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Proceedings Papers of ICABEP 2019最新文献

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The Role of Administrative Transparency in Achieving Organizational Health an Empirical Study of a Sample of Lecturers’ Views at Koya University 行政透明度在实现组织健康中的作用——以高屋大学讲师观点为样本的实证研究
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p5
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引用次数: 2
The Role of Tourism Edification in Attracting Tourists A Study of Travel and Tourism Companies in Erbil City 旅游熏陶在吸引游客中的作用——对埃尔比勒市旅游企业的研究
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p36
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引用次数: 0
The Causes and Effects of Earnings Management on Stock Prices in the Operating Companies an Empirical Study in the Dutch and German Listed Companies 盈余管理对经营性公司股价的影响及成因——以荷兰和德国上市公司为例的实证研究
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p38
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引用次数: 0
Psychological Pricing Strategy and its Influences on Consumer’s Buying Behavior in Kurdistan Region 库尔德斯坦地区消费者心理定价策略及其对购买行为的影响
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p13
Y. A. Ahmed, Bzhar Nasradeen Majeed, Hajar Abdulqadir Salih
Recently finding a proper market became one of the major targets that producers are willing to recognize for their products. Also, dealing with consumer behavior is measured as one of the biggest and hardest aspect for suppliers as it changes frequently. The main objective of this study is to find out the impact of psychological pricing on consumer’s behavior in term of buying goods and services in five famous malls in Kurdistan RegionIraq. To achieve this objective, current study adopts descriptive analytical method (DAM) by using factor analysis (FA) with (Principal Component Analysis), and (Person Correlation) methods, as well as, the primary data are from a survey of (221) sellers and (216) buyers who interested mall to meet their needs. It was conducted during 01/02/2019 to 01/03/2019. Distributing questionnaires are used among different types and groups of people as primary data to collect data and information as a way to achieve the study’s objective. Findings illustrate that the most influences factors on consumer’s behavior are (Advertisement for the products, Environment for the malls and Nine-end price). Beside these, nineending prices could be counted as one of the major factors that have a positive significant impact on consumer behavior. In addition, consumers with a small hedonic, low educated, low income and younger consumers are prone to select the nine-ending priced products and services. Psychological pricing strategy has significant impact on consumer’s buying behavior in Kurdistan Region. Having this study will contribute in providing information on people behavior in Kurdistan Region, which could leave benefit on local and foreign investors in order to know how to make a good marketing for their products in the society. Moreover, the results will be useful for any other upcoming researches in this field.
最近,寻找合适的市场成为生产商愿意为其产品识别的主要目标之一。此外,处理消费者行为被认为是供应商最大和最困难的方面之一,因为它经常变化。本研究的主要目的是在伊拉克库尔德斯坦地区的五家著名购物中心,找出心理定价对消费者购买商品和服务行为的影响。为了实现这一目标,本研究采用了描述性分析方法(DAM),利用因子分析(FA)与主成分分析(Principal Component analysis)和人相关(Person Correlation)方法,主要数据来自于对221名卖家和216名对购物感兴趣的买家的调查。研究时间为2019年2月1日至2019年3月1日。在不同类型和人群中使用分发问卷作为主要数据,收集数据和信息,作为实现研究目标的一种方式。研究结果表明,对消费者行为影响最大的因素是(产品广告、商场环境和九端价格)。除此之外,九尾价格可以算作是对消费者行为有积极显著影响的主要因素之一。此外,小享乐、低文化、低收入和年轻的消费者倾向于选择九尾定价的产品和服务。心理定价策略对库尔德斯坦地区消费者的购买行为有显著影响。这项研究将有助于提供有关库尔德斯坦地区人们行为的信息,这可以为当地和外国投资者带来好处,以便了解如何在社会上为他们的产品进行良好的营销。研究结果对今后该领域的研究具有一定的参考价值。
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引用次数: 1
Human Resources Analytics: An Instigation for Improving Corporate Performance 人力资源分析:提高企业绩效的动因
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p41
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引用次数: 0
Measuring Social Media and Advertising Effects on Brand Image of Tishk International University 蒂什克国际大学社交媒体与广告对品牌形象的影响
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p52
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引用次数: 0
Consumer Self-Concept and Store Loyalty’ Effecting Shopping Behavior 消费者自我概念与店铺忠诚对购物行为的影响
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p8
Dr. Uma Shankar Singh
Review Article Research is the proven concept justifying with the application of quantifiable methods in the specific case of Kurdistan region. Consumer self-concept and store loyalty is the base concept in this study where the objectives set are to understand the consumer self-concept in the retailing industry, to know the importance of store loyalty for establishing the successful business and to measure the effect of consumer self-concept and store loyalty on shopping behavior. Extensive literature has given the roadmap to understand that how much consumer self-concept and how much is store loyalty gets important when it comes on analyzing shopping behavior. The three dimensions get measured using a structured survey questionnaire with the sample size of 686 respondents. The conceptual model developed has given two hypotheses as consumer self-concept has the positive impact on shopping behavior and store loyalty has stronger effect on shopping behavior. Data analyzed using SPSS 23 with statistical tests one sample T-test and regression analysis. Study concluded that the consumer self-concept and store loyalty both are important for a consumer when it comes on understanding shopping behavior. Though comparatively the store loyalty plays more important compared to consumer self-concept in shopping. Here in this specific case of Kurdistan region, consumers are more concern about the store where they like to go and where they feel are loyal to have shopping instead of their own concept about themselves.
