首页 > 最新文献

EPH-International Journal of Business & Management Science最新文献

英文 中文
EFFECT OF MARKET DEVELOPMENT AND PRODUCT DIVERSIFACTION STRATEGIES ON PERFORMANCE OF MEDIUM ENTERPRISES IN NORTH CENTRAL NIGERIA 市场开发和产品多样化战略对尼日利亚中北部中型企业绩效的影响
Pub Date : 2023-09-02 DOI: 10.53555/eijbms.v9i3.147
Adamu Garba
This study examined the impact of market expansion and product diversification on the performance of medium-sized businesses in North Central Nigeria. The study utilised primary data from a sample of three hundred eighty four (384) respondents from the selected medium enterprises who are managers or proprietors. The collected data were analyzed using multiple linear regression. Using the probability value of regression estimates, the study hypotheses were examined.. The result of the study shows that Market development (MDVP) has a positive impact on the performance of Medium Enterprises (PFRM) in North Central Nigeria, and the effect is statistically significant (p<0.05) and consistent with a priori expectations. Product diversification (PDIV) has a negative effect on the performance of Medium Enterprises (PFRM) in North Central Nigeria and the effect is not statistically significant (p>0.05) and also not in line with a priori expectation. It was concluded that developing new markets and expanding product lines are two of the most prevalent company expansion tactics that organisations employ. It was recommended among others that before embarking on product diversification, thorough market research is essential. This involves analyzing customer needs, preferences, and purchasing behaviors in the target market segments.
本研究考察了市场扩张和产品多样化对尼日利亚中北部中型企业绩效的影响。该研究使用了来自选定的中型企业的经理或业主的384名受访者样本的原始数据。对收集的数据进行多元线性回归分析。利用回归估计的概率值对研究假设进行检验。研究结果表明,市场发展(MDVP)对尼日利亚中北部中型企业(PFRM)的绩效有正向影响,且影响具有统计学意义(p0.05),也不符合先验预期。结论是,开发新市场和扩大产品线是组织采用的两种最普遍的公司扩张策略。除其他外,有人建议在着手产品多样化之前,必须进行彻底的市场研究。这包括在目标细分市场中分析客户需求、偏好和购买行为。
{"title":"EFFECT OF MARKET DEVELOPMENT AND PRODUCT DIVERSIFACTION STRATEGIES ON PERFORMANCE OF MEDIUM ENTERPRISES IN NORTH CENTRAL NIGERIA","authors":"Adamu Garba","doi":"10.53555/eijbms.v9i3.147","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.147","url":null,"abstract":"This study examined the impact of market expansion and product diversification on the performance of medium-sized businesses in North Central Nigeria. The study utilised primary data from a sample of three hundred eighty four (384) respondents from the selected medium enterprises who are managers or proprietors. The collected data were analyzed using multiple linear regression. Using the probability value of regression estimates, the study hypotheses were examined.. The result of the study shows that Market development (MDVP) has a positive impact on the performance of Medium Enterprises (PFRM) in North Central Nigeria, and the effect is statistically significant (p<0.05) and consistent with a priori expectations. Product diversification (PDIV) has a negative effect on the performance of Medium Enterprises (PFRM) in North Central Nigeria and the effect is not statistically significant (p>0.05) and also not in line with a priori expectation. It was concluded that developing new markets and expanding product lines are two of the most prevalent company expansion tactics that organisations employ. It was recommended among others that before embarking on product diversification, thorough market research is essential. This involves analyzing customer needs, preferences, and purchasing behaviors in the target market segments.","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124341419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EVALUATION OF THE IMPACT OF INNOVATION AND THE ROLE OF THE SCHOOL PRINCIPALS AS AGENT OF CHANGE 评估创新的影响及校长作为变革推动者的角色
Pub Date : 2023-09-01 DOI: 10.53555/eijbms.v9i3.150
Tichaona Chidziwa, Liberty Chidziwa, Vuyani Langa
