Pub Date : 2023-06-21DOI: 10.1177/17504813231181080
Xiao Wang, Xiufeng Zhao
The traditional definition of party image as being distinct, fixed, and receiver-determined, has been replaced by the understanding that party image is invested with more dynamic and complex features and is dialectically constructed by discourse to influence public perceptions. By adopting Van Dijk’s socio-cognitive model of critical discourse analysis, this study explores party images and how they are discursively constructed in CPC’s political discourse on ecological civilization. The discourse analysis reveals that five images have prominently been constructed: the goal-setter of future blueprints, lesson-taker of past development pattern, the coordinator of ecology and economy, the determined fighter against environmental disruption, and the systematic governor of ecological path. They are constructed through varying linguistic devices such as recontextualization, high-frequency repetition, and conceptual metaphors. The images and their construction are born out of the social cognition, the outcome of political system, changes of historical conditions, economic status, and cultural model, among which the emerging Chinese ideology of ‘moderate green’, and the consistent ideologies man is an integral part of nature (天人合一, tian ren he yi), Doctrine of the Mean (中庸之道, zhongyong zhidao), people-centeredness, and collectivism play a dominant role. This study helps find the fluidity of party images.
{"title":"From growth obsession to ecological promotion: The discursive construction of party image in Chinese political discourse on ecological civilization","authors":"Xiao Wang, Xiufeng Zhao","doi":"10.1177/17504813231181080","DOIUrl":"https://doi.org/10.1177/17504813231181080","url":null,"abstract":"The traditional definition of party image as being distinct, fixed, and receiver-determined, has been replaced by the understanding that party image is invested with more dynamic and complex features and is dialectically constructed by discourse to influence public perceptions. By adopting Van Dijk’s socio-cognitive model of critical discourse analysis, this study explores party images and how they are discursively constructed in CPC’s political discourse on ecological civilization. The discourse analysis reveals that five images have prominently been constructed: the goal-setter of future blueprints, lesson-taker of past development pattern, the coordinator of ecology and economy, the determined fighter against environmental disruption, and the systematic governor of ecological path. They are constructed through varying linguistic devices such as recontextualization, high-frequency repetition, and conceptual metaphors. The images and their construction are born out of the social cognition, the outcome of political system, changes of historical conditions, economic status, and cultural model, among which the emerging Chinese ideology of ‘moderate green’, and the consistent ideologies man is an integral part of nature (天人合一, tian ren he yi), Doctrine of the Mean (中庸之道, zhongyong zhidao), people-centeredness, and collectivism play a dominant role. This study helps find the fluidity of party images.","PeriodicalId":437874,"journal":{"name":"Discourse & Communication","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132734403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-26DOI: 10.1177/17504813231173118
Chang Zhang, Ting Zhou
The article retrospectively looks at Russia’s strategic communication during the Ukraine crisis (2013–2014) in light of the ongoing Russian-Ukraine conflicts. Russia’s strategic communication campaign, especially the sophisticated use of state-sponsored international broadcaster-Russia Today (RT)-has been proven to raise sympathy, distract attention and delay effective reactions from the Ukranian government and NATO. RT’s strategic mediatisation of the Ukraine crisis not only fermented a favourable environment for Russia’s annexation of Crimea but set up the meta-narratives and operational framework for the subsequent influence operation practiced by the Russian government during the current Russo-Ukraine war. The article adopts a multimodal discourse analysis to elicit RT’s identity narratives about three main actors during the Ukraine crisis: Russia, the West, and Ukraine. By analysing RT’s YouTube audio-visual representation of the Ukraine crisis, the research finds that RT has applied a victimisation strategy to legitimise Russia’s military intervention in the Annexation of Crimea as a defencive counterattack. The West is accused of provoking a divide between Russia and Ukraine and being an unreliable partner and hypocritical norm-upholder. The Ukrainian components are dichotomously represented. While the pro-Eu protestors and the interim government are framed in line with violence, disorder, and neo-Nazism, the ejected pro-Russian Yanukovych government is legitimised as a democratically elected government, and its policy is aggressively crushed by the pro-Eu protestors. The empirical research suggests that RT’s discursive construction of the Ukraine crisis is built on a divisive script between a victimised pro-Russia club and an aggressive pro-EU camp. By reflecting upon RT’s strategic mediatisation of the Ukraine crisis, the paper seeks to illuminate the historical continuance and variation of Russia’s strategic communication in the post-cold war era. It thus aims to make a meaningful addition to the study of Russian propaganda and shed historical insights to make sense of Russia’s ever-intensifying information campaign during the ongoing Russo-Ukraine War.
