mechanisms. The research contributes to theoretical advancement in accounting, finance, and corporate governance and provides managerial insights into navigating ethical dilemmas and upholding transparency and integrity in financial reporting.
本研究通过对会计文献的定性分析来探讨收入管理实践。考虑到不同的行业背景和监管环境,研究旨在阐明收入管理的动机、机制和后果。本研究全面回顾了实证研究、特定行业研究和监管干预措施,以揭示收入管理行为的细微模式和新兴趋势。研究结果表明,不同行业的收入管理行为各不相同,受监管行业的操纵程度更高。竞争态势也会影响收入管理决策,处于激烈竞争环境中的公司更有可能采取激进策略。监管干预措施,特别是 2002 年的《萨班斯-奥克斯利法案》,在遏制机会主义做法方面发挥了至关重要的作用。尽管监管部门做出了努力,但挑战依然存在,包括适应性反应和意外后果,如监管套利和绿色清洗。本研究强调了背景因素在形成收益管理实践中的重要性,并强调了有针对性的监管干预和治理机制的必要性。这项研究有助于推动会计、金融和公司治理方面的理论进步,并为驾驭道德困境、维护财务报告的透明度和完整性提供了管理见解。
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引用次数: 0
Enhancing SME Success: Exploring the Nexus of Marketing Capability, Product Innovation, and Financial Performance 提升中小企业的成功:探索营销能力、产品创新和财务业绩之间的联系
Pub Date : 2024-03-30 DOI: 10.57178/atestasi.v7i1.799
Dede Suleman
Abstract: This study investigates the relationships between marketing capability, product innovation, and financial performance in small and medium-sized enterprises (SMEs). Data were collected from a diverse sample of 50 SMEs operating across various industry sectors in Mataram City, West Nusa Tenggara. Participants were selected using stratified sampling to ensure representation across different demographic groups. The measurement scales for marketing capability, product innovation, and financial performance were adapted from established instruments in the literature and further validated through a pilot test. The results reveal significant positive relationships between marketing capability and both product innovation and financial performance. However, the hypothesized relationship between product innovation and financial performance was not supported. These findings underscore the importance of investing in and enhancing marketing capabilities as a strategic imperative for SMEs seeking to drive innovation and achieve sustainable financial success.
摘要:本研究探讨了中小企业营销能力、产品创新和财务业绩之间的关系。数据是从西努沙登加拉省马打兰市不同行业的 50 家中小企业中收集的。采用分层抽样的方法选取参与者,以确保不同人口群体的代表性。营销能力、产品创新和财务绩效的测量量表是根据文献中已有的工具改编的,并通过试点测试进一步验证。研究结果表明,营销能力与产品创新和财务绩效之间存在明显的正相关关系。然而,产品创新与财务绩效之间的假设关系没有得到支持。这些发现强调了投资和提高营销能力的重要性,是中小企业寻求推动创新和实现可持续财务成功的战略需要。
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引用次数: 0
Unlocking Economic Landscape: Understanding the Dynamics of Financial Challenges, Business Traits, Financial Resources, Growth Phases, Financial Accessibility, and MSME Performance 揭开经济面纱:了解金融挑战、企业特征、金融资源、成长阶段、金融可得性和中小微企业绩效的动态关系
Pub Date : 2024-03-29 DOI: 10.57178/atestasi.v7i1.749
Nelly Masnila, Jovan Febriantoko, R. Mayasari, Indri Ariyanti
Ease of access to finance serves as a driving force for the development of entrepreneurship. Entrepreneurship, in turn, has the capability to stimulate the creation of new employment opportunities. Sound financial access is crucial for supporting the sustainability and growth of the Micro, Small, and Medium Enterprises (MSMEs) sector. The objective of this research is to delve deeper into the challenges faced by MSMEs in accessing finance and analyze its influence on the business performance of MSMEs. The survey for this research was conducted on 324 MSMEs in the South Sumatra Province. The sample selected used the quota sampling technique. The research framework was developed and tested using a Structural Equation Model (SEM). The research findings indicate that business traits, financial resources, and growth phases of MSMEs have a significantly positive impact on financial access, while financial challenges have a negative impact that hinders the growth of MSMEs and affects overall MSME Performance.