School managers have always been on the forefront of the administration of education system since they are the active agents who lead their schools towards wider goals of improving access and quality of education. The purpose of the paper is to give an assessment and evaluation of the concept of innovation by school managers and leaders in the schools. This paper explores impact of innovation and the role of school managers in creating and maintaining an innovative culture and academic performance in selected public schools of the Cofimvaba Education District, which has become synonymous with declining pass rates post-1994.A qualitative research approach was used where existing literature collected, collated and thematically analysed. This paper is novel because it seeks to contribute to the current debate in the literature of educational innovation. The scientific novelty of the article also consists of a conducted large-scale study describing the author's theoretical and practical prerequisites as a former school manager and evidence presented in the research empiricism. The findings of the paper indicated that the school principals are not empowered or willing enough to catalyse the creation and sustaining of innovative cultures in schools. Furthermore, the novelty of the results shows the innovation effects in the high schools and the criteria that school managers employ to get results. Other findings include evidence policy gaps on what is innovation and who must do what in schools which affects the efficacy of school managers. The paper also established that the bureaucratisation of the education sector has done nothing by crippled school managers’ ability to innovate by school managers.  Furthermore, the paper recommends strategies on how school managers can become that active catalyst that they should be, to drive innovation include in-service training and setting minimum benchmarks for school managers eligibility. Also, policy interventions such as 4th industrial revolution aligned innovation regulations, exchange of ideas with countries which successful school innovation formulating a sanction model of non-performers, towards improving access and quality of education in the Cofimvaba Education District.
学校管理者一直处于教育系统管理的最前沿,因为他们是领导学校实现改善教育机会和质量的更广泛目标的积极行动者。本文的目的是对学校管理者和领导的创新理念进行评估和评价。本文探讨了创新的影响,以及学校管理者在创建和维持创新文化和学术表现方面的作用。1994年后,科菲姆瓦巴教育区选定的公立学校成为合格率下降的代名词。定性研究的方法是使用现有文献收集,整理和主题分析。这篇论文是新颖的,因为它试图为当前教育创新文献中的争论做出贡献。本文的科学新颖性还包括进行了大规模的研究,描述了作者作为前学校管理人员的理论和实践前提,并在研究经验主义中提出了证据。本文的研究结果显示,学校校长没有足够的权力或意愿来促进学校创新文化的创造和维持。此外,研究结果的新颖性表明了高校创新的效果和学校管理者衡量结果的标准。其他调查结果还包括,在什么是创新、谁必须在学校做什么方面存在政策差距,这影响了学校管理者的效率。文章还指出,教育部门的官僚化对学校管理者的创新能力没有任何影响。此外,本文还就学校管理者如何成为他们应该成为的积极催化剂提出了策略建议,以推动创新,包括在职培训和为学校管理者的资格设定最低基准。此外,第四次工业革命等政策干预措施与创新法规相一致,与成功实现学校创新的国家进行思想交流,制定了对表现不佳的国家的制裁模式,以改善科菲姆瓦巴教育区的教育机会和质量。
{"title":"EVALUATION OF THE IMPACT OF INNOVATION AND THE ROLE OF THE SCHOOL PRINCIPALS AS AGENT OF CHANGE","authors":"Tichaona Chidziwa, Liberty Chidziwa, Vuyani Langa","doi":"10.53555/eijbms.v9i3.150","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.150","url":null,"abstract":"School managers have always been on the forefront of the administration of education system since they are the active agents who lead their schools towards wider goals of improving access and quality of education. The purpose of the paper is to give an assessment and evaluation of the concept of innovation by school managers and leaders in the schools. This paper explores impact of innovation and the role of school managers in creating and maintaining an innovative culture and academic performance in selected public schools of the Cofimvaba Education District, which has become synonymous with declining pass rates post-1994.A qualitative research approach was used where existing literature collected, collated and thematically analysed. This paper is novel because it seeks to contribute to the current debate in the literature of educational innovation. The scientific novelty of the article also consists of a conducted large-scale study describing the author's theoretical and practical prerequisites as a former school manager and evidence presented in the research empiricism. The findings of