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Research on User's Willingness to Pay for Educational Content Based on the ELM 基于ELM的教育内容用户付费意愿研究
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040504
Hua Zhang, Yelin Guo, Xin Huo, Yu Li
: This article uses the elaboration likelihood model (ELM) as the foundational theoretical framework to comprehensively analyze various factors that affect the behavior of users paying for educational content in the central and peripheral pathways. This study fills the gaps in research perspectives and systems from the past and expands the application areas of the elaboration likelihood model. From a practical perspective, the research results of this paper partially address the series of problems in knowledge payment, provide feasible suggestions to enhance user stickiness of educational content payment platforms. Furthermore, the research results can also promote the high-quality development of the content payment industry and provide support for economic recovery after the pandemic.
:本文以细化似然模型(ELM)为基础理论框架,综合分析影响用户对教育内容付费行为的中枢和外围通路的各种因素。本研究填补了以往在研究视角和研究体系上的空白,拓展了阐述似然模型的应用领域。从实践的角度来看,本文的研究成果部分解决了知识付费中存在的一系列问题,为增强教育内容付费平台的用户粘性提供了可行的建议。此外,研究成果还可以促进内容付费产业的高质量发展,为疫情后经济复苏提供支撑。
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引用次数: 0
Research Advances and Insights on Trade Liberalisation Based on CiteSpace Analysis 基于CiteSpace分析的贸易自由化研究进展与启示
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040601
Xueliang Xu, Chunhui Dong, Wenyan Li
: With the unfolding of globalization, there is a trend of trade liberalization in the world today. Trade liberalization has also become a major research hotspot in recent years. This paper presents a statistical analysis and summary of the literature related to trade liberalization research in the WOS database from 2000 to 2022 through the use of keyword co-occurrence networks, cluster analysis and emergent word analysis in visualization software (CiteSpace), in order to provide reference and support for theoretical research innovation in trade liberalization research.
当前,随着全球化的深入发展,世界贸易自由化是大势所趋。贸易自由化也成为近年来的一大研究热点。本文利用可视化软件(CiteSpace)中的关键词共现网络、聚类分析和涌现词分析,对2000 - 2022年WOS数据库中贸易自由化研究的相关文献进行统计分析和总结,以期为贸易自由化研究的理论研究创新提供参考和支持。
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引用次数: 0
Research on Family Demand for Internet Financial Products under the Development of Financial Digitalization 金融数字化发展下家庭对互联网金融产品的需求研究
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040306
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引用次数: 0
The Influence of Product Attributes and Print Advertisements on Consumers' Purchase Intention under Different Involvement Degrees: an Empirical Evidence of Department Stores in Wuhan City 不同介入程度下产品属性与平面广告对消费者购买意愿的影响——基于武汉市百货商店的实证研究
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040508
Jiao Baojie
: This paper first studies the impact of the combination of two product attributes (functional attributes, hedonic attributes) and two advertising statements (imperative statements/non-imperative statements) on consumers’ purchase intention from the perspective of enterprises, and obtains the optimal matching combination by comparing the differences in the impact of different combinations on purchase intention. Further, from the perspective of consumers, this paper introduces the degree of consumer involvement as a moderating variable to explore its influence on the relationship among product attributes, advertising statements and consumer purchase intention, and deeply analyzes the changes in the influence of product attributes and advertising statements on consumer purchase intention under the regulation of the degree of involvement. At the same time, this paper explores the factors affecting consumers’ purchase intention from the perspective of enterprises and consumers, which is more consistent with the current market situation and can provide suggestions and guidance for enterprises to make marketing decisions. In terms of research design, this paper used the method of describing the experiment, and used inter-group analysis.