融资便利是创业发展的推动力。反过来,创业也有能力刺激创造新的就业机会。健全的融资渠道对于支持微型、小型和中型企业(MSMEs)部门的可持续性和增长至关重要。本研究旨在深入探讨中小微企业在获取资金方面所面临的挑战,并分析其对中小微企业经营业绩的影响。本研究的调查对象是南苏门答腊省的 324 家中小微企业。所选样本采用配额抽样技术。研究框架采用结构方程模型(SEM)进行开发和测试。研究结果表明,微小中型企业的业务特征、财务资源和成长阶段对资金获取有显著的积极影响,而财务挑战则会产生消极影响,阻碍微小中型企业的成长并影响微小中型企业的整体绩效。
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引用次数: 0
Increasing Financial Efficiency and Employee Performance through Work From Home - Work From Office Work Method Implementation Strategies: A Conceptual Framework for Future Research Agenda 通过 "在家办公"--"办公室办公 "工作方法实施策略提高财务效率和员工绩效:未来研究议程的概念框架
Pub Date : 2024-03-29 DOI: 10.57178/atestasi.v7i1.795
J. Suyono, Arasy Alimudin, Damarsari Ratnasahara Elisabeth, Sukaris Sukaris, Novi Darmayanti
This research aims to investigate the impact of integrating Work From Home (WFH) and Work From Office (WFO) work methods on organizational financial efficiency and employee performance. The study employs a systematic literature review methodology to synthesize relevant theoretical frameworks and empirical evidence. The findings reveal that the strategic implementation of WFH-WFO integration can lead to significant improvements in both financial efficiency and employee performance. Key determinants of successful implementation include robust technological infrastructure, managerial support, and a conducive organizational culture. Theoretical implications highlight advancements in organizational theories, behavioral theories, and management theories, while managerial implications underscore the importance of strategic planning, investment in technological infrastructure, cultivation of organizational culture, promotion of employee well-being, training and development initiatives, and performance measurement and evaluation. Overall, this research provides actionable insights for organizations seeking to optimize financial efficiency and employee performance through the strategic integration of WFH-WFO work methods.
本研究旨在探讨整合在家办公(WFH)和办公室办公(WFO)工作方式对组织财务效率和员工绩效的影响。研究采用了系统的文献综述方法,综合了相关理论框架和经验证据。研究结果表明,战略性地实施 WFH-WFO 整合可以显著提高财务效率和员工绩效。成功实施的关键决定因素包括强大的技术基础设施、管理支持和有利的组织文化。理论意义强调了组织理论、行为理论和管理理论的进步,而管理意义则强调了战略规划、技术基础设施投资、组织文化培养、促进员工福利、培训和发展措施以及绩效衡量和评估的重要性。总之,这项研究为企业提供了可操作的见解,使其能够通过战略性整合全时家庭保健-全时工作方法,优化财务效率和员工绩效。
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引用次数: 0
The Effect of Financial Planning on Consumer Debt Management: The Role of Financial Literacy, Self-Efficacy, and Financial Motivation 财务规划对消费者债务管理的影响:金融知识、自我效能感和理财动机的作用
Pub Date : 2024-03-29 DOI: 10.57178/atestasi.v7i1.793
Edy Jumady, Syamsul Alam, Hasbiyadi Hasbiyadi, Yana Fajriah, Yaisa Anggraini
This qualitative study investigates the complex interplay between financial literacy, financial behavior, self-control, debt management, and financial well-being. Utilizing in-depth interviews with a purposively selected group of individuals engaged in financial planning to manage personal or household debt, the research aims to explore how financial literacy, self-efficacy, and financial motivation mediate the relationship between financial planning and consumer debt management. The methodology encompasses a thematic analysis of participants' narratives to identify and interpret the underlying themes related to financial management practices. Findings reveal a multifaceted relationship where financial literacy emerges as a foundational element, enhancing participants' ability to manage debt effectively. High financial self-efficacy, influenced by literacy, motivates proactive financial behaviors, leading to improved financial well-being. Conversely, low self-control and procrastination were identified as significant barriers to effective debt management. The study also highlights the pivotal role of quantitative literacy and material values in shaping financial behavior, with strong quantitative skills and lower materialism associated with forward-looking financial decisions. These insights underscore the need for comprehensive financial education that addresses not only the cognitive aspects of financial decision-making but also the psychological factors influencing financial behaviors. Tailoring financial education to individual needs and contexts is critical for enhancing financial literacy, self-efficacy, and motivation, ultimately leading to better debt management and financial health.
本定性研究探讨了金融知识、金融行为、自我控制、债务管理和财务福祉之间复杂的相互作用。本研究有目的性地选择了一批参与财务规划以管理个人或家庭债务的人进行深入访谈,旨在探讨财务知识、自我效能感和财务动机如何调节财务规划与消费者债务管理之间的关系。研究方法包括对参与者的叙述进行主题分析,以确定和解释与财务管理实践相关的基本主题。研究结果揭示了一种多方面的关系,其中财务知识是一个基本要素,能增强参与者有效管理债务的能力。受金融素养影响,高金融自我效能激发了积极主动的金融行为,从而改善了金融福祉。相反,低自制力和拖延症被认为是有效管理债务的重大障碍。研究还强调了量化素养和物质价值观在塑造财务行为中的关键作用,量化技能强和物质主义较低与前瞻性财务决策有关。这些见解强调了全面理财教育的必要性,不仅要解决理财决策的认知问题,还要解决影响理财行为的心理因素。根据个人需求和具体情况定制理财教育对于提高理财素养、自我效能感和积极性至关重要,最终将有助于改善债务管理和财务健康。
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引用次数: 0
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