the paper indicated that the school principals are not empowered or willing enough to catalyse the creation and sustaining of innovative cultures in schools. Furthermore, the novelty of the results shows the innovation effects in the high schools and the criteria that school managers employ to get results. Other findings include evidence policy gaps on what is innovation and who must do what in schools which affects the efficacy of school managers. The paper also established that the bureaucratisation of the education sector has done nothing by crippled school managers’ ability to innovate by school managers.  Furthermore, the paper recommends strategies on how school managers can become that active catalyst that they should be, to drive innovation include in-service training and setting minimum benchmarks for school managers eligibility. Also, policy interventions such as 4th industrial revolution aligned innovation regulations, exchange of ideas with countries which successful school innovation formulating a sanction model of non-performers, towards improving access and quality of education in the Cofimvaba Education District.","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124817884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MOVING FROM BUREAUCRACY TO ADHOCRACY: AN INNOVATIVE APPROACH TOWARDS TORWARDS AN IMPROVED OPERATIONS STRATEGY 从官僚制到专制制:一种改进运营策略的创新方法
Pub Date : 2023-09-01 DOI: 10.53555/eijbms.v9i3.149
Tichaona Chidziwa, Liberty Chidziwa, Vuyani Langa
This review paper seeks to analyse and elucidate on the depth and extent of public sector managers’ involvement in creating, inculcating and sustaining an innovative culture in their public spheres thus shifting from bureaucracy and adopting an adhocratic organisational culture. This process involved a systematic review, synthesis and analysis of several articles, journals and books as a n exhaustive review of literature. A selection of articles and journals articulating the concepts of bureaucracy, adhocracy and public sector innovation were analysed. This analysis revealed that there is a paradigm shift in the organisational culture, design and strategy of some public sector organisations and institutions as they seemingly incorporate bureaucracy, adhocracy and innovation as an endeavour to adapt to the dynamic nature of the public service and as a mechanism to enhance organisational functionality and capability of the state to deliver services. This paper further establishes a glaring and inherent relationship between adhocracy culture and strategy implementation as outlined and described in Quin’s theory of Competing Values Framework (CVF) supported by McKinsey 7S Framework. This paper analyses the current highly bureaucratised public sector can implement and infuse in their organisational structure, operations and culture adhocracies towards the realisation of the public sector innovation concept. The analysed articles are relevant and befitting to the topic as they link bureaucracy and adhocracy and how a possible shift can bring about an innovative and creative public service. A qualitative research approach was used where existing literature collected as research empiricism and the empirical findings of the articles were documented. This review paper is novel because it seeks to contribute to the current debate in the literature of public sector innovation through the use adhocracy and bureaucracy. This paper concludes that there is a symbiotic relationship between adhocracy, strategy implementation and innovation It recommends that the leadership and management of public sector organisations should work towards a structure of establishing a structure that accommodates adhocracy within their organisation as a recipe for effective strategy implementation and innovation. Both operational and strategic levels of leadership and management should be structured such an adhocratic culture within the organisation prevails in order to drive innovation through a paradigm shift from a bureaucratic approach to an innovative culture through adhocracy. Implications of this paper include a revision of the Department of Public Service Administration’s Operations Management Framework operations strategy to entail adhocracy as a central tenet in formulating the Service Delivery Model, Service Delivery Improvement Plan and Organisational structure design. This paper further recommends a similar survey to be undertaken in individual government departments an