:本文首先从企业角度研究两种产品属性(功能属性、享乐属性)和两种广告语句(祈使句/非祈使句)组合对消费者购买意愿的影响,通过比较不同组合对购买意愿影响的差异,得出最优匹配组合。进一步,本文从消费者角度出发,引入消费者参与程度作为调节变量,探讨其对产品属性、广告表述与消费者购买意愿关系的影响,深入分析产品属性和广告表述在参与程度调节下对消费者购买意愿的影响变化。同时,本文从企业和消费者的角度探讨消费者购买意愿的影响因素,这更符合目前的市场情况,可以为企业的营销决策提供建议和指导。在研究设计上,本文采用了实验描述法,并采用了组间分析法。
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引用次数: 0
Research on Synergistic Enhancement of Sales Forecasting through Time Series and Neural Networks 基于时间序列和神经网络的销售预测协同增强研究
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040406
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引用次数: 0
An Analysis of College Students' Satisfaction with Online Food Delivery (OFD) 大学生对网络外卖服务的满意度分析
Pub Date : 1900-01-01 DOI: 10.23977/infse.2022.030307
Caixia Hu
: With the growth of e-commerce, the global online food delivery (OFD) industry is expanding rapidly. The spread of the COVID-19 pandemic, in particular, has accelerated the popularity of OFD. As the OFD industry is low-margin, capturing market share is crucial for OFD platforms. At the same time, as the primary users of OFD, college students provide a significant reference for enhancing the overall service quality of online meal delivery. The X food delivery platform in China is used as an example in this study, which employs qualitative research methodologies to investigate college students' satisfaction with food delivery, using an interview and interpretive paradigm to collect and analyze the data. This study focuses on five factors of college students' satisfaction with food delivery, namely service quality, delivery quality, timeliness, completeness, and safety. The findings will serve as a suggestion for raising consumer satisfaction and improving the standard of OFD services. ,
随着电子商务的发展,全球在线食品配送(OFD)行业正在迅速扩张。特别是2019冠状病毒病(COVID-19)大流行的蔓延,加速了OFD的普及。由于OFD行业的利润很低,因此获取市场份额对OFD平台来说至关重要。同时,大学生作为OFD的主要用户,为提升网络外卖整体服务质量提供了重要参考。本研究以中国某外卖平台为例,采用定性研究方法对大学生外卖满意度进行调查,采用访谈法和解释范式对数据进行收集和分析。本研究关注大学生外卖满意度的五个因素,即服务质量、外卖质量、及时性、完整性和安全性。研究结果可作为提高消费者满意度及改善外发服务水平的建议。,
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引用次数: 0
Imputation Principle of Product Liability in the Perspective of Law and Economics: Concurrence of Contract Law and Tort Law 法经济学视域下的产品责任归责原则:合同法与侵权行为法的竞合
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040209
Jing Zhou
: The information asymmetry of market players leads to product safety becoming a regulatory issue. From the perspective of law and economics, the consumer principle requires manufacturers to balance investment in product safety with consumer insurance benefits. The producer principle requires producers to face the conflict between product safety improvements and product innovation and to balance the two. Product liability under Chinese law tends to favour the former. Singh's economic analysis model of effective product liability rules (2001) demonstrates the relative superiority of strict liability, but it is not perfect. It is hoped that, by analysis from the perspective of law and economics, the legal regime relating to product liability in China will move towards effective improvements that balance the interests of the individual and those of society.
市场主体的信息不对称导致产品安全成为一个监管问题。从法律和经济学的角度来看,消费者原则要求制造商在产品安全投资与消费者保险利益之间取得平衡。生产者原则要求生产者面对产品安全改进与产品创新的冲突,并平衡两者。中国法律规定的产品责任倾向于前者。Singh(2001)的有效产品责任规则经济分析模型证明了严格责任的相对优越性,但并不完善。希望通过从法学和经济学的角度进行分析,中国有关产品责任的法律制度将朝着平衡个人利益和社会利益的有效改进方向发展。
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引用次数: 0
Spatial Effects of Digital Economy and Foreign Direct Investment—A U-shaped relationship 数字经济与外商直接投资的空间效应——u型关系
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040205
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引用次数: 0
The Promotion of Tax Optimization to the Effective Implementation of the "Three-child" Policy 税收优化对“三孩”政策有效实施的促进
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040208
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引用次数: 0
A Brief Discussion on the Impact of the Digital Economy on the Development of Retail Financial Innovation 浅谈数字经济对零售金融创新发展的影响
Pub Date : 1900-01-01 DOI: 10.23977/infse.2023.040303
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引用次数: 0
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Information Systems and Economics
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