Pub Date : 2022-06-01DOI: 10.5117/tcw2022.2.003.rooi
Harrie van Rooij, M. van Wessel, N. Aarts
{"title":"Crisiscommunicatie of communicatiecrisis?","authors":"Harrie van Rooij, M. van Wessel, N. Aarts","doi":"10.5117/tcw2022.2.003.rooi","DOIUrl":"https://doi.org/10.5117/tcw2022.2.003.rooi","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45072583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-01DOI: 10.5117/tcw2022.2.005.groe
Ellen Groenestein
{"title":"Socialemediagebruik anno 2021","authors":"Ellen Groenestein","doi":"10.5117/tcw2022.2.005.groe","DOIUrl":"https://doi.org/10.5117/tcw2022.2.005.groe","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42867038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.5117/tcw2022.1.003.lutk
Roel O Lutkenhaus
{"title":"Entertainment-Education in het nieuwe medialandschap","authors":"Roel O Lutkenhaus","doi":"10.5117/tcw2022.1.003.lutk","DOIUrl":"https://doi.org/10.5117/tcw2022.1.003.lutk","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":"1 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41393751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.5117/tcw2022.1.002.droo
Simone M. de Droog, F. Steeg
{"title":"Het ontwerp van gezondheidsgamebeloningen voor preadolescenten","authors":"Simone M. de Droog, F. Steeg","doi":"10.5117/tcw2022.1.002.droo","DOIUrl":"https://doi.org/10.5117/tcw2022.1.002.droo","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48273914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.5117/tcw2022.1.001.will
L. Willemsen
{"title":"De waarde van entertainment","authors":"L. Willemsen","doi":"10.5117/tcw2022.1.001.will","DOIUrl":"https://doi.org/10.5117/tcw2022.1.001.will","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45777368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.5117/tcw2022.1.004.scho
A. P. Schouten, L. Janssen
{"title":"Waarom socialmediainfluencers betere verkopers zijn dan traditionele beroemdheden","authors":"A. P. Schouten, L. Janssen","doi":"10.5117/tcw2022.1.004.scho","DOIUrl":"https://doi.org/10.5117/tcw2022.1.004.scho","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43324045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.5117/tcw2022.1.005.rule
Betteke van Ruler
{"title":"J. Stranzl, D. Wolfgruber, S. Einwiller & J. Brockhaus (2021). Keeping up the spirit. Internal communication in an increasingly virtual work environment (Communication Insights, deel 13). Leipzig: Academic Society for Management & Communication. Online verkrijgbaar via www.academic-society.net.","authors":"Betteke van Ruler","doi":"10.5117/tcw2022.1.005.rule","DOIUrl":"https://doi.org/10.5117/tcw2022.1.005.rule","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45294982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.5117/tcw2021.4.001.will
L. Willemsen
{"title":"Dit was geen gewoon jaar","authors":"L. Willemsen","doi":"10.5117/tcw2021.4.001.will","DOIUrl":"https://doi.org/10.5117/tcw2021.4.001.will","url":null,"abstract":"","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42494668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.5117/tcw2021.4.002.ever
Jill Evers, S. Daalmans
De laatste tijd is er naast pr-pakketten, affiliate codes, branded content en co-branding een vijfde, nieuwe vorm van influencermarketing te herkennen: influencerproducten of zelfs influencermerken. Deze interviewstudie focust zich op de betekenisgeving van consumenten aan influencerproducten van YouTubers uit de beautycommunity. Consumenten blijken veelal betekenis te geven aan influencerproducten in termen van bekendheid met de YouTuber, de vergelijking met samenwerkingsproducten en als gevolg van ervaren affiniteit of relatie met de YouTuber.
{"title":"Influencermarketing 2.0","authors":"Jill Evers, S. Daalmans","doi":"10.5117/tcw2021.4.002.ever","DOIUrl":"https://doi.org/10.5117/tcw2021.4.002.ever","url":null,"abstract":"\u0000 De laatste tijd is er naast pr-pakketten, affiliate codes, branded content en co-branding een vijfde, nieuwe vorm van influencermarketing te herkennen: influencerproducten of zelfs influencermerken. Deze interviewstudie focust zich op de betekenisgeving van consumenten aan influencerproducten van YouTubers uit de beautycommunity. Consumenten blijken veelal betekenis te geven aan influencerproducten in termen van bekendheid met de YouTuber, de vergelijking met samenwerkingsproducten en als gevolg van ervaren affiniteit of relatie met de YouTuber.","PeriodicalId":42008,"journal":{"name":"Tijdschrift Voor Communicatiewetenschap","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43616301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：