本文旨在分析和阐明公共部门管理者参与在其公共领域创造、灌输和维持创新文化的深度和程度,从而从官僚主义转变为采用民主的组织文化。这个过程包括对几篇文章、期刊和书籍进行系统的回顾、综合和分析,作为对文献的详尽回顾。本文分析了一些阐述官僚主义、民主和公共部门创新概念的文章和期刊。这一分析表明,一些公共部门组织和机构的组织文化、设计和战略出现了范式转变,因为它们似乎将官僚主义、民主主义和创新结合起来,努力适应公共服务的动态性质,并作为一种增强组织功能和国家提供服务能力的机制。本文进一步建立了由麦肯锡7S框架支持的奎恩的竞争价值框架理论(CVF)中概述和描述的民主文化与战略实施之间明显的内在关系。本文分析了当前高度官僚化的公共部门可以在其组织结构、运作和文化上实施和注入对公共部门创新理念的实现。分析的文章是相关的,适合这个主题,因为它们将官僚主义和民主联系起来,以及可能的转变如何带来创新和创造性的公共服务。采用定性研究方法,收集现有文献作为研究经验主义,并记录文章的实证结果。这篇综述论文是新颖的,因为它试图通过使用民主和官僚制度来促进当前公共部门创新文献中的辩论。本文的结论是,在民主、战略实施和创新之间存在一种共生关系,它建议公共部门组织的领导和管理应该努力建立一种结构,在组织内部建立一种容纳民主的结构,作为有效战略实施和创新的一种方法。无论是运营层面还是战略层面的领导和管理,都应该在组织内部建立一种民主文化,以便通过从官僚主义方法到民主创新文化的范式转变来推动创新。本文的启示包括修订公共服务行政部的运作管理架构运作策略,在制定服务提供模式、服务提供改善计划和组织结构设计时,以忠诚为中心原则。本文进一步建议在个别政府部门进行类似的调查,并在其他半政府机构进一步追求民主文化,以测试是否合适。
{"title":"MOVING FROM BUREAUCRACY TO ADHOCRACY: AN INNOVATIVE APPROACH TOWARDS TORWARDS AN IMPROVED OPERATIONS STRATEGY","authors":"Tichaona Chidziwa, Liberty Chidziwa, Vuyani Langa","doi":"10.53555/eijbms.v9i3.149","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.149","url":null,"abstract":"This review paper seeks to analyse and elucidate on the depth and extent of public sector managers’ involvement in creating, inculcating and sustaining an innovative culture in their public spheres thus shifting from bureaucracy and adopting an adhocratic organisational culture. This process involved a systematic review, synthesis and analysis of several articles, journals and books as a n exhaustive review of literature. A selection of articles and journals articulating the concepts of bureaucracy, adhocracy and public sector innovation were analysed. This analysis revealed that there is a paradigm shift in the organisational culture, design and strategy of some public sector organisations and institutions as they seemingly incorporate bureaucracy, adhocracy and innovation as an endeavour to adapt to the dynamic nature of the public service and as a mechanism to enhance organisational functionality and capability of the state to deliver services. This paper further establishes a glaring and inherent relationship between adhocracy culture and strategy implementation as outlined and described in Quin’s theory of Competing Values Framework (CVF) supported by McKinsey 7S Framework. This paper analyses the current highly bureaucratised public sector can implement and infuse in their organisational structure, operations and culture adhocracies towards the realisation of the public sector innovation concept. The analysed articles are relevant and befitting to the topic as they link bureaucracy and adhocracy and how a possible shift can bring about an innovative and creative public service. A qualitative research approach was used where existing literature collected as research empiricism and the empirical findings of the articles were documented. This review paper is novel because it seeks to contribute to the current debate in the literature of public sector innovation through the use adhocracy and bureaucracy. This paper concludes that there is a symbiotic relationship between adhocracy, strategy implementation and innovation It recommends that the leadership and management of public sector organisations should work towards a structure of establishing a structure that accommodates adhocracy within their organisation as a recipe for effective strategy implementation and innovation. Both operational and strategic levels of leadership and management should be structured such an adhocratic culture within the organisation prevails in order to drive innovation through a paradigm shift from a bureaucratic