Pub Date : 1900-01-01DOI: 10.1007/978-3-662-50406-2_16
R. Gleich, Jan Christoph Munck, Alexander Tkotz
{"title":"Innovationsmanagement und -controlling","authors":"R. Gleich, Jan Christoph Munck, Alexander Tkotz","doi":"10.1007/978-3-662-50406-2_16","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_16","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121970014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-662-50406-2_3
A. Guber
{"title":"Marktforschung als Grundlage für das Marketing-Controlling","authors":"A. Guber","doi":"10.1007/978-3-662-50406-2_3","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_3","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117176767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-662-50406-2_18
M. Ehlbeck, Stephan Schosser, J. Wind
{"title":"E-Commerce-Controlling","authors":"M. Ehlbeck, Stephan Schosser, J. Wind","doi":"10.1007/978-3-662-50406-2_18","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_18","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116072288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-662-50406-2_24
M. Dorka
{"title":"Marketing-Controlling in der Versicherungsbranche","authors":"M. Dorka","doi":"10.1007/978-3-662-50406-2_24","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_24","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"C-19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126767048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}