Pub Date : 2021-12-31DOI: 10.59640/cbr.v14i2.105-116
Amala K.A., A. K
Urban cooperative banks play an essential role in the economic liberation of millions of people in our nation. It has emerged as a social and healthy banking institution providing need-based and quality banking services to the middle class and the marginalised sections of the urban population. Sound financial health is a guarantee to the depositor’s shareholders, employees and the economic system as a whole. In this study, an attempt is made to evaluate the financial performance of UCB using the CAMEL Model. This model mainly measures the bank’s performance from the five parameters: Capital Adequacy, Asset Quality, Management Efficiency, Earning Capacity, and Liquidity. The study is based on secondary data drawn from the annual report. For analysis, data over ten years are used. Statistical tools like average and standard deviation are used. It is found that the bank’s overall performance is satisfied with its asset quality being good. It was in a decent recovery position, but its financial condition in terms of capital adequacy, liquidity, earning rate, and management efficiency metrics was shabby, needing quick intervention.
{"title":"Examining the Financial Efficiency of Urban Co-Operative Banks in Kerala - A CAMEL Model Analysis","authors":"Amala K.A., A. K","doi":"10.59640/cbr.v14i2.105-116","DOIUrl":"https://doi.org/10.59640/cbr.v14i2.105-116","url":null,"abstract":"Urban cooperative banks play an essential role in the economic liberation of millions of people in our nation. It has emerged as a social and healthy banking institution providing need-based and quality banking services to the middle class and the marginalised sections of the urban population. Sound financial health is a guarantee to the depositor’s shareholders, employees and the economic system as a whole. In this study, an attempt is made to evaluate the financial performance of UCB using the CAMEL Model. This model mainly measures the bank’s performance from the five parameters: Capital Adequacy, Asset Quality, Management Efficiency, Earning Capacity, and Liquidity. The study is based on secondary data drawn from the annual report. For analysis, data over ten years are used. Statistical tools like average and standard deviation are used. It is found that the bank’s overall performance is satisfied with its asset quality being good. It was in a decent recovery position, but its financial condition in terms of capital adequacy, liquidity, earning rate, and management efficiency metrics was shabby, needing quick intervention.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130490473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.59640/cbr.v14i2.62-68
Jincy R Jerome, A. Nair
Primary Co-operative Agricultural and Rural Development Banks (PCARDBs) means a society has an area of operation confined to a taluk and the principal object of which is to provide long-term credit for agricultural and rural development. One of the dangerous problems faced by co-operative banking is the inability of the borrower to repay their overdue interest and principal, leading to Non-performing Assets (NPA). The presence of NPA had an adverse effect on the profitability and existence of PCARDBs, but they are still surviving with the help of provisions created against NPA. Provisioning means the portion of income set aside by the bank to meet contingent losses that may arise in the event of non-recovery of loans. By analysing the data collected from the financial statements of the six PCARDBs in Kollam district, it can be understood that the growth in NPA involves the necessity of provisions which bring down the overall profitability of the bank. But if the banks are capable to create such provisions from net profit, it helps to maintain the financial soundness of banks. The study is based on the data collected from financial statements of six PCARDBs in Kollam District and the results show higher provisioning for overdue which results net loss in the financial statements of banks
{"title":"Role of NPA Provisions in Financial Soundness and Profitability: A study on Primary Co-operative Agricultural and Rural Development Banks in Kollam District, Kerala","authors":"Jincy R Jerome, A. Nair","doi":"10.59640/cbr.v14i2.62-68","DOIUrl":"https://doi.org/10.59640/cbr.v14i2.62-68","url":null,"abstract":"Primary Co-operative Agricultural and Rural Development Banks (PCARDBs) means a society has an area of operation confined to a taluk and the principal object of which is to provide long-term credit for agricultural and rural development. One of the dangerous problems faced by co-operative banking is the inability of the borrower to repay their overdue interest and principal, leading to Non-performing Assets (NPA). The presence of NPA had an adverse effect on the profitability and existence of PCARDBs, but they are still surviving with the help of provisions created against NPA. Provisioning means the portion of income set aside by the bank to meet contingent losses that may arise in the event of non-recovery of loans. By analysing the data collected from the financial statements of the six PCARDBs in Kollam district, it can be understood that the growth in NPA involves the necessity of provisions which bring down the overall profitability of the bank. But if the banks are capable to create such provisions from net profit, it helps to maintain the financial soundness of banks. The study is based on the data collected from financial statements of six PCARDBs in Kollam District and the results show higher provisioning for overdue which results net loss in the financial statements of banks","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130045533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.59640/cbr.v14i2.78-86