研究是一个经过验证的概念,在库尔德斯坦地区的具体情况下应用了可量化的方法。消费者自我概念和商店忠诚是本研究的基础概念,本研究的目标是了解零售行业的消费者自我概念,了解商店忠诚对建立成功企业的重要性,并衡量消费者自我概念和商店忠诚对购物行为的影响。大量的文献已经给出了路线图来理解消费者的自我概念和商店忠诚度在分析购物行为时的重要性。这三个维度是通过686名受访者的结构化调查问卷来测量的。概念模型给出了消费者自我概念对购物行为的正向影响和商店忠诚对购物行为的更强影响两个假设。数据分析采用SPSS 23进行统计检验,单样本t检验和回归分析。研究得出结论,消费者的自我概念和商店忠诚度对消费者理解购物行为都很重要。虽然相对而言,商店忠诚度比消费者自我概念在购物中更重要。在库尔德斯坦地区,消费者更关心的是他们喜欢去的商店,他们觉得在哪里购物是忠诚的,而不是他们自己对自己的看法。
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引用次数: 0
An Impact of Digital Technology Transformation on Health and Social Care System Among Cardiovascular Patients 数字技术转型对心血管患者健康和社会护理系统的影响
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p3
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引用次数: 1
Citizenship as A Form of Exclusion: European Citizenship, Migrants and Minorities 公民身份作为一种排斥形式:欧洲公民身份、移民和少数民族
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p19
Dilshad H. Khdhir
This study is a modest theoretical attempt dealing with the European notion of citizenship to uncover some of its enduring inconsistencies. Mainly to identify its exclusionary nature in respect to migrants and minorities within Europe and questioning its characteristics in reference to the liberal political theory. To put things into perspective, citizenship and the nation-state paradigm will be examined. Then possibilities of transcending European citizenship beyond its nationalistic character to a new post-national notion one will be discussed. In doing so, some elements of the critical perspective on citizenship and political community will be positioned vis-à-vis the mainstream liberalist approach, which underpins the paradoxical traits of the modern European citizenship. The study attempts to uncover some root causes of the exclusionary European notion of citizenship through examining the position of migrants and minorities within Europe utilizing a form of critical approach backed by a modest amount of secondary date.
这项研究是一个适度的理论尝试,涉及欧洲公民的概念,以揭示其一些持久的矛盾。主要是为了确定其对欧洲境内移民和少数民族的排他性,并根据自由主义政治理论质疑其特征。为了正确看待问题,我们将考察公民身份和民族国家范式。然后将讨论超越欧洲公民身份的可能性,超越其民族主义特征,以一种新的后民族概念。在这样做的过程中,关于公民和政治共同体的批判性观点的一些元素将被定位于-à-vis主流自由主义方法,这支撑了现代欧洲公民的矛盾特征。该研究试图揭示排外的欧洲公民概念的一些根本原因,通过使用一种批判性的方法,以少量的次要数据为基础,研究移民和少数民族在欧洲的地位。
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引用次数: 0
The Influence of Promotional Mix on Customers Purchasing Decisions: An Exploratory Study in A Sample of Customers in Tablo Mall-Erbil 促销组合对顾客购买决策的影响:基于Tablo Mall-Erbil顾客样本的探索性研究
Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p6
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引用次数: 0
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Proceedings Papers of ICABEP 2019
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