approach to an innovative culture through adhocracy. Implications of this paper include a revision of the Department of Public Service Administration’s Operations Management Framework operations strategy to entail adhocracy as a central tenet in formulating the Service Delivery Model, Service Delivery Improvement Plan and Organisational structure design. This paper further recommends a similar survey to be undertaken in individual government departments an","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131030321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ADOPTION OF DIGITAL VACCINATION SERVICES FROM A LITERALLY PROFESSIONAL VIEW: A COMMENTARY ON “IT IS THE CLICK FLOW, NOT THE VALUE” FROM A HEALTH CARE WORKERS AND AGILITY PERSPECTIVE 从专业的角度采用数字疫苗接种服务:从卫生保健工作者和灵活性的角度对“关键是点击流量,而不是价值”的评论
Pub Date : 2023-08-29 DOI: 10.53555/eijbms.v9i3.142
Alexander Alscher, Christian Wissing
The interplay of innovation and health care workers (HCWs) focusing on vaccination were key in mastering the COVID-19 pandemic, which led to serious health, social and economic problems worldwide (Holzmann-Littig et al., 2022). Apart from optimizing traditional approaches to contain the pandemic outbreak, such as hygiene rules, testing regime, contact tracing, quarantine (Saw et al., 2021), new mRNA-vaccines and innovative digital technologies such as vaccination platforms were introduced (Kis et al., 2021). In this context, the study “Adoption of Digital Vaccination Services: It Is the Click Flow, Not the Value—An Empirical Analysis of the Vaccination Management of the COVID-19 Pandemic in Germany” (Alscher et al., 2023) focused on the digital management of vaccination processes. Existing adoption theories and acceptance models from consumer market research were adapted to the public health sector and formed into a digital platform framework for policy makers and pandemic managers to manage public health services, such as vaccination offerings. Based on a survey in Germany’s federal state with the highest vaccination rate, results showed that (1) the usability barrier is the most important barrier which harms adoption, whereas the most emphasized value barrier does not play a dominant role in contrast to consumer market research. By analyzing the three digital platform configuration areas Communication, Data Management, Personalization, (2) Personalization stood out as the most important factor for managing the usability barrier by optimizing the best click flow on the digital health platform to address the needs, preferences, and situation of the citizens as users. “Yet, the endgame of the pandemic is not vaccines; it is vaccination” (Dai & Song, 2021, p. 455) and thus, the fast implementation of the vaccination by health care workers (HCWs) are critical premises and antecedents for a successful vaccination adoption  (Scroggins et al., 2023). In this direction, we want to highlight the role of professional HCWs in the adoption of digital vaccination services: First, their own adoption of the vaccination as a role model and their position as first priority vaccination group, and second, their contribution in adapting their service to the new pandemic situation from an agility point of view.
创新和专注于疫苗接种的卫生保健工作者(HCWs)的相互作用是控制COVID-19大流行的关键,这导致了全球严重的健康、社会和经济问题(Holzmann-Littig et al., 2022)。除了优化控制大流行爆发的传统方法,如卫生规则、检测制度、接触者追踪和隔离(Saw等人,2021年)外,还引入了新的mrna疫苗和疫苗接种平台等创新数字技术(Kis等人,2021年)。在此背景下,“采用数字化疫苗接种服务:是点击流量,而不是价值——对德国COVID-19大流行疫苗接种管理的实证分析”(Alscher et al., 2023)的研究重点是疫苗接种过程的数字化管理。从消费者市场研究中得出的现有采纳理论和接受模型适用于公共卫生部门,并形成一个数字平台框架,供决策者和大流行病管理者管理公共卫生服务,如疫苗接种。基于对德国疫苗接种率最高的联邦州的调查,结果表明:(1)与消费者市场研究相比,可用性障碍是影响采用的最重要障碍,而最受重视的价值障碍并没有起主导作用。通过分析数字健康平台配置的三个领域:沟通、数据管理、个性化。(2)通过优化数字健康平台上的最佳点击流,以满足公民作为用户的需求、偏好和情况,个性化是管理可用性障碍的最重要因素。“然而,大流行的最后阶段不是疫苗;它是疫苗接种”(Dai & Song, 2021年,第455页),因此,卫生保健工作者(HCWs)快速实施疫苗接种是成功接种疫苗的关键前提和先决条件(Scroggins等人,2023年)。在这个方向上,我们希望强调专业医护人员在采用数字疫苗接种服务方面的作用:首先,他们自己以疫苗接种为榜样,并作为第一优先接种群体的地位,其次,他们从敏捷性的角度调整他们的服务,以适应新的大流行形势。
{"title":"ADOPTION OF DIGITAL VACCINATION SERVICES FROM A LITERALLY PROFESSIONAL VIEW: A COMMENTARY ON “IT IS THE CLICK FLOW, NOT THE VALUE” FROM A HEALTH CARE WORKERS AND AGILITY PERSPECTIVE","authors":"Alexander Alscher, Christian Wissing","doi":"10.53555/eijbms.v9i3.142","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.142","url":null,"abstract":"The interplay of innovation and health care workers (HCWs) focusing on vaccination were key in mastering the COVID-19 pandemic, which led to serious health, social and economic problems worldwide (Holzmann-Littig et al., 2022). Apart from optimizing traditional approaches to contain the pandemic outbreak, such as hygiene rules, testing regime, contact tracing, quarantine (Saw et al., 2021), new mRNA-vaccines and innovative digital technologies such as vaccination platforms were introduced (Kis et al., 2021). In this context, the study “Adoption of Digital Vaccination Services: It Is the Click Flow, Not the Value—An Empirical Analysis of the Vaccination Management of the COVID-19 Pandemic in Germany” (Alscher et al., 2023) focused on the digital management of vaccination processes. Existing adoption theories and acceptance models from consumer market research were adapted to the public health sector and formed into a digital platform framework for policy makers and pandemic managers to manage public health services, such as vaccination offerings. Based on a survey in Germany’s federal state with the highest vaccination rate, results showed that (1) the usability barrier is the most important barrier which harms adoption, whereas the most emphasized value barrier does not play a dominant role in contrast to consumer market research. By analyzing the three digital platform configuration areas Communication, Data Management, Personalization, (2) Personalization stood out as the most important factor for managing the usability barrier by optimizing the best click flow on the digital health platform to address the needs, preferences, and situation of the citizens as users. \u0000“Yet, the endgame of the pandemic is not vaccines; it is vaccination” (Dai & Song, 2021, p. 455) and thus, the fast implementation of the vaccination by health care workers (HCWs) are critical premises and antecedents for a successful vaccination adoption  (Scroggins et al., 2023). In this direction, we want to highlight the role of professional HCWs in the adoption of digital vaccination services: First, their own adoption of the vaccination as a role model and their position as first priority vaccination group, and second, their contribution in adapting their service to the new pandemic situation from an agility point of view.","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116946247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPROVING FASHION INDUSTRY USING ARTIFICIAL INTELLIGENCE-ENABLED IN-VIDEO ADVERTISEMENTS 利用人工智能视频广告改善时尚产业
Pub Date : 2023-08-17 DOI: 10.53555/eijbms.v9i3.146
Akshay Shah, S. Nasnodkar
It is crucial for advertisers to comprehend the video context when directing video adverts at consumers, given the growing audience for online video content. Important elements like ad relevancy to video content, where and how video advertisements are displayed, and non-intrusive user experience are required to be looked at in sequence to enhance the consumer experience and quality of commercials. We suggest a methodology for better ad suggestion that meets these requirements by understanding the video content semantically. The study focuses on how machine learning technology has significantly influenced the usage of in-video advertisements as a part of the content advertising approach for fashion brands. Every company wants to get in front of consumers when they are most receptive to persuasion. However, because there are so many options for customers, digital media are generating distinctive customer journeys that take an independent tack. Therefore, there is a need for more compelling advertising strategies to grab consumers' attention and make it possible for them to find companies at peak demand periods.
考虑到在线视频内容的受众不断增长,广告商在向消费者投放视频广告时,理解视频上下文是至关重要的。广告与视频内容的相关性、视频广告的展示位置和方式、非侵入式用户体验等重要元素都需要依次考虑,以提高消费者体验和广告质量。我们提出了一种更好的广告建议方法,通过理解视频内容的语义来满足这些要求。这项研究的重点是机器学习技术如何显著影响视频广告的使用,作为时尚品牌内容广告方法的一部分。每个公司都想在消费者最容易接受说服的时候站在他们面前。然而,由于客户有如此多的选择,数字媒体正在产生独特的客户旅程,采取独立的策略。因此,需要更有说服力的广告策略来吸引消费者的注意力,并使他们有可能在需求高峰期找到公司。
{"title":"IMPROVING FASHION INDUSTRY USING ARTIFICIAL INTELLIGENCE-ENABLED IN-VIDEO ADVERTISEMENTS","authors":"Akshay Shah, S. Nasnodkar","doi":"10.53555/eijbms.v9i3.146","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.146","url":null,"abstract":"It is crucial for advertisers to comprehend the video context when directing video adverts at consumers, given the growing audience for online video content. Important elements like ad relevancy to video content, where and how video advertisements are displayed, and non-intrusive user experience are required to be looked at in sequence to enhance the consumer experience and quality of commercials. We suggest a methodology for better ad suggestion that meets these requirements by understanding the video content semantically. The study focuses on how machine learning technology has significantly influenced the usage of in-video advertisements as a part of the content advertising approach for fashion brands. Every company wants to get in front of consumers when they are most receptive to persuasion. However, because there are so many options for customers, digital media are generating distinctive customer journeys that take an independent tack. Therefore, there is a need for more compelling advertising strategies to grab consumers' attention and make it possible for them to find companies at peak demand periods.","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121396249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE FINANCIAL MANAGERS' PERCEPTIONS OF THE IMPACT OF INFORMATION TECHNOLOGY AND NON-ACCOUNTING OWNERSHIP ON THE SUCCESS OF ACTIVITY-BASED COSTING IMPLEMENTATION IN JORDANIAN INDUSTRIAL SHAREHOLDING COMPANIES 财务经理对信息技术和非会计所有权对约旦工业股份制公司成功实施作业成本核算的影响的看法
Pub Date : 2023-08-09 DOI: 10.53555/eijbms.v9i3.143
A. Nassoura
Activity-based costing (ABC) system is widely accepted as an innovative and alternative costing system to handle the deficiencies of traditional costing systems. This paper examines the direct impact of information technology and non-accounting ownership on the successful implementation of ABC. Based on recent reports and academic works, the present study aims to cope with the issue in industrial companies concerning the low ABC rate. A quantitative approach design was employed using a questionnaire to address the paper objectives. 327 financial mangers responses were gained from Jordanian industrial shareholding companies.  The present research has several contributions to fulfill the gap in recent literature, some of which are theoretical while others are practical by elaborating the direct impacts of the critical factors in the successful implementation of ABC in the industrial sector in the context of developing countries including Jordan.
作业成本法(作业成本法)作为一种创新的、可替代的成本核算体系,被广泛接受,以解决传统成本核算体系的不足。本文探讨了信息技术和非会计所有权对ABC成功实施的直接影响。本研究基于近年来的报告和学术著作,旨在解决工业企业的低成本作业成本率问题。定量方法设计采用问卷调查,以解决论文的目标。从约旦工业股份制公司获得了327名财务经理的答复。本研究有几个贡献来填补最近文献的空白,其中一些是理论的,而另一些是实际的,通过阐述在包括约旦在内的发展中国家的工业部门成功实施ABC的关键因素的直接影响。
{"title":"THE FINANCIAL MANAGERS' PERCEPTIONS OF THE IMPACT OF INFORMATION TECHNOLOGY AND NON-ACCOUNTING OWNERSHIP ON THE SUCCESS OF ACTIVITY-BASED COSTING IMPLEMENTATION IN JORDANIAN INDUSTRIAL SHAREHOLDING COMPANIES","authors":"A. Nassoura","doi":"10.53555/eijbms.v9i3.143","DOIUrl":"https://doi.org/10.53555/eijbms.v9i3.143","url":null,"abstract":"Activity-based costing (ABC) system is widely accepted as an innovative and alternative costing system to handle the deficiencies of traditional costing systems. This paper examines the direct impact of information technology and non-accounting ownership on the successful implementation of ABC. Based on recent reports and academic works, the present study aims to cope with the issue in industrial companies concerning the low ABC rate. A quantitative approach design was employed using a questionnaire to address the paper objectives. 327 financial mangers responses were gained from Jordanian industrial shareholding companies.  The present research has several contributions to fulfill the gap in recent literature, some of which are theoretical while others are practical by elaborating the direct impacts of the critical factors in the successful implementation of ABC in the industrial sector in the context of developing countries including Jordan.","PeriodicalId":409457,"journal":{"name":"EPH-International Journal of Business &amp; Management Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115696908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
EPH-International Journal of Business &amp; Management Science
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1