Aseem R, B. S K
An investor is an important element of the stock market in any economy. In the past, stock investment was limited to the richer class, but in the present day, investment in the stock market is very popular among retail investors. Investment in the stock market is an excellent investment avenue. Many of the investors are non-professional and invest in the stock market based on some degree of recommendation received from others. Naturally, investors feel that they can make a profit from the stock market through professional guidance. Apart from buying and selling shares, the broker offers a range of additional services to investors, such as research reports, advisory services, and relationship managers. They also provide a wide range of products, including IPO, Debt, Mutual Fund, Futures, and Forward contracts, and insurance. Investors depend on the brokers for IPO information, market condition, awareness programs, and training for new investors. The investors received information related to financial services, portfolio selection and gainful information. Investors consider mage and reputation, speed of website and app, annual maintenance charge and initial investment for selecting brokers in the market.
{"title":"Influence of Stock Brokers on the Investment Decision of Individual Stock Investors","authors":"Aseem R, B. S K","doi":"10.59640/cbr.v14i2.78-86","DOIUrl":"https://doi.org/10.59640/cbr.v14i2.78-86","url":null,"abstract":"An investor is an important element of the stock market in any economy. In the past, stock investment was limited to the richer class, but in the present day, investment in the stock market is very popular among retail investors. Investment in the stock market is an excellent investment avenue. Many of the investors are non-professional and invest in the stock market based on some degree of recommendation received from others. Naturally, investors feel that they can make a profit from the stock market through professional guidance. Apart from buying and selling shares, the broker offers a range of additional services to investors, such as research reports, advisory services, and relationship managers. They also provide a wide range of products, including IPO, Debt, Mutual Fund, Futures, and Forward contracts, and insurance. Investors depend on the brokers for IPO information, market condition, awareness programs, and training for new investors. The investors received information related to financial services, portfolio selection and gainful information. Investors consider mage and reputation, speed of website and app, annual maintenance charge and initial investment for selecting brokers in the market.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116587323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.25-33
Zaffar Iqbal, Neetu Andotra
Deglobalization is gaining momentum across nations to protect national sovereignty, bridging widening income inequalities, checking depletion of resources, generating employment through entrepreneurship & innovation, preserving culture identity etc. Still efforts are needed on the part of the government to reform regulatory provisions, diversifying agriculture to make it remunerative, supporting MSMEs, bringing service innovations, upskilling labour force, popularizing entrepreneurship programmes etc
{"title":"De-Globalisation: Institutional Preparedness and Entrepreneurship","authors":"Zaffar Iqbal, Neetu Andotra","doi":"10.59640/cbr.v14i1.25-33","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.25-33","url":null,"abstract":"Deglobalization is gaining momentum across nations to protect national sovereignty, bridging widening income inequalities, checking depletion of resources, generating employment through entrepreneurship & innovation, preserving culture identity etc. Still efforts are needed on the part of the government to reform regulatory provisions, diversifying agriculture to make it remunerative, supporting MSMEs, bringing service innovations, upskilling labour force, popularizing entrepreneurship programmes etc","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116767724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.113-122
Hashim M, S. Sajeev
The Indian banking industry faces an enormous issue in the form of Non-Performing Assets (NPA). Though NPAs are rampant in the Indian banking industry, particularly in Indian public sector banks, it is also the main reason for their obligatory lending to the priority sector. Banks have huge scope to extend credit to both the priority and non-priority sectors as the NPAs have not yet reached such magnitude that can seriously harm the efficiency of a bank. The problem of the NPAs is of great interest to academics and policymakers. The purpose of this paper is to check whether NPAs in Indian commercial banking has reached a critical stage.
{"title":"Disturbing Non-Performing Asset (NPA) in Priority Sector and Non-Priority Sector Lending (NPSL) Between Public Sector and Private Sector Bank","authors":"Hashim M, S. Sajeev","doi":"10.59640/cbr.v14i1.113-122","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.113-122","url":null,"abstract":"The Indian banking industry faces an enormous issue in the form of Non-Performing Assets (NPA). Though NPAs are rampant in the Indian banking industry, particularly in Indian public sector banks, it is also the main reason for their obligatory lending to the priority sector. Banks have huge scope to extend credit to both the priority and non-priority sectors as the NPAs have not yet reached such magnitude that can seriously harm the efficiency of a bank. The problem of the NPAs is of great interest to academics and policymakers. The purpose of this paper is to check whether NPAs in Indian commercial banking has reached a critical stage.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125029664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.69-78
H. Ur
Today, the jewellery market has become a broad industry that consists of branded, non–branded, and online retailers. Branded jewellery can be considered a luxury and specialty good because a special purchasing effort is required. This paper examines consumer attitudes on the importance of knowledgeable purchase and the significance of product involvement in purchasing jewellery from branded retailers. To answer the questions of this research, a total of 100 consumers of Joy alukkas and Bhima Jewellers were selected using the quota sampling method. Descriptive statistics and Man-Whitney u test were used for this study. Consumer attitude was studied using consumer knowledge, and involvement was studied using product involvement. The research results demonstrate that the product involvement level among the consumers is very high. The consumers pay high importance towards knowledgeable purchasing so that they go through detailed information processing before purchasing. The study suggests that product attributes and precise information processing significantly influence consumers’ purchasing process.
{"title":"Product Involvement and Consumer Knowledge – A study with Special Reference to Branded Jewellery Consumers in Trivandrum District","authors":"H. Ur","doi":"10.59640/cbr.v14i1.69-78","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.69-78","url":null,"abstract":"Today, the jewellery market has become a broad industry that consists of branded, non–branded, and online retailers. Branded jewellery can be considered a luxury and specialty good because a special purchasing effort is required. This paper examines consumer attitudes on the importance of knowledgeable purchase and the significance of product involvement in purchasing jewellery from branded retailers. To answer the questions of this research, a total of 100 consumers of Joy alukkas and Bhima Jewellers were selected using the quota sampling method. Descriptive statistics and Man-Whitney u test were used for this study. Consumer attitude was studied using consumer knowledge, and involvement was studied using product involvement. The research results demonstrate that the product involvement level among the consumers is very high. The consumers pay high importance towards knowledgeable purchasing so that they go through detailed information processing before purchasing. The study suggests that product attributes and precise information processing significantly influence consumers’ purchasing process.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130343930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.139-149
Aswani S .P
Microfinance is a financial model specially designed for serving the poor. Microfinance programs provide tiny loans to poor people for self- employment projects. The conception of microfinance is as an income- producing tool rather than a consumption aid, thereby, it is an appropriate way of bringing social changes and transforming the society into a progressive one. Irregular income and social and economic backwardness are the main reason for the lack of sustainable development of fisherfolk. SHGs have played a crucial role in the intervention of microcredit given to the fisherfolk communities. Therefore, the researcher intended to study the motivational factors to join the SHGs among the fisherfolk community of Kerala. The study was experimental. The study found that members of the SHGs joined intending to obtain credit and meet their domestic expenses. Hence, they are not considering the objective of micro finance while utilizing the fund. They have used their micro-credit amount for meeting their expenses.
{"title":"Motivational Factors to Join SHGs among the Fisher Folk Community of Kerala","authors":"Aswani S .P","doi":"10.59640/cbr.v14i1.139-149","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.139-149","url":null,"abstract":"Microfinance is a financial model specially designed for serving the poor. Microfinance programs provide tiny loans to poor people for self- employment projects. The conception of microfinance is as an income- producing tool rather than a consumption aid, thereby, it is an appropriate way of bringing social changes and transforming the society into a progressive one. Irregular income and social and economic backwardness are the main reason for the lack of sustainable development of fisherfolk. SHGs have played a crucial role in the intervention of microcredit given to the fisherfolk communities. Therefore, the researcher intended to study the motivational factors to join the SHGs among the fisherfolk community of Kerala. The study was experimental. The study found that members of the SHGs joined intending to obtain credit and meet their domestic expenses. Hence, they are not considering the objective of micro finance while utilizing the fund. They have used their micro-credit amount for meeting their expenses.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"92 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120879372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.151-156
Arathy Krishnan R K, Nimi Dev R
ESAF small finance bank is a new generation bank which is headquartered at Thrissur Kerala. As a new bank it is aimed at widening financial inclusion and promoting sector wise financial assistance across India. ESAF small finance bank provides a wide variety of financial services such as deposits, funding, insurance and several beneficial programs to the society. The present paper is focused on the role of ESAF small finance bank in leveraging financial inclusion in rural areas by providing various facilities to meet their various needs. The paper is aimed at analysing various financial assistanceby ESAF small finance bank mainly for launching small business units and also the paper analaysess the relevance of various schemes of ESAF.
{"title":"Role of ESAF Small Finance Bank in Leveraging Financial Services in Rural Area with Special Reference to Thiruvananthapuram District","authors":"Arathy Krishnan R K, Nimi Dev R","doi":"10.59640/cbr.v14i1.151-156","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.151-156","url":null,"abstract":"ESAF small finance bank is a new generation bank which is headquartered at Thrissur Kerala. As a new bank it is aimed at widening financial inclusion and promoting sector wise financial assistance across India. ESAF small finance bank provides a wide variety of financial services such as deposits, funding, insurance and several beneficial programs to the society. The present paper is focused on the role of ESAF small finance bank in leveraging financial inclusion in rural areas by providing various facilities to meet their various needs. The paper is aimed at analysing various financial assistanceby ESAF small finance bank mainly for launching small business units and also the paper analaysess the relevance of various schemes of ESAF.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121150198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.35-51
Moni M, Raju G, Silpa Krishnan M P
Cryptocurrencies, especially Bitcoin, is a hot commodity today. High volatility is a common feature of almost all the cryptocurrencies in the world. A systematic exploration and examination of the volatility of cryptos enables the investor to earn more on their investments. After the outbreak of the COVID-19 pandemic, the crypto market witnessed a highly volatile situation with a huge increase in price. The pandemic also affected the volatility and return of Bitcoin. This research aims to analyse and compare the risk and volatility characteristics of Bitcoin after the outbreak of the COVID-19 pandemic. The study further tests the capacity of several autoregressive models, such as ARMA, GARCH, EGARCH, and TARCH in estimating and evaluating the return and volatility associated with Bitcoin. Identified models were tested and compared with the help of Akaike information criteria (AIC) and Schwarz information criteria (SIC). For this article, the data of daily adjusted closing price of Bitcoin INR (BTC-INR) were collected from Yahoo Finance during the period January, 2017 to December, 2021. We witnessed a huge change in the daily average return of Bitcoin after the COVID-19 outbreak. Also, we identified TARCH (1, 1) as the best model in the ARCH family for evaluating and estimating volatility and ARMA (10, 10) as the best model for predicting the return of Bitcoin.
加密货币，尤其是比特币，是当今的热门商品。高波动性是世界上几乎所有加密货币的共同特征。对加密货币波动性的系统探索和检查使投资者能够从他们的投资中获得更多收益。新冠肺炎疫情爆发后，加密货币市场波动剧烈，价格大幅上涨。疫情也影响了比特币的波动和回报。本研究旨在分析和比较新冠肺炎疫情爆发后比特币的风险和波动特征。该研究进一步测试了几种自回归模型(如ARMA, GARCH, EGARCH和TARCH)在估计和评估与比特币相关的回报和波动性方面的能力。利用赤池信息准则(Akaike information criteria, AIC)和施瓦茨信息准则(Schwarz information criteria, SIC)对识别出的模型进行了检验和比较。本文的比特币印度卢比(BTC-INR)每日调整收盘价数据收集自雅虎财经，时间为2017年1月至2021年12月。新冠肺炎疫情爆发后，比特币的日平均收益发生了巨大变化。此外，我们确定TARCH(1,1)是ARCH家族中评估和估计波动性的最佳模型，ARMA(10,10)是预测比特币回报的最佳模型。
{"title":"Repercussion of Covid 19 Upsurge: An Analysis on the Efficaciousness of Autoregressive Models in Volatility and Return Estimation of Bitcoin","authors":"Moni M, Raju G, Silpa Krishnan M P","doi":"10.59640/cbr.v14i1.35-51","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.35-51","url":null,"abstract":"Cryptocurrencies, especially Bitcoin, is a hot commodity today. High volatility is a common feature of almost all the cryptocurrencies in the world. A systematic exploration and examination of the volatility of cryptos enables the investor to earn more on their investments. After the outbreak of the COVID-19 pandemic, the crypto market witnessed a highly volatile situation with a huge increase in price. The pandemic also affected the volatility and return of Bitcoin. This research aims to analyse and compare the risk and volatility characteristics of Bitcoin after the outbreak of the COVID-19 pandemic. The study further tests the capacity of several autoregressive models, such as ARMA, GARCH, EGARCH, and TARCH in estimating and evaluating the return and volatility associated with Bitcoin. Identified models were tested and compared with the help of Akaike information criteria (AIC) and Schwarz information criteria (SIC). For this article, the data of daily adjusted closing price of Bitcoin INR (BTC-INR) were collected from Yahoo Finance during the period January, 2017 to December, 2021. We witnessed a huge change in the daily average return of Bitcoin after the COVID-19 outbreak. Also, we identified TARCH (1, 1) as the best model in the ARCH family for evaluating and estimating volatility and ARMA (10, 10) as the best model for predicting the return of Bitcoin.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114226157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.59640/cbr.v14i1.79-94
Aparna A S, B. A. V.
Nudges have been emerged as a prominent technique in human resource management through linking the productivity and performance of employees with the gentle alterations made in the existing work environment. The suitability and appropriateness of workplace nudges during the period of COVID-19 need to be assessed to incorporate them in innovative human resource practices and their effectiveness has to be determined in the context of employee engagement and empowerment leading to improved organisational commitment and better work culture. This study focuses on analysing the impact of nudges and their contribution to the productivity and performance of employees during times of chaos. An extensive literature review is conducted to strengthen the theoretical models of nudges in the modified work environment. Multiple cases have been analysed to support the primary and secondary data. Results evidenced categorisation of the strategical measures of corporates as nudge initiatives. The study shows that nudges have positive and negative influences on the behaviour of employees and they check whether the nudges are in alignment with rationality. The paper attempts to determine the effectiveness of nudges in the workplace contributing to increased productivity and improved work culture. It adopts extracts from case studies and insights from reviews offering a comprehensive idea about the implications of workplace nudges during the period of a pandemic.
{"title":"The Rationale of Gentle Nudges and its Reflections in the Work Behaviour of Corporate Employees during the Outbreak of Pandemic","authors":"Aparna A S, B. A. V.","doi":"10.59640/cbr.v14i1.79-94","DOIUrl":"https://doi.org/10.59640/cbr.v14i1.79-94","url":null,"abstract":"Nudges have been emerged as a prominent technique in human resource management through linking the productivity and performance of employees with the gentle alterations made in the existing work environment. The suitability and appropriateness of workplace nudges during the period of COVID-19 need to be assessed to incorporate them in innovative human resource practices and their effectiveness has to be determined in the context of employee engagement and empowerment leading to improved organisational commitment and better work culture. This study focuses on analysing the impact of nudges and their contribution to the productivity and performance of employees during times of chaos. An extensive literature review is conducted to strengthen the theoretical models of nudges in the modified work environment. Multiple cases have been analysed to support the primary and secondary data. Results evidenced categorisation of the strategical measures of corporates as nudge initiatives. The study shows that nudges have positive and negative influences on the behaviour of employees and they check whether the nudges are in alignment with rationality. The paper attempts to determine the effectiveness of nudges in the workplace contributing to increased productivity and improved work culture. It adopts extracts from case studies and insights from reviews offering a comprehensive idea about the implications of workplace nudges during the period of a pandemic.","PeriodicalId":426677,"journal":{"name":"Commerce & Business Researcher","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117106327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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