{"title":"Russia’s strategic communication during the Ukraine crisis (2013–2014): Victims, hypocrites, and radicals","authors":"Chang Zhang, Ting Zhou","doi":"10.1177/17504813231173118","DOIUrl":"https://doi.org/10.1177/17504813231173118","url":null,"abstract":"The article retrospectively looks at Russia’s strategic communication during the Ukraine crisis (2013–2014) in light of the ongoing Russian-Ukraine conflicts. Russia’s strategic communication campaign, especially the sophisticated use of state-sponsored international broadcaster-Russia Today (RT)-has been proven to raise sympathy, distract attention and delay effective reactions from the Ukranian government and NATO. RT’s strategic mediatisation of the Ukraine crisis not only fermented a favourable environment for Russia’s annexation of Crimea but set up the meta-narratives and operational framework for the subsequent influence operation practiced by the Russian government during the current Russo-Ukraine war. The article adopts a multimodal discourse analysis to elicit RT’s identity narratives about three main actors during the Ukraine crisis: Russia, the West, and Ukraine. By analysing RT’s YouTube audio-visual representation of the Ukraine crisis, the research finds that RT has applied a victimisation strategy to legitimise Russia’s military intervention in the Annexation of Crimea as a defencive counterattack. The West is accused of provoking a divide between Russia and Ukraine and being an unreliable partner and hypocritical norm-upholder. The Ukrainian components are dichotomously represented. While the pro-Eu protestors and the interim government are framed in line with violence, disorder, and neo-Nazism, the ejected pro-Russian Yanukovych government is legitimised as a democratically elected government, and its policy is aggressively crushed by the pro-Eu protestors. The empirical research suggests that RT’s discursive construction of the Ukraine crisis is built on a divisive script between a victimised pro-Russia club and an aggressive pro-EU camp. By reflecting upon RT’s strategic mediatisation of the Ukraine crisis, the paper seeks to illuminate the historical continuance and variation of Russia’s strategic communication in the post-cold war era. It thus aims to make a meaningful addition to the study of Russian propaganda and shed historical insights to make sense of Russia’s ever-intensifying information campaign during the ongoing Russo-Ukraine War.","PeriodicalId":437874,"journal":{"name":"Discourse & Communication","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126506221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-12DOI: 10.1177/17504813231171792
Yiqiong Zhang, S. Herring, Rongle Tan, Qingwen Zhang, Dingxu Shi
This study examines the impact of graphicons (emoticons, emojis, and stickers) on the use of sentence-final particles (SFPs) in Chinese based on a 13-year longitudinal corpus of 941,020 comments posted on the popular Chinese social media platform Bilibili. Quantitative analysis shows that graphicon frequencies increase while SFP frequencies decrease over time, and that the correlation between these two trends is statistically significant. However, the more an SFP encodes a grammatical function or has a negative connotation, the less likely it is to be replaced by graphicons. Qualitative analysis suggests that the relationship between graphicons and SFPs is evolving from syntagmatic, where the two co-occur in the same sentence, to paradigmatic, where either can fulfill the function of expressing (positive) attitude or sentiment. This suggests that the functions of graphicons are shifting from compensation to competition with language, as an alternative to SFPs.
{"title":"From compensation to competition: The impact of graphicons on language use in a Chinese context","authors":"Yiqiong Zhang, S. Herring, Rongle Tan, Qingwen Zhang, Dingxu Shi","doi":"10.1177/17504813231171792","DOIUrl":"https://doi.org/10.1177/17504813231171792","url":null,"abstract":"This study examines the impact of graphicons (emoticons, emojis, and stickers) on the use of sentence-final particles (SFPs) in Chinese based on a 13-year longitudinal corpus of 941,020 comments posted on the popular Chinese social media platform Bilibili. Quantitative analysis shows that graphicon frequencies increase while SFP frequencies decrease over time, and that the correlation between these two trends is statistically significant. However, the more an SFP encodes a grammatical function or has a negative connotation, the less likely it is to be replaced by graphicons. Qualitative analysis suggests that the relationship between graphicons and SFPs is evolving from syntagmatic, where the two co-occur in the same sentence, to paradigmatic, where either can fulfill the function of expressing (positive) attitude or sentiment. This suggests that the functions of graphicons are shifting from compensation to competition with language, as an alternative to SFPs.","PeriodicalId":437874,"journal":{"name":"Discourse & Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131252397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1177/17504813231158927
Carmen Pérez-Llantada
In this article I claim that online Citizen Science projects are exemplars of a digital genre that acts as text and medium. To support this claim I apply a previously proposed two-dimensional genre analytical model and develop empirical procedures to identify how ‘communicative purpose’ is realised by functional units/links, which in turn are realised by rhetorical strategies (verbal and visual) in two dimensions, the reading mode and the navigation mode. Empirical data show that this genre fulfils a set of distinct communicative purposes, namely to build credibility and trust in scientific research, to make specialised contents accessible to audiences with different levels of scientific literacy, to convey emotion and to build and maintain citizen-volunteers’ engagement. Such multifunctionality fulfils the social exigence of the genre, that is, supporting participatory science. The study contributes to the empirical characterisation of non-linear, multimodal genres taking into account the roles of text producer and text receiver.
{"title":"‘Help us better understand our changing climate’: Exploring the discourse of Citizen Science","authors":"Carmen Pérez-Llantada","doi":"10.1177/17504813231158927","DOIUrl":"https://doi.org/10.1177/17504813231158927","url":null,"abstract":"In this article I claim that online Citizen Science projects are exemplars of a digital genre that acts as text and medium. To support this claim I apply a previously proposed two-dimensional genre analytical model and develop empirical procedures to identify how ‘communicative purpose’ is realised by functional units/links, which in turn are realised by rhetorical strategies (verbal and visual) in two dimensions, the reading mode and the navigation mode. Empirical data show that this genre fulfils a set of distinct communicative purposes, namely to build credibility and trust in scientific research, to make specialised contents accessible to audiences with different levels of scientific literacy, to convey emotion and to build and maintain citizen-volunteers’ engagement. Such multifunctionality fulfils the social exigence of the genre, that is, supporting participatory science. The study contributes to the empirical characterisation of non-linear, multimodal genres taking into account the roles of text producer and text receiver.","PeriodicalId":437874,"journal":{"name":"Discourse & Communication","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124464538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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