Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3201-0.ch017
Eda Turanci, Nefise Sirzad
Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.
{"title":"The Use of New Media Applications in Corporate Social Responsibility","authors":"Eda Turanci, Nefise Sirzad","doi":"10.4018/978-1-7998-3201-0.ch017","DOIUrl":"https://doi.org/10.4018/978-1-7998-3201-0.ch017","url":null,"abstract":"Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.","PeriodicalId":398684,"journal":{"name":"Handbook of Research on New Media Applications in Public Relations and Advertising","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131427476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3201-0.ch015
Anitha Acharya
This chapter is about corporate social responsibility. Corporate social responsibility is defined as the actions and decisions taken for reasons at least partly away from the company's direct technical or economic interest. This chapter highlights the definition of corporate social responsibility, the objectives of corporate social responsibility, the benefits of corporate social responsibility, and the limitations of corporate social responsibility. The chapter concludes with some of the best practices.
{"title":"Corporate Social Responsibility in the Digital Age","authors":"Anitha Acharya","doi":"10.4018/978-1-7998-3201-0.ch015","DOIUrl":"https://doi.org/10.4018/978-1-7998-3201-0.ch015","url":null,"abstract":"This chapter is about corporate social responsibility. Corporate social responsibility is defined as the actions and decisions taken for reasons at least partly away from the company's direct technical or economic interest. This chapter highlights the definition of corporate social responsibility, the objectives of corporate social responsibility, the benefits of corporate social responsibility, and the limitations of corporate social responsibility. The chapter concludes with some of the best practices.","PeriodicalId":398684,"journal":{"name":"Handbook of Research on New Media Applications in Public Relations and Advertising","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114434432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3201-0.ch020
O. Ozgen, Veysel Karani Sukuroglu, Başak Akar
The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.
{"title":"Political Consumerism and Social Networking Usage","authors":"O. Ozgen, Veysel Karani Sukuroglu, Başak Akar","doi":"10.4018/978-1-7998-3201-0.ch020","DOIUrl":"https://doi.org/10.4018/978-1-7998-3201-0.ch020","url":null,"abstract":"The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.","PeriodicalId":398684,"journal":{"name":"Handbook of Research on New Media Applications in Public Relations and Advertising","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116096419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3201-0.ch025
Zaliha Inci Karabacak, Özlen Özgen
New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture by means of photography. Lavazza calendar photos (1993-2012) have been analysed using Dyer's non-verbal communication means and lines of appeal under the following headings: “Sexually Highlighted Female Body in Lavazza Calendar Photos,” “Different Sexual Orientations as Secondary Emphasis of Lavazza Calendar Photos,” “Idealized Body Look of Models of Lavazza Calendars,” “Roles of Women and Men in Family in Lavazza Calendar Photos,” “Queens and Superheroines in Lavazza Calendars,” “Widespread Representation of White Race in Lavazza Calendar Photos,” “Italian Cities and Italian Local and National Items in Lavazza Calendars,” “Signs of Different Geography, Culture and Life Styles in Lavazza Calendar Photos,” and “Lines of Appeal in Lavazza Calendar Photos.” According to the findings, both non-verbal means of communication in terms of gender and lines of appeal in Lavazza calendar photos in new media have changed over the years.
{"title":"Gender Representation in New Media Through Global Calendar Photographs","authors":"Zaliha Inci Karabacak, Özlen Özgen","doi":"10.4018/978-1-7998-3201-0.ch025","DOIUrl":"https://doi.org/10.4018/978-1-7998-3201-0.ch025","url":null,"abstract":"New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture by means of photography. Lavazza calendar photos (1993-2012) have been analysed using Dyer's non-verbal communication means and lines of appeal under the following headings: “Sexually Highlighted Female Body in Lavazza Calendar Photos,” “Different Sexual Orientations as Secondary Emphasis of Lavazza Calendar Photos,” “Idealized Body Look of Models of Lavazza Calendars,” “Roles of Women and Men in Family in Lavazza Calendar Photos,” “Queens and Superheroines in Lavazza Calendars,” “Widespread Representation of White Race in Lavazza Calendar Photos,” “Italian Cities and Italian Local and National Items in Lavazza Calendars,” “Signs of Different Geography, Culture and Life Styles in Lavazza Calendar Photos,” and “Lines of Appeal in Lavazza Calendar Photos.” According to the findings, both non-verbal means of communication in terms of gender and lines of appeal in Lavazza calendar photos in new media have changed over the years.","PeriodicalId":398684,"journal":{"name":"Handbook of Research on New Media Applications in Public Relations and Advertising","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